{"id":3618,"date":"2017-08-07T04:18:18","date_gmt":"2017-08-07T04:18:18","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=3618"},"modified":"2017-08-07T04:18:18","modified_gmt":"2017-08-07T04:18:18","slug":"united-by-chocolate","status":"publish","type":"post","link":"https:\/\/zestmag.com\/online\/united-by-chocolate\/","title":{"rendered":"United by chocolate"},"content":{"rendered":"

Cadbury, Ferrero Rocher, Nestl\u00e9, Hershey\u2019s and Lindt are APAC\u2019s favourite chocolatiers.\u00a0<\/strong>New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate.<\/em><\/h2>\n

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Forrest Gump famously coined the idiom, \u201cLife is like a box of chocolates. You never know what you\u2019re gonna get\u201d. But which chocolate would people choose? In a quest to find out more about our love affair with cocoa, YouGov asked 9,000 people across APAC about how they like theirs.<\/p>\n

Almonds are APAC\u2019s favorite filling.<\/strong><\/p>\n

APAC residents are a nutty bunch, with nuts making up three of the top five most popular fillings for chocolate. Given a choice of twelve ingredients, the most popular are: almonds (33%), caramel (10%), cashews (10%), peanuts (7%) and raisins (5%). However, a fix of pure chocolate is more than enough for 14% of respondents, who prefer to eat theirs plain.
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\nAs for the outside, dark chocolate is the most popular type of chocolate, favoured by 44% of those polled, followed by milk chocolate (35%), white chocolate (14%), then flavoured chocolate (7%).<\/p>\n

Cadbury is APAC\u2019s favourite brand of chocolate.<\/strong><\/p>\n

Among the 11 brands that we covered in the survey, Cadbury is APAC\u2019s favourite brand of chocolate, chosen by a quarter (25%) of respondents regionally. Other popular brands include Ferrero Rocher (14%), Nestl\u00e9\u00a0(12%), Hershey\u2019s (12%) and Lindt (9%).<\/p>\n

But tastes differ over which is the best brand of chocolate: Godiva is particularly popular in Hong Kong (chosen by 23% locally but just 7% regionally); Toblerone is a firm favourite in the Philippines and Indonesia (favoured by 16% and 14%, respectively, against 6% regionally); while Nestl\u00e9<\/em>\u00a0is more than three times more popular in Vietnam than it is regionally (chosen by 39% locally but 12% regionally).<\/p>\n

77% of Indonesians think fairtrade certification is an important factor in purchasing chocolate.<\/strong><\/p>\n

Traceability and transparency have gained prominence in recent years, a trend reflected in consumers\u2019 priorities when purchasing chocolate. Over half of the APAC respondents (58%) now consider fairtrade certification to be an important factor when buying chocolate, suggesting that ethical consumption is a priority for many in the region. This rises to as many as 77% in Indonesia and 70% in Thailand. By contrast, Hong Kong consumers are the least concerned in the region, though 38% still consider fairtrade certification to be important.<\/p>\n


\nFairtrade certification is considered to be more important than advertising (33%) or packaging (49%) across APAC. However, taste is still the most important consideration \u2013 highlighted as important by a whopping 93% of those polled.<\/p>\n

Over 40% of consumers in APAC eat less chocolate now compared to last year.<\/strong><\/p>\n

Yet health concerns increasingly shape people\u2019s purchasing habits. Almost three in five consumers (58%) think calories are an important factor in making a purchase decision. 43% of those polled also report that they eat less chocolate now than they did a year ago. Of those, three out of five respondents (60%) do so because they are increasingly health conscious. The next frontier for chocolatiers will be to rise to the challenge of keeping the same great taste while alleviating health concerns.<\/p>\n

While there are many things that divide society, chocolate is one treat that unites us. Across countries, ages and genders just 4% of people say they dislike chocolate. Next time you want to bring people together make sure to have a bar of chocolate on hand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cadbury, Ferrero Rocher, Nestl\u00e9, Hershey\u2019s and Lindt are APAC\u2019s favourite chocolatiers. New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate.<\/p>\n","protected":false},"author":1,"featured_media":3619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11],"tags":[1841,1839,1375,1842,1844,1840,1843],"class_list":["post-3618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsmakers","category-nutrition","tag-cadbury","tag-choco","tag-chocolate","tag-ferrero-rocher","tag-hersheys","tag-lindt","tag-nestle"],"_links":{"self":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=3618"}],"version-history":[{"count":1,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3618\/revisions"}],"predecessor-version":[{"id":3620,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3618\/revisions\/3620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/3619"}],"wp:attachment":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=3618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=3618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=3618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}