{"id":109,"date":"2011-09-04T16:19:49","date_gmt":"2011-09-04T16:19:49","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=109"},"modified":"2012-09-04T16:24:08","modified_gmt":"2012-09-04T16:24:08","slug":"godiva-lightening-lip-gloss","status":"publish","type":"post","link":"https:\/\/zestmag.com\/online\/godiva-lightening-lip-gloss\/","title":{"rendered":"Godiva Lightening Lip Gloss"},"content":{"rendered":"<p><strong><a href=\"http:\/\/zestmag.com\/online\/wp-content\/uploads\/2012\/09\/meds41.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-110\" title=\"meds4\" src=\"http:\/\/zestmag.com\/online\/wp-content\/uploads\/2012\/09\/meds41.jpg\" alt=\"\" width=\"300\" height=\"311\" srcset=\"https:\/\/zestmag.com\/online\/wp-content\/uploads\/2012\/09\/meds41.jpg 300w, https:\/\/zestmag.com\/online\/wp-content\/uploads\/2012\/09\/meds41-289x300.jpg 289w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The product is predominantly made of licorice (with Vitamin C added to \u201churry the lightening process\u201d), a plant native to parts of Europe and China, mainly used as tea and as flavoring. In the early &#8217;90s, Japanese scientists isolated certain compounds in licorice useful for skin care \u2013 among these is glabridin, a skin whitening ingredient10 times more powerful than Vitamin C (PMG), 16 times more effective than hydroquinone, and 30 times more active than melawhite and kojic acid.<\/strong><\/p>\n<p>Godiva Inc. uses purified licorice with the highest glabridin content (40%), so that clinical trials by independent teams of dermatologists (<em>Double-Blind Controlled Clinical Trial of Licorice in Whitening Skin among Filipinos<\/em>, 1996; and <em>Double-Blind Clinical Trial Comparing the Effect of Purified Licorice to 4% Hydroquinone in the Treatment of Melasma<\/em>, 2002) showed that there is noticeable skin lightening in as early as seven days in 55% of the Filipino subjects, compared with the three to four weeks of other skin whiteners.<\/p>\n<p>Godiva Lightening Lip Gloss is recommended &#8211; and is actually a favorite &#8211; among smokers, whose lips darken because of the cigarettes; and among new mothers, whose nipples darkened after childbirth or while breastfeeding. \u00a0It remains the company\u2019s bestseller among its whitening products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Godiva Lightening Lip Gloss is recommended &#8211; and is actually a favorite &#8211; among those who want select parts of the body to turn white, or at least pinkish.<\/p>\n","protected":false},"author":3,"featured_media":110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[72,74,73,75],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-fashion","category-product-showcase","tag-godiva-inc","tag-godiva-lightening-lip-gloss","tag-licorice","tag-whitening-product"],"_links":{"self":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":2,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":112,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/109\/revisions\/112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/110"}],"wp:attachment":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}