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Rediscover Japan from a historic Gassho home in World Heritage Site Gokayama, now on Airbnb

This summer, Airbnb is offering guests the opportunity to experience this World Heritage Site in a way no one else has in over 20 years – with an overnight stay in one of its historic homes.

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Situated on the shores of the Sho River and surrounded by high, rugged mountains, the nine-home village of Suganuma is one of the most beautiful and charming places in Japan. It is also one of the country’s best kept secrets.

This summer, Airbnb is offering guests the opportunity to experience this World Heritage Site in a way no one else has in over 20 years – with an overnight stay in one of its historic homes.

With great support from Nanto City and the Nakashima family – fifth generation locals – are listing their centuries-old, thatched-roof house on the platform, Airbnb will enable guests to explore Suganuma village in an incredibly authentic way.

Following three years of travel restrictions, lockdowns and isolation, locals and travelers alike are seeking connection with the world around them. In a recent survey[1], over 60 percent of respondents said they felt traveling on Airbnb provided a closer connection to the local culture than staying in a hotel or resort. Often regarded as a “hidden village” because it is without tourist accommodations (and typically, only residents are permitted to enter after dusk), Suganuma is a cultural time capsule. This unique Airbnb stay offers guests the opportunity to experience the village in a way that upholds its traditions and preserves its heritage for generations to come. 

The village’s Gassho-zukuri style farmhouses, like the Nakashimas’ family home, are particular to the region, with their pitched, thatched roof structures enabling these homes to withstand heavy winter snowfall and the test of time. The thatching technique is a local tradition that requires a great deal of time and effort, so locals work together based on the system of yui, the spirit of mutual support, in which Suganuma and its preservation are rooted.

“We are honored to offer a truly unique experience in Suganuma village, a World Heritage Site, through our collaboration with Airbnb. The rich history and vibrant culture of this charming small town, coupled with the warm hearts of the people who live there, will make for a fascinating and restorative stay. We hope this campaign brings attention to this beautiful destination for both Japanese residents and guests from around the world,” stated Mr. Mikio Tanaka, Mayor of Nanto City, Toyama Prefecture.

“I am delighted to open my family’s home for a unique stay that will enable guests to enjoy the traditional life of our beautiful village of Suganuma. Through our collaboration with Airbnb, my family and I look forward to providing guests with unique experiences that have been part of our village for centuries,” commented Mr. Shinichi Nakashima, Airbnb Host.

About the stay

A beautiful example of living in harmony with nature, Suganuma is a feast for both the eyes and the soul. The Nakashima family are proud to invite one group of two guests* to see their peaceful valley for themselves for a two-night stay from July 17 – 19, 2023 for $0** – a nod to the priceless nature of the experience.

During their stay, guests will:

  • Enjoy a traditional welcome tea and local dishes prepared by Mr. Nakashima including Gokayama tofu, mountain vegetables and freshly-caught river fish.
  • Learn about local traditions that have been sustained for centuries, such as the making of washi, a paper made of local fiber, and the creation of sasara, a traditional instrument featured in one of the region’s oldest folk songs.
  • Enjoy a magical evening light show and folk song experience, where locals illuminate their traditional homes and local song and dance is showcased.
  • Participate in a hands-on workshop crafting thatched roofs emblematic of local Gassho-zukuri building techniques.
  • Explore the sanctity of the village’s lush surroundings with a relaxing guided bike ride.

To facilitate disconnecting from technology and reconnecting with nature while on site, guests will receive a “Disconnect to Connect” kit that includes a  stationary set made of traditional washi paper, an instant camera and local aromatherapy kit. 

How to book

Those interested in exploring one of Japan’s hidden gems like a local can request to book this stay beginning Friday, June 30 at 9 a.m JST (Thursday, June 29 at 8 p.m. ET) at airbnb.com/gassho.

Guests are responsible for their own travel to and from Suganuma village, and should note that this stay’s rules require following applicable local rules and guidelines as well as Airbnb’s COVID-19 Safety Practices, which will include wearing a mask and practicing social distancing when required by local laws or guidelines. On-site staff will also comply with local rules and guidelines while on-site, and will abide by our five-step enhanced cleaning process.

Interested in becoming an Airbnb Host? Learn more at airbnb.com/host.

*This two-night stay is available for one participant and their fellow guest and is not a contest.

**Inclusive of taxes and fees

Airbnb is closely monitoring Japanese COVID-19 infection rates and government policies. Airbnb will determine if it is necessary to cancel the stay.


[1] Airbnb users surveyed between December 2022 and March 2023. From over 19,000 respondents.

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Destinations

Singapore Airlines launches travel-themed afternoon tea experience

Available from 20 September to 20 November 2024, this culinary adventure offers guests1 a unique opportunity to savour global flavours inspired by destinations in SIA’s extensive network.

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Singapore Airlines (SIA) announced the launch of “Singapore Airlines Cafe at the Writers Bar – Teatime Experience Around the World”, an exclusive travel-themed afternoon tea experience in partnership with Raffles Makati and Mastercard.

Available from 20 September to 20 November 2024, this culinary adventure offers guests1 a unique opportunity to savour global flavours inspired by destinations in SIA’s extensive network. The carefully curated menu features delectable treats such as spicy roasted duck salad with homemade sambal sauce, foie gras parfait on brioche, Belgian hazelnut praline crunch, Australian lamingtons, and Manhattan-style blueberry cream cheese scones.

Liwei Tai, General Manager Philippines, Singapore Airlines, said: “Our carefully curated Singapore Airlines Cafe afternoon tea experience at the Writers Bar offers customers a glimpse into exciting flavours from around the world, and invites individuals to visit unique destinations in Singapore Airlines’ extensive network. We look forward to offering customers a world-class travel experience when they travel with us to embark on their next culinary adventure.”

Bernd Schneider, Cluster General Manager, Raffles and Fairmont Makati, said: “Each bite of this meticulously curated teatime set unfolds a narrative inspired by the rich tapestry of global flavours. Raffles Makati is thrilled to collaborate with a world-class brand like Singapore Airlines, creating a unique experience that celebrates culinary artistry and captures the spirit of exploration and adventure.”

Customers who purchased an SIA ticket with their Mastercard debit or credit card during the promotion period can enjoy 50% off the afternoon tea set (full price at PHP 3,200++) when they pay for their culinary experience with a Mastercard card. KrisFlyer members may also choose to redeem the afternoon tea experience for two with 7,500 KrisFlyer miles. New and existing KrisFlyer members who have not purchased an SIA ticket during the promotional period can also enjoy the experience at PHP 3,200++ using a Mastercard card. The afternoon tea experience will be available daily from 2.00pm to 5.30pm, between 20 September and 20 November 2024.

Simon Calasanz, Country Manager, Philippines, Mastercard, said: “Mastercard is excited to partner with Singapore Airlines and Raffles Makati to bring people closer to their culinary passion – and each other. At Mastercard, we know that shared experiences matter more than things. This specially curated afternoon tea experience will bring Mastercard cardholders – and their loved ones – on an exploration around the world through food, elevating their culinary experience and creating truly unforgettable memories for them.”

Additionally, every afternoon tea experience purchase or KrisFlyer Experiences redemption enters customers into an e-raffle for a chance to win attractive prizes such as deluxe overnight stays at Fairmont Makati, as well as the grand prize of a pair of round-trip Singapore Airlines business class tickets to Singapore with a luxurious two-night stay at Raffles Singapore.

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Destinations

Pinoys’ top picks for weekend adventures

With the “ber-month” holidays on the horizon, Pinoys are setting their sights on short weekend, domestic getaways. These short trips provide a refreshing mix of relaxation and adventure without the pre-planning required for travel to faraway destinations.

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Digital travel platform Agoda reveals the top five most searched destinations by Pinoys for a brief yet fulfilling weekend getaway or staycation. For those who are craving a quick escape but unable to commit to a longer vacation abroad, weekend breaks in the archipelago offer the perfect solution.

With the “ber-month” holidays on the horizon, Pinoys are setting their sights on short weekend, domestic getaways. These short trips provide a refreshing mix of relaxation and adventure without the pre-planning required for travel to faraway destinations.

Agoda looked at searches made by Pinoy travelers for overnight stays between late August to September. Manila, the second most populous city of the Philippines, emerged as the top choice, followed by Cebu, Tagaytay, Boracay Island and Batangas respectively.

Mike Hwang, Country Director, Philippines at Agoda shared, “Weekend getaways or staycations are an excellent way to recharge without the need for extensive planning. The Philippines offers such a diverse landscape where travelers can enjoy the cityscape, the beach or even the mountains without needing to travel too far. Each location also offers unique experiences that cater to different interests.”

Here are Pinoy’s top destination choices for a weekend break:

Manila
Manila, the bustling capital of the Philippines, offers a mix of iconic landmarks and modern attractions. Visitors can do anything from exploring Intramuros, the historic walled city, to enjoying a shopping spree at numerous malls. The city’s vibrant nightlife and diverse culinary scene make it an ideal spot for a quick urban escape.

Cebu
Known as the Queen City of the South, Cebu is famous for its beautiful beaches and rich cultural heritage. Travelers can visit the iconic Magellan’s Cross, dive in the crystal-clear waters of Moalboal, or take a scenic drive to the highlands of Busay for a panoramic view of the city.

Tagaytay
Just a short drive from Manila, Tagaytay is a popular destination for its cool climate and stunning views of Taal Volcano. Here, visitors can enjoy a leisurely day at Picnic Grove, savor local delicacies at Mahogany Market, or simply relax in one of the many cozy cafes overlooking lake Taal.

Boracay Island
Boracay Island remains a top choice for those seeking sun, sand, and sea. With its powdery white sand beaches and vibrant nightlife, it offers a perfect blend of relaxation and excitement. Activities such as kite surfing, island hopping, and sunset sailing are just a few of the many attractions travelers can enjoy here.

Batangas
Batangas is a favorite for its accessibility and diverse attractions. From the pristine beaches of Laiya to the diving spots in Anilao, Batangas caters to both adventure seekers and those looking to unwind. The province is also home to historical sites like the Taal Heritage Town, making it a well-rounded destination. Agoda’s extensive offerings include over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. This makes planning a weekend getaway easier and more convenient.

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Travel

70% of Filipino travelers can’t get enough of their favorite spot: Agoda

Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents from the Philippines 54% cited adventure as the main purpose for their upcoming trip. 44% are traveling for food, while 25% declared celebrations to be their main travel purpose.

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It turns out that one trip to Japan just isn’t enough for most of us. Agoda’s latest Return Visitor Ranking reveals that 70% of Filipino travelers return to their favorite destinations. The ranking, which was compiled from a survey conducted on the Agoda platform earlier this month, shows Japan, Thailand, and South Korea are leading the pack as the ultimate hotspots for returning visitors, followed by Taiwan and Hong Kong.

Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents from the Philippines 54% cited adventure as the main purpose for their upcoming trip. 44% are traveling for food, while 25% declared celebrations to be their main travel purpose.

55% of travelers have visited their favorite destination between 1 to 3 times in the past decade, making up the largest chunk of repeat visitors. 10% of travelers have even visited their favorite destination ten times or more.

Mike Hwang, Country Director for the Philippines at Agoda shared, “Where some make it a habit to globetrot, others find pleasure in revisiting their favorite destinations. Agoda’s Return Visitor Ranking shows that for Filipino travelers, Japan, Thailand, and South Korea are more than just destinations, they are experiences that travelers crave to relive. Agoda is proud to facilitate these journeys, offering a diverse range of accommodations, flights, and activities to make any trip enjoyable, no matter if it’s the first or the tenth.”

When asked what makes Japan, Thailand, and South Korea so irresistible, half of Filipino respondents chose “Ease of Travel” at 50% as the primary reason. “Local Cuisine” at 47% was a close second, followed by “Convenient location” at 34%, “Safety and Cleanliness” at 33%, and “Previous Positive Experience” at 30% to round out the top five.

Looking at the survey data from an Asia-wide perspective, Japan, Thailand, and Vietnam are the destinations that Asian travelers can’t get enough of, respectively 44% of Asian travelers listed “Ease of Travel” as the main reason for going back to their favorite destination.

Interestingly, this aligns with the preferences of Filipino travelers, who also prioritize ease of travel and local cuisine.

Agoda offers travelers great deals on a wide range of accommodations, flights, and activities for everyone looking to revisit their favorite destinations. Whether it’s the first visit or the tenth, Agoda’s easy-to-use features helps travelers plan and book the next adventure with ease.

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