Fashion trends from the late 90s to early 2000s are making a powerful resurgence, bringing iconic pieces back into the spotlight. Leading this revival is PUMA’s Speedcat, a staple shoe from the late 90s. 

The timeless sneaker is capturing attention again with trendsetters like global superstar Rosé of BLACKPINK breathing new life into this beloved sneaker, making it a total must-have item of the season.

The PUMA Speedcat, originally designed to embody the spirit of motorsport, has long been celebrated as an icon of speed and agility. Its silhouette and distinctive low-profile captures the essence of racing, making it an instant favorite in the 90s. It became a symbol of the era’s vibrant, adventurous spirit, resonating with trendsetters and fashion enthusiasts who valued both functionality and flair. 

This year, the PUMA Speedcat has undergone a stylish revamp, enhancing its comfort and design. The updated version seamlessly integrates modern touches with its classical appeal, meeting today’s standards of functionality and aesthetics. 

Leading the relaunch campaign is Korean K-Pop idol Rosé, who brings the timeless shoe back to the forefront of fashion, giving a masterclass on making retro styles relevant and fresh for the new generation. 

Rosé’s influence on the fashion scene is undeniable. As one-fourth of renowned K-Pop group BLACKPINK, she has mesmerized audiences worldwide with her distinctive style and presence. Beyond her music career, Rosé has been established as an icon in fashion, admired by many for her elegant yet edgy style. She has graced the covers of major fashion magazines and worked with a number of fashion brands.

Her unique ability to reinterpret classic pieces for today’s audience is what cemented her as the perfect ambassador for the PUMA Speedcat relaunch. In the campaign, shot in Seoul, South Korea, Rosé doesn’t just wear the legendary sneakers — she embodies its spirit, seamlessly blending the shoe’s retro charm with her dynamic style. The campaign features striking visuals of Rosé sporting the revamped PUMA Speedcat in its iconic red colorway, paired with a chic and casual ensemble. This look gives a nod to the PUMA Speedcat’s versatile appeal.

With Rosé at the helm, the PUMA Speedcat is poised to become one of the year’s most sought-after sneakers. The classic appeal and contemporary flair of the PUMA Speedcat have captured the attention of fashion aficionados and sneakerheads alike. Given the rising demand, it’s expected that these iconic sneakers won’t stay on shelves for long. 

Eager to get your hands on this timeless icon? The PUMA Speedcat will be available in limited stock exclusively at PUMA Shangri-la, starting August 29. Secure your pair of these classics before they’re gone. To see more of Rosé’s campaign and to stay updated on future releases, make sure to follow PUMA Philippines on Instagram.

The worlds of music, fashion, and self-expression have converged in a new collaboration featuring some of the fastest rising musical artists in the Philippines as Lola Amour, Maki, and Jikamarie celebrate artistry and individuality as they team up with Crocs, the iconic footwear brand known for its commitment to individuality and comfort, to create a collection that embodies their unique styles and artistic visions.

“We’ve all heard their music – from Lola Amour’s ‘Raining in Manila’, the city pop song that makes you want to dance in the rain in the middle of the capital to self-love and growth anthems like Jikamarie’s ‘The Sun Is You’ and Maki’s ‘Dilaw.’ These songs not only capture the essence of each artist’s journey but also embody the unique styles and creative visions that they bring to life,” said Franceska Flores, Marketing Head of Crocs Philippines. “Through this collaboration, we gave them free rein to translate their creativity and use the Classic Clogs and Jibbitz as their canvas for self-expression–pieces of art that we hope will resonate not only with their fans but for Filipinos yearning for that freedom to showcase their individuality and style.”

The partnership is part of Crocs’ ongoing collaboration with local artists–those who embody the brand’s “Come As You Are” ethos. Last year, the brand teamed up with digital artists and illustrators Jethro Olba, Soleil Ignacio, Kim Borja, Isabel Weber, and Carriel Veloso (Tyang Karyel).

Lola Amour brings their retro-yet-modern aesthetic with the Classic Clogs in Moss Green decorated with Jibbitz that encapsulate the fun of youth.

Lola Amour: Where retro meets modern

Lola Amour, known for their retro-infused sound and infectious energy, brings a nostalgic yet modern twist to the collection. Their design features bold, colorful patterns that evoke the playful spirit of their music. Their Classic Clog in Moss features Jibbitz reminiscent of school days, making friends, and finding yourself.

“We wanted to create something that not only looks cool but also feels like us,” said the band. “These Crocs are all about having fun and expressing yourself, just like our music.”

Jikamarie brings her trademark whimsy and eclectic style with her Classic Clogs in Dark Iris featuring Jibbitz that run the gamut of colors and textures

Jikamarie: A Burst of Color and Creativity

Jikamarie, the vibrant singer-songwriter known for her eclectic style and infectious positivity, brings a burst of color to the collection. Her classic clogs are a riot of furs, pearls, butterflies, set on a Classic Clog in Dark Iris, capturing the essence of her joyful, carefree approach to life and music. With her pair representing her favorite things, from music notes to smiley faces, Jikamarie’s design is a celebration of creativity and individuality.

“I want people to feel happy and confident when they wear these Crocs,” Jikamarie said. “They’re all about embracing who you are and letting your true colors shine.”

Maki brings nostalgia to the fore with his Classic Clogs in Tan decked in Jibbitz that represent his vibrant energy of young adulthood.

Maki: Memories of carefree youth

Known for songs that celebrate self-love, growth, and self-expression through art, Maki’s classic clogs represent the carefree-ness of youth, a continuation of what his smash hit “Dilaw” embodies. Through his Classic Clogs in Wheat and favorite charms such as bears, stars, and a video ko game controller, Maki captures the vibrant energy and optimism of young adulthood, inviting fans to embrace their true selves with confidence and joy.

“For me, art is a powerful tool for self-expression and connection. It’s about conveying emotions, telling stories, and creating something that resonates with others on a deeper level. Whether it’s through music or fashion, art allows us to share a piece of who we are with the world,” said the crooner.

A Collaboration Beyond Fashion

Crocs is bringing bold simplicity to life with this season’s collection, giving you the opportunity to create looks that reflect your personality and unleash self-expression. By collaborating with Crocs, Lola Amour, Maki, and Jikamarie are encouraging their fans to embrace their individuality and wear their personalities on their feet.

“Crocs have long been a symbol of comfort and versatility, and this collaboration takes that concept to the next level by infusing it with the creativity and passion of three incredible artists. The collection is a reminder that fashion is not just about what you wear, but how you express yourself,” said Ms. Flores.

Watch the campaign video to be captivated and inspired by the musician’s masterpieces and find your own.

Global Sports company PUMA is excited to announce the launch of its latest collaboration with Mercedes-AMG Motorsport,  inspired by the iconic AMG 300 CE 6.0, famously known as “The Hammer”. Back in 1986, the AMG 300 CE 6.0 turned heads with its sleek design, and formidable AMG modified V8 engine and impressive 283 kW. The sedan version was powerful enough to crack the magical 300 km/h barrier and therefore received the affectionate nickname “The Hammer”. 

This groundbreaking vehicle has left an enduring legacy in both automotive and fashion culture. The new collection pays homage to this legacy with vibrant colors, bold accents, and tactile fabrics adorning key pieces such as the pilot jacket and tracksuit, celebrating the Hammer’s timeless influence on style and car culture.

Each piece in the collection reflects the spirit of the Hammer, with designs that resonate with its powerful aura. The pilot jacket, with its vibrant colors and bold accents, and the tracksuit, made from tactile fabrics, are standout items that echo the dynamic essence of the Hammer. This collection is not just about clothing; it’s about feeling the pulse of an icon and expressing it through fashion.

The Hammer COLLECTION is proudly showcased by none other than PUMA’s Southeast Asia (SEA) Motorsport Ambassador, Choo Sung-hoon, a.k.a “Sexyama” – a renowned Mixed Martial Arts (MMA) athlete and celebrity.

“The new ‘Hammer Collection’ is exceptional, effortlessly combining performance and fashion. It not only makes a great look  but also draws you into the dynamic world of Mercedes-AMG Motorsport. I had an amazing time during the photoshoot, and the style and versatility really impressed me.”  says Choo.

The PUMA x Mercedes-AMG Motorsport Collection is now available for purchase from select PUMA stores. All products range from PHP 3,100 – 7,400

AMG Palermo OG AMG Statement Tee

PUMA Black-Bright Melon Bright Melon

PHP 6,200 PHP 3,100

AMG Sweat Pants AMG Statement Woven Jacket

PUMA Black PUMA Black

PHP 5,400 PHP 7,400