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Innovative mindset drives Kenny Rogers Roasters expansion for 2024

Renowned for its ‘deliciously healthy’ menu, the brand marked 2023 with a series of trendsetting product launches and marketing campaigns that made waves and put Kenny Rogers Roasters on the map of the food industry.

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Kenny Rogers Roasters is set for a robust growth in 2024, driven by the brand’s innovation-centric approach rooted in its “Innovation with a purpose” mantra. This strategy, along with recognitions by notable award-giving bodies and top food aggregators in the industry, are seen to propel the roasted chicken restaurant chain forward for the coming year.

Renowned for its ‘deliciously healthy’ menu, the brand marked 2023 with a series of trendsetting product launches and marketing campaigns that made waves and put Kenny Rogers Roasters on the map of the food industry. For the launch of its Truffle Collection which featured roasted chicken drizzled with truffle oil, the brand partnered with Grab to dress up its cars and riders in gold — from cars and motorcycles to jackets, helmets, and face masks, – that created a head-turning street spectacle across the metropolis.

FoodPanda recognized Kenny Rogers Roasters as the Most Innovative Brand for 2023. Present to receive the award were by (L-R) Kenny Rogers assistant brand manager Mary Adeline Vinluan, group marketing director Lorent Adrias, and Seattle’s Best Coffee marketing manager John Paulo Oquendo.

This campaign won the Green Boomerang award from the IMMAP Boomerang Awards for Retail Media Network – recognizing the excellence and effectiveness of the collaboration between Kenny Rogers Roasters and Grab by maximizing the use of its retail ecosystem which reached beyond the digital space to deliver both online and offline experience to consumers.

In the recently concluded edition of the 2023 Golden Grab Awards, the brand received different recognitions including two major Marketing awards namely the Campaign of the Year and the Gold Ad Trendsetter award beating the other quick-service restaurant giants. Kenny Rogers Roasters also received for the second-year in a row the Fan Favorite for the Roasted Chicken category and won gold for the Combo Meal category!

The brand garnered attention from yet another prominent aggregator platform in the country, Foodpanda, due to its commitment in continuous product innovations – Kenny Rogers Roasters was named the Most Innovative Brand for 2023. This not only reaffirms the innovation-centric approach of the brand but it solidifies the position of Kenny Rogers Roasters as a trailblazer in the food industry.

Not surprisingly, the success of the marketing campaign impacted the company’s revenues, helping the restaurant drive 22% systemwide sales growth for 2023 versus 2022.

These recognitions, along with steady revenue growth, give Kenny Rogers Roasters’ Marketing Director, Lorent Adrias, a confident outlook for 2024, attributing it to their 2023 wins and the brand’s strong commitment to an innovation-centric mindset. “This is at the heart of everything we do. We aim to remain proactive to the needs and wants of our customers while also ensuring that every visit to our store is an exciting and enjoyable experience.”

Ranked number 1 in the Fast food/Restaurant category for Best Customer Service by Statista and a leading Philippine news publication, this well-deserved distinction is further backed up by multiple awards, beginning with the Marketing Excellence Award for Excellence in Brand Awareness where Kenny Rogers Roasters won gold for its Chimichurri campaign.

Individually, Adrias, was also awarded the highly-coveted 2023 Mansmith Young Market Masters Award (YMMA), which recognizes the best that the Filipino youth has to offer in the world of Marketing.

Kenny Rogers Roasters received multiple awards at the recent 2023 Golden Grab Awards led by Grab Philippines head of deliveries marketing Kristopher Mauricio and manager – account management Carlo Arboleda (1st and 5th from left) and received by (from left) Kenny Rogers Group digital marketing manager Bryan Darwin Hosingco, assistant brand manager Mary Adeline Vinluan, and group marketing director Lorent Adrias.

With a strong foundation established in 2023, Kenny Rogers Roasters is looking into opening 20 stores in 2024 to end the year with 150 stores in total.

“Our focus for next year is to build more stores, further increase our market share by improving market penetration not only in Metro Manila but also in provincial key cities,” noted Adrias

The same year, diners can also expect new, and exciting menu offerings as he added, “You would also see a lot of efforts to push and celebrate deliciously healthy food.”

Kenny Rogers Roasters won big at the recent 2023 Golden Grab Awards, winning both the Campaign of the Year and Gold Ad Trendsetter categories.

As Kenny Rogers welcomes 2024, Adrias looks ahead with the mission to be better than their previous year. “Our goal is to consistently beat ourselves and be better from what we did last year.  We will continue to focus on innovation not just in our products, but also our service. We aim to sustain the positive momentum for our brand while staying true to the brand’s DNA which is being deliciously healthy. We hope to make it easy and exciting for our consumers to enjoy our brand while remaining relevant and exciting.”

All of these awards and recognitions are a testament on the dedication of the team behind the brand to continuously make Kenny Rogers Roasters captivating and meaningful for the consumers. Expect that the brand remains steadfast in delivering exceptional dining experiences while upholding the highest standards of quality, flavor, and service in the years to come.

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5 Tips to upgrade your sleep

Sleep contributes to better brain function, memory, concentration and lower stress. According to the National Institutes of Health, most adults need 7-9 hours of sleep every night to achieve maximum health benefits.

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Good sleep isn’t just about waking up feeling rested and ready for the day. Quality sleep, and plenty of it, is important for your overall health. While you sleep, your body naturally recharges itself, which puts you at lower risk for cardiovascular problems and chronic conditions like diabetes, as well as improving your immune system.

Sleep also contributes to better brain function, memory, concentration and lower stress. According to the National Institutes of Health, most adults need 7-9 hours of sleep every night to achieve maximum health benefits.

If you’re falling short of the recommended amount of sleep, you may be able to make some adjustments that help you reap the health benefits of better rest. Learn what you can do to improve your sleep with these tips from the experts in safer, healthier sleep at Naturepedic.

Reduce Light Exposure
Your body’s natural circadian rhythms are closely aligned with light and dark. When your body senses light, it sends signals to your brain that it’s time to be awake. Light also suppresses your body’s production of melatonin, a hormone linked to sleep. Cutting back on bright lights and avoiding devices at least an hour before bed can tell your body it’s time to wind down, and sleeping in a dark room promotes better rest.

Invest in the Right Mattress
Your mattress plays a major role in your comfort through the night, so making sure it fits your needs is an important step toward getting better rest. Take control of your comfort with a quality mattress such as Naturepedic’s EOS (Ergonomic Organic Sleep) mattress, which is handcrafted and made without polyurethane foam, formaldehyde, flame retardants or fiberglass. The breathable layers of certified organic cotton, wool and GOTS-approved latex ensure better temperature regulation while naturally contouring the body. An added feature is the ability to customize each side of the bed by opening the zippers and adjusting the layered components for the perfect comfort combination.

Find the Right Sheets
Sheets that are too stiff, scratchy or otherwise unpleasant make it nearly impossible to settle in for a good night’s rest. Higher thread counts tend to be softer, higher quality sheets. However, you may need to experiment to find which material suits you best.

Set a Comfortable Temperature
When you’re too hot or cold, your mind tends to focus on those sensations rather than allowing you to slip into a slumber. Set your thermostat at a comfortable temperature, adding fans or adjusting the layers of bedding as necessary to achieve the perfect level of cozy comfort.

Use a Sound Machine
If you’re a light sleeper, noise can wreak havoc on your rest. Many people find sound machines offer two key benefits: They provide a soothing sound, such as rain or ocean waves, that allows you to relax and ease into slumber and constant background noise, so additional sounds are less disruptive.

Find more solutions for achieving better sleep at Naturepedic.com.

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What you should know about IBD

Two common conditions are irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD). They’re often confused for one another, but these are actually two different GI disorders.

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It may not be something you like to talk about, but if you have gastrointestinal (GI) problems, your symptoms may be far more common than you think. According to data from the American Gastroenterological Association, 60-70 million people living in the United States have gut health concerns.

Two common conditions are irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD). They’re often confused for one another, but these are actually two different GI disorders.

IBS is a syndrome; it is defined by a group of symptoms, does not cause inflammation and rarely requires hospitalization or surgery. IBD, on the other hand, is an umbrella term used to describe disorders that cause chronic inflammation of your GI tract.

The disease is more common than you may realize; a study led by the Crohn’s & Colitis Foundation found nearly 1 in 100 people living in the U.S. have IBD. The two most common forms of IBD are Crohn’s disease and ulcerative colitis.

Understanding IBD Symptoms
Because it poses serious health risks and can cause permanent damage to your intestines, it’s important to be aware of what IBD is and recognize the symptoms. Your primary care doctor or gastroenterologist can help if you have concerns about these symptoms:

  • Intense, crampy pain that doesn’t go away in a day or two or has been present on and off for weeks or longer
  • A notable change in bowel movement frequency, whether more or less often
  • Frequent diarrhea over several weeks, or loose stools multiple times a day
  • Frequent constipation, or constipation alternating with diarrhea
  • Urgency on a regular basis or inability to hold back the bowel movement before reaching the bathroom
  • Blood with bowel movements
  • Mucus in your stool regularly or paired with pain or other symptoms
  • Always feeling as though you aren’t fully emptying your bowels

Other symptoms that may have a variety of causes but need extra attention especially if you notice them along with any of the symptoms above include pain outside of the gut, fatigue, loss of appetite and weight loss. In addition, children with IBD may have delays in growth and the onset of puberty.

Diagnosing IBD
No single test can confirm a Crohn’s or ulcerative colitis diagnosis. Your medical history and information obtained from diagnostic testing can exclude other potential causes of your symptoms, since gastrointestinal symptoms are common and can have a variety of causes.

Your first tests will likely include blood and stool laboratory tests. Further testing could include imaging studies of your gastrointestinal tract or a look inside your GI tract through an endoscope.

Identifying Treatment Options
Once an IBD diagnosis is confirmed, you can partner with your doctor to manage your disease. Treatment plans are highly personalized, as what works for one person may not for another. Medication and managing your diet and nutrition are two common treatment recommendations. In some cases, surgery can help improve your quality of life.

Clinical trials may also be an option for treating your IBD. Through clinical trials, researchers find new ways to improve treatments and quality of life. In fact, clinical trials represent the final stages of a long and careful research process to make new and improved treatment options for patients available.

However, an important part of clinical trials for IBD is patient participation. Without the enrollment of patients in clinical trials, new treatment options for IBD can be delayed or never become available.

Equally important to this process is having a diverse representation of patients that considers race, age or other categories. This helps researchers develop treatments that meet the needs of a vast IBD patient community.

If you’re interested in participating in a clinical trial, ask your doctor to help you find a trial that is right for you, and visit crohnscolitisfoundation.org to learn more about IBD and treatment options, including clinical trials.

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Unlocking the science of sleep: How rest enhances language learning

Getting eight hours of sleep every night helps the brain to store and learn a new language.

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Sleep is critical for all sorts of reasons, but a team of international scientists has discovered a new incentive for getting eight hours of sleep every night: it helps the brain to store and learn a new language.

A study led by the University of South Australia (UniSA) and published in the Journal of Neuroscience has revealed that the coordination of two electrical events in the sleeping brain significantly improves our ability to remember new words and complex grammatical rules.

In an experiment with 35 native English-speaking adults, researchers tracked the brain activity of participants learning a miniature language called Mini Pinyin that is based on Mandarin but with similar grammatical rules to English.

Half of the participants learned Mini Pinyin in the morning and then returned in the evening to have their memory tested. The other half learned Mini Pinyin in the evening and then slept in the laboratory overnight while their brain activity was recorded. Researchers tested their progress in the morning.

Those who slept performed significantly better compared to those who remained awake.

Lead researcher  Dr Zachariah Cross, who did his PhD at UniSA but is now based at Northwestern University in Chicago, says sleep-based improvements were linked to the coupling of slow oscillations and sleep spindles – brainwave patterns that synchronise during NREM sleep.

“This coupling likely reflects the transfer of learned information from the hippocampus to the cortex, enhancing long-term memory storage,” Dr Cross says.

“Post-sleep neural activity showed unique patterns of theta oscillations associated with cognitive control and memory consolidation, suggesting a strong link between sleep-induced brainwave co-ordination and learning outcomes.”

UniSA researcher Dr Scott Coussens says the study underscores the importance of sleep in learning complex linguistic rules.

“By demonstrating how specific neural processes during sleep support memory consolidation, we provide a new perspective on how sleep disruption impacts language learning,” Dr Coussens says. “Sleep is not just restful; it’s an active, transformative state for the brain.”

The findings could also potentially inform treatments for individuals with language-related impairments, including autism spectrum disorder (ASD) and aphasia, who experience greater sleep disturbances than other adults.

Research on both animals and humans shows that slow oscillations improve neural plasticity – the brain’s ability to change and adapt in response to experiences and injury.

“From this perspective, slow oscillations could be increased via methods such as transcranial magnetic stimulation to accelerate aphasia-based speech and language therapy,” Dr Cross says.

In future, the researchers plan to explore how sleep and wake dynamics influence the learning of other complex cognitive tasks.

“Understanding how the brain works during sleep has implications beyond language learning. It could revolutionize how we approach education, rehabilitation, and cognitive training.”

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