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Introducing lyf Cebu City

lyf Cebu, Ascott Limited’s property in Visayas, makes a fine addition to the city and has quickly emerged as every traveler’s go-to destination for any occasion. Designed to create and foster a vibrant and connected community, lyf Cebu successfully redefines urban living with its experience-led social approach.

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Dubbed the “Queen City of the South,” Cebu is a central economic hub in the Philippines, hosting a variety of industries from information technology and business process outsourcing to shipping and furniture manufacturing. This economic vitality, combined with a welcoming atmosphere, ensures that business travelers have access to a wide range of professional opportunities and resources.

lyf Cebu, Ascott Limited’s property in Visayas, makes a fine addition to the city and has quickly emerged as every traveler’s go-to destination for any occasion. Designed to create and foster a vibrant and connected community, lyf Cebu successfully redefines urban living with its experience-led social approach.

Situated in the bustling region of Cebu, lyf Cebu is more than just a place to stay; it’s a hub where like-minded individuals with different goals and aspirations come together to immerse themselves in the city’s dynamic culture while enjoying each other’s company.

Known for its rich historical heritage, beautiful beaches, and thriving business district, Cebu has become a strategic location for both local and international visitors. As a property under the Ascott name, lyf Cebu upholds the high standards and commitment to excellence for which the brand is often recognized and expected to provide. Ascott’s reputation for delivering exceptional service and innovative living spaces is evident in every aspect of lyf Cebu—the property’s unique ability to enhance the overall city experience by offering a vibrant, community-centric environment truly sets it apart from other residences and living spaces open in the area.

At lyf Cebu, there is an evident commitment to creating a harmonious community space where travelers from all walks of life are invited to share experiences and explore the Philippines together. Its location is strategically situated to offer easy access to the city’s must-see attractions while providing a welcoming and dynamic environment that encourages interaction and personal discovery. Whether you’re a digital nomad, a solo traveler, or visiting with friends, lyf offers a unique blend of comfort and community spirit

While regular tourists only catch a glimpse of what the city may offer, residents of lyf Cebu dive deeper into the local culture and experiences. They engage in authentic interactions, uncover hidden gems, and participate in unique activities beyond the typical tourist itinerary. Whether it’s joining a local festival, learning traditional crafts from artisans, or exploring off-the-beaten-path locations, lyf Cebu ensures that its guests experience the city’s true essence. Through its vibrant social living concept, lyf Cebu transforms each stay into a journey of discovery and connection, encouraging guests to explore Cebu like never before.

From its modern design to its interactive spaces, lyf Cebu is tailored to encourage social connections and cultural exchanges. Guests are invited to enjoy various unique amenities and features that make it easy to connect, relax, and explore the city. Upon arrival, guests are greeted at the Say Hi check-in counter, where a friendly lyf crew ensures a smooth and personalized check-in process. The coworking spaces provide the perfect setting for productivity, blending comfort with functionality. For those looking to socialize and cook, Bond – the property’s social kitchen – offers a communal space to prepare and share meals.

“The social aspect of lyf Cebu is integral to the overall guest experience. By fostering a vibrant, connected community, we ensure that guests not only enjoy their stay but also build meaningful connections and memories that last a lifetime.” Said Joycelyn Agsaway, the Director of Operational Excellence for the lyf brand.

Unwinding after a day of exploring or working is accessible at the Hangout (Mezzanine), where guests can share stories and experiences with fellow travelers. For fitness enthusiasts, Burn (social gym) is fully equipped to help maintain workout routines, while Dip (swimming pool) offers a refreshing escape from the city heat.

lyf Cebu, like all its sister properties, is true to its name and champions the term “Live Your Freedom,” celebrating openness, unique individuality, and creativity, empowering guests who stay true to the life they wish to lead. lyf Cebu City is currently open and ready to welcome guests looking for both a culturally immersive and productive experience.

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Sarap ng Pasko, Sarap ng Purefoods

Purefoods helps families celebrate cherished traditions, new additions this holiday season.

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In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.

Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration. 

Feast for Filipino families

This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.

Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.

As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.

As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.

Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.

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Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy

Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.

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With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.

That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.

  • Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
  • Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.

With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.

Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness

To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.

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Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection

Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

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There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

What Makes the S’mores Collection Special?

  • A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
  • Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
  • Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.

Find Your Perfect Holiday Match

Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.

  • Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
  • Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
  • S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.

Make Your Holidays Sweeter

The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti

me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.

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