In the dynamic world of fashion, where trends rise and fall in the blink of an eye, only a few pieces have achieved icon status, transcending the decades. But in 2024, PUMA did just that as it brought back a timeless original: the PUMA Speedcat.

This shoe effortlessly blends the nostalgic and the cool style of the 90s with a sleek and modern flair, making it the year’s ultimate choice of footwear. 

A 90s Classic, Reborn

Launched in 1999, the PUMA Speedcat was originally crafted to support the F1 drivers on the race track, thus becoming a symbol of speed, precision, and unparalleled performance. Known for its low-profile silhouette and minimalist aesthetic, this sneaker oozed effortless style, quickly becoming a street-style favorite. Fast forward to 2024, and PUMA has masterfully reimagined this classic, injecting it with modern touches that appeal to today’s fashion-forward crowd.

The latest edition of the PUMA Speedcat retains its signature slim silhouette and suede upper, but with subtle enhancements that bring it into the modern era. This includes an improved rubber sole with IMEVA material for maximum comfort. 

Design tweaks on the 2024 version of the PUMA Speedcat also include the embossed PUMA logo on the shoe’s toebox. Offered in the original red and black colorway, this edition of the PUMA Speedcat offers a nod to contemporary trends while staying true to the sneaker’s roots.

An Absolute Fashion Must-Have 

The buzz around the PUMA Speedcat goes beyond its nostalgic appeal. This timeless footwear has been making an appearance in the streetwear circuit, with fashion-leaning celebrities and influential content creators being spotted rocking the sneaker. Among them, American actress and model Emily Ratajkowski, who has more than successfully integrated the PUMA Speedcat in her casual streetstyle, looking flawless as ever whether she’s off-duty or while she’s hopping from one place to another during New York Fashion Week.

A-List trendsetter, Heart Evangelista, was also seen walking the streets of Paris during Paris Fashion Week donning the PUMA Speedcat in the iconic red colorway. She also wore the sneaker when she attended a charity event for the Philippine Animal Welfare Society (PAWS), emphasizing the style versatility of the PUMA Speedcat.

(Photo provided by PUMA PH)

Also seen sporting the PUMA Speedcat are model, actress, and beauty queen Kylie Versoza; husband-and-wife sneakerheads, Jeff Ong and Rhea Bue; and fashion content creator Ida Anduyan. The sneaker’s understated design has resonated with those who favor a more effortless, cool aesthetic. The PUMA Speedcat’s simplicity offers a fresh alternative, making it the perfect pairing for either casual or chic ensembles.

Limited Availability, Unlimited Appeal

(Photo provided by PUMA PH)

The PUMA Speedcat continues to make its rounds in the streets and in fashion spaces, further fueling the demand for the iconic shoe. The resurgence of the PUMA Speedcat has only further intensified as more people recognize its potential to be the ultimate sneaker drop of 2024, with its blend of retro cool and modern design that is truly hard to resist.

With the rising popularity of the PUMA Speedcat and limited stocks available, the trendsetting sneaker is flying off the shelves at speeds faster than one can say, “icon.”

Fashion trends from the late 90s to early 2000s are making a powerful resurgence, bringing iconic pieces back into the spotlight. Leading this revival is PUMA’s Speedcat, a staple shoe from the late 90s. 

The timeless sneaker is capturing attention again with trendsetters like global superstar Rosé of BLACKPINK breathing new life into this beloved sneaker, making it a total must-have item of the season.

The PUMA Speedcat, originally designed to embody the spirit of motorsport, has long been celebrated as an icon of speed and agility. Its silhouette and distinctive low-profile captures the essence of racing, making it an instant favorite in the 90s. It became a symbol of the era’s vibrant, adventurous spirit, resonating with trendsetters and fashion enthusiasts who valued both functionality and flair. 

This year, the PUMA Speedcat has undergone a stylish revamp, enhancing its comfort and design. The updated version seamlessly integrates modern touches with its classical appeal, meeting today’s standards of functionality and aesthetics. 

Leading the relaunch campaign is Korean K-Pop idol Rosé, who brings the timeless shoe back to the forefront of fashion, giving a masterclass on making retro styles relevant and fresh for the new generation. 

Rosé’s influence on the fashion scene is undeniable. As one-fourth of renowned K-Pop group BLACKPINK, she has mesmerized audiences worldwide with her distinctive style and presence. Beyond her music career, Rosé has been established as an icon in fashion, admired by many for her elegant yet edgy style. She has graced the covers of major fashion magazines and worked with a number of fashion brands.

Her unique ability to reinterpret classic pieces for today’s audience is what cemented her as the perfect ambassador for the PUMA Speedcat relaunch. In the campaign, shot in Seoul, South Korea, Rosé doesn’t just wear the legendary sneakers — she embodies its spirit, seamlessly blending the shoe’s retro charm with her dynamic style. The campaign features striking visuals of Rosé sporting the revamped PUMA Speedcat in its iconic red colorway, paired with a chic and casual ensemble. This look gives a nod to the PUMA Speedcat’s versatile appeal.

With Rosé at the helm, the PUMA Speedcat is poised to become one of the year’s most sought-after sneakers. The classic appeal and contemporary flair of the PUMA Speedcat have captured the attention of fashion aficionados and sneakerheads alike. Given the rising demand, it’s expected that these iconic sneakers won’t stay on shelves for long. 

Eager to get your hands on this timeless icon? The PUMA Speedcat will be available in limited stock exclusively at PUMA Shangri-la, starting August 29. Secure your pair of these classics before they’re gone. To see more of Rosé’s campaign and to stay updated on future releases, make sure to follow PUMA Philippines on Instagram.

The worlds of music, fashion, and self-expression have converged in a new collaboration featuring some of the fastest rising musical artists in the Philippines as Lola Amour, Maki, and Jikamarie celebrate artistry and individuality as they team up with Crocs, the iconic footwear brand known for its commitment to individuality and comfort, to create a collection that embodies their unique styles and artistic visions.

“We’ve all heard their music – from Lola Amour’s ‘Raining in Manila’, the city pop song that makes you want to dance in the rain in the middle of the capital to self-love and growth anthems like Jikamarie’s ‘The Sun Is You’ and Maki’s ‘Dilaw.’ These songs not only capture the essence of each artist’s journey but also embody the unique styles and creative visions that they bring to life,” said Franceska Flores, Marketing Head of Crocs Philippines. “Through this collaboration, we gave them free rein to translate their creativity and use the Classic Clogs and Jibbitz as their canvas for self-expression–pieces of art that we hope will resonate not only with their fans but for Filipinos yearning for that freedom to showcase their individuality and style.”

The partnership is part of Crocs’ ongoing collaboration with local artists–those who embody the brand’s “Come As You Are” ethos. Last year, the brand teamed up with digital artists and illustrators Jethro Olba, Soleil Ignacio, Kim Borja, Isabel Weber, and Carriel Veloso (Tyang Karyel).

Lola Amour brings their retro-yet-modern aesthetic with the Classic Clogs in Moss Green decorated with Jibbitz that encapsulate the fun of youth.

Lola Amour: Where retro meets modern

Lola Amour, known for their retro-infused sound and infectious energy, brings a nostalgic yet modern twist to the collection. Their design features bold, colorful patterns that evoke the playful spirit of their music. Their Classic Clog in Moss features Jibbitz reminiscent of school days, making friends, and finding yourself.

“We wanted to create something that not only looks cool but also feels like us,” said the band. “These Crocs are all about having fun and expressing yourself, just like our music.”

Jikamarie brings her trademark whimsy and eclectic style with her Classic Clogs in Dark Iris featuring Jibbitz that run the gamut of colors and textures

Jikamarie: A Burst of Color and Creativity

Jikamarie, the vibrant singer-songwriter known for her eclectic style and infectious positivity, brings a burst of color to the collection. Her classic clogs are a riot of furs, pearls, butterflies, set on a Classic Clog in Dark Iris, capturing the essence of her joyful, carefree approach to life and music. With her pair representing her favorite things, from music notes to smiley faces, Jikamarie’s design is a celebration of creativity and individuality.

“I want people to feel happy and confident when they wear these Crocs,” Jikamarie said. “They’re all about embracing who you are and letting your true colors shine.”

Maki brings nostalgia to the fore with his Classic Clogs in Tan decked in Jibbitz that represent his vibrant energy of young adulthood.

Maki: Memories of carefree youth

Known for songs that celebrate self-love, growth, and self-expression through art, Maki’s classic clogs represent the carefree-ness of youth, a continuation of what his smash hit “Dilaw” embodies. Through his Classic Clogs in Wheat and favorite charms such as bears, stars, and a video ko game controller, Maki captures the vibrant energy and optimism of young adulthood, inviting fans to embrace their true selves with confidence and joy.

“For me, art is a powerful tool for self-expression and connection. It’s about conveying emotions, telling stories, and creating something that resonates with others on a deeper level. Whether it’s through music or fashion, art allows us to share a piece of who we are with the world,” said the crooner.

A Collaboration Beyond Fashion

Crocs is bringing bold simplicity to life with this season’s collection, giving you the opportunity to create looks that reflect your personality and unleash self-expression. By collaborating with Crocs, Lola Amour, Maki, and Jikamarie are encouraging their fans to embrace their individuality and wear their personalities on their feet.

“Crocs have long been a symbol of comfort and versatility, and this collaboration takes that concept to the next level by infusing it with the creativity and passion of three incredible artists. The collection is a reminder that fashion is not just about what you wear, but how you express yourself,” said Ms. Flores.

Watch the campaign video to be captivated and inspired by the musician’s masterpieces and find your own.