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A ten-minute run can boost brain processing

Researchers at the University of Tsukuba show that increased activation of the bilateral prefrontal cortex accompanies improvements to mood and cognitive function after only a brief bout of moderate-intensity running.

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Photo by Fitsum Admasu from Unsplash.com

Running may be a useful activity to undertake for better mental health. University of Tsukuba researchers have found that only ten minutes of moderate-intensity running increases local blood flow to the various loci in the bilateral prefrontal cortex—the part of the brain that plays an important role in controlling mood and executive functions. These findings may contribute to the development of a wider range of treatment recommendations to benefit mental health.

There’s clear evidence that physical activity has many benefits, such as the ability to improve mood, but in previous studies, cycling was often the form of exercise studied. Running, however, has always played an important role in the well-being of humans. The unique form and efficiency of human running, which includes the ability to sustain this form of exertion (i.e., by jogging as opposed to sprinting), and the evolutionary success of humans are closely linked.

Despite this fact, researchers had not yet looked closely at the effects of running on brain regions that control mood and executive functions. “Given the extent of executive control required in coordinating balance, movement, and propulsion during running, it is logical that there would be increased neuronal activation in the prefrontal cortex and that other functions in this region would benefit from this increase in brain resources,” explains Professor Hideaki Soya.

To test their hypothesis, the research team used the well-established Stroop Color–Word Test and captured data on hemodynamic changes associated with brain activity while participants were engaged in each task. For example, in one task, incongruent information is shown, i.e., the word red is written in green, and the participant must name the color rather than read out the word. To do so, the brain must process both sets of information and inhibit the extraneous information. The Stroop interference effect was quantified by the difference in response times for this task and those for a simpler version of the task—stating the names of color swatches.

The results demonstrated that, after ten minutes of moderate-intensity running, there was a significant reduction in Stroop interference effect time. Furthermore, bilateral prefrontal activation had significantly increased during the Stroop task. After running, participants reported being in a better mood. “This was supported by findings of coincident activations in the prefrontal cortical regions involved in mood regulation,” first author Chorphaka Damrongthai adds.

Given that many characteristics of the human prefrontal cortex are uniquely human, this study not only sheds light on the present benefits of running but also on the possible role that these benefits may have played in the evolutionary past of humans.

The article, “Benefit of human moderate running boosting mood and executive function coinciding with bilateral prefrontal activation,” was published in Scientific Reports.

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Clorox PH partners with PAL to help enhance travelers’ health, safety

Clorox Philippines worked with PAL to enhance the safety of their customers by providing Clorox products in PAL’s airport hubs and ticket offices across the Philippines.

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As health and safety became a top concern amid the pandemic, especially for travelers, Clorox Philippines, one of the country’s leading providers of cleaning and disinfecting products, collaborated with the flag carrier Philippine Airlines (PAL). 

Clorox Philippines worked with PAL to enhance the safety of their customers by providing Clorox products in PAL’s airport hubs and ticket offices across the Philippines. PAL received Clorox Expert Disinfectant Sprays, Clorox Expert Disinfecting Wipes canisters, Clorox Clean-Up All-Purpose Cleaner, and Clorox Toilet Bowl Cleaners to disinfect its vital facilities and amenities. 

“The health and safety of our passengers are our top priorities. We are pleased to have partnered with Clorox Philippines, which shares our values in upholding the safety and welfare of consumers. As more people go back to flying, our partnership is significant and timely,” said Ria Carrion-Domingo, Vice President for Marketing at PAL. 

Clorox Expert Disinfecting Wipes were also given to PAL’s arriving international and domestic passengers and customers of ticket offices nationwide from December 31, 2021, to March 2022, catering to almost 22,000 travelers. 

“We are always committed to making the lives of every Filipino better each day with our Clorox products amid these uncertain times. And with our collaboration with PAL, we are happy that we can assist in making their travelers safe,” said Monique Gonzales, Marketing Manager for Southeast Asia at Clorox International. 

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Medical Depot expands from north to south of the country

With at least 12 more new stores set to open until end of 2022, Medical Depot recently signs a partnership with Union Bank to strengthen its financial capacity in fulfilling its goals of having 200 total number of stores by 2025.

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With the desire to continue serving more and more Filipinos with quality medical products, Medical Depot grew its total number of strategic branches from 24 stores in 2021 to 38 stores year to date and expanded its geographic footprint to cover 34 cities within Luzon. The company is also expected to establish its presence in the Southern part of the country towards the end of the year. 

Medical Depot started its humble beginnings in 1991 with just 1 branch located in Bambang, Manila and with only three sales personnel. It grew steadily after a few years. Having the vision to further reach more Filipinos, an extensive expansion plan was launched in the first quarter of last year. Since then, the company has been growing at a 50% rate in new branches and has positioned it to be able to serve more localities and increasing the number of total families that can be serviced from hospitals to patients. 

“It has always been our mission to bring quality medical products to our countrymen and to ensure that we are able to service the increasing medical needs of Filipino families in various communities. Our expansion plan that we rolled out is a testament to this mission and we’re glad that we’re on track to open our 40th store by this June,” states Rudy Medina, Chairman of Medical Depot. 

With at least 12 more new stores set to open until end of 2022, Medical Depot recently signs a partnership with Union Bank to strengthen its financial capacity in fulfilling its goals of having 200 total number of stores by 2025. This further fuels the growth trajectory of the company and will support its plan to open its first ever operating and production hub in Mindanao with that will bring its thousands of quality medical products to the southern parts of the country.

In addition to the expanded locations, Medical Depot is also investing in research and development to increase its available items from 5,000 to 10,000 different products and supplies that will cater to various medical demands.

“Medical Depot’s legacy is really about helping the country by addressing the medical needs of our fellowmen with reasonably priced, top-quality medical products. Our efforts to reach more Filipinos by opening new strategic branches across the country in the last 6 months and working to open our hub in the Mindanao region speaks for this and this is truly a milestone for the company,” shares Baby Medina, Vice Chairman of Medical Depot.

The road to success for Medical Depot may not have been a smooth ride but with its constant commitment and care for the medical needs of the Filipinos, the company is on track to continue to succeed by serving the communities through quality medical supplies.

To learn more about Medical Depot and, visit https://medicaldepot.com.ph/ or their Facebook page for updates.

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How to get the best wedding photos ever

Finding the ‘right’ photographer for your wedding is a bit like dating; you can’t make a decision only after checking someone out online. A photographer’s portfolio might be really polished, but you can’t get a real sense of their personality or emotional intelligence. It’s wise to meet with a few photographers or videographers, either in person or via zoom, before you make a final decision.

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Photo by Joel Overbeck from Unsplash.com

According to The New York Times, 2022 will be the biggest year for the wedding industry since 1984. After two years of delays and cancellations, everyone is going to the proverbial chapel to tie the knot. One of the most important elements for many couples are the photos and videos, preserving this special moment forever.

“In the end, having tangible memories you’ll cherish for years to come is a better investment than party favors or fancy table linen,” said Rachel LaCour Niesen, Head of Market Intelligence

A graduate from the Missouri School of Journalism, LaCour Niesen forged a career as a professional wedding photographer and photojournalist where she developed the first CRM for pro photographers. While still continuing her passion in professional photography, LaCour Niesen also serves as Head of Market Intelligence at ShootProof, a platform used by 300,000 photographers to share, deliver, print, & sell their photos. Just in the last year, Shootproof managed wedding galleries received 2.8 million visits per month – and that number is anticipated to grow in 2022. 

Her advice when shopping for a wedding photographer? “Finding the ‘right’ photographer for your wedding is a bit like dating; you can’t make a decision only after checking someone out online. A photographer’s portfolio might be really polished, but you can’t get a real sense of their personality or emotional intelligence. It’s wise to meet with a few photographers or videographers, either in person or via zoom, before you make a final decision.”

For one of the most important days in someone’s life, Rachel has a few “dos” before you say “I Do”

  • Ask friends and family for recommendations. “Word-of-mouth referrals are a great way to curate a list of prospective photographers and videographers.” says Rachel. “After all, your friends and family know you better than anyone else.”
  • Spend time viewing their online portfolios. According to Rachel, “a lot of people can take a few great photos or videos. To tell a more complete “story” of a wedding celebration requires more skill, patience, and thoroughness.”
  • Look closely to see if the photographers and videographers you are interested in have shot weddings in many types of lighting conditions. “It’s pretty easy to capture stunning photos outdoors during “golden hour,” around sunset,” Rachel remarked. “But it’s much, much harder to capture stunning photos in a dimly-lit event space like a hotel ballroom or dance club.”
  • Ask whether photo products are included in their booking fee and/or package price. “To me, every couple should end up having a wedding album or book–a tangible one, not just an online slideshow,” Rachel said. “I still have copies of my grandparent’s wedding photos hanging in my home. They inspire me and bring back so many memories of our family stories. Plus my son is now curious to hear about his great grandparents too and I can point right to those photos and use them to spark conversation.”

Wedding photography does not just document the union itself, but all the family members and friends who came together to celebrate. “Sometimes, the most cherished photo is not that ‘kiss the bride’ moment but that last family image with a beloved grandparent. Weddings are those precious occasions where people rally together in a grand act of joy.”

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