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Pru Life UK solidifies position as top life insurer in PH

Pru Life UK achieved an impressive NBAPE of Php 10.54 billion for 2023 representing 11% growth. The company broadened the gap with the closest competitor by a margin of Php 472 million. NBAPE serves as the universally accepted performance metric used to assess sales performances of the life insurance industry in the Philippines.

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Pru Life UK ranks number one in the life insurance industry in the Philippines, garnering the highest New Business Annual Premium Equivalent (NBAPE) as reflected in the recently released Insurance Commission (IC) report as of 31 December 2023.

The report shows that Pru Life UK achieved an impressive NBAPE of Php 10.54 billion for 2023 representing 11% growth. The company broadened the gap with the closest competitor by a margin of Php 472 million. NBAPE serves as the universally accepted performance metric used to assess sales performances of the life insurance industry in the Philippines.

Owing to the company’s innovative offerings, Pru Life UK also leads in total premium income from variable life insurance products, amounting to over Php 45.7 billion as of 31 December 2023.

With over 42,000 digitally empowered agents and 1.7 million lives assured, Pru Life UK strengthens its market leadership reflecting the company’s unwavering commitment to being the most trusted partner and protector of many Filipino families.   

More than numbers, Pru Life UK also attributes its industry success to good corporate governance which guides the business to lead with transparency and integrity. A Golden Arrows awardee for five (5) consecutive years since 2018, Pru Life UK has cemented itself as a beacon of responsible business practices in the Philippines.

It is with great pride and honor that we achieved the country’s number one life insurer position in 2023, ” said Francis Ortega, Executive Vice President and Chief Financial Officer of Pru Life UK. “We express our heartfelt appreciation to our customers, partners, employees, and agency force for their collective efforts that have driven us to achieve this significant milestone. Our purpose, “For Every Life, For Every Future,” guides us in providing innovative and accessible solutions to every Filipino. We aim to be the most trusted partner and protector for this generation and generations to come by providing simple and accessible financial and health solutions.”

The consistent growth of Pru Life UK is aligned with that of its parent company, Prudential plc, which recorded a 45% increase in new business profit to USD 3.1 billion as of 31 December 2023. As it further strengthens its commitment to providing financial solutions addressing the evolving needs of Filipinos, the company recently launched PRULove Wealth, a single premium product designed to provide Filipinos life insurance coverage while also allowing them to earn returns with rates comparable with those from high-yielding time deposits. The plan uniquely offers 4% guaranteed annual cash payout, 100% cashback, and up to 125% insurance coverage.

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Climb stairs to live longer, claims study

Compared with not climbing stairs, stair climbing was associated with a 24% reduced risk of dying from any cause and a 39% lower likelihood of dying from cardiovascular disease. Stair climbing was also linked with a reduced risk of cardiovascular disease including heart attack, heart failure and stroke.

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Climbing stairs is associated with a longer life.

This is according to research – “Evaluating the cardiovascular benefits of stair climbing: a systematic review and meta-analysis” – presented at ESC Preventive Cardiology 2024, a scientific congress of the European Society of Cardiology (ESC).

“If you have the choice of taking the stairs or the lift, go for the stairs as it will help your heart,” said study author Dr. Sophie Paddock of the University of East Anglia and Norfolk and Norwich University Hospital Foundation Trust, Norwich, UK. “Even brief bursts of physical activity have beneficial health impacts, and short bouts of stair climbing should be an achievable target to integrate into daily routines.”

Cardiovascular disease is largely preventable through actions like exercise. However, more than one in four adults worldwide do not meet recommended levels of physical activity. Stair climbing is a practical and easily accessible form of physical activity which is often overlooked.

This study investigated whether climbing stairs, as a form of physical activity, could play a role in reducing the risks of cardiovascular disease and premature death. The authors collected the best available evidence on the topic and conducted a meta-analysis. Studies were included regardless of the number of flights of stairs and the speed of climbing. There were nine studies with 480,479 participants in the final analysis. The study population included both healthy participants and those with a previous history of heart attack or peripheral arterial disease. Ages ranged from 35 to 84 years old and 53% of participants were women.

Compared with not climbing stairs, stair climbing was associated with a 24% reduced risk of dying from any cause and a 39% lower likelihood of dying from cardiovascular disease. Stair climbing was also linked with a reduced risk of cardiovascular disease including heart attack, heart failure and stroke.

“Based on these results, we would encourage people to incorporate stair climbing into their day-to-day lives. Our study suggested that the more stairs climbed, the greater the benefits – but this needs to be confirmed. So, whether at work, home, or elsewhere, take the stairs,” Dr. Paddock ended.

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Cardio-fitness cuts death and disease by nearly 20%

Running, cycling, or swimming – if you regularly exercise, you’re on track for a long and healthy life.

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Running, cycling, or swimming – if you regularly exercise, you’re on track for a long and healthy life.

This is according to a study – “Cardiorespiratory fitness is a strong and consistent predictor of morbidity and mortality among adults: an overview of meta-analyses representing over 20.9 million observations from 199 unique cohort studies” – that was published in the British Journal of Sports Medicine.

The study comprised of 26 systematic reviews with meta-analysis representing more than 20.9 million observations from 199 unique cohort studies. It is the first study to collate all the scientific evidence that looked at the prospective link between cardiorespiratory fitness and health outcomes among adults.

The study found that:

  • for every 1-MET increase in cardiorespiratory fitness – the amount of energy used for quiet sitting – a person can reduce their risk of death by 11-17%, and specifically, their risk of heart disease by 18%.
  • an increased cardio fitness level will reduce your risk of death from any cause by 11-17%.

Senior author Grant Tomkinson said that cardiorespiratory fitness is probably the most important type of fitness for good health. “Cardiorespiratory fitness (or CRF) is your ability to perform physical activity for a long period of time like running, cycling, and swimming. And in this study, we found prolonged cardiorespiratory fitness is strongly and consistently associated with all types of premature death and incident disease – spanning heart failure, depression, diabetes, dementia and even cancer.”

Tomkinson added that the researchers “summarized the evidence linking CRF to numerous health outcomes and found that those with low levels of CRF are far more likely to die early or develop chronic conditions like heart disease later in life.” Specifically, “we found that every 1-MET increase in CRF, which is the amount of energy used when sitting quietly, reduced the risk of early death from any cause and heart failure by 11–17% and 18%, respectively. For most people, a 1-MET increase in CRF can be achieved through a regular aerobic exercise program.”

For Tomkinson, the message is quite simple: if you do a lot of “huff and puff” exercise, then your risk of dying early or developing diseases in the future is reduced. If you avoid exercise your health may suffer.

Chronic health conditions are an ongoing cause of poor health, disability, and premature death. In Australia, an estimated 11.6 million people (47%) have a chronic and debilitating health conditions, which contributes to two thirds of the burden of disease.

“Clearly, cardiorespiratory fitness is as an important factor for good health. If you are already exercising, this is good news; but if you know you need to up your fitness and movement, then this is a timely reminder,” co-author Dr Justin Lang said.

“People can make meaningful improvements through additional moderate physical activity, such as brisk walking, at least 150 minutes a week. And as they improve their fitness, their risk of death and disease will decline. But the onus for improvement should not just sit with the individual, it should also be routinely assessed in clinical and public health practice, so that we can support people to improve their health outcomes,” Lang added.

Through regular assessment, clinicians and exercise professionals could better identify adults at greater risk of early death and initiate exercise programs aimed at increasing CRF through regular physical activity.

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New Pru Life UK CEO pays courtesy visit to insurance commissioner

Providing financial protection to the Muslim community is another key priority of the Commission, to which Pru Life UK pledged its support and commitment.

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Pru Life UK’s newly appointed CEO Sanjay Chakrabarty met with the Insurance Commissioner Atty. Reynaldo Regalado (right) to reinforce the company’s commitment and support to the Insurance Commission’s goal to advance financial literacy & inclusion in the country, and good governance in the insurance sector.

Strengthening their commitment to providing better financial protection for Filipino families, IC Commissioner Regalado and Chakrabarty shared their insights and plans to bolster financial literacy initiatives, improve governance standards, and expand access to insurance products, particularly among vulnerable and underserved populations. Providing financial protection to the Muslim community is another key priority of the Commission, to which Pru Life UK pledged its support and commitment.

“It was an honor to meet Insurance Commissioner Atty. Reynaldo Regalado and reinforce Pru Life UK’s commitment to achieving our shared goals of increasing insurance penetration in the Philippines and elevating good governance in the life insurance industry,” Chakrabarty shares. 

Pru Life UK is the leading life insurer in the Philippines, recording the highest New Business Annual Premium Equivalent (NBAPE) in 2023, according to the Insurance Commission’s latest report as of 31 December 2023.

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