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Allianz PNB Life expands ride safe campaign to support Filipino families

With this growing biking community, Allianz PNB Life launched the Ride Safe initiative in 2020 to help create safer, more bike-friendly cities in Metro Manila.

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Bike commuting has become more mainstream in the Philippines because of the pandemic, as Filipinos sought safer and more cost-effective means of transportation during the height of the quarantine restrictions. In April 2022, data from survey company SWS showed that 7.3 million Filipino households owned a bike, one million more than its May 2021 survey result of 6.2 million.

With this growing biking community, Allianz PNB Life launched the Ride Safe initiative in 2020 to help create safer, more bike-friendly cities in Metro Manila. Through the program, Allianz PNB Life partnered with local government units (LGUs) and organizations to promote road safety and road sharing through cyclist education and by advocating for bike-friendly infrastructures.

Sustainable futures

Though Covid restrictions have been eased, many Filipinos still choose to ride their bikes to work and for leisure as an efficient, low-cost, and sustainable form of transport. This led Allianz PNB Life to expand its CSR campaign and evolve Ride Safe into a new program. The program now incorporates a livelihood intervention component in partnership with global non-profit organization SOS Children’s Villages Philippines (SOS Philippines) and bike advocacy group Tambay Cycling Hub (Tambike), an independent bike repair shop in Pasig City that aims to help all bikers, whether recreational bikers or those who use bikes for transportation or livelihood. The program will provide participants with livelihood skills that will help them support their families, as it has been found that poverty is one of the challenges in keeping a family together.

Through this entrepreneurship and bike-skills program, Allianz Ride Safe selected 9 SOS Children’s Village Family Strengthening program participants from Iloilo, Cebu, and Tacloban. The participants underwent one week of training on bike maintenance and repair from instructors at Tambay Cycling Hub. The participants were also equipped with entrepreneurship and financial literacy mentoring to help them start their own small businesses. During training, the participants drafted a business plan and received a grant of P150,000 to set up a bike shop.   

Kevin Skinker, president of Tambay Cycling Hub, lauds the Ride Safe initiative as a vital support to the biking community. “With more Filipinos taking to the road on their bikes, there is a need for more skilled bike mechanics and bike stores. This program will help to grow the bike community and make the world a better, safer, more environment-friendly place.”   

   
According to Andrea Celica Santos of SOS Children’s Village, the program was met with much enthusiasm by the participants who were eager to learn new skills. “The primary reason for the breakup of families is poverty and the lack of livelihood opportunities. With this program, families can stay together and have stronger foundations because they have a source of income. Our participants are motivated by the future of their families.”

Program participants Renato Gadot and Ricky Natalyo from Iloilo agree, adding that this will help greatly in supporting their families. Both of them are excitedly planning to start a business as soon as they return home from training. Maria Filipinas Ansale, a mother from Tacloban, is also proud to be a participant. “Learning is hard, but it shows that women can also do bike repairs.” She previously availed of an SOS Children’s Village training program in cooking and is glad to have learned a new skill that can help her raise her children.    

Creating green jobs

The new Allianz Ride Safe program not only promotes biking as an environment-friendly form of transport, but it also enables the creation of sustainable green jobs to support families and communities. This will not only help secure the financial future of more Filipinos, but will also help preserve nature for future generations.

Allianz PNB Life Chief Marketing Officer Gino Riola says, “With the brilliant revolution in terms of cycling, we wanted to turn this into livelihood opportunities for Filipinos. The ability to make this happen is dependent on our partners, with Tambay Bike Hub extending training to our program participants and SOS Children’s Village providing the platform to reach out to those in need. We are happy that we extended our advocacy out of Metro Manila, with Ride Safe now in the provinces. The success of this program is also dependent on our participants who will work with bikes in their respective communities.”

Allianz Ride Safe is an initiative under the Allianz PNB Life Kaagapay program that aims to teach financial literacy and aid families through microinsurance. In 2021, the Ride Safe campaign won the CSR Initiative of the Year at the Insurance Asia Awards.

More information about Ride Safe and AZPNB is available at allianzpnblife.ph or @allianzpnblifeofficial on Facebook.

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Sarap ng Pasko, Sarap ng Purefoods

Purefoods helps families celebrate cherished traditions, new additions this holiday season.

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In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.

Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration. 

Feast for Filipino families

This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.

Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.

As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.

As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.

Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.

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Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy

Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.

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With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.

That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.

  • Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
  • Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.

With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.

Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness

To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.

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Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection

Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

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There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

What Makes the S’mores Collection Special?

  • A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
  • Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
  • Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.

Find Your Perfect Holiday Match

Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.

  • Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
  • Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
  • S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.

Make Your Holidays Sweeter

The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti

me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.

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