{"id":10434,"date":"2025-07-09T17:15:04","date_gmt":"2025-07-09T09:15:04","guid":{"rendered":"https:\/\/zestmag.com\/online\/?p=10434"},"modified":"2025-07-09T17:15:06","modified_gmt":"2025-07-09T09:15:06","slug":"ayala-land-wins-tambuli-for-turning-sustainability-into-digital-movement","status":"publish","type":"post","link":"https:\/\/zestmag.com\/online\/ayala-land-wins-tambuli-for-turning-sustainability-into-digital-movement\/","title":{"rendered":"Ayala Land wins Tambuli for turning sustainability into digital movement"},"content":{"rendered":"\n<p><strong>Ayala Land\u2019s bold commitment to sustainability was honored at the 2025 Asia Pacific Tambuli Awards for its \u201cStep by Sustainable Step\u201d campaign\u2014an initiative aimed at raising awareness and sparking conversations around environmental responsibility and climate action. The campaign was brought to life through a data-driven digital strategy developed by Truelogic, its digital marketing partner.<\/strong><\/p>\n\n\n\n<p>Launched in 2023, the \u201cStep by Sustainable Step\u201d campaign showcased Ayala Land\u2019s measurable efforts toward its goal of achieving net-zero carbon emissions by 2050. To help amplify this message to a broader audience, Truelogic crafted a targeted Meta ad campaign that translated complex sustainability data into compelling digital storytelling. The campaign effectively reached audiences nationwide, elevating engagement and public discourse around eco-conscious development.<\/p>\n\n\n\n<p>In recognition of the campaign\u2019s impact, Ayala Land, together with Truelogic, received a Tambuli Award on June 3 at the Grand Hyatt Manila. This milestone also marks Truelogic\u2019s first Tambuli recognition, highlighting how digital marketing can be a powerful driver for purpose-led communication.<\/p>\n\n\n\n<p>\u201cWe\u2019ve always believed that digital marketing is more than just clicks and conversions, it\u2019s a tool for real impact,\u201d said Itamar Gero, CEO of Truelogic. \u201cSupporting Ayala Land\u2019s sustainability effort allowed us to do meaningful work that goes beyond business, and that\u2019s something we\u2019re proud of.\u201d<\/p>\n\n\n\n<p>The \u201cStep by Sustainable Step\u201d campaign outlined Ayala Land\u2019s measurable progress toward sustainability, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Energy efficiency across 111 buildings<\/li>\n\n\n\n<li>Over 172 million kWh saved in 2022<\/li>\n\n\n\n<li>91% of commercial properties powered by renewable energy<\/li>\n\n\n\n<li>Reuse of over 200 tons of plastic since 2019<\/li>\n\n\n\n<li>More than 586 hectares of carbon forests and 200,000+ trees planted since 2018<\/li>\n<\/ul>\n\n\n\n<p>\u201cTruelogic has long been an exceptional partner\u2014proactive, insightful, and deeply committed to our shared goals. Over the years, they\u2019ve consistently delivered results with a reliable, solutions-driven approach that rises to every challenge. Their technical expertise, paired with the hands-on guidance of Heriel and Kevin, has brought measurable impact to our campaigns. With Truelogic, we don\u2019t just have an agency\u2014we have a trusted digital ally at every step,\u201d said Princess Elaine Garcia, Associate Manager for Corporate Brand &#8211; Digital, Ayala Land Inc.<\/p>\n\n\n\n<p>Truelogic translated this data into compelling digital content and optimized the campaign through Meta ads, targeting audiences likely to engage with eco-conscious messaging and brand storytelling. The result was heightened visibility for Ayala Land\u2019s efforts, increased public engagement on sustainability, and meaningful conversations online.<\/p>\n\n\n\n<p>\u201cWe wanted the campaign to go beyond numbers and connect emotionally,\u201d said Kevin James Kramer, Truelogic Account Manager. \u201cBy leveraging performance marketing and half a decade&#8217;s worth of audience insights with Ayala Land&#8217;s campaigns, we ensured that the message of sustainability was heard and felt by the right people.\u201d &nbsp;<\/p>\n\n\n\n<p>Heriel Reyes, Paid Ads Team Lead at Truelogic, added, &nbsp;&#8220;We approached this not just as a marketing campaign, but as a movement. By using Meta ads&#8217; robust targeting options, we hoped to boost Ayala Land&#8217;s message in making climate action part of everyday conversations.\u201d &nbsp;<\/p>\n\n\n\n<p>The Tambuli Awards is Asia Pacific region\u2019s premier recognition for effective and purpose-driven marketing. &nbsp;Unlike traditional awards, it focuses on brand work that delivers both business results and social good. It recognized Truelogic and Ayala Land for merging digital innovation with sustainability, a powerful combination in today\u2019s purpose-driven landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in 2023, the \u201cStep by Sustainable Step\u201d campaign showcased Ayala Land\u2019s measurable efforts toward its goal of achieving net-zero carbon emissions by 2050. <\/p>\n","protected":false},"author":3,"featured_media":10435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[2503,220],"class_list":["post-10434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-showcase","tag-ayala-land","tag-corporate-social-responsibility"],"_links":{"self":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=10434"}],"version-history":[{"count":1,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10434\/revisions"}],"predecessor-version":[{"id":10436,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10434\/revisions\/10436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/10435"}],"wp:attachment":[{"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=10434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=10434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=10434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}