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PUMA taps BLACKPINK’s Rosé as new brand ambassador

Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling.

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PUMA announces a new partnership with Rosé, a member of one of the best-selling girl groups of all time, South Korean musical quartet BLACKPINK.

Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. The Korean-New Zealand K-pop star’s ambassador role will be dedicated to amplifying PUMA’s catalog of iconic silhouettes and supporting the “Rewrite the Classics” program, which celebrates PUMA’s most timeless franchises, bringing them into a new generation.

Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”

Joining PUMA Sportstyle ambassadors who have had a transformative impact including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her partnership wearing the PUMA Palermo, styling the iconic low-top in her very own way. Over the course of the partnership, the K-pop idol will support additional classic franchises in PUMA’s Sportstyle category.

“Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together,” said Maria Valdes, Chief Product Officer for PUMA.

Loved around the world for her rock star persona, Rosé discovered her interest in music at a young age. Learning to play the piano, and later the guitar, brought out a deep passion for singing, and songwriting. Rosé’s debut album ‘R’ arrived in 2021 with a lead single “On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group.

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Beauty & Fashion

PUMA drops new Deviate Nitro 3

With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests.

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Deviate means to do things differently. To not accept normal standards. To challenge the status quo. Deviate inspires you to not just go beyond your boundaries, but to shatter them in emphatic style.

With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests.

Embodying PUMA’s relentless pursuit of excellence in performance footwear, Deviate provides runners with the confidence to hit the road, making every second count.

This new offering sees Deviate served up in a new  distinct model; Deviate NITRO 3 – a premium everyday hero.

Deviate NITRO 3

The Deviate NITRO 3 challenges runners to have the most successful training experience ever. It’s the everyday source of speed that runners can trust week after week, mile after mile.

The shoe is engineered with even more of PUMA’s cutting-edge NITROFOAM technology to deliver supreme cushion and responsiveness, elevating the legacy of its award-winning predecessor.

The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, whilst PUMA’s unrivalled PUMAGRIP enables multi-surface traction in even the most testing conditions.

A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Sure to enhance the training experience for people around the globe, Deviate NITRO 3 continues to grow closer to its raceday counterpart.

Deviate NITRO 3 Specifications:

  • Price: PHP 8, 800
  • Weight: 265g (UK8)
  • Stack Height: 29mm – 39mm

Commenting on the hotly anticipated double dose of Deviate, Romain Girard, VP Innovation at PUMA said: “We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in. The Deviate NITRO™ 3 is now available globally on PUMA.com, in PUMA stores and selected retailers.

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Beauty & Fashion

Salomon opens new store at EDSA Shangri-La

Salomon has carved out a niche for itself, becoming a cult fave among fashion-forward individuals thanks to its unique design and versatility. A standout in their lineup is the XT-6, which has been a fan favorite since its debut in 2013.

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French brand Salomon finally dropped in the Philippines with the grand opening of its first store at Midlevel 2/3 East Wing, EDSA Shangri-La Plaza on July 13, 2024. The new store boasts a curated selection of Salomon’s hottest picks, including the legendary XT-6.

Salomon has carved out a niche for itself, becoming a cult fave among fashion-forward individuals thanks to its unique design and versatility. A standout in their lineup is the XT-6, which has been a fan favorite since its debut in 2013.

The XT-6 continues to dominate both the streets and the trails with its varied palette, from earthy tones to bold pops of color. Sleek silhouettes and statement patterns make Salomon the perfect match for both your workout gear and everyday streetwear. Forget the days of bulky hiking boots–Salomon’s XT-6 is for anyone who wants to elevate their look while pushing their limits.

The XT-6 was a highlight of the event, wherein attendees got to explore what makes Salomon stand out. From its origins in the French Alps in 1947 all the way to Manila today, this event celebrates Salomon’s journey from trail to city and back again.

Carlo Aragon, founder of Salomonology, was on hand to explain why Salomon is a fashion force that blends peak performance with everyday style. Meanwhile, Daphne Chao, a designer known for her Salomon accessories, showed off how to turn Salomons into head-turning fashion pieces that are sure to make a statement.

Along with this, Salomon’s been making big strides in the trail running community. They were the official footwear partner for the Southeast Asian Trail Running Cup held from June 19–23, and the official footwear partner for the Philippine Train Running Association. They’re looking forward to a long-term partnership with these organizations, reinforcing their commitment to supporting trail running here in the Philippines.

“We’re very excited to finally bring Salomon to the Philippines,” shared Mikko Abello, Business Unit Senior Manager for Salomon, Wilson, and Descente. “This store, with its extensive selection, embodies the brand’s commitment to providing premium products to fans of the brand. From trail to city, we have something to offer both the serious trail run athlete and the fashion-forward consumer. We want this to become a space where both sport and culture converge.”

The Salomon Products

The new store features some of Salomon’s most desired products, including limited editions and cutting-edge performance gear:

RX Marie-Jeanne

Retailing at PHP 9,690, with its effortless style that’s technical, cozy, and ultra-versatile – the RX Marie-Jeanne makes a powerful self-statement, anytime, anywhere.

S/LAB Alpinway

Available for PHP 14,490, the unisex S/LAB Alpinway is crafted through close collaboration with world-class athletes, ensuring top performance without compromise.

These lightweight hiking shoes are specially developed for rocky terrain and ascents up mountain slopes, providing a secure grip and confidence during challenging adventures.

S/LAB Phantasm 2

Selling for PHP 16,390, the superlight racing dynamo that picks up where its predecessor left off: even lighter, more responsive and fully geared-up to smoke the competition. The combination of the new superlight bouncy foam and a full length carbon plate make for explosive propulsive energy, housed in a premium racing fit.

Gear up–Whether you’re conquering mountains or cityscapes, Salomon ensures you’re ready to own your adventure in style.

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Beauty & Fashion

Save up to 50 percent on PUMA sneakers, apparel at PUMA end-of-season sale

Now’s your chance to avail of big discounts up to 50% off on a wide assortment of PUMA items. Whether you’re looking for comfortable and stylish apparel for your next workout, or a fresh pair of sneakers to complete your fit, PUMA definitely has something just for you.

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Calling all sports buffs and style aficionados! With the summer coming to a close, PUMA is holding a special end-of-season sale at select branches across Metro Manila and Cebu.

Now’s your chance to avail of big discounts up to 50% off on a wide assortment of PUMA items. Whether you’re looking for comfortable and stylish apparel for your next workout, or a fresh pair of sneakers to complete your fit, PUMA definitely has something just for you.

Don’t miss out on this opportunity to snag incredible deals at PUMA!

During the PUMA End of Season Sale, a wide range of items will be on sale at up to a 50% discount at the following branches:

  • Glorietta, Unit LLB 210 – 211, 2nd Floor, Glorietta 3, Ayala Center, 1224 Makati City
  • Eastwood Mall, Unit A101a & A101b, Ground Floor, Eastwood Mall, Eastwood City, Brgy. Bagumbayan, Quezon City
  • Shangri-La Plaza, Unit 260 Level 2 Main Wing Shangri-La Plaza Edsa cor Shaw Blvd. Mandaluyong City
  • Venice Grand Canal, Unit A168 GF, Venice Grand Canal Mall, McKinley Hill
  • Ayala Center Cebu, Level 1 Stall 125C, Ayala Center Cebu, Cebu Business Park, Cebu City Opening Hours: Mon-Thu 10am – 9pm | Fri-Sat 10am – 10pm
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