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AIA PH powers health and wellness with over 9,000 runners at Rock ‘N Roll Running Series Manila

Manila, the only Asian stop on the global Rock ‘n’ Roll tour, offered runners a choice of 5K, 10K, 21K, and 42K distances on a unique AIMS and World Athletics-certified course, highlighting the city’s historical beauty.

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AIA Philippines has continued to champion its purpose of helping people live healthier, longer, better lives by supporting the 2024 ASICS Rock ‘n’ Roll Running Series Manila as presenting sponsor for the second consecutive year. Held on November 23-24, 2024, the event brought together over 9,000 runners from 58 countries, transforming Manila’s streets into a dynamic celebration of fitness, music, and community spirit.

Manila, the only Asian stop on the global Rock ‘n’ Roll tour, offered runners a choice of 5K, 10K, 21K, and 42K distances on a unique AIMS and World Athletics-certified course, highlighting the city’s historical beauty. Runners, from first-timers to seasoned marathoners, enjoyed live music along the route, passing iconic landmarks like Rizal Park, the National Museum, Fort Santiago, and Binondo Chinatown, before culminating in a spectacular finish-line festival.

“We’re thrilled to be part of the lone Asian stop for this global celebration of health and wellness,” said AIA Philippines Chief Marketing Officer Melissa Henson. “The Rock ‘n’ Roll Running Series embodies our mission to inspire Filipinos to embrace an active lifestyle and invest in their health and well-being. This event is a celebration not just of fitness, but also of the community spirit and joy that come with achieving personal goals.”

In partnership with The Ironman Group, AIA’s involvement went beyond the race. The AIA Health and Wellness Expo, which kicked off during the race week, became a central hub where participants could access exclusive promotions, expert advice, and exciting brand activations. “We’re proud to support this growing community,” said Henson. “Our involvement in the Rock ‘n’ Roll Running Series is just one of the many ways we’re encouraging Filipinos to prioritize active living and build connections within their communities.”

To amplify its broader mission, AIA launched the AIA One Billion initiative, which aims to engage a billion people across Asia in healthier lifestyles. This drives the company’s initiatives to support major events like the Rock ‘n’ Roll Running Series Manila, which empower participants to take charge of their health, while creating a lasting impact across communities.

With a finish-line festival featuring top local bands and a celebratory atmosphere, the event was more than just a race — it was a community celebration of personal wellness and achievement. Runners were treated to exclusive race perks, including event shirts, finisher medals, and unforgettable entertainment along the course. The energetic post-run festival, with live performances by Reujen Lista & the Trinidad Band, Brad & Nina Band, Gracenote, and Jason Fernandez, captured the unique spirit of Rock ‘n’ Roll.

Looking ahead, the 2025 Rock ‘n’ Roll Running Series Manila will be known as the AIA Rock ‘n’ Roll Run, with AIA Philippines as title sponsor. AIA is committed to raising the bar even higher through expanded entertainment, enhanced course features, and new wellness initiatives are set to deliver an even more memorable event.

AIA Philippines is committed to building a healthier future for Filipinos, and the Rock ‘n’ Roll Running Series will continue to be a key part of that vision. With AIA’s continued support, the event is set to inspire even greater participation, foster healthier lifestyles, and showcase the transformative power of movement for years to come.

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Manulife brings personalized gut health insights to PH

Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations.

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Manulife is introducing a new health initiative in the Philippines that offers personalized gut microbiome screening through its collaboration with AMILI, Southeast Asia’s first microbiome insights company.

In the Philippines, this partnership is especially timely. According to the 2025 Asia Care Survey, 82% of Filipinos cite rising healthcare costs as their top concern, and many feel uncertain about their ability to maintain physical and financial well-being in the future. The screening provided by AMILI helps address these anxieties by offering science-backed, preventive care that supports better health outcomes and reduces long-term medical risks.

“At Manulife Philippines, we are focused on delivering innovative solutions that support the evolving health needs of Filipinos,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “This collaboration with AMILI allows us to offer a unique health experience that goes beyond traditional insurance, empowering our customers to take a proactive approach to their health.”

Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations. The service includes tailored nutrition recommendations and teleconsultation to help interpret results. This empowers customers to better understand their health and take preventive steps to improve immunity, brain function, heart health and overall longevity. The service also provides a meaningful way to address rising health concerns in the Philippines by showing how Manulife delivers on its promise to support longer, healthier lives—through early detection, personalized care, and preventive action that can help reduce long-term healthcare costs for individuals and the system

“Our goal is to be a true partner in our customers’ health journey—not just by helping them prepare financially, but also by giving them access to tools, services, and support for prevention, care, and overall well-being,” said Grace Mallabo, Chief Health and Product Officer, Manulife Philippines. “By integrating personalized health insights into our offerings, we are helping Filipinos make informed decisions and improve their quality of life.”

AMILI’s screening leverages the region’s largest multi-ethnic gut microbiome database, delivering insights that support digestive health, immunity, mental well-being, and chronic disease prevention.

“We’re proud to support Manulife’s customers in the Philippines with actionable, science-backed health insights,” said Dr. Jeremy Lim, Chief Executive Officer and Co-founder, AMILI. “This partnership is a step forward in making predictive, preventive care more accessible across Southeast Asia.”

This initiative in the Philippines is an expansion of the First-in-Asia Gut Microbiome Screening collaboration between Manulife and AMILI, launched in 2024 in Singapore. It is part of Manulife’s broader strategy to support health and longevity through value-added offerings across Asia, helping customers take control of their health in meaningful ways.

Details on the collaboration between Manulife Philippines and AMILI can be accessed at https://www.manulife.com.ph/services/manulife-move.html.

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AIA Philippines CEO named Executive Champion of the Year in Asia

The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.

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Melita Teo, Chief Executive Officer of AIA Philippines, formerly Philam Life and the local arm of multinational insurer AIA Group, has been honored as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards held in Singapore. The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.

“This recognition is not mine alone, as it reflects the dedication, resilience, and passion of One AIA,” Teo said. “Across our entire business, every team member plays a vital role in earning the trust of Filipino families, and that is something I value deeply. Every success we achieve at AIA comes from their heart, dedication, and the lasting relationships they build in the communities they serve, all in living by our Purpose to empower more people to live Healthier, Longer, Better Lives.”

Since stepping into leadership in 2024, Teo has boldly transformed AIA Philippines’ distribution strategy, driving sustained growth, elevating BPI AIA to the forefront of bancassurance, and strengthening the brand’s resonance with Filipino customers.

Teo has also spearheaded digital transformation initiatives, including upgraded sales and recruitment platforms, AI-assisted training programs, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect. These tools and solutions have given AIA Life Planners and Bank Sales Executives the tools to streamline workflow and enhance productivity.

Beyond business performance, Teo has championed programs with social impact. The AIA Healthiest Schools initiative, launched in 2024, has already reached more than 7,200 students and educators across five regions, while the company reinforced its ESG commitments through AIA Net Zero. Under her watch, AIA Philippines was also certified as a Great Place to Work® and Best Place to Work, and recently honored at the 2025 HR Asia Awards for Best Companies to Work for in Asia; Diversity, Equity & Inclusion; Sustainable Workplace; and Tech Empowerment.

Her leadership has also helped the company earn external recognition at the 2025 Insurance Asia Awards for its cutting-edge digital innovations, customer-first solutions, and strong employee engagement—highlighting AIA’s continued commitment to empowering employees and agents while deepening its service to Filipino families and communities.

Looking ahead, Teo remains committed to empowering AIA Philippines with innovative tools, comprehensive training, and purpose-driven programs, as they continue to deliver long-term value to Filipinos. “We will keep investing in technology, training and development, and wellness initiatives so our Life Planners can thrive. Together, we can make a meaningful difference in the lives of more Filipinos and to those who matter to them most,” she added.

Now in its 10th year, the Asia Trusted Life Agents & Advisers Awards continues to spotlight leaders who go above and beyond in serving their communities. With this recognition, Teo and AIA Philippines reaffirm their commitment to strengthening its agency force and helping more Filipinos live Healthier, Longer, Better Lives.

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Korean brand Wells showcases 23 years of engineering innovation

The event highlighted The One as a superior quality water source with an award-winning design that seamlessly fits modern Filipino homes.

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Korean home appliance brand Wells introduced premium water purification solutions to Filipino households in an exclusive event, with its flagship product Wells The One as front and center. The event highlighted The One as a superior quality water source with an award-winning design that seamlessly fits modern Filipino homes.

The One features a body detection sensor, a 180-degree body spin design for effortless use, a 2.8-inch full-color display—the first in a Korean water purifier—and an ultra-compact footprint of just 8.8cm in diameter. Its innovative design has garnered international recognition, winning four major awards. The One is available in colors Red, Dark Brown, Mint, Pink, and White.

Wells also has other notable variants perfectly tailor-fitted to the different needs of Filipino homeowners. Introducing the Slim One, it is one of the slimmest water purifiers in the Korean industry that has patented third-generation dual pipe technology. This significantly reduces size while maximizing performance, and provides clean, splash-free hot water with no interruptions. Slim One also brings Korea’s first-ever Mineral Care System to the Philippines, enriching water with ionized minerals, calcium, magnesium, potassium, and silica. Lastly, it comes in three colors—Marble White, Marble Gray, and Rose Gold—to complement any home décor style.

“Wells is all about elevating your lifestyle through premium water purification,” said Avelyn Lim, Vice President of Larx Trading, Wells’ partner in the Philippines. “For a decade, Wells perfected the art of combining Korean engineering precision with thoughtful design. Now, we’re bringing that excellence to Filipino families who deserve nothing less than the best.”

What sets Wells apart is its distinctly Korean approach to home appliances. Rather than treating water purification as a purely functional necessity, Wells elevates it into a lifestyle choice. The brand’s sleek design reflects contemporary Korean aesthetics, transforming what was once a utilitarian appliance into a statement piece that homeowners can proudly display.

Wells’ arrival in the Philippine market coincides with a growing trend among Filipino consumers to be more discerning about both their health and home aesthetics. The brand bridges the gap between these priorities, offering a solution that doesn’t compromise on either front.

For Filipino families tired of choosing between functionality and style, or between space efficiency and performance, Wells presents a compelling alternative. It’s the embodiment of Korean ingenuity meeting Filipino lifestyle needs—and your home truly deserves nothing less.

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