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Manulife PH 118th anniversary focuses on health, financial protection, community investment

Among Manulife’s goals are to protect more families and expand customer base to include household decision makers and young Filipinos by offering them Manulife Freedom and Manulife HealthFlex, a comprehensive suite of health and life protection products.

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Manulife Philippines, a wholly-owned subsidiary of Canada-based insurance and financial services provider Manulife Financial Corporation, marks its 118th year with a commitment of driving customer satisfaction by adapting and responding to the needs of its clients. In a survey conducted by the global market research firm IPSOS in 2024, the company led other Philippine life insurance companies in terms of customer recommendation, based on the Net promoter Score (NPS). As a trusted financial partner for its customers, it paid PhP12.9-billion claims over the last five years.

According to Manulife Philippines president and chief executive officer Raul Hora, customers in the Philippines are more proactive in planning their financial security by patronizing products and services that enable them and their families to live better lives. “As we aim to the No.1 choice for our customers, we are deeply committed to providing them with better innovative solutions on all fronts.”

“I am pleased to see the trust and confidence our customers have given us particularly on the end-2024 NPS results, where we ranked No.1 in terms of customer recommendation. These results inspire us to delight customers even further and consistently provide them the level of service and customer focus they truly deserve,” Hora added.

Among Manulife’s goals are to protect more families and expand customer base to include household decision makers and young Filipinos by offering them Manulife Freedom and Manulife HealthFlex, a comprehensive suite of health and life protection products.

Manulife Freedom offers guaranteed cash payouts and life protection as it serves as a reliable savings plan to help customers fund their children’s education, pursue their passions, prepare for a comfortable retirement, or leave a legacy to their loved ones.

Manulife HealthFlex, on the other hand, offers comprehensive protection for over 100 critical illnesses from early diagnosis to recovery, with different payment plans tailored to customers’ lifestyle and budget.

Manulife also introduced content creator and creative director Erwan Heussaff and daughter Dahlia as the brand’s newest ambassadors, joining actress and wife Anne Curtis to promote better protection for Filipino families.

Manulife Philippines also recently introduced renowned content creator and creative director Erwan Heussaff and daughter Dahlia as the brand’s newest ambassadors, joining actress, wife, and mother Anne Curtis to promote better protection for Filipino families.

Hora shared that they partnered with the Heussaffs to inspire more Filipino families to make financial planning a priority. They are constantly looking for ways to boost Filipinos’ level of financial security through products and services that provide protection against uncertainties, empowering customers to live better every day.

To show the importance of early preparations to secure their financial futures, Manulife focuses on Millennials and Gen Z customer base, and enhances its product offerings and health and life protection solutions based on customer insights. It also recruits young advisors who can provide financial advice to help address young Filipino customers’ evolving insurance needs. This is in light of a 2024 Manulife Philippines study, which found that Filipinos remain largely unprepared for medical emergencies, with 41% dipping into out-of-pocket spending. On average, surveyed

Filipinos have set aside PhP62,000 for future medical needs. However, those ages 18-29 only have an average of PhP38,000 saved.

“While Gen Z customers are starting to build their financial security, they are also highly conscious of how easily factors beyond their control, like medical emergencies, can deplete their savings. In this view, we encourage young customers to start investing in their health and financial future through protection solutions that suit their unique needs and budgets, helping them face the future with confidence,” Hora said. “They can count on us at Manulife to continue developing solutions that provide financial and health protection when it truly matters.”

Since opening its doors in 1907, Manulife Philippines has expanded its business to provide customers with diverse and innovative health, wealth, and protection solutions through its comprehensive product suite. In 1999, Manulife Financial Corporation (MFC), was officially listed in the Philippine Stock Exchange. As of end-January 2025, MFC has the largest market capitalization among companies listed in the PSE with PhP2.95-trillion.

As part of its legacy, Manulife Philippines has also committed to invest in communities it serves through the Impact Agenda, its global community investment program focused on building a better business to better the world.

These programs include the Peso Smart, which is Manulife Philippines’ award-winning financial literacy program that supports the initiatives of the Department of Education to expand and improve the financial literacy aspect of the K-12 curriculum. To date, nearly 2,500 Filipino learners have benefited from the program, with its offshoot PesoSmart x RecoveREADS currently being implemented in 10 public schools and three community centers in nine cities nationwide.

Manulife Philippines also engaged colleagues and advisors through its Forests for Life collaboration with Haribon Foundation since 2022. This program successfully planted over 21,000 native tree seedlings across 17 hectares in the provinces of Quezon, Zambales, and Rizal, and contributed to a much-needed increase in forest cover across Southern Luzon.

Manulife Philippines also established and operationalized 20 Community Food Farms in Gawad Kalinga villages to benefit community members and enable them to grow, harvest, and earn from their own produce.

Last year, Manulife colleagues from different countries in Asia and North America visited partner communities in the Philippines during the five-day ‘Impact Agenda Adventure.’ These global colleagues spent time on the ground to understand the communities’ needs and see the real-life impact of Manulife’s programs in collaboration with its NGO partners.

“Through our Impact Agenda, we are deeply committed to making a positive impact on the communities we serve to empower sustained health and well-being, drive inclusive economic opportunities, and accelerate a sustainable future with the help of our colleagues and partners,” Hora added.

Manulife Philippines continues driving health and longevity through innovative products, high-quality sustainable growth of its business and distribution channels, and meaningful community initiatives, reinforcing its commitment to securing better futures for Filipinos.

REYNALDO “Rey” R. VICENTE’s career experience involves mostly research in publishing companies. He previously held the position of Research and Events Director of Media G8way Corp., publisher of Computerworld Philippines (CWP), PC World Philippines, and IT Resource. He also handled events organized for CWP. Prior to this, he was a Research Head of a business publication. Now as co-publisher of Zest Magazine, Rey also serves as Managing Editor. Rey finished his bachelor’s degree majoring in Economics at the University of Santo Tomas.

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Omega Healthcare recognized

Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions

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Omega Healthcare, an AI-driven healthcare solutions company, has been recognized as a “Leader” and “Star Performer” in the Everest Group Revenue Cycle Management (RCM) Operations PEAK Matrix Assessment, 2026, maintaining its position as a “Leader” in the evaluation since 2017.

Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions in the report, which assessed 34 RCM operations service providers. The Star Performer designation is given to companies that demonstrate the most improvement over time on the PEAK Matrix. Everest Group’s team of analysts led a comprehensive analysis of the RCM services market, including client reference checks and interactions with the service providers evaluated.

“Against a backdrop of persistent margin pressures, rising denial rates, and evolving reimbursement dynamics, healthcare providers are making revenue cycle performance a strategic priority, driving demand for more intelligent, technology-enabled operating models that enhance efficiency and financial resilience,” said Aastha Malik, Practice Director, Everest Group.

“Omega Healthcare is well-positioned in this evolving landscape, integrating its large coding talent pool with digital platforms and analytics-led solutions to deliver scalable and performance-driven RCM operations. Its investments in gen AI and agentic AI across RCM processes, supported by a strong partner ecosystem, reflect a shift toward more intelligent and automated workflows. These capabilities underpin its recognition as a Leader and Star Performer in Everest Group’s Revenue Cycle Management (RCM) Intelligent Operations PEAK Matrix Assessment 2026.”

Omega Healthcare was honored as a Star Performer due to double-digit revenue growth, expansion into larger provider segments, with increased deal scale, and strong buyer feedback across cost savings, domain expertise, innovation, value addition, and AI/technology expertise.

According to Everest Group, leaders have demonstrated comprehensive support of healthcare providers by operationalizing gen AI, automation, and advanced analytics across key RCM workflows.

Everest Group cited Omega Healthcare for several key strengths, including:

  • Integrated delivery model: Clients benefit from a fully integrated delivery model that combines Omega Healthcare’s global workforce with the Omega Digital Platform and WhiteSpace Health analytics to deliver scalable, technology-enabled RCM operations. This seamless integration helps healthcare organizations drive workflow automation and data-driven performance management across the entire revenue cycle.
  • Advanced technology enablement: Omega Healthcare’s use of gen AI and agentic AI in workflows such as denials, appeals, coding, and A/R follow-up helps clients resolve claims faster, reduce manual errors, and enhance process consistency. Its strategic technology partnerships help clients scale AI beyond pilots, delivering more reliable and impactful outcomes across enterprise operations.
  • Enterprise growth and domain expertise: Clients highlighted Omega Healthcare’s deep domain expertise, strong understanding of clinical workflows, and ability to flex resources to meet evolving operational needs. The company has continued to expand its presence among large health systems, strengthening its position to support end-to-end engagements and deliver sustained results for complex provider organizations.

“We are honored and proud to be the only RCM provider recognized in the report as both a Leader and Star Performer by Everest Group,” said Omega Healthcare CEO and Co-Founder Anurag Mehta. “This achievement is a direct reflection of the relationships and strategic partnerships we’ve built with our customers and the broader ecosystem. As healthcare organizations navigate persistent financial pressures, regulatory change and the proliferation of AI, we remain fully committed to leveraging the strength of our purpose-built AI-powered solutions to bring intelligence into action for our customers. We are constantly co-creating novel solutions with our customers across different parts of the RCM continuum. This relationship helps ensure Omega Healthcare owns outcomes and consistently delivers breakthrough results.”

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For every parent who wants to be present: AXA reinforces importance of early health preparedness

Even the most loving preparation can leave one crucial question unanswered: What happens when the parent who protects the family suddenly needs protection too? 

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Preparing for a child often begins long before birth. Parents plan for the crib, the diapers, the milk, the clothes, every necessity mapped out before the baby even arrives. 

Yet even the most loving preparation can leave one crucial question unanswered: What happens when the parent who protects the family suddenly needs protection too? 

For many Filipino families, that reality is closer than most realize.  About one in five Filipinos may develop cancer before the age of 75. The Philippine Statistics Authority (PSA) reported that neoplasms, which include various types of cancer, ranked as the country’s second leading cause of death. The toll is made heavier by late diagnosis, with many cases discovered only when the window for early intervention has passed.

This June, as the country observes National Cancer Survivor Day, AXA Philippines unveils the third short film of its Everyday Protectors campaign, one that reflects what many Filipino families quietly carry – the weight of serious illness, and the love that refuses to let it win.

AXA’s health film portrays the story of Lina, a mother whose world shifts on the same day it expands. As her daughter takes her first breath, Lina also receives a cancer diagnosis, turning the happiest moment of her life into one filled with fear and uncertainty. Yet despite the difficult road ahead, Lina finds strength in the moments she hopes to witness like first steps, birthdays, and the everyday memories that make parenthood meaningful.

The film reveals how Lina shows up for every milestone despite her illness, a quiet testament to what Filipino parents do every day: protect the people they love, no matter the cost to themselves. But Lina’s story also carries another truth which is that everyday protectors should not have to face their hardest battles alone. 

AXA Philippines, one of the largest and fastest-growing insurance companies in the country, understands that a serious illness is as much a financial challenge as it is a personal one. From preventive healthcare benefits to comprehensive critical illness coverage, AXA offers a wide range of health insurance plans so families get the care they need: Global Health Access (GHA) delivers access to worldwide premium medical services; Health Care Access provides comprehensive medical insurance with cashless access to doctors and hospitals nationwide; while AXA’s superior critical illness plan, Health Max Elite, provides the most extensive coverage that spans the full care journey, from pre-early to late stage protection, covering over 150 critical illnesses, including select mental health conditions and non-listed cases requiring ICU confinement and life-saving surgery.

By helping reduce the financial strain that too often forces families to choose between care and everything else, AXA gives everyday protectors the room they need to focus on healing and being present.

AXA’s Emma app, where you can easily access and manage your insurance policy anytime, anywhere, just got a refreshed look with enhanced features designed to take charge of your health with ease. From accessing mental wellness support through Mind You to filing reimbursements and tracking claims in real time, Emma by AXA helps you maximize your health benefits with greater convenience. Log in today and make the most of the tools designed to support your health and well-being every step of the way.

One name to cover all your insurance needs, discover how AXA can provide complete protection for health, car, travel, and SMEs here.

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Sun Life appoints Bianca Ilibasic as Managing Director, Sun Life Global Solutions

She will lead SLGS across India and the Philippines, providing strategic direction to multi-functional teams spanning Technology, Operations, Analytics, Actuarial, HR, Finance, and Risk & Compliance.

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Sun Life has appointed Bianca Ilibasic as the Managing Director for its global capability centre, Sun Life Global Solutions (SLGS). She previously served as Vice President & Chief Operations Officer, Sun Life Asia.

In her new role, Bianca will lead SLGS across India and the Philippines, providing strategic direction to multi-functional teams spanning Technology, Operations, Analytics, Actuarial, HR, Finance, and Risk & Compliance. Her mandate is to further scale SLGS as a high-impact, enterprise capability supporting Sun Life across 28 markets.

During her time in Asia, Bianca advanced straight-through processing, accelerated digital adoption, and shaped a forward-looking AI roadmap to drive business growth — strengthening shared platforms and enabling scalable outcomes.

Commenting on the appointment, Laura Money, EVP and Chief Information and Technology Innovation Officer, Sun Life, said, “Over the past four years, Bianca has been a driving force behind operational excellence and digital transformation, leading with clarity, courage, and a deep commitment to our Purpose. Advancing our AI roadmap and scaling impact across common platforms, Bianca has been consistently delivering results while building strong, empowered teams. She is a visionary, insights driven leader who brings energy, heart, and ambition to everything she does, and I could not be more thrilled to see her step into this role.”

Reflecting on the opportunity, Bianca added: “I am excited to begin this new chapter. Sun Life Global Solutions is more than a capability centre — excellence, innovation, and dedication are consistently demonstrated via brilliant, passionate teams across India and the Philippines who support our Purpose and our Clients every single day. What excites me most is the opportunity to build on our foundation and deepen partnerships, accelerate transformation, and relentlessly focus on outcomes that truly matter to our Clients.”

Bianca’s appointment marks a defining moment for SLGS, strengthening its role as both a strategic engine for enterprise value and a platform where empowered teams can shape what’s next for Sun Life. We look forward to everything Bianca and the SLGS team will achieve together.

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