NewsMakers
Study reveals that sports has evolved into something more meaningful
“Sports have evolved into more than just a spectacle where two or more teams or athletes battle it out for fame, glory, and money. Watching sports have evolved into an activity that in itself is imbued with meaning for consumers,” says Phil Tiongson, Havas Ortega’s Head of Data and Analytics.
HAVAS ORTEGA’s latest Prosumer research study, “Sports Forward”, finds that for Filipinos, sports are no longer just a pastime or a way to see which individual athlete or team can outplay, outrun, outlast, and outperform the competition. In the eyes of the Filipino Prosumer, sports are far more meaningful than just being a spectacular battle of physical and mental feats.
“Sports have evolved into more than just a spectacle where two or more teams or athletes battle it out for fame, glory, and money. Watching sports have evolved into an activity that in itself is imbued with meaning for consumers,” says Phil Tiongson, Havas Ortega’s Head of Data and Analytics.
He adds, “Filipino Prosumers have become more immersed in sports because of the technological changes that we have seen brought on by the internet and social media. With this deeper immersion also came the evolution of sports as more than just an entertainment and a spectacle. As people became more immersed in sports and news about their favorite sports, they have begun to realize that it plays a significant role in their personal lives and in the bigger society and culture that they live in.”
Sports as a physical, mental, and social salve
Some people may be quick to dismiss sport as a mere hobby, but the newly released study of Havas Ortega proves sports play a far more essential role than that. Sports contribute to physical fitness, mental wellbeing, and good social relationships. 96% of Filipino Prosumers agree that people who play sports are more likely to stay healthy. This is relevant in these times of increased rates of obesity and cardiovascular diseases. It is also particularly relevant during these Covid-19 pandemic times, which sees everyone’s health and immunity being challenged by the coronavirus.
Sports also imbue participants with important values and life skills such as teamwork, perseverance, and courage in the face of adversity. Sports are also a critical component of our social fabric, bringing together communities and nations. In its survey, the Havas Ortega Prosumer study found that 94% of Filipino Prosumers believe that sports have the power to positively affect various aspects of their lives.
Sports are also seen as a mental and emotional salve, 88% of Filipino Prosumers also believe that people who play sports are more likely to stay healthy mentally and emotionally. This points to a strong belief that sports are in the same category as relaxation, meditation, and other mental health practices that promote mental wellbeing – a necessity during these highly-stressful times of fighting Covid-19.
Sports’ contributions to wellbeing, however, go beyond the personal. In addition to personal benefits, sports also are seen as being able to contribute to the building of a peaceful society. About half (48%) of the Filipino Prosumers consider sports as the best way for people to socialize and build strong, meaningful relationships with one another. Amongst the younger 18-34 year old respondents, 52% see sports as a way to build meaningful social bonds with others.
On a global scale, sports are also seen by 98% of Filipino Prosumers as a way to broker and maintain peace amongst countries, breaking down the physical, linguistic, and time differences across the world.
Sports is now evolving
Because of the emphasis that Filipinos put on sports, there are new expectations from athlete-celebrities, federations and leagues, and broadcasters of sports events.
More than 95% of Filipino Prosumers believe that professional sports leagues and federations have an obligation to uphold values and ethics within their sports. It is not sufficient that leagues hold events featuring Filipinos’ favorite sports and athletes. Sports managers should ensure that the spirit of sportsmanship, honesty, fairness, cooperation, and teamwork are imbued in and expressed by their teams as they play to win.
Sports fans are more than just spectators, they are beginning to find meaning in patronizing and following sports and athletes. Consumers want to experience sports in a deeper sense. More than three-fourths (77%) of Filipino Prosumers believe fans should be able to interact with athletes regularly, while 94% believe sports brands have an obligation to provide fans with in-person experiences that money can’t buy.
“Fans are devoting so much time, effort, and money to follow athletes and teams, knowing the ins and outs of the trade, fans and fandoms grow their knowledge, network, and influence. With social media, fans today have the platform to communicate their thoughts and voice their opinions. They can be the best ambassadors for sports teams and brands in the future,” Tiongson added.
Sports also play an important role in ensuring equality and inclusion – regardless of gender or race or religion. In fact, 90% of Filipino Prosumers believe media coverage of female athletes is the best way to change perceptions of women and diffuse stereotypes that demean women.
Additionally, practically everyone in the Prosumer group (99%) believe that sports brands should create athletic apparel that’s more inclusive of all religions, such as the incorporation of the Muslims’ hijab for women.
“Sports have gone a long way from being a mere spectacle and a battle for fame, glory, and money,” says Mr. Tiongson. “Sports are now seen as content that is imbued with meaning and that can contribute to meaningful, positive change in society. Everyone involved in sports – athletes, celebrities, leagues, clubs, federations, and even sporting apparel and retailer brands – should think about their emerged role in the lives of audiences. People look up to them more closely for meaningful inspiration – and they expect more from them.”
NewsMakers
Common drug class may increase risk of heart disease
The risk of cardiovascular disease increased in line with how much anticholinergic medication the participants used each year. Those with the highest exposure had a 71 per cent higher risk of a cardiovascular event than people who did not use anticholinergic medication at all.
People who use drugs with anticholinergic effects, including certain antidepressants, drugs for urinary incontinence and common antihistamines, are at higher risk of developing cardiovascular disease.
This is shown in a study from Karolinska Institutet published in BMC Medicine.
Anticholinergic drugs reduce the effect of the neurotransmitter acetylcholine and are commonly prescribed to middle-aged and older people. This large group of drugs includes antihistamines used for allergic conditions, anxiety or insomnia, drugs for urinary incontinence, and certain antidepressants, where tricyclic antidepressants have a strong anticholinergic effect, whereas SSRIs have a weaker effect. A high cumulative use of these drugs, referred to as anticholinergic burden (see fact box), has previously been linked to impaired cognitive ability.
May affect heart regulation
The new study suggests that the drugs may also affect the parasympathetic nervous system and thereby the regulation of the cardiovascular system. The results show that it may be important to monitor the total drug burden in everyday clinical practice.
The study included more than 500,000 people in Stockholm, Sweden, who were 45 years of age or older and had no prior cardiovascular disease, except for hypertension, at the start of the study. The researchers followed the participants for up to 14 years and analysed how the use of anticholinergic drugs was associated with the development of cardiovascular disease.
“Many of these drugs are used by older people and by people with multiple medical conditions. We wanted to investigate whether the total exposure had any significance for the risk of developing cardiovascular disease over time,” says Nanbo Zhu, postdoctoral researcher at the Department of Neurobiology, Care Sciences and Society, Karolinska Institutet.
71 per cent higher cardiac risk
The study showed that the risk of cardiovascular disease increased in line with how much anticholinergic medication the participants used each year. Those with the highest exposure had a 71 per cent higher risk of a cardiovascular event than people who did not use anticholinergic medication at all. The association was seen for all types of cardiovascular disease but was particularly clear for heart failure and various forms of arrhythmia.
“Our results indicate that the cumulative drug burden can affect heart regulation, not only in the short term but also over the long term. This does not mean that the drugs should always be avoided, but that exposure should be monitored carefully,” says Hong Xu, assistant professor at the Department of Neurobiology, Care Sciences and Society.
The researchers point out that the study is observational, meaning it cannot establish a causal relationship. Other factors, such as underlying diseases, may also influence the associations.
The work was carried out within the Stockholm CREAtinine Measurements project in collaboration between several research groups at Karolinska Institutet and Region Stockholm. The study was funded by the Swedish Research Council, the Center for Innovative Medicine Foundation, and other foundations. Some researchers report assignments for the pharmaceutical industry, which are disclosed in the scientific publication.
NewsMakers
Mindfulness practices found to significantly reduce depression symptoms, especially for those with early-life adversity
Mindfulness interventions help by regulating our emotions better when different challenges come up. For someone who has experienced childhood neglect or abuse, mindfulness training can help us make sense of that and respond skillfully to this moment in time.
A new study reveals that mindfulness practices may significantly reduce depression symptoms, particularly in people who have experienced early-life adversity, such as childhood abuse and neglect.
Led by Eric Loucks, professor of medicine, epidemiology, and of behavioral and social sciences and director of the Mindfulness Center at Brown, the study enrolled 201 participants, 101 of whom were randomized into the Mindfulness-Based Blood Pressure Reduction Program, while 100 were randomized into an enhanced usual care control, which included home blood-pressure monitors, physician access and health-education materials. Researchers also had a measure of participants’ early-life adversity, particularly their exposure to abuse or neglect.
Loucks and his team followed participants for six months to assess changes in blood pressure, health behaviors and mental health, finding that those in the mindfulness program showed significant improvements in their depression symptoms. Additionally, participants who experienced childhood neglect showed greater improvements in depression symptoms than those who had not. A similar, though less pronounced, trend was observed among people with a history of childhood abuse.
“In this program, that was primarily designed to lower blood pressure while addressing whole-person health, we also saw that mental well-being, particularly around depression symptoms, improved in participants that went through the program,” Loucks said. “The findings suggest that cultivating mindful self-regulation skills–such such as self-awareness, attention control and emotion regulation–may help interrupt maladaptive patterns shaped by past experiences.”
Over the last 15 years, Loucks has been studying social determinants of health such as early-life adversity and its impacts on cardiovascular health, body mass index and blood pressure. “I came to a point where I wanted to not just document it, but do something about it, and I wondered if mindfulness training might help,” he said. “I’d gone through a lot of mindfulness training myself outside of work and started to get trained up in mindfulness programs that are specific to health contexts.”
Loucks began to study the Mindfulness-Based Stress Reduction program, running it through two clinical trials that were funded by the NIH and finding that it reduced blood pressure in both trials. He also wanted to look at the intervention from a whole-person perspective.
“If we look at everyday folks out in the world, those that had exposure to early life adversity, like abuse and neglect, tend to have worse mental health and also worse cardiovascular health,” Loucks said. “Mindfulness interventions help by regulating our emotions better when different challenges come up. For someone who has experienced childhood neglect or abuse, mindfulness training can help us make sense of that and respond skillfully to this moment in time.”
Loucks discussed this work during a keynote address at the U.S. DOHaD Society this year. “It felt like a coming-home moment to see that this intervention, originally developed to address psychosocial factors that influence health, had even stronger effects among people with early-life adversity, particularly on depression,” he said. “It’s been about a 15-year arc of research that culminated in these findings.”
NewsMakers
High-fiber diet linked to reduced risk of heart disease in night shift workers
A moderate intake of about 19 grams of fibre per day was linked to a lower risk for those who worked night shifts regularly. For those who worked night shifts sporadically, about 15 grams was enough. The current recommendation for adults is about 25 grams of dietary fibre per day.
People who work at night have a higher risk of coronary artery disease, a type of heart disease. A new study suggests that a higher fibre intake in the diet may help reduce this risk. The study included over 220,000 adults in the UK and is published in the European Journal of Epidemiology.
The human body is built to sleep at night. This means that working during the night goes against this natural pattern, and can place additional strain on the body, including the heart. Previous research has linked night work to an increased risk of coronary artery disease. Since night work is often unavoidable, the researchers wanted to investigate whether certain dietary habits might have a protective effect.
More fibre associated with lower risk
The researchers used data from 220,000 adults in the UK Biobank (2006–2010) and divided the participants into three groups:
- Day workers
- Shift workers who worked night shifts sporadically
- Regular night shift workers
The participants had completed a detailed questionnaire about their dietary habits. During a follow-up after about 12 years, it was found that night shift workers who consumed little fibre in their diet had a higher risk of coronary artery disease than those who consumed more fibre.
“A moderate intake of about 19 grams of fibre per day was linked to a lower risk for those who worked night shifts regularly. For those who worked night shifts sporadically, about 15 grams was enough. The current recommendation for adults is about 25 grams of dietary fibre per day,” says Diana Nôga, lead author and researcher at Uppsala University.
The researchers stress that the figures from the study are not official dietary recommendations. But they do show a pattern in this UK study: a higher dietary fibre intake was linked to a lower risk of heart disease among night shift workers.
“The link between fibre and a lower risk of heart disease is not just because those who eat more fibre generally have a healthier lifestyle. We know this because we adjusted for various lifestyle factors in the analysis. One possible explanation, supported by previous research, is that fibre in the diet can improve intestinal flora and also reduce lipids, which can be particularly good for the heart in people who work at night,” says Christian Benedict, senior author of the study and Professor of Pharmacology at Uppsala University.
Dietary fibre can support heart health
According to the researchers, an increased intake of fibre-rich foods such as whole grains, vegetables, fruit, legumes and lentils may be a simple way to improve heart health for night shift workers. However, this requires that you do not have any medical obstacles to doing this, such as chronic gastrointestinal diseases.
“Dietary changes should be seen as a complement to, not a substitute for, other heart health-promoting habits such as not smoking, remaining physically active, and getting enough sleep,” says Diana Nôga.
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