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Manulife PH 118th anniversary focuses on health, financial protection, community investment
Among Manulife’s goals are to protect more families and expand customer base to include household decision makers and young Filipinos by offering them Manulife Freedom and Manulife HealthFlex, a comprehensive suite of health and life protection products.
Manulife Philippines, a wholly-owned subsidiary of Canada-based insurance and financial services provider Manulife Financial Corporation, marks its 118th year with a commitment of driving customer satisfaction by adapting and responding to the needs of its clients. In a survey conducted by the global market research firm IPSOS in 2024, the company led other Philippine life insurance companies in terms of customer recommendation, based on the Net promoter Score (NPS). As a trusted financial partner for its customers, it paid PhP12.9-billion claims over the last five years.
According to Manulife Philippines president and chief executive officer Raul Hora, customers in the Philippines are more proactive in planning their financial security by patronizing products and services that enable them and their families to live better lives. “As we aim to the No.1 choice for our customers, we are deeply committed to providing them with better innovative solutions on all fronts.”
“I am pleased to see the trust and confidence our customers have given us particularly on the end-2024 NPS results, where we ranked No.1 in terms of customer recommendation. These results inspire us to delight customers even further and consistently provide them the level of service and customer focus they truly deserve,” Hora added.
Among Manulife’s goals are to protect more families and expand customer base to include household decision makers and young Filipinos by offering them Manulife Freedom and Manulife HealthFlex, a comprehensive suite of health and life protection products.
Manulife Freedom offers guaranteed cash payouts and life protection as it serves as a reliable savings plan to help customers fund their children’s education, pursue their passions, prepare for a comfortable retirement, or leave a legacy to their loved ones.
Manulife HealthFlex, on the other hand, offers comprehensive protection for over 100 critical illnesses from early diagnosis to recovery, with different payment plans tailored to customers’ lifestyle and budget.
Manulife also introduced content creator and creative director Erwan Heussaff and daughter Dahlia as the brand’s newest ambassadors, joining actress and wife Anne Curtis to promote better protection for Filipino families.
Manulife Philippines also recently introduced renowned content creator and creative director Erwan Heussaff and daughter Dahlia as the brand’s newest ambassadors, joining actress, wife, and mother Anne Curtis to promote better protection for Filipino families.
Hora shared that they partnered with the Heussaffs to inspire more Filipino families to make financial planning a priority. They are constantly looking for ways to boost Filipinos’ level of financial security through products and services that provide protection against uncertainties, empowering customers to live better every day.
To show the importance of early preparations to secure their financial futures, Manulife focuses on Millennials and Gen Z customer base, and enhances its product offerings and health and life protection solutions based on customer insights. It also recruits young advisors who can provide financial advice to help address young Filipino customers’ evolving insurance needs. This is in light of a 2024 Manulife Philippines study, which found that Filipinos remain largely unprepared for medical emergencies, with 41% dipping into out-of-pocket spending. On average, surveyed
Filipinos have set aside PhP62,000 for future medical needs. However, those ages 18-29 only have an average of PhP38,000 saved.
“While Gen Z customers are starting to build their financial security, they are also highly conscious of how easily factors beyond their control, like medical emergencies, can deplete their savings. In this view, we encourage young customers to start investing in their health and financial future through protection solutions that suit their unique needs and budgets, helping them face the future with confidence,” Hora said. “They can count on us at Manulife to continue developing solutions that provide financial and health protection when it truly matters.”
Since opening its doors in 1907, Manulife Philippines has expanded its business to provide customers with diverse and innovative health, wealth, and protection solutions through its comprehensive product suite. In 1999, Manulife Financial Corporation (MFC), was officially listed in the Philippine Stock Exchange. As of end-January 2025, MFC has the largest market capitalization among companies listed in the PSE with PhP2.95-trillion.
As part of its legacy, Manulife Philippines has also committed to invest in communities it serves through the Impact Agenda, its global community investment program focused on building a better business to better the world.
These programs include the Peso Smart, which is Manulife Philippines’ award-winning financial literacy program that supports the initiatives of the Department of Education to expand and improve the financial literacy aspect of the K-12 curriculum. To date, nearly 2,500 Filipino learners have benefited from the program, with its offshoot PesoSmart x RecoveREADS currently being implemented in 10 public schools and three community centers in nine cities nationwide.
Manulife Philippines also engaged colleagues and advisors through its Forests for Life collaboration with Haribon Foundation since 2022. This program successfully planted over 21,000 native tree seedlings across 17 hectares in the provinces of Quezon, Zambales, and Rizal, and contributed to a much-needed increase in forest cover across Southern Luzon.
Manulife Philippines also established and operationalized 20 Community Food Farms in Gawad Kalinga villages to benefit community members and enable them to grow, harvest, and earn from their own produce.
Last year, Manulife colleagues from different countries in Asia and North America visited partner communities in the Philippines during the five-day ‘Impact Agenda Adventure.’ These global colleagues spent time on the ground to understand the communities’ needs and see the real-life impact of Manulife’s programs in collaboration with its NGO partners.
“Through our Impact Agenda, we are deeply committed to making a positive impact on the communities we serve to empower sustained health and well-being, drive inclusive economic opportunities, and accelerate a sustainable future with the help of our colleagues and partners,” Hora added.
Manulife Philippines continues driving health and longevity through innovative products, high-quality sustainable growth of its business and distribution channels, and meaningful community initiatives, reinforcing its commitment to securing better futures for Filipinos.
Product Showcase
Fullerton Health celebrates two years of advancing preventive healthcare in PH
As more Filipino professionals navigate increasingly demanding careers and lifestyles, preventive healthcare is becoming less of an afterthought and more of a necessity.
From routine executive health screenings to proactive wellness programs, a growing number of business leaders, entrepreneurs, and working professionals are prioritizing early detection and long-term health management as part of their everyday lives. The shift reflects a broader understanding that staying productive, achieving personal goals, and maintaining overall well-being require more than treating illnesses when they arise—they require preventing them in the first place.
This evolving mindset is something Fullerton Health Philippines has witnessed firsthand.
Now celebrating their second anniversary, the organization continues to champion preventive healthcare as an essential part of modern living, helping more Filipinos take proactive steps toward better health through executive health screening, advanced diagnostics, and personalized wellness solutions.
“Our mission has always been to empower individuals to take control of their health before illnesses develop or progress. As we celebrate this milestone, we remain focused on helping more people live fuller, healthier lives through preventive care,” said Carmie de Leon, Country General Manager of Fullerton Health Philippines.
The growing emphasis on prevention has fueled Fullerton Health Philippines’ growth over the past two years. Since opening its doors, the organization has established itself as a trusted partner in executive health by combining advanced diagnostic capabilities, efficient patient experiences, and comprehensive health screening programs designed to offer efficient, fast, and seamless preventive healthcare experience.
A significant highlight in Fullerton Health Philippines’ journey this year was the recognition received at the Healthcare Asia Awards 2026, where they were honored as Specialty Clinic of the Year (Executive Health) – Philippines. The award recognizes the organization’s excellence in executive health screening, mainly in offering advanced diagnostic imaging technologies, evidence-based healthcare practices, and patient-centered care designed to support early detection and better health outcomes.
Fullerton Health Philippines has also expanded access through strategic partnerships with major HMO providers, healthcare organizations, and digital health platforms, making executive health screening more convenient for more Filipinos.
The company has also broadened its preventive health offerings through initiatives such as packages bundled with wellness perks that is also attractive for medical tourism, reflecting its belief that long-term well-being is supported by both preventive healthcare and holistic wellness experiences, as well as offering discounts in partnership with major payment networks to provide a more affordable option for Filipinos.
With this, Fullerton Health Philippines continues to receive consistent five-star reviews from clients. The strong satisfaction ratings reinforce the company’s position as a trusted partner in
preventive healthcare.
For Founder and Chairman of COL Financial Group, Inc., Edward K. Lee, preventive healthcare is an essential investment in maintaining both personal well-being and the ability to lead with confidence.
“Running a business means making decisions that prepare you for the future, and I believe the same mindset should apply to your health. Undergoing regular executive health screenings means I’m taking proactive steps to stay healthy for myself, my family, and the people who depend on me,” said Lee.
Similarly, President of Upgrade Energy Philippines Inc., Ruth Yu-Owen, who balances leadership responsibilities in the renewable energy sector while championing initiatives that create opportunities for Filipino women, sees preventive healthcare as an important part of sustaining both her personal well-being and professional pursuits.
“Being able to undergo a thorough health check-up provides me with the opportunity to improve my diet and make necessary lifestyle changes. Most importantly, it gives me peace of mind,” she shared.
These personal experiences reflect a broader shift toward proactive healthcare, where prevention becomes a cornerstone of long-term wellness rather than a response to illness.
Guided by its advocacy to help individuals to Live Fuller, Fullerton Health Philippines continues to champion a future where preventive healthcare is not just an option, but an integral part of everyday life.
Product Showcase
New IKEA PS Collection brings playful functionality into your home
With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.
Experts agree that emotional design is the difference between a house that simply functions and a home that makes you smile, creates connections, and moments to remember. It’s the lamp that infuses soft lighting in the bedroom when you read the kids a bedtime story, the utility cart that holds their crayons and drawings, the chair where you relax after a long day.
IKEA agrees with this philosophy and brings it to life with its new PS Collection. With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.
Considered as the “experimental playground” for the past 26 years, the collection has had nine editions released since then, each one exploring the future of Scandinavian design and producing some of IKEA’s most loved and enduring pieces.
In 2026’s modern spaces, the PS collection — the tenth edition — centers on useful, functional designs that give you what you need with an unexpected element of playfulness. Think an inflatable chair in bright green with chrome framing; a table clock that looks like a periscope to fire up the imagination; a chair that seems like a plywood puzzle that you solved; and so many more pieces — more than 30 pieces, will be available at the IKEA store in Mall of Asia and online.
Without losing their main function, the pieces were designed to have that happy duty to make people feel good too. “Less is more, simple but not a bore” is evident in the striking aesthetics, playful innovation and, equally important, the commitment to bring these pieces to the many in new ways.
IKEA’s famous and super affordable rice-paper pendant lamp, for instance, is now a half-moon lamp that’s almost three feet in size, casting soft glow to any room; the usual layered utility cart for decor and serving snacks now comes in a fun shade of blue with circular trays; storage solutions are made more stylish via the pink glass cabinet and multipurpose rattan ottoman. Each PS Collection piece brings a sense of spontaneity to any room.
With IKEA’s new PS Collection, spaces become playgrounds for kids, furniture pieces turn into memorable moments in the family’s history, and everyone becomes part of what the future of emotional, joyful design looks like.
Visit IKEA Pasay at Mall of Asia or log on to ikea.com.ph to shop online.
Product Showcase
Manulife China Bank Life expands access to cancer care solutions
As part of the program, eligible customers will have access to Guardant Health’s Shield multi-cancer detection (MCD) laboratory developed test (LDT), following Manulife’s exclusive partnership with Guardant Health announced earlier this year. The offering will also soon be available through Manulife Philippines.
Manulife China Bank Life (MCBL), the strategic alliance between Manulife Philippines and China Banking Corporation, is expanding access to cancer care solutions through ManulifeMOVE Cancer Care, a program designed to help customers take a more proactive approach to their health and support longer, healthier lives.
As part of the program, eligible customers will have access to Guardant Health’s Shield multi-cancer detection (MCD) laboratory developed test (LDT), following Manulife’s exclusive partnership with Guardant Health announced earlier this year. The offering will also soon be available through Manulife Philippines.
Under Manulife’s exclusive partnership with Guardant Health, Inc. a leading precision oncology company—Manulife became the first insurer in Asia to offer the Shield MCD test to customers in Hong Kong, Singapore, and the Philippines. The program expands access to innovative, proven health solutions at a time when cancer remains one of the country’s top causes of death and a significant barrier to longevity for Filipino families. This partnership aligns with the Manulife Longevity Institute, a global research, thought leadership, innovation, advocacy, and community investment platform that aims to advance action on helping people live longer, healthier, and more financially secure lives.
This program is powered by Manulife’s partnership with AC Health, a leading integrated healthcare network in the Philippines. At the heart of the network is Healthway Cancer Care Hospital (HCCH)—the Philippines’ first dedicated and comprehensive cancer hospital. This collaboration between the parties brings together Manulife’s ambition to become the most trusted partner for health, wealth, and longevity, HCCH’s expertise across the full spectrum of cancer care from early cancer detection and diagnosis to advanced treatment and survivorship, and Guardant Health’s commitment to helping individuals live longer and healthier lives through blood-based cancer testing.
“Far too many Filipino families are confronted with life‑altering decisions only after cancer is detected too late, when options are limited and financial pressures intensify,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “By bringing Shield MCD to eligible customers of Manulife Philippines and MCBL, we’re helping move that decision point earlier by encouraging timely medical conversations and better-informed choices. This can help reduce treatment complexity and cost over time, while we strengthen health and longevity outcomes for more Filipinos.”
With just a blood draw, the Shield MCD test screens for 10 of the most common cancers, many of which have high mortality rates in Asia and the Philippines. The test received Breakthrough Device Designation by the U.S. Food and Drug Administration (FDA) in June 2025.
“We are proud to deepen our partnership with Manulife by bringing the Shield MCD test to their customers in the Philippines,” said Simranjit Singh, Chief Executive Officer, Guardant Health AMEA. “Cancer remains one of the most pressing health challenges for Filipinos, and Shield MCD offers a powerful new way to tackle this—detecting multiple cancers through a single blood draw. This collaboration underscores our shared dedication to putting innovative health solutions within reach, and we look forward to the difference we can make together in the Philippines.”
“Wider access to early, convenient screening can help more Filipino families take a proactive approach to their health and support their journey toward longer, healthier lives,” said Amy Gochuico, President and Chief Executive Officer, MCBL. “Through our extensive bancassurance network, we are helping bring innovations like Shield MCD closer to more communities, supporting a more proactive and continuous approach to cancer care.”
“We believe one of the greatest opportunities in cancer care is identifying risk and disease earlier, before symptoms appear and treatment becomes more complex,” said Dr. Ramy Roxas, Chief Operating Officer of Healthway Cancer Care Hospital. “We strongly encourage Filipinos to be proactive about their health and participate in appropriate cancer screening, as early detection can significantly improve outcomes and expand treatment options. At Healthway Cancer Care Hospital, our goal is to support patients across the entire cancer journey—from prevention and early detection to diagnosis, treatment, and survivorship.”
Eligible customers of MCBL, and soon, of Manulife Philippines, will be contacted by their financial advisor or financial sales associate to learn more about the Shield MCD test.
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