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A closer look at Suzuki’s Jimny

Zest Magazine takes a closer look at Suzuki Jimny JLX – MT.

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Butch.

The one word to describe Suzuki Jimny. That was my first impression of it, that first time I saw a unit traversing the roads of Tagaytay, seemingly calling for attention as a somewhat masculine – albeit in a cute way – car a la Jeep Wrangler.

That word returned to me when the unit to test arrived in Las Piñas.

Look-wise (from outside), the Jimny is somewhat of an attention-grabber, with a rugged retro look that could easily remind one of the likes of the early Wranglers or early RAV4 or – perhaps also more aptly – those locally-made owner-type jeeps (particularly in provinces) that served as the very first vehicle driven by oh-so-so many. With fog lamps, hood scoop, roof rails, 15″ alloy wheels and “masculine” color options (i.e. Superior White, Silky Silver Metallic, Granite Grey, Bluish Black Pearl and Cool Khaki Pearl Metallic), this one’s somewhat of a hot item when seen.

Inside Jimny, though, it’s a different story. The word that comes to mind is… functional; in a tight (if not cluttered) space. The seats – which use synthetic leather upholstery – are stiff. The headrest for the front seats are awkwardly positioned, so that the user is forced to firmly sit; no slouching or even comfy napping/sleeping can be done here (this perky position can be good for the driver as it keeps one awake; but it can be tiring when doing long drives).

At the back, two passengers (as there are only two seatbelts there) will have to fight for space to be comfy, and forcing three can be a nightmare (if they fit at all, depending on the built and weight of the passengers; though small kids should do). The back seats can fold (for luggage), and truth be told, layout may have been better this way – i.e. turn it into a two-seater, or (if this isn’t an option at all) with the back passengers facing each other and the empty space in front of them serving as space for stuff/luggage (much like the owner type jeeps); at least if this is the layout, legroom may be bettered.

There are definitely numerous pluses – e.g. fully-trimmed (albeit plastic-looking/feeling) dashboard, well positioned meters (easy reading indeed), high seating position (oozes with sex appeal; aside from allowing you to actually see your hood, like some lord/lady overseeing his/her space), cool A/C (I suppose for the small space this isn’t surprising), dual front airbags, multiple storage spaces (the sides for the back passengers have the armrest, for instance), and 2WD/4WD/4WD-L options. And – this has to be stressed – HUGE windows that seem to place who’s inside the Jimny outside, too. It’s almost like being in a room with floor-to-ceiling windows.

Let me state, though, that perhaps because of its size, the Jimny is also seen as “cute”. I’ve lost count how many times the Jimny has been complimented as “way nice” – e.g. truck drivers in Agoncillo, Batangas; traffic enforcers in Lucban, Quezon; passersby in Balayan, Batangas; and even pedestrians in Bacoor, Cavite. If combining “cute” and “butch” is possible, then the Jimny’d be the exemplification of that…

The Jimny’s size bodes well in city driving (I have seen smaller cars in the streets of San Francisco; but this comes close). Squeezing in the unrealistically tight parking spaces of, say, Cybergate in Mandaluyong City (behind Robinson Forum) or Greenbelt is somewhat breezy.

But with the reservations re the Jimny’s compactness (here mainly because it really is TIGHT), how it performs matters big time.

And the Jimny has an all-aluminum engine, with the twincom 1,328cm3 powerplant spinning to high revs to provide lots of torque and instant response (e.g. traverse EDSA and fight for street space with the buses or truck there, and note the Jimny’s more than apt handling, braking and accelerating).

But of course this is also being sold as an all-terrain vehicle. Specifically:

  1. Press the 2WD button to disengage the front driveshaft and reduce noise and vibration;
  2. Press the 4WD button to engage the 4H setting, which is ideal for off-road surfaces; and
  3. Press the 4WD-L button, which engages the 4L setting, for even rougher terrain.

#1 was easy; that’s basically the “normal” driving with the Jimny – e.g. Coastal Road (from Baclaran to Las Piñas), where (true to form) noise and vibration were reduced.

I’d say fuel consumption for city driving wasn’t as good as other Suzuki offerings (at least in my experience, think Ciaz and Celerio), with a full tank covering approx. 300kms. This is no gas guzzler, yes; but seeing how fast that dial went down from “F” to “E” gave me (as always) that anxious feeling…

For #2 and #3, off we went to the south to try the Jimny. The off-road capabilities of the Jimny were tested at Naculo Falls, a somewhat hidden and not-that-often visited destination in Cavinti, Laguna (not too far from Pagsanjan). I didn’t know until late(r), but – as per local chika (storytelling) – the road wasn’t that good there that a van just stopped running; the same van is still there, left in the middle of (almost) nowhere. When there, the locals (they carry gravel from the area near the falls to the upper areas of Cavinti) just said the roads are “madulas (slippery)”. Only when we were trying to maneuver out of the “putik (mud)” did they say: “Puwedeng iwanan ang sasakyan sa taas (You can leave the car in the upper area).” But the Jimny held well; able to traverse the slippery slopes.

Perhaps worth noting was the benefit of the size of the Jimny in this situation. Because it was small-ish, the center of gravity was a-OK; and chances of turning over didn’t even occur to me. And then when there was an area where the Jimny could be turned around (instead of just attempting to get out of the literally sticky situation by reversing), the unit fitted the tight spot well.

But rough(er) roads weren’t the only contexts that used the 4WD and 4WD-L capabilities of the Jimny. From Cavinti back to Las Piñas, we traversed the less frequented roads that allow tourists (like moi!) to enjoy the small towns that thrive along Taal Lake – e.g. Laurel, Agoncillo and Nasugbu. There, the roads were, I’d say, almost pasted on irregularly shaped hills, so that driving meant needing power. Smaller inclines only needed 2WD; but 4WD (and at times 4WD-L) helped a lot for the sharper climbs.

Road surface-wise, I noted, too, how Jimny was “malikot (moved a lot)” on concrete road; but wasn’t on asphalt. Outside the city, fuel consumption got better. From full tank to nil, well over 400kms were covered.

I still think Jimny’s one butch/masculine car. Or perhaps that’s just because I’m nostalgic for a retro-looking offering (?). But looks – as we know – aren’t everything when buying cars. And here, Jimny can be said to be… lacking, e.g. the cramped space inside, ultra-basic offerings (I don’t know why but the AM/FM player reminds me of the tow vehicles in outback Australia), no accessories that should be (as we say in tech world) OOTB (“out of the box”; such as that much-needed USB outlet), not-that-comfy driving (check the aforementioned stiff seats and non-adjustable headrests), not even a driver’s seatbelt reminder lamp, singular inside light, no fuel consumption gauge, tunog lata sound system, et cetera.

Yes, it delivers on the 4×4 experience it promises – to an extent. And yes, it does have its pluses (also as earlier mentioned).

And so, I suppose, the Jimny’s appeal will be very… personal.

I’m trying to find a fitting analogy cum summation here…

So now let me put it this way: If, for instance, you are a bachelor only looking to drive a somewhat mean-looking car (with the 4WD promise to boot), then by all means, consider the Jimny.
But the moment you want to take someone home with you, and you’d already need that comfy passenger seat (as well as the other she-bangs) to accommodate the other party/parties, then the Jimny becomes a tricky proposition.

This may not be the coolest analogy/summation (I know, I know…), but you get the point…

Jimny comes in three variants: JX 1.3L – M/T (selling for P738,000); JLX 1.3L – M/T (P790,000); and JLX 1.3L – A/T (P845,000).

M.D. dela Cruz Tan is the founder of Zest Magazine. And no, the initials (i.e. M.D.) do not make him a "medical doctor" (as many have erroneously thought in the past); he is actually a graduate of Bachelor of Arts (Communication Studies) of the University of Newcastle in New South Wales Australia (just don't ask when, he says). He can: photograph, do artworks with mixed media, write (of course), shoot flicks, community-organize, facilitate, lecture, research (with pioneering studies under his belt)... this one's a multi-tasker, who is even conversant in Filipino Sign Language. Cross his path is the dare (read: It won't be boring).

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Watson boosts global expansion, unveils 16,800th store worldwide

This store was opened in Rotterdam, marking a remarkable milestone in AS Watson’s ongoing expansion and its commitment to delivering a seamless and exceptional O+O (Offline plus Online) customer experience.

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As Watson, the parent company of Watsons Philippines, announced the grand opening of its 16,800th store worldwide, further consolidating its position as the world’s largest international health and beauty retailer, with a portfolio of 12 brands operating across 29 markets. This store was opened in Rotterdam, marking a remarkable milestone in AS Watson’s ongoing expansion and its commitment to delivering a seamless and exceptional O+O (Offline plus Online) customer experience.

Dr. Malina Ngai, Group CEO of AS Watson, expressed her excitement at the store opening ceremony, “The opening of our 16,800th store represents more than our growth as a company – it symbolises our commitment to serving the communities worldwide. With every store we open, we create jobs, foster customer relationships, and build lasting trust.”

“16,800 is a number with special meaning in Chinese culture. The number 6 symbolises ‘everything goes smoothly’ while 8 represents ‘good fortune’. We embrace the special meaning of this milestone and look forward to a future of lasting success and prosperity, not only for our business growth but also in extending these best wishes for a brighter future for the world during this festive Christmas season,” Malina added.

Commitment to Continuous Growth

Ed van de Weerd, CEO of AS Watson Benelux, remarked, “We’re honoured that AS Watson’s 16,800th store worldwide opens in vibrant Rotterdam, demonstrating AS Watson’s steadfast commitment to growth in the Benelux region and globally. As the No. 1 health and beauty retailer in the Netherlands, Kruidvat serves its customers with nearly 1,000 O+O stores and over 24,000 passionate colleagues and has become an integral part of many Dutch people’s lives.”

The brand-new store will serve over 11,000 customers every week. As one of the largest Kruidvat stores, it spans over 770 square meters and is designed to enhance O+O shopping experience with clear in-store navigation. The store offers an extensive assortment of over 36,000 products, making it the largest selection among all Kruidvat stores.

Watsons Philippines operates in over 1,100 stores nationwide, reflecting its commitment to bringing health, wellness, and beauty closer to every Filipino. Enhancing this experience is the Watsons app, which provides customers access to exclusive deals, personalized recommendations, and convenient services such as Click & Collect and home delivery.

Looking ahead, AS Watson remains committed to innovation and excellence in customer experience, and will continue its growth journey with the purpose of putting a smile on the customers’ faces today and tomorrow. 

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AIA PH powers health and wellness with over 9,000 runners at Rock ‘N Roll Running Series Manila

Manila, the only Asian stop on the global Rock ‘n’ Roll tour, offered runners a choice of 5K, 10K, 21K, and 42K distances on a unique AIMS and World Athletics-certified course, highlighting the city’s historical beauty.

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AIA Philippines has continued to champion its purpose of helping people live healthier, longer, better lives by supporting the 2024 ASICS Rock ‘n’ Roll Running Series Manila as presenting sponsor for the second consecutive year. Held on November 23-24, 2024, the event brought together over 9,000 runners from 58 countries, transforming Manila’s streets into a dynamic celebration of fitness, music, and community spirit.

Manila, the only Asian stop on the global Rock ‘n’ Roll tour, offered runners a choice of 5K, 10K, 21K, and 42K distances on a unique AIMS and World Athletics-certified course, highlighting the city’s historical beauty. Runners, from first-timers to seasoned marathoners, enjoyed live music along the route, passing iconic landmarks like Rizal Park, the National Museum, Fort Santiago, and Binondo Chinatown, before culminating in a spectacular finish-line festival.

“We’re thrilled to be part of the lone Asian stop for this global celebration of health and wellness,” said AIA Philippines Chief Marketing Officer Melissa Henson. “The Rock ‘n’ Roll Running Series embodies our mission to inspire Filipinos to embrace an active lifestyle and invest in their health and well-being. This event is a celebration not just of fitness, but also of the community spirit and joy that come with achieving personal goals.”

In partnership with The Ironman Group, AIA’s involvement went beyond the race. The AIA Health and Wellness Expo, which kicked off during the race week, became a central hub where participants could access exclusive promotions, expert advice, and exciting brand activations. “We’re proud to support this growing community,” said Henson. “Our involvement in the Rock ‘n’ Roll Running Series is just one of the many ways we’re encouraging Filipinos to prioritize active living and build connections within their communities.”

To amplify its broader mission, AIA launched the AIA One Billion initiative, which aims to engage a billion people across Asia in healthier lifestyles. This drives the company’s initiatives to support major events like the Rock ‘n’ Roll Running Series Manila, which empower participants to take charge of their health, while creating a lasting impact across communities.

With a finish-line festival featuring top local bands and a celebratory atmosphere, the event was more than just a race — it was a community celebration of personal wellness and achievement. Runners were treated to exclusive race perks, including event shirts, finisher medals, and unforgettable entertainment along the course. The energetic post-run festival, with live performances by Reujen Lista & the Trinidad Band, Brad & Nina Band, Gracenote, and Jason Fernandez, captured the unique spirit of Rock ‘n’ Roll.

Looking ahead, the 2025 Rock ‘n’ Roll Running Series Manila will be known as the AIA Rock ‘n’ Roll Run, with AIA Philippines as title sponsor. AIA is committed to raising the bar even higher through expanded entertainment, enhanced course features, and new wellness initiatives are set to deliver an even more memorable event.

AIA Philippines is committed to building a healthier future for Filipinos, and the Rock ‘n’ Roll Running Series will continue to be a key part of that vision. With AIA’s continued support, the event is set to inspire even greater participation, foster healthier lifestyles, and showcase the transformative power of movement for years to come.

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Manulife Investment Management launches Manulife Global Income Feeder Fund

The Fund provides investors access to US Dollar-denominated fixed income and fixed income-related securities of issuers globally, giving them high-quality and stable income generation opportunities. Investors may access the Fund for as low as US$1,000 or PHP1,000.

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Manulife Investment Management and Trust Corporation (“Manulife Investment Management Philippines”) announces the launch of the Manulife Global Income Feeder Fund (the “Fund”), a unit investment trust fund (UITF) that aims to provide a high-quality, low-volatility income opportunity by seeking the best sources of income across the entirety of the fixed income universe.

The Fund provides investors access to US Dollar-denominated fixed income and fixed income-related securities of issuers globally, giving them high-quality and stable income generation opportunities. Investors may access the Fund for as low as US$1,000 or PHP1,000.

“The Manulife Global Income Feeder Fund offers an all-weather wealth solution that combines the entirety of the fixed income universe, including traditional and non-traditional sources of income.  It provides high and sustainable opportunities that can help investors maximize their financial portfolio’s income generation across economic and interest rate cycles,” said Aira Gaspar, President and Chief Executive Officer, Manulife Investment Management Philippines.

The Fund is the newest product in Manulife Investment Management Philippines’ distinct suite of UITFs for different investment objectives, and will be part of the investment firm’s newly introduced “Better Income” campaign. Through this campaign, Manulife Investment Management Philippines aims to empower investors to elevate their financial journey by giving them investment choices based on their unique financial goals, needs, risk tolerance, and life stages. 

Interested investors may open a UITF account online through Manulife iFUNDS, a secure digital investment platform that makes it easy and convenient for investors to manage their UITF investments. For more information on fund options that best suit your investment goals, you may contact a Manulife Wealth Specialist or visit www.manulifeim.com.ph.

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