{"id":544,"date":"2013-05-11T07:49:02","date_gmt":"2013-05-11T07:49:02","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=544"},"modified":"2013-05-17T15:16:51","modified_gmt":"2013-05-17T15:16:51","slug":"strip-ministry-of-waxing-celebrating-baring-beauty","status":"publish","type":"post","link":"https:\/\/zestmag.com\/online\/strip-ministry-of-waxing-celebrating-baring-beauty\/","title":{"rendered":"Strip (Ministry of Waxing): Celebrating baring beauty"},"content":{"rendered":"

\"\"<\/a><\/p>\n

As late as 2002, many of the waxing practices could still be called \u2013 well \u2013 medieval. We\u2019re talking dodgy waxing studios dishing out unhygienic and painful waxes that left its clients unable to walk in a straight line, maybe for days on end.<\/strong><\/p>\n

But Singaporean Cynthia Chua \u2013 eventually known as the \u201coriginal smooth operator\u201d \u2013 believed that there was a place for body culture that\u2019s practiced safely, hygienically and painlessly. So, she set about seeding the beginnings of a \u201cwax revolution\u201d; this eventually led to her formulation of a brand new set of Brazilian waxing techniques that was significantly less painful and, yes, less embarrassing.<\/p>\n

And as she helped make waxing elegant, Strip: Ministry of Waxing was established.<\/p>\n

And even now, the venue that still dubs itself as a \u201clittle outfit\u201d after starting its operations in Singapore in 2002, has one somewhat simple aim: To help you conquer body foliage and achieve that baby smooth skin.<\/p>\n

\"Strip\"<\/a>There are now two branches of Strip: Ministry of Waxing in the Philippines, eyeing to offer its services in the country.<\/p>\n

In the beginning, the company found challenging \u201ceducating the market about getting waxed \u2013 and a Brazilian at that!\u201d admitted Tab Abad, managing director of HaRem Inc. This apprehension of customers was somewhat explained by the then existing practices in salons in the country, where \u201ca lot of salons don\u2019t have hygienic practices; they double dip their waxes\u201d.<\/p>\n

The company was \u201cfanatical\u201d about its practice, actually becoming the first salon to introduce the \u201cNo Double Dipping\u201d policy; as well as introducing the \u201cHygiene Pack\u201d, widely known (and acknowledged) since it mandates that each customer is given a new and individually sealed pouch containing disposable waxing equipment (including gloves, face masks, pH balance wet wipes and spatulas).<\/p>\n

The company is also known for its menu filled with secret-recipe lotions that treat waxed areas with an \u201cunrivalled tenderness, as well as amazing post-wax products\u201d, including the Bromelaine-laced X ED Out Cream, which is an emollient cream that wards off nasty ingrown hairs, and the Strip Ice Cream, which is a soothing post-wax and IPL cream.<\/p>\n

The best part? The waxperts (that is, wax experts) can deliver the services in an industry record-breaking 15 minutes.<\/p>\n

In the Philippines, Abad said that \u201cwe had to educate each and every customer who came into the shop. At the end, they appreciated (what we did) because they learned a lot from us.\u201d<\/p>\n

Eventually, the Philippine market response to Strip: Ministry of Waxing has been largely favorable. \u201cBeing an international franchise helped our credibility and believability,\u201d Abad said. But more than that, \u201cwe have a dedicated R&D team, and practically everything we have at the store is imported and made exclusively for Strip. Having customized waxes means we really take into consideration one\u2019s skin, the climate\u2026\u201d<\/p>\n

Also, \u201cour customers enjoy going to Strip because our stores and waxes are fun and not (similar to those experienced in) the usual clinical type of salon.\u201d<\/p>\n

Strip: Ministry of Waxing\u2019s waxes are biodegrable and FDA approved, and they don\u2019t contain materials consisting of plastic or anything hazardous to the environment.<\/p>\n

Today, STRIP: Ministry of Waxing has a hairless presence in major capital cities from London, New York, Shanghai, Hong Kong, to Kuala Lumpur, Jakarta and Bangkok \u2013 aside from Singapore and Manila, of course.<\/p>\n

The company is already eyeing growing in other parts of the Philippines.<\/p>\n

For more information on, or to avail the services of the Strip: Ministry of Waxing, visit STRIP GREENBELT at 4\/Floor of Greenbelt 5, Ayala Center, Store space 4-003B, Makati City with telephone number (+632) 5013997; or STRIP SERENDRA at 2\/F The Piazza at Serendra<\/em>
Store, Space 2C26 & 2C27, Taguig City with telephone number (+632) 9010892.<\/em>
Else, visit http:\/\/www.strip-manila.com\/<\/a> for more information.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Discover Strip: Ministry of Waxing, which aims to introduce a \u201cwax revolution\u201d – one that uses a set of Brazilian waxing techniques that is significantly less painful and, yes, less embarrassing.<\/p>\n","protected":false},"author":6,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,3],"tags":[297,295,296,82],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinations","category-spa-world","category-spotlight","tag-brazilian-wax","tag-cynthia-chua","tag-strip-ministry-of-waxing","tag-waxing"],"_links":{"self":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":6,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"predecessor-version":[{"id":551,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/544\/revisions\/551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/545"}],"wp:attachment":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}