{"id":10891,"date":"2025-12-13T19:09:39","date_gmt":"2025-12-13T11:09:39","guid":{"rendered":"https:\/\/zestmag.com\/online\/?p=10891"},"modified":"2025-12-13T19:09:40","modified_gmt":"2025-12-13T11:09:40","slug":"niko-and-brings-evangelion-collection-to-the-ph-plans-to-expand-its-operations","status":"publish","type":"post","link":"https:\/\/zestmag.com\/online\/niko-and-brings-evangelion-collection-to-the-ph-plans-to-expand-its-operations\/","title":{"rendered":"niko and \u2026 brings Evangelion Collection to the PH, plans to expand its operations"},"content":{"rendered":"\n

Lifestyle brand niko and \u2026 brought the Evangelion brand to Manila just in time for the celebration of anime Neon Genesis Evangelion\u2019s 30th<\/sup> anniversary, with collection available for a limited time only. Launched at SM Mall of Asia, the limited edition collection showcases style, nostalgia, and Japanese creativity and contents that fit the taste of the Filipino consumers.<\/strong><\/p>\n\n\n

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\u201cFilipino consumers value design, story, and creativity,\u201d says Daisuke Fujii, president and CEO of Adastria. \u201cWe see strong interest in Japanese culture and the ideas behind it. This collaboration is our way of celebrating Evangelion\u2019s legacy while showing what we hope to build here. We want to grow with the market and bring more of our brands and experiences to the Philippines.\u201d<\/p>\n\n\n\n

The Evangelion collection is available starting December 12 at the niko and \u2026 where it is transformed into an Evangelion-themed space with curated displays, and anniversary elements, allowing fans and new audiences to experience the world of Evangelion.<\/p>\n\n\n\n

The brand\u2019s collection reflects Japanese craftsmanship, attention to detail, and an ability to translate cultural ideas into modern lifestyle item. This gives customers access to the latest trends from Japan through apparel, accessories, room items, and collaborative lines that bend creativity with everyday function.<\/p>\n\n\n\n

Although it just recently started in the Philippines, Fujii said the brand is looking to expand its local operations by opening more stores and introducing other products or brands in the Philippines.<\/p>\n\n\n\n

Banking on the strength of the collaboration and the Japanese creativity to grow its business, Fujii noted that he wants the SM MOA branch to cover a lot of animes and other contents. \u201cWe want to bring contents that fit the taste of Filipino consumers. Next year, we will expand by opening new stores. We are now talking to SM, Ayala Malls, and looking for other good locations.\u201d<\/p>\n\n\n\n

When Fujii was asked how the Evangelion collaboration influence the lifestyle and fashion trends in the Philippines. He replied, \u201cThe collaboration is one way to introduce the Japanese culture to the Philippines. Animes make Filipino consumers know more about Japan and its culture. We want them to understand Japanese culture through fashion trends.\u201d<\/p>\n\n\n\n

Fujii also clarified that not all products are manufactured in Japan because they have factories across the world that produce other products but \u201cof course, it is of Japanese quality.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Evangelion collection is available starting December 12 at the niko and \u2026 where it is transformed into an Evangelion-themed space with curated displays, and anniversary elements, allowing fans and new audiences to experience the world of Evangelion.<\/p>\n","protected":false},"author":14,"featured_media":10892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2537,563,2241,2223],"class_list":["post-10891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-fashion","tag-evangelion-collection","tag-fashion","tag-fashion-goods","tag-fashion-trends"],"_links":{"self":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=10891"}],"version-history":[{"count":1,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10891\/revisions"}],"predecessor-version":[{"id":10893,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10891\/revisions\/10893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/10892"}],"wp:attachment":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=10891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=10891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=10891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}