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Hypertension is manageable if caught early

Dubbed as the silent killer, hypertension is not an illness in itself, but it could lead to serious complications, even death, if left unmanaged.

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Half of the 12 million hypertensive Filipinos are unaware of their condition and the threat it poses, according to a survey by the Department of Health. Hypertension-related complications cause the death of 120,000 Filipinos annually, making hypertension the leading cause of illness and mortality in the Philippines.

In many cases, hypertension is hereditary. Individuals with hypertensive parents have a higher risk of acquiring the condition, especially if both parents are affected. The risk is also high for individuals who lead an inactive and unhealthy lifestyle. Dubbed as the silent killer, hypertension is not an illness in itself, but it could lead to serious complications, even death, if left unmanaged.

Early Detection Starts at Home

Measuring blood pressure regularly at home makes prevention easier not only for the 28 percent of Filipino adults who are hypertensive, but also for everyone who could potentially develop the condition.

Early detection is key to managing high blood pressure, avoiding unnecessary expensive tertiary care and saving lives. This should start at the comfort of the home where preventive measures, continuous care and intervention can be done by families and individuals.

Blood pressure self-monitoring at home lets users check and record their readings without having to go to a clinical setup, which comes with an extra cost. The relaxed setting also reduces the incidence of white coat and masked hypertension, conditions wherein the blood pressure readings are influenced by the environment.

Constant and accurate home monitoring prevents high blood pressure from developing into a more serious health condition and helps doctors closely keep track of the patient’s condition.

Regular Home Blood Pressure Monitoring

OMRON Healthcare, a leading manufacturer of health equipment for home and medical uses, makes blood pressure home monitoring easier with its latest innovative wrist blood pressure monitors.

HEM-6232T

The HEM-6232T uses Bluetooth connectivity to make health tracking simpler and easier. Integrating the OMRON Healthcare’s promise of accuracy, quality and ease of use, the HEM-6232T lets users access their data anywhere, get detailed visual insights, track health progress and manage their lifestyle via the BP Diary. The wrist-type BP monitor, with the flexible cuff type and 100 memory, makes measuring, synching and sharing of readings convenient via the Omron Connect app.  The OMRON Connect app assists users in recording, viewing and managing their health data with just a few taps on their smartphone.

HEM-6181

The HEM-6181 ensures convenient blood pressure monitoring with its advanced measurement posture-guide-sensor to ensure the user’s arm is at the proper angle for an accurate and precise reading. The portable wrist blood pressure monitor also comes with body movement detection, hypertension indicator and irregular heartbeat detection. It features 60 sets of measurement and an Intelliwrap cuff for reliable readings anywhere.

HEM-6161

The HEM-6161 is the perfect wrist blood pressure monitor for an on-the-go lifestyle. With 30 sets of measurement and Intelliwrap, this clinically validated device is built to detect irregular heartbeat and loaded by cuff wrap guidelines to ensure continuous proper blood pressure readings.

They newly launched OMRON digital home blood pressure monitors are available in major drugstores such as Watsons, Southstar and Rose Pharmacy. Online shoppers may also purchase the devices through the official OMRON online stores on Lazada and Shopee.

Product Showcase

How tailored microinsurance products are key to relevance and adoption in PH

As an insurtech, Igloo and its partners have been instrumental in facilitating a wide array of microinsurance products that safeguard the unique needs of digital natives and underserved sectors.

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For most people, understanding insurance boils down to the four most common types: life, health, auto, and long-term disability. While awareness of insurance importance is increasing, the aforementioned traditional insurance products are failing to resonate with many people due to various reasons including affordability, accessibility, and relevance. These factors have largely contributed to the low insurance penetration in the Philippines, which stands at 1.68% as of September 2023. 

This is where microinsurance is changing the game as insurtechs and insurance companies have introduced personalized microinsurance products that cater directly to the unique lifestyles and needs of Filipinos as they go through various stages of their lives. As an insurtech, Igloo and its partners have been instrumental in facilitating a wide array of microinsurance products that safeguard the unique needs of digital natives and underserved sectors. These products run the gamut from travel insurance, to electronics protection, e-commerce purchase protection, and even protection for the gamers’ health.

“While traditional insurance products may come with high premiums and broad coverage, microinsurance products are designed to provide targeted protection against specific risks that are relevant to our daily lives. By offering affordable products that address immediate needs, microinsurance can serve as the gateway to broader insurance protection and may be key to boosting insurance penetration,” said Roberto Vea, Commercial Lead at Igloo Philippines. 

Among the most popular insurance products Igloo PH and its partners facilitated are Gadget Protection and Online Shopping Protection. In 2023, Gadget Protection sold 10.3 million policies while Online Shopping Protection sold 1.98 million policies highlighting strong customer demand for coverage against electronic device damages and online purchase risks.

“Microinsurance empowers individuals to protect themselves against risks they face today, whether it’s safeguarding their electronics from liquid damage or ensuring affordable coverage for spontaneous travel adventures. At Igloo, we believe it’s important for insurers and insurtechs like ourselves to continuously develop relevant products and make sense for our customers,” Mario added.

As of September 2023, microinsurance premiums in the Philippines have increased by 19.6% to P10.16 billion, and over 56 million Filipinos are now insured under microinsurance policies. 

“The growth of the microinsurance industry underscores how the approach to insurance awareness is no longer one size fits all–it must evolve alongside our digital-first lifestyles, safeguarding our ever-expanding virtual assets and providing peace of mind in the face of modern risks,” Vea explained. “This also means ensuring that the products are where our consumers are–online, thus making sure that the entire buyer’s journey from consideration, to purchase, and claims must be easy, accessible, and uncomplicated.”

According to a recent study conducted by Manulife, 41% of Gen Z individuals (aged 18-24 years old, according to McKinsey) plan to purchase insurance online in the next 12 months. Furthermore, the study found that 33% of millennials (aged 25-44 years old) have already bought insurance online. This indicates that younger generations are increasingly preferring and adopting online channels for purchasing insurance.

This is where the availability of embedded insurance was able to expand the channels of distribution, providing consumers with a convenient way to discover, evaluate, and purchase products in just a few clicks. Igloo does this through partnerships with major e-commerce platforms like Lazada and Shopee, leading payment platforms such as DANA in Indonesia and GCash in the Philippines, and retail chains like Circle K in Vietnam.

“As Igloo continues to play a vital role in making microinsurance accessible to millions of Filipinos, we remain committed to prioritizing products that not only raise insurance awareness and adoption but are also relevant, innovative, and customer-centric,” Vea ended.

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NewsMakers

Pru Life UK’s product guarantees 4% annual cash payout for 7 years

Customers’ principal money is secured with 100% cash back guarantee or return of the premium paid if the insured is still around after the 7-year insurance coverage period or maturity of the policy. The cash back gives comfort to families of a stable financial future.

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Pru Life UK launches a new product designed to provide Filipinos life insurance coverage while also allowing them to earn returns with rates comparable with those from a high-yielding time deposit. PRULove Wealth uniquely offers 4% annual cash payout, 100% cash back, and up to 125% insurance coverage.*  

Regardless of market conditions, customers can rely on a guaranteed 4% annual payout based on the single premium paid. PRULove Wealth complements their traditional bank deposit and fixed income-generating financial assets. The steady earnings assure them and their families cash to celebrate life’s milestones, boost personal savings, and provide an extra layer of financial cushion.  

Customers’ principal money is secured with 100% cash back guarantee or return of the premium paid if the insured is still around after the 7-year insurance coverage period or maturity of the policy. The cash back gives comfort to families of a stable financial future. 

The life insurance coverage of up to 125% based on the single premium gives the customers wealth protection for their families. Whatever happens to the insured, the beneficiary gets the whole proceeds up to 25% higher than the principal.*  

PRULove Wealth solidifies our unwavering commitment to being the Filipino families’ most trusted partners and protectors by providing financial solutions that address their evolving needs. With the guaranteed benefits of our new product, we aim to help more customers achieve financial protection and their wealth aspirations,” shares Allan Tumbaga, Executive Vice President and Chief Customer & Marketing Officer.  

PRULove Wealth can help customers who want a convenient one-time pay life insurance product that reaps an uninterrupted flow of cash and secured legacy without worrying about market volatility. 

Pru Life UK maintains its industry’s top position in New Business Annual Premium Equivalent & total Premium Income from Variable Life Insurance products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023.   

Its wide range of products is accessible through its over 42,000 digitally-empowered agency force and like-minded ecosystems and digital partners. 

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Product Showcase

Introducing Taco Bell’s ‘Cupid’s Choice Valentine’s Special Combo’

Make every moment count with 1 Crunchy Taco Supreme, 1 Burrito Shawarma, 1 serving of Oreo Chocodilla, a side of Nachos Sprinkle, and 2 servings of Ruby Fruity Freeze for dine-in or 2 12oz. servings of soda for delivery, all for just P499!

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This season of love, Taco Bell has cooked up an irresistible offer to help you show how much you adore that special someone! You’ll be love-struck like never before with the Cupid’s Choice Valentine’s Special Combo, available for a limited only!

Make every moment count with 1 Crunchy Taco Supreme, 1 Burrito Shawarma, 1 serving of Oreo Chocodilla, a side of Nachos Sprinkle, and 2 servings of Ruby Fruity Freeze for dine-in or 2 12oz. servings of soda for delivery, all for just P499!

Enjoy an all-time Taco Bell classic with the Crunchy Taco Supreme, made with a crunchy taco shell that’s filled to the brim with perfectly seasoned Mexican-style ground beef, topped with a special sauce, and then garnished with shredded fresh lettuce, diced tomatoes, and grated cheddar cheese.

Indulge in the Middle Eastern inspired Shawarma Burrito, made with Mexican-style ground beef topped with diced onions, tomatoes, and cucumber, and generously drizzled with Taco Bell’s rich and creamy garlic sauce, all encased in a soft and tender tortilla wrap.

Stay refreshed with sips of your Ruby Fruity Fizz or soda, and munch on some Nachos Sprinkle between each bite.

Finally, satisfy your sweet tooth with 2 slices of Oreo Chocodilla, a delectable treat made with gooey, melted dark chocolate, chewy marshmallows, and chunks of crushed Oreo cookies, all nestled in a lightly grilled tortilla wrap.

The Cupid’s Choice Valentine’s Special Combo will be available until February 29, 2024 only, so make sure to order today if you don’t want to miss this offer!

.Get it together with your other favorites from Taco Bell by visiting your nearest branch for dine-in and take out orders, or by calling the 8911-1111 hotline for delivery. You can also order through Taco Bell’s official delivery partners GrabFood, foodpanda, and Pickaroo (prices may vary). Never miss the latest news, offers, and deals from Taco Bell by following and giving the brand a like on Facebook, X (formerly Twitter), and Instagram.

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