{"id":8406,"date":"2023-06-09T12:48:41","date_gmt":"2023-06-09T04:48:41","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=8406"},"modified":"2023-06-09T12:48:43","modified_gmt":"2023-06-09T04:48:43","slug":"tetra-pak-holds-webinar-on-unlocking-opportunities-in-plant-based-beverage-category","status":"publish","type":"post","link":"https:\/\/zestmag.com\/online\/tetra-pak-holds-webinar-on-unlocking-opportunities-in-plant-based-beverage-category\/","title":{"rendered":"Tetra Pak holds webinar on unlocking opportunities in plant-based beverage category"},"content":{"rendered":"\n

As consumers have become more conscious of their health and well-being, they prefer products with fresher and healthier ingredients. This shift in consumer behavior has led to the boom of plant-based products, including plant-based beverages such as plant-based milk alternatives known as mylk. To keep up with the growing demand for plant-based drinks, food and beverage (F&B) manufacturers need cutting-edge information and technology in coming up with innovative plant-based beverages that will respond to the needs of discerning consumers.<\/strong><\/p>\n\n\n\n

Helping F&B brands make an impact in the fast-growing plant-based\ncategory, Tetra Pak, a world-leading food processing and packaging solutions\ncompany, held a webinar entitled \u201cFrom Milk to MYLK: Unlocking Plant-based Opportunities.\u201d\nThe event was attended by over 150 individuals from Malaysia, Singapore,\nPhilippines, and Indonesia. <\/p>\n\n\n\n

Providing webinar participants with a comprehensive background on the\ntopic, Tetra Pak Marketing Director of Malaysia, Singapore, Philippines,\nIndonesia (MSPI) John Jose opened the webinar with the market outlook for MSPI.\nJose shared some information related to how plant-based products are received\nin the region.<\/p>\n\n\n\n

\u201cThis plant-based boom is happening across food categories as you know.\nThe main driver across markets for plant-based products is the Health and\nWellbeing trend.  All Experiences\ncharacterized by the need to experience new taste and texture, and\nSustainability trend towards animal welfare and carbon and water footprint\nreduction, are also strong contributing factors,\u201d said Jose.  \u201cThere are plenty of opportunities to get\ninto this plant-based space, but we need to know where our market is at so we\ndon\u2019t act too late or too soon,\u201d he added.<\/p>\n\n\n\n

For F&B manufacturers interested in starting a plant-based line,\nHemang Dholakia, Tetra Pak Center Of Expertise manager shared an overview\nprocessing solutions that are required to be set-up, including Tetra Pak\u2019s\nextraction system for Soya, downstream processing, and flexible line solution\nfor grain\/ bean beverages.<\/p>\n\n\n\n

Those who are in the dairy business seeking to explore plant-based\nopportunities also learned from the presentation of Tetra Pak Senior Upgrade\nSales Support Tatang Ruhendi. Using the example of oat drinks productions,\nTatang discussed how to convert an existing UHT milk line to be able to produce\noat milk. <\/p>\n\n\n\n

In summary, Jose emphasized that as a global processing and packaging\ncompany, Tetra Pak is equipped to help F&B manufacturers succeed in the\nplant-based category. <\/p>\n\n\n\n

\u201cAt Tetra Pak, we have Marketing Services that can help you at any point\nof your plant-based product journey. We have Product Development Centers where\nwe can help you to translate ideas into actual formulated samples.  We can even support you through our partners\nin the collection and recycling of your Used Beverage Carton to complete your\nsustainability story on your sustainable plant-based product,\u201d said Jose.<\/p>\n\n\n\n

Jose also encouraged participants to co-create with Tetra Pak through\nits Plant Alchemy Program, which offers marketing services that will help\ncompanies capitalize on the immense potential of the plant-based market. <\/p>\n\n\n\n

Learn more about Tetra Pak\u2019s solutions for plant-based beverages at  https:\/\/www.tetrapak.com\/en-id\/campaigns\/unlocking-plant-based-opportunities<\/a>.  <\/p>\n","protected":false},"excerpt":{"rendered":"

To keep up with the growing demand for plant-based drinks, food and beverage (F&B) manufacturers need cutting-edge information and technology in coming up with innovative plant-based beverages that will respond to the needs of discerning consumers.<\/p>\n","protected":false},"author":3,"featured_media":8407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,13],"tags":[1657,1815,160,1814],"class_list":["post-8406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-showcase","category-business-builders","tag-business","tag-business-tips","tag-green-business","tag-small-business"],"_links":{"self":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/8406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=8406"}],"version-history":[{"count":1,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/8406\/revisions"}],"predecessor-version":[{"id":8408,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/8406\/revisions\/8408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/8407"}],"wp:attachment":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=8406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=8406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=8406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}