{"id":9734,"date":"2024-10-18T12:59:15","date_gmt":"2024-10-18T04:59:15","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=9734"},"modified":"2024-10-18T12:59:29","modified_gmt":"2024-10-18T04:59:29","slug":"listerine-partners-with-operation-smile-philippines-watsons-to-giftasmile-to-children-with-cleft-issues","status":"publish","type":"post","link":"https:\/\/zestmag.com\/online\/listerine-partners-with-operation-smile-philippines-watsons-to-giftasmile-to-children-with-cleft-issues\/","title":{"rendered":"Listerine partners with Operation Smile Philippines, Watsons to #GiftASmile to children with cleft issues"},"content":{"rendered":"\n

Having cleft conditions may impact both the physical and mental well-being of children with cleft and even their families. Especially among lower-income households, operations to treat cleft conditions are perceived to be expensive thus preventing them from seeking treatment. Recent studies have indicated that globally, 1 in 700 babies are born with a cleft lip and palate; and many do not know that cleft conditions are more than just treatable. <\/strong><\/p>\n\n\n\n

That is why coming from National Cleft Awareness & Prevention Month, Listerine together with Operation Smile Philippines and Watsons launched the #GiftASmile campaign last September 4 to inspire Filipinos to make a difference and gift a smile to a child with cleft lip and palate.<\/p>\n\n\n\n

Hosted by none other than Mikee Reyes,\nListerine brand ambassador, the event aims to raise awareness about cleft lip\nand palate, and more importantly, to educate cleft patients and their families on the importance of good\noral hygiene. Together with Operation\nSmile Philippines and Watsons, the goal of the campaign is to increase support\nneeded for the program through volunteers, referrals, and donations.<\/p>\n\n\n\n

As a longtime\npartner of Operation Smile Philippines, Listerine stresses the importance of\noral health for children with cleft lip and palate, who are more susceptible to\ntooth decay due to increased exposure to germs and bacteria, making them more prone to oral diseases and\ninfections. Miggy Gamboa, marketing manager for\nListerine Philippines, emphasized \u201cListerine believes that healthy smiles are\nmeant for all. As a mouthwash brand, Listerine advocates proper oral hygiene,\nespecially for kids with cleft, so we can protect them from oral problems as\nearly as possible to prevent further issues. Join us in educating the families\nof kids with cleft and teach them how to protect their mouths with proper oral\nhealth.\u201d <\/p>\n\n\n\n

\u201cIn the Philippines, there is an estimated\n200,000 backlog of children with cleft lip and palate and many live in remote\nor rural communities. That’s why we urge the public to refer any patient to\nOperation Smile Philippines because I believe that each of us can make a\ndifference by helping to transform a life of a child, one smile at the time!\u2019\nsaid Operation Smile Philippines\u2019 executive director Emiliano Romano.<\/p>\n\n\n\n

Sharon Decapia, SAVP for Marketing, PR, and\nSustainability of Watsons Philippines, also a longstanding partner of\nListerine, highlighted, \u201cAs part of our mission to Look Good, Do Good, Feel Great<\/em>, we continue to team up with\nOperation Smile Philippines to bring perfect smiles to children afflicted with\ncleft lip and palate through the #GiftASmile campaign. We are proud to have\nListerine as a loyal partner since 2013 in transforming the lives of these\nchildren.\u201d<\/p>\n\n\n\n

To shed light on her story as a mother of a\nchild with cleft, Anne Clutz shared heartfelt insights from her journey,\n\u201cProviding free comprehensive cleft surgeries to kids with cleft, is so\nvaluable, especially for less fortunate families. I just want to thank\nOperation Smile Philippines and Listerine for making life-changing surgeries\naccessible and promoting the importance of good oral hygiene.\u201d <\/p>\n\n\n\n

Giving more kids the chance to live with\nhealthier smiles is the main goal of #GiftASmile. Listerine\u2019s commitment to\npromoting oral health, combined with Operation Smile Philippines\u2019 free\ncomprehensive cleft care\u2014including dental services, nutrition screening, and\nspeech therapy\u2014and Watsons\u2019 advocacy in bringing healthy smiles, is what these\nchildren need for their confidence to thrive. To support Operation Smile\nPhilippines\u2019 efforts in providing speech therapy, Listerine will donate \u20b110 to\nOperations Smile Philippines for every bottle sold* for speech therapy *for the\nfirst 50,000 bottles sold of any Listerine variant and size from Sept 22, 2024,\nuntil Dec 31, 2024. Per DOH-FDA CCHUHSRR Permit No. 0669 s. 2024.<\/p>\n\n\n\n

To learn more about the #GiftASmile campaign,\nsimply access the link https:\/\/linktr.ee\/OpSmilePhil<\/a> or call (+632) 8351-1925. You may follow Listerine on Facebook\n@ListerinePhilippines for more information and check out the merchandising\nmaterials posted in select Watsons Drugstores nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Listerine together with Operation Smile Philippines and Watsons launched the #GiftASmile campaign last September 4 to inspire Filipinos to make a difference and gift a smile to a child with cleft lip and palate.<\/p>\n","protected":false},"author":3,"featured_media":9735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[220,673],"class_list":["post-9734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-showcase","tag-corporate-social-responsibility","tag-watsons"],"_links":{"self":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=9734"}],"version-history":[{"count":1,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9734\/revisions"}],"predecessor-version":[{"id":9736,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9734\/revisions\/9736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/9735"}],"wp:attachment":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=9734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=9734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=9734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}