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PUMA taps BLACKPINK’s Rosé as new brand ambassador

Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling.

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PUMA announces a new partnership with Rosé, a member of one of the best-selling girl groups of all time, South Korean musical quartet BLACKPINK.

Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. The Korean-New Zealand K-pop star’s ambassador role will be dedicated to amplifying PUMA’s catalog of iconic silhouettes and supporting the “Rewrite the Classics” program, which celebrates PUMA’s most timeless franchises, bringing them into a new generation.

Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”

Joining PUMA Sportstyle ambassadors who have had a transformative impact including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her partnership wearing the PUMA Palermo, styling the iconic low-top in her very own way. Over the course of the partnership, the K-pop idol will support additional classic franchises in PUMA’s Sportstyle category.

“Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together,” said Maria Valdes, Chief Product Officer for PUMA.

Loved around the world for her rock star persona, Rosé discovered her interest in music at a young age. Learning to play the piano, and later the guitar, brought out a deep passion for singing, and songwriting. Rosé’s debut album ‘R’ arrived in 2021 with a lead single “On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group.

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Beauty & Fashion

Posh Skin Co. launches new pimple patch designs

Posh Skin Co. reinforces its commitment to making acne skin solutions more accessible, fun, and confidence-boosting than ever as it launches new designs of its innovative pimple patches.

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Posh Skin Co. levels up its skincare game as it steps into a new era with a clean new look. With this fresh transformation, Posh Skin Co. reinforces its commitment to making acne skin solutions more accessible, fun, and confidence-boosting than ever as it launches new designs of its innovative pimple patches.

Trendy, Effective, and Fun Pimple Patch Designs

Posh Skin Co.’s rebrand also brings in a new lineup of pimple patch designs, crafted to meet different skincare needs while offering a fresh and fashionable take on blemish care. The new designs include yellow star patches, multicolored star patches, metallic foil patches, for a fun, and comfortable acne treatment experience that lasts all day. The ultra-thin daytime patches provide a discreet and seamless coverage for all-day wear, while the nighttime rescue patches are designed to accelerate blemish healing while you sleep.


The pimple patches now come in new packaging with a sleeker, more minimalist look, following Posh Skin Co.’s rebrand.

“We took on a cleaner and simpler packaging approach to let the pimple patch designs speak for themselves,” said renowned fashion stylist and Posh Skin Co. partner, Charmaine Palermo. “We wanted to highlight what truly matters—effective skincare that empowers people.”

Formulated with the same powerful ingredients, these new pimple patch designs offer users improved coverage, comfort, and effectiveness, and make acne care more wearable and confidence-boosting than ever.

A Fresh, New Chapter 

Posh Skin Co.’s new look aligns with the brand’s vision of expansion in the Philippines. Not only is Posh Skin Co. adding new designs to its pimple patch offerings but will also be providing new, versatile acne solutions that fit effortlessly into any lifestyle.

“Acne care should be as dynamic as people’s lives because breakouts can happen at any time,” remarked Palermo. “We wanted to offer more options to treat and prevent breakouts effectively, so we are expanding our line with acne solutions that can easily integrate into any skincare routine.”

With inclusivity and accessibility still at the brand’s core, Posh Skin Co. ensures that the skin treatment they offer will still be a stress-free and empowering experience for all users. As it broadens its pimple patch offerings and develops new skin treatment solutions, Posh Skin Co. continues to deliver innovative skincare to Filipinos.

Say “Bye” to Blemishes, and “Hello” to Confidence with Posh Skin Co.® Pimple Patches

Look good and feel confident while treating your blemishes with Posh Skin Co. pimple patches, available for PHP199 on Shopee, Lazada, TikTok Shop, and the official Posh Skin Co. website and select Watsons stores nationwide.

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Beauty & Fashion

PUMA drops 3 colorways of Palermo

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When it comes to footwear, some styles stand the test of time. PUMA’s iconic terrace shoe, the Palermo, is one such classic that has captured the hearts of both sports fans and fashion enthusiasts alike. Originally birthed from PUMA’s deep roots in football, the Palermo continues to evolve and offer an exquisite balance of sports-inspired design and modern fashion aesthetics.

This month, the PUMA Palermo gets an upgrade with three new eye-catching hues that will undoubtedly let anyone make a bold statement wherever they go. Whether you’re looking to add a pop of color to your fit or seeking the perfect casual pair for everyday style, there is a PUMA Palermo shade to match your vibe.

Which PUMA Palermo Colorway Fits Your Style?

Retaining its premium, classic charm with a luxurious suede base and a leather formstrip complete with foil printed PUMA branding, the PUMA Palermo gives sneaker buffs and fashion fans alike plenty of options to express their personal style with its fresh new colorways.

The PUMA Palermo in Team Light Blue 

For those who prefer cool, understated tones, the Team Light Blue colorway is a prime choice. A sleek, understated classic, this is a fabulous match for those who lean towards timeless fits, this cool blue hue pairs effortlessly with vintage denim, crisp white tees, and a chill, confident attitude.

(Photo from PUMA PH)

The PUMA Palermo in Rose Mauve/Dark Crimson

Meanwhile, the Rose Mauve/Dark Crimson colorway is fitting for those who want to stand out. The deep crimson adds eye-catching detail into the shoe’s classic silhouette, making it the ultimate option for those looking to make a statement while still embracing the heritage of the Palermo. This shade goes well with tonal layering or as a pop of color against a monochromatic ensemble.

(Photo from PUMA PH)

The PUMA Palermo in Pink/White

The Pink/White colorway adds a playful twist to the terrace staple, perfect for trendsetters who love a fun, sporty vibe. With a punchy pink base complemented by crisp white accents, this colorway effortlessly bridges the gap between athletic wear and high fashion. It’s youthful, vibrant, and undeniably stylish. Paired with either relaxed joggers or tailored streetwear fit, this colorway keeps things light, modern, and adds a little extra flair to your wardrobe.

Must-Have Addition to Any Sneaker Collection

The PUMA Palermo’s new shades prove that some things never go out of style — they just get better with time. Step out boldly with the PUMA Palermo in Team Light Blue, Rose Mauve/Dark Crimson, or Pink/White, now available for PHP 6,000 in PUMA stores at Bonifacio High Street, Glorietta, Bonifacio High Street, Shangri-La Plaza, Eastwood, Venice Grand Canal, Capitol Central Bacolod, and Ayala Center Cebu.

Follow PUMA Philippines’ Instagram account to know the latest news and updates. 

For more information, please visit www.puma.com.

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Beauty & Fashion

PUMA opens two new stores in PH

PUMA is bringing its collection of sportswear closer to more Filipinos with a back-to-back opening of two new stores in the Philippines. With new stores at Bonifacio High Street in Taguig and at Caltex Mega Station in Pampanga, the renowned sports brand continues to offer high-quality and innovative gear for all sportswear, and even streetwear, needs.

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PUMA is bringing its collection of sportswear closer to more Filipinos with a back-to-back opening of two new stores in the Philippines. With new stores at Bonifacio High Street in Taguig and at Caltex Mega Station in Pampanga, the renowned sports brand continues to offer high-quality and innovative gear for all sportswear, and even streetwear, needs.

Get All Your Footwear Needs at New PUMA Store in Bonifacio High Street

(Photo from PUMA PH)

Last October 29, PUMA opened the doors to its new store located at Bonifacio High Street. The store will exclusively feature iconic shoes from PUMA, including limited pairs of the PUMA Speedcat OG in the black and white colorway, the PUMA All Pro Nitro, and the PUMA Deviate NITRO 3, the shoe worn by Filipino Pole Vault Olympian, EJ Obiena while training at the Paris Olympics. Marking the store’s opening, customers will receive free PUMA merchandise for purchases worth at least PHP 8,000. Promo runs from November 1 to 7, available exclusively at the PUMA Bonifacio High Street store.

From shoes perfect for upgrading your streetwear to high-performance running and basketball shoes, PUMA’s new Bonifacio High Street store is the top spot for sneakerheads and sports enthusiasts who want to add a unique piece to their collections. 

Buy One Get One at PUMA PH Biggest Outlet Store in Caltex Mega Station

(Photo from PUMA PH)

The following day on October 30, PUMA also unveiled its new outlet store at the Caltex Mega Station. Located at South Bound NLEX in San Fernando, Pampanga, the store features an expansive selection of PUMA goods. 

(Photo from PUMA PH)

To celebrate the opening, the PUMA outlet store is kicking off with a special “Buy One, Get One” promo, giving customers more value for their purchases at the store. With all the top-quality, high-performing PUMA gear available, the new PUMA outlet store at Caltex Mega Station is set to become the prime destination for all your street and sportswear needs.

Drop By the New PUMA Stores Today

(Photos from PUMA PH)

As PUMA Philippines continues to expand its presence in the country, the sports brand persists in making its line of sporting gear and footwear easily available to Filipinos. Both stores offer unique shopping experiences and exclusive collections for fitness enthusiasts, sneakerheads, and trendsetters alike. 

Cop a new pair of shoes today at the PUMA Bonifacio High Street Store, located at BGC, Taguig. Enjoy the exclusive Buy One Get One promo at the PUMA Caltex Mega Station store, located at South Bound NLEX, San Fernando, Pampanga. See the latest updates and releases exclusively on PUMA PH’s Instagram page.

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