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Agoda shares 7 travel trends for 2025

The survey reveals a strong focus on relaxation, family-oriented trips, and the excitement of discovering new destinations as primary motivations for travelers.

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Digital travel platform Agoda has unveiled its 2025 Travel Trends survey, highlighting the key factors set to shape the travel landscape in Asia in the coming year. The survey reveals a strong focus on relaxation, family-oriented trips, and the excitement of discovering new destinations as primary motivations for travelers.

Agoda’s findings indicate that travelers are prioritizing quality time with loved ones and seeking respite from daily routines. The survey also underscores the growing interest in exploring uncharted territories. Noteworthy is the popularity of theme parks, with one in eight respondents expecting to go on a trip to visit one.

Ittai Chorev, Chief Product Officer at Agoda, said: “At Agoda, we love seeing how travelers are planning their adventures for 2025. Whether it’s unwinding with family or exploring new places, we’re here to make every traveler’s dream trip memorable and are ready to help them every step of the way.”

Seven key insights from Agoda’s 2025 Travel Trends survey:

  1. The more the merrier: Traveling with family tops the list
    For many travellers, family time equals quality time. More than a third of Filipino travelers (364%) plan to travel with family in 2025. Indonesians are the most fervent family travelers of all, with no less than 58% expecting to go on a multi-generational trip with loved ones. Family travelers (34%) are followed by couples (23%), and solo travelers (199%) in terms of most popular travel groupings across Asian travellers.
  • Easy does it: Relaxation is the top travel motivation, by far
    Escaping from the hustle and bustle of daily life is by far the most important reason to travel, according to the survey. 75% of respondents cited relaxation as their most important travel motivation. Singaporeans desire relaxation the most (87%). While in the Philippines , adventure and activities follow in second (48%), with visiting family and friends in third (45%).
  • Computer says ‘yes’: Tech assisting in travel planning
    Technology is playing a pivotal role in shaping travel plans. A substantial majority of Filipino travelers (870%) plan to use travel apps, while about one in eight (14%) are interested in virtual reality tours. Indian travelers appear to be most tech-savvy, with nine out of ten respondents claiming the use of travel apps when booking a trip.
  • Travel For Less: Journey more, spend smart 
    Budget considerations remain a key factor among Filipinos, with a significant portion of travelers (74%) planning to spend less than $250 per night on accommodation.  But price is not a barrier to international travel -88% of travelers expect to take the same number of trips or more compared to 2024, with most of those journeys crossing borders (52%). Perhaps unsurprisingly, travelers from Hong Kong expect to travel internationally the most (82%). More than a quarter of respondents (27%) plan to travel both domestically and internationally.
  • In and Out of Office: Traveling on and off the clock
    In addition to traditional business trips, which 23% of Filipino respondents expect to embark on, the survey also picked up on the emergence of digital nomads, borderless workers who work remotely. 1 in 25 expects to work remotely in 2025, with a focus on combining work and leisure, as more companies adopt flexible work arrangements. Most prospective digital nomads in the region are from the Philippines, where one in fourteen travelers expect to work while traveling.
  • #Inspiration: Many ways to discover new destinations
    There’s nothing quite as exciting as exploring a place for the very first time. 84% of travelers expect to visit new destinations in 2025. Travel inspiration can come from many sources including personal interests and hobbies (70%), great value deals (37%), and recommendations from friends and family (34%). One in five (23%) gets their travel inspiration from social media, with Malaysians and Indonesians most inspired by Instagram and the likes (both at 29%).
  • Life is a rollercoaster: Theme Parks are a reason to travel
    Asia’s many theme parks – Disney in Tokyo, Shanghai, and Hong Kong, Lotte World in Seoul, Universal in Osaka and Singapore, Ferrari World in Abu Dabhi, to name a few – are a major draw for year-round tourism. Over one in eight travelers (13%) expect to travel specifically to visit a theme park in 2025. Indonesians seem most excited by the prospects of rollercoasters and amusement, with one in five expecting to travel for theme parks.

Agoda’s offerings, including over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, provide travelers with the flexibility to tailor their trips to their unique interests and preferences. For more information and to take advantage of the latest deals, visit Agoda.com or download the Agoda app.

Destinations

Checking out Street Halo-Halo Milky Ice

#LGBT checking a #halohalo ‘specialist’ in #Manila to compare it with #Chowking, #Razons, and those from #streetvendors.

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Tag-init, for many Filipinos, means finding the perfect halo-halo. You can just grab one from those street vendors; almost always, they’re the best. But for those without access to those off-the-street halo-halo vendors, the next best versions would be those from supposed halo-halo specialists… such as Street Halo-Halo Milky Ice, which – like Icebergs and Razon’s – eyes to be known for giving this Pinoy dessert a twist.

@outragemag #LGBT checking a #halohalo ‘specialist’ in #Manila to compare it with #Chowking, #Razons, and those from #streetvendors ♬ original sound – Outrage Magazine

Kumusta naman ang experience sa Street Halo-Halo Milky Ice?

Una, this biz actually has sit-down venues – e.g. the one we checked in Santa Ana in the City of Manila. But exactly because they have to pay for a dining venue, they don’t just offer halo-halo, but also so-so Mexican food. At least the space isn’t bad naman, and allows you to enjoy your halo-halo away from the humidity outside.

Ikalawa, slight maingay ang staff – e.g. when taking orders from foodpanda, or when chatting with each other. Promise, disturbing siya.

Ikatlo, kumusta ang halo-halo and the Mexican snack? More particularly, we tried the ₱150 ube halo-halo and the ₱200 taco?

  1. With the halo-halo, the winning element is supposed to be the shaved ice since timplado na, so may additional lasa. However… the shaved ice used here may not be lumpy as the one in Chowking, but it not as smooth as Razon’s either.
  2. If eating at Razon’s, you know there’s not a lot of sahog. But here, even if you do get more, nothing was memorable.
  3. Lasa-wise, the halo-halo was quite bland… even with all the sahog and all.
  4. The three pieces of tacos were so-so, tasting more like some inuman venue’s beef nachos than anything else. Overloaded with fake-tasting cheese, this appears like someone’s false idea of what Mexican food really is.

If, in the past, we craved for halo-halo during summer when the heat becomes intolerable, nowadays, that halo-halo craving is now what’s normal. Climate change is real, for real. So Street Halo-Halo Milky Ice has a captured market na. But if you can find others pa rin… like those selling halo-halo in street corners, try them as well. You’re bound to be pleased more for less the price.

So off we go for more lafang venue search…

Street Halo-Halo Milky Ice is located at 2241 Syquia St., Santa Ana, City of Manila, Metro Manila.

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Destinations

Checking religious expression at Montemaria in Batangas

The love of money may be the source of all evil, but religion won’t survive in these modern times without money. That’s why religious tourism exists… as Montemaria shows.

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In Matthew 6:24, Jesus himself said a person cannot serve both God and money (or mammon). NOT that money is inherently evil; but the love of it can lead people away from God.

Alas… if you look at the way faith is practiced now, money just can’t be avoided. Take religious tourism as an example.

So it’s with trepidation that we headed to Montemaria International Pilgrimage & Conference Center in Batangas.

@outragemag Eyeing for ways to express your #LGBT faith? Head to #Montemaria in #Batangas for #religioustourism ♬ original sound – Outrage Magazine

There are some things worth stressing here…

Una, masalimuot ang history ng Montemaria. It used to be a project of a Roman Catholic priest, Fernando Suarez, with the land donated by local politician Hermilando Mandanas. That was around 2009. But Suarez moved to Cavite, so Montemaria was put in ice in 2014. The land was eventually donated to the Archdiocese of Lipa, managed by the Montemaria Asia Pilgrims Inc. (MAPI).

Prominent buildings include the Santo Niño Chapel, a replica of the Church of Our Lady Victorious in Prague, built around 2010; and yeah, the “Mother of All Asia – Tower of Peace” that was completed in 2021.

Ikalawa, Montemaria may be a pilgrimage site, and – as such – is filled by the faithful. But it is also a tourist spot, so expect lots of non-believers who are there for non-religious reasons. There are a lot of touristy attractions, like the glass bridge, accommodations facing the seas, and so on.

Ikatlo, too many of the offerings are still not functional, but yeah… sayang ang kita, so papasukin na ang tourists all the same.

Ika-apat, you will need money to fully appreciate this place. For instance, the tallest statue of the Virgin Mary, the “Montemaria, The Mother of All Asia”, is here. You can just appreciate it for free from afar… or cough up some cash to be allowed to go up.

In truth, publicly-accessible venues need to earn for their upkeep. I’d say Montemaria is no different. And yet… yeah, we can’t help but feel uneasy when money’s involved in promoting faith.

But off we go to the next rampa

Montemaria is located in Barangay Pagkilatan, Batangas City.

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Destinations

Beach-hunting led to Malabrigo Beach

A still-largely-hidden #beach in #Batangas is #Malabrigo, at least clean even if, yes, an AYOR venue that the province’s #tourism hasn’t really tapped. We checked during this quick #LGBTQIA+ visit.

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Unless ang tibay ng resistensiya ng katawan mo and you can survive swimming in the waters of the seas of Metro Manila, we do not really have a choice but to head out of the city if we feel like getting wet. For some, that would be to head to the beaches of Cavite, which can be as dirty as Manila; the hot springs of Laguna, often overcrowded; or check the beaches of Batangas, which can be a hit-and-miss experience since some are also trashy, some can be deadly, some still not accessible due to bad infrastructure, and so on.

And yet… it is the latter that we did when we headed to Lobo, a municipality in the province of Batangas. And after a quick stop at the Malabrigo Point Lighthouse, we were led to discover the beach off the cliff.

So kumusta ang experience namin?

@outragemag Looking for new #beach #swimmingdestination? We #LGBT checked the unsafe and yet worth-checking #Malabrigo in #Lobo, #Batangas ♬ original sound – Outrage Magazine

While looking over the cliff housing the lighthouse, we met locals who went swimming at the Malabrigo Beach. You can access this through a… really long staircase starting from where the lighthouse is.

Some things worth stressing:

  1. Locals pay the “caretaker” ₱20 per visit (they don’t pay anything if they don’t swim). Non-locals, though, are made to pay from ₱50. If you want to shower after your swim, you pay extra (from ₱20, depending on the need for soap or shampoo or conditioner). All these transactions are receipt-less.
  2. The beach here doesn’t have fine white sand. Instead, you get pebbles. And sharp rock formations. Getting wounded is possible (and, yep, since we experienced it, apparently to be expected).
  3. The pebbles are malumot, so the pebbles can be really slippery. Walk slowly when going swimming… or crawl (seriously) instead of walking out of the water as it could be safer.
  4. There’re no safety protocols here – e.g. no lifeguards, no shark nets, no buoys, no nothing. So coming here – even if it’s actually refreshing taking a plunge there – is AYOR (at your own risk).

We’ve checked the other beaches of Lobo – e.g. by the road on the way to the lighthouse, and in Nasugbu. Too many of them are literal dumpsites. You see the garbage on the shores, and you feel how dirty the water is as soon as you take a swim. Filipinos like going to beaches, just not to look after them.

And so it is refreshing – literally and figuratively – to discover Malabrigo Beach.

Now… if only it can be properly developed, then Barangay Malabrigo or the Municipality of Lobo or the Province of Batangas will sure have a major must-visit spot. Until then, though, this is good-to-visit, though not really.

Join us as we continue with our rampa.

Malabrigo Beach is accessible from Malabrigo Point Lighthouse, located along Lobo-Malabrigo-Laiya Rd., Barangay Malabrigo, Municipality of Lobo, Batangas Province.

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