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Eureka to mark 20th anniversary in 2019; eyes to introduce new mid-market products

Eureka was established in the Philippines 19 years ago. And today, it considers itself as one of the country’s top manufacturers of home appliances with a manpower pool of 1,200 workers in its 50-hectare state-of-the-art manufacturing facility in Marilao, Bulacan.

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For its 20th year anniversary in January 2019, Eureka Electric Appliances Philippines Corp. is planning to launch new product lines that will cater to the mid-market. This is according to Jo Uy-Chung, Eureka general manager, who cited the continuing success of the company due to the support of their employees, business partners and most especially their customers.      

Eureka was established in the Philippines 19 years ago. And today, it considers itself as one of the country’s top manufacturers of home appliances with a manpower pool of 1,200 workers in its 50-hectare state-of-the-art manufacturing facility in Marilao, Bulacan.

Eureka’s product lines include: electric fans, rotating fans using power banks, rice cookers, microwave ovens, turbo broilers, washing machines, refrigerators, air-conditioners, chest freezers, stoves, induction cookers, oven toasters, blenders, airpots, kettles, food steamers, and flat irons.

But according to Uy-Chung, there are other products that can still be launched.

“Actually, we haven’t launched yet remote-controlled electric fans, we still don’t have split-type air-conditioners, we also don’t have double-door refrigerators, so hopefully it’s more of these lines for next year,” she said.

The company has over 50 service centers across the country. It also offers home repair services for customers, which Eureka first introduced in Metro Manila. The service is free on the first year but customers need to pay a transportation fee starting on the second year.

Products of Eureka are available nationwide in malls and other big stores and in online shopping destinations such as Lazada and Shopee.

Apart from these, they are also tapping other marketing channels to reach and serve their customers. “Actually we want to enter other channels, not only the e-players but also key players in provincial areas. In Visayas, there’s still a lot which we have not entered in. We have a hub in Cebu and also in Davao,” Uy-Chung said.

Uy-Chung said they are not yet into export. “We still have to cater here in Metro Manila where the market is still big and we haven’t fully penetrated the market we have now. The competition is still tight in the Philippines, which means there’s still a market over exports.”

Meanwhile, the influx of China products in the Philippines does not affect the operations of Eureka as Uy-Chung said, “customers are aware of its quality.”

“With the purchasing power of Filipinos right now, they want the value of their money to last. On our end, we continue developing our products. That’s the beauty of having a manufacturing firm so every time we develop a product, we have our own quality control (QC) line which is appropriate for the current market of the Philippines compared with the influx of other brands that come from China where they really do not regulate them based on the regulatory processes of the Philippines. That’s our edge.”

Regarding prices of Eureka’s products, Uy-Chung said prices of their products will remain consumer-friendly and competitive.

REYNALDO “Rey” R. VICENTE’s career experience involves mostly research in publishing companies. He previously held the position of Research and Events Director of Media G8way Corp., publisher of Computerworld Philippines (CWP), PC World Philippines, and IT Resource. He also handled events organized for CWP. Prior to this, he was a Research Head of a business publication. Now as co-publisher of Zest Magazine, Rey also serves as Managing Editor. Rey finished his bachelor’s degree majoring in Economics at the University of Santo Tomas.

Product Showcase

Citadines Roces Quezon City showcased

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In the heart of Quezon City stands Citadines Roces Quezon City, a testament to The Ascott Limited’s expanding footprint in the Philippines. As one of the properties from The Ascott Limited, it exemplifies the brand’s commitment to providing exceptional hospitality and top-tier accommodations.

With its modern design, diverse accommodations, extensive amenities, and a prime location, Citadines Roces Quezon City caters to both business and leisure travelers, offering a seamless blend of comfort and convenience. Whether for business conferences, social gatherings, or intimate celebrations, Citadines Roces Quezon City offers the perfect venue tailored to its guests’ needs.

Strategically located in a bustling metropolis

Nestled in Quezon City, Citadines Roces Quezon City prides itself for its ideal location for both travelers and their various demands and needs. As the largest city in Metro Manila, Quezon City is a dynamic hub of commerce, entertainment, and culture. Its position gives guests seamless access to government institutions, corporate offices, premier shopping destinations, and a vibrant dining scene. This makes it an attractive destination for travelers seeking convenience and a rich urban experience.

Unleash your event’s full potential with the property’s premier function rooms

To fully realize the property’s vision, one of the biggest highlights of Citadines Roces Quezon City is its state-of-the-art function rooms, designed to host various events with elegance and sophistication. These premier spaces are meticulously crafted to provide an ideal setting for any occasion. From corporate meetings and seminars to weddings and social events, the function rooms are equipped with the latest technology and amenities to ensure the success of every gathering. 

The function rooms are versatile, offering customizable layouts to suit the specific requirements of each event. Additionally, the dedicated event planning team at the property are available to assist with every detail, from menu selection to technical support. The attentive and professional staff are committed to providing exceptional service, ensuring that every event is executed flawlessly. With their expertise and attention to detail, you can be confident that your event at Citadines Roces Quezon City will be memorable and successful.

Each room features high-quality audio-visual equipment, including projectors, screens, and sound systems, to facilitate seamless presentations and multimedia experiences. The modern decor and flexible seating further enhance the ambiance, making it suitable for all events and social gatherings.

“Our function rooms are designed to cater to the unique needs of each event, offering customizable layouts and comprehensive support,” says Ms. Thea Peregrino, Assistant Residence Manager at Citadines Roces Quezon City. “Our dedicated event planning team and professional staff are committed to providing exceptional service, ensuring every event is executed flawlessly and leaves a lasting impression.”

In addition to the variety of inclusions to the function spaces, each individually curated event will be catered to by the residence’s flagship restaurant and bar, Alejo. Serving a robust selection of intercontinental cuisine with Filipino flavors at the helm, the restaurant can seamlessly customize an exceptional menu fit for any occasion. With its modern chic and wood-accented aesthetic, the outlet is also perfect for a more gastronomic focus setting, providing unlimited culinary experiences and food journeys for everyone to enjoy.  

No matter the event’s nature, find the perfect venue at Citadines Roces Quezon City. With its strategic location, comprehensive accommodation options, and premier function spaces, it stands as the ideal choice for creating unforgettable moments.

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Beauty & Fashion

PUMA drops new Deviate Nitro 3

With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests.

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Deviate means to do things differently. To not accept normal standards. To challenge the status quo. Deviate inspires you to not just go beyond your boundaries, but to shatter them in emphatic style.

With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests.

Embodying PUMA’s relentless pursuit of excellence in performance footwear, Deviate provides runners with the confidence to hit the road, making every second count.

This new offering sees Deviate served up in a new  distinct model; Deviate NITRO 3 – a premium everyday hero.

Deviate NITRO 3

The Deviate NITRO 3 challenges runners to have the most successful training experience ever. It’s the everyday source of speed that runners can trust week after week, mile after mile.

The shoe is engineered with even more of PUMA’s cutting-edge NITROFOAM technology to deliver supreme cushion and responsiveness, elevating the legacy of its award-winning predecessor.

The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, whilst PUMA’s unrivalled PUMAGRIP enables multi-surface traction in even the most testing conditions.

A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Sure to enhance the training experience for people around the globe, Deviate NITRO 3 continues to grow closer to its raceday counterpart.

Deviate NITRO 3 Specifications:

  • Price: PHP 8, 800
  • Weight: 265g (UK8)
  • Stack Height: 29mm – 39mm

Commenting on the hotly anticipated double dose of Deviate, Romain Girard, VP Innovation at PUMA said: “We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in. The Deviate NITRO™ 3 is now available globally on PUMA.com, in PUMA stores and selected retailers.

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Product Showcase

Red Bull Dance Your Style Qualifiers held in Davao

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The competition was sizzling hot at the Red Bull Dance Your Style Qualifiers in Davao. The best dancers from all over the region brought their A-game, delivering performances that dazzled the audience, who wielded the power to choose the competition’s winner.

Red Bull Dance Your Style is a unique, global 1-on-1 street dance competition that brings out each dancer’s individuality and creativity, and celebrates the diversity of their dance styles. Unlike other dance competitions, Red Bull Dance Your Style challenges dancers to show off their improvisational expertise and freestyle dance moves to unpredictable songs.

For its third year in the Philippines, Red Bull Dance Your Style extended the search for the country’s top dance talents to Mindanao. This culminated in the first-ever qualifiers in Davao held last June 29 at Club Echelon in Davao City.

Sixteen dancers from the region took to the dance floor and unleashed their impressive moves and creativity with REPETER (Peter Nugas III), MJ (MJ Mejos), MSTR PIECE (Regie Harris Lavestre), and R3DMAN (Edrian Alcaria) dancing their way to the Top 4. In the end, R3DMAN took home the trophy. His unique style and prowess left the audience in awe, earning him the title. Both R3DMAN and MSTR PIECE, as first and second place winners respectively, secured their spots in the National Finals.

“It’s very overwhelming,” said R3DMAN. “I didn’t know what to feel. Earlier, when the champion was called, I was dazed. It felt like a dream for me.”

R3DMAN admitted he was not fully prepared for the competition as he had limited time to get ready. “The preparation was really quick; I only had two days to prepare because of school and work.” He also shared that he rarely participated in dance battles, preferring to choreograph rather than perform. “This is actually my fourth battle, which is why I still consider myself a rookie,” he added. “What I did was believe in myself and enjoy the moment.”

His win is not the end as he gears up for the next round of the competition. R3DMAN shared that one of the things he wants to work on is his endurance. “The preparation will be intense. I feel like I’m going to battle with myself as well for consistency, which is what I really need to work on.”

Present at the event was dance consultant Lema Diaz of the Philippine All-Stars. “I’ve been coming to Davao since 2006 to 2008, I know how great the dance artists are in Davao and Mindanao,” she remarked. “As a dance consultant, we make sure that we visit Davao or any place in Mindanao to find the best representative for the Philippines in the World Finals in Mumbai.”

Diaz claimed that R3DMAN’s performance throughout the competition was truly one of the highlights of the Davao qualifier. “Seeing him live, seeing him go through rounds, just the mastery of his own style is there,” said Diaz. “He can put his own personality, the ease of listening to the music, and the conversation he has with the audience and opponent.”

She added, “He’s really entertaining to watch, which is why I’m excited for Manila to witness him, for the whole Philippines to witness him, to have an exchange with the other dancers, because it’s going to be inspiring.”

As the Davao qualifier wraps up, the excitement builds for the next round of qualifiers happening in Cebu on July 13 at APEX Super Club. Diaz conveyed her enthusiasm for the upcoming rounds, saying, “(Dancers) elevate in a week, two weeks, three, and four weeks. What more in a year?” She added, “That’s why I’m so excited to see how high the level has become and how many people are coming because we’re growing.” Diaz also expressed her eagerness to see both new faces and familiar ones returning to compete on the dance floor.

Along with Diaz, fans of the competition are eagerly awaiting more incredible performances and unforgettable moments as dancers from across the Philippines vie for their chance to shine at the world stage.

Don’t miss a beat! Stay tuned for the next round of qualifiers and be sure to catch the Red Bull Dance Your Style Philippines National Finals on September 7. This is an event you truly won’t want to miss! Follow the Red Bull Dance Your Style Philippines journey to the World Finals in India on November 9, 2024.

For more information and updates regarding this year’s season of Red Bull Dance Your Style, visit the official Red Bull website and the following social media pages (Facebook | Instagram | Tiktok).

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