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Healthcare is human, and other insights from Havas Life

Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

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Healthcare communications is always a matter of human life. Havas Life, the medical marketing specialist arm of Havas Ortega musters a team of client servicing, creative, and healthcare practitioners to ensure that Science and Creativity are inspired and propelled by their Human Purpose philosophy. Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

Key to the Havas Life team are two experts that cut their teeth as healthcare practitioners and medical communications specialists.

Amor H. Magno, DMD is the General Manager of Havas Life, the specialized business unit of the Havas Ortega group that offers business solutions to healthcare and wellness organizations.

Prior to joining Havas Ortega, Dr. Amor held various sales and marketing positions in the Pharmaceutical, Consumer and FMCG industries and has won a couple of Asia Pacific marketing excellence awards during her stint at GlaxoSmithKline and Johnson & Johnson. She also worked with Merck Sharpe and Dhome, Fern C and Pfizer as a sales & marketing consultant where she positively impacted doctor prescriptions and overall sales.

This experience and connection resulted to Havas Life’s latest win with the Our Drugstore Man Inc (ODSMAN) business. ODSMAN is a digital, marketing, and supply chains solution for a wide range of brands and products including medical equipment, devices and supplies, refreshment, household, and restaurant products.

Blue Soon, MD, is the Senior Medical Consultant, and a practicing radiologist. Dr. Blue uses his medical and research background to ensure that science-based communications from Havas Life remain well-grounded in facts. He has been working in the advertising industry for the past 10 years. Starting with McCann Healthcare before joining Havas Ortega, he has helped shape campaigns for a wide range of ethical and consumer brands, including pharmaceuticals infant formula, scientific instruments, nutritional supplements, food and beverage, and medical institutions.

Dr. Blue provides unique healthcare professional insights, input on translation of scientific concepts and principles into colloquial language and creative executions, literature scanning for relevant research, and science writing.


Combining 3 decades of experience in the field of health communications, Dr. Amor and Dr. Blue shares key signals of the future of healthcare:

Health is now digital. So what?


As healthcare becomes more and more digital by the minute, doctor-patient relationship should not only be tighter, but also more updated. Dr. Amor shares, “The pandemic fast-tracked the healthcare industry’s shift to digital. Thus, companies need to be more creative in communicating, engaging, and connecting their brands to the people who need to know.”

“The job for medical communications is therefore twofold: to make sure doctors are aware of this trend; and to help them understand the shift in patient behavior so they can communicate with patients better. We as medical communicators can and should give doctors the tools to explain correct health information to their patients. With our broader understanding of the multiple communication channels available to patients, we are in a unique position to help them.”, Dr. Blue Soon expounds.


Science needs to be more human

“Removing science from the healthcare industry is like telling water not to be wet. But as HCPs, it is our duty to scrutinize information available out there. And at Havas Life we make sure that the Science doesn’t go over the heads of whoever we’re engaging with.”, starts Dr. Amor.

Dr. Blue adds, “I don’t think there is a thing as too much science; but there is a lot of poorly explained science, which leads to misunderstanding and ultimately, health decisions that do harm than good. This has also led to the anti-science establishment movement, where the non-science savvy layman can feel so overwhelmed by the information, and their inability to understand everything that they just shut down and stop listening.

It’s important to realize this as medical and science communicators. We should be able to explain science better; to create comms that cater to individuals with different levels of scientific experience and understanding.”

The better the knowledge, the better the quality of life

Dr. Amor shares, “At Havas Life, we have been increasingly focused on data to gives us a better understanding of the attitudes and behavior of HCPs and patients. With this, we can pinpoint the type of communication they want to be served and how they want to be served. Our philosophy in Havas Life is to make a meaningful difference by driving human purpose into everything that we do. At the end of the day, living is not just about surviving; Life is about thriving.

Dr. Blue adds, “The ability to gather and analyze more and more target audience data, as well as more targeted communication platforms, has led to an evolution in the way

we deliver messages. We no longer have to base our recommendations on what we feel, but on what can be proven to work.

“Now, this can easily lead to us dehumanizing our audience, to think of them as targets, and not as people. So, we now couple this with a renewed emphasis on Human Purpose. Our end goal is to make people’s lives better by helping them live healthier lives. And we are only using comms as a way to deliver the right information to them.

“Because we know this and keep this at the forefront of everything we do, I think it says we have a bright future ahead for Havas Life.”

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

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Century Tuna Superbods 2026 announces ‘Superbod Era’ finalists

This year, the brand is signaling a profound shift: there is so much more to the bodies seen on stage. The entire Callback event served as a powerful revelation of a more holistic Superbod.

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Celebrating its 20th year, Century Tuna Superbods enters a new era that reflects two decades of inspiring healthier Filipinos. The country’s premier fitness competition is officially back, but if you think you know what to expect from Superbods, prepare to be surprised once again. During the highly anticipated Final Callback, a powerful truth became undeniable: Superbods has officially evolved, and the exciting new Superbod Era has arrived.

Out of hundreds of hopeful applicants from all over the country, the chosen semi-finalists stepped into the spotlight to completely redefine modern fitness. This year, the brand is signaling a profound shift: there is so much more to the bodies seen on stage. The entire Callback event served as a powerful revelation of a more holistic Superbod. Audiences and judges alike were treated to a compelling showcase that went far beneath the surface—unpacking more of the real, raw personal transformations, unshakeable resilience, and a diverse range of life experiences that left everyone in awe as hosts 2018 Century Tuna Superbod Grand Winner Maureen Montagne and radio DJ KC Montero highlighted the candidates’ unique presences both on-stage and off-stage.

In this new Superbod Era, healthy bodies are celebrated not just as an end goal, but as the visible reflection of one’s mental strength, lifestyle discipline, and dedication to a purposeful life built on wellness and identity.

At the heart of this historic evolution is Century Tuna’s unwavering commitment to championing and continuously inspiring Filipinos to become the best versions of themselves. Reflecting this vision of true inclusivity, the competition has opened its doors wider than ever, welcoming individuals of all body types and walks of life. This new era was vividly brought to life during the Callback by hopefuls whose journeys reflect the changing face of fitness in the Philippines.

The stage saw multiple returning contenders on their second, third, and even fourth attempts to finally claim the title, proving that true dedication never quits. The runway came alive with Supermoms from all backgrounds—including corporate professionals, former models restarting their careers, and mothers bravely finding themselves again through wellness—alongside handson Superdads redefining modern parenting.

Even families took on the fitness journey together, showcasing unconventional parent-child dynamics where generations deeply influence each other’s health; this included a father-daughter duo and an inspiring family composed of a mother competing alongside her two sons. This incredible mix was further amplified by established celebrities and models who refuse to give up on chasing their ultimate Superbod dreams, as well as real-life fitness coaches who leave their gym floors to inspire a much grander audience. Together with trailblazing challengers shattering barriers of all kinds on the fitness stage—such as transgender men joining the competition for the first time and a powerful wave of “ageless” contenders proving that vitality has no expiration date—this historic batch proves that the Superbod life truly belongs to everyone.

“Every edition, the Superbods competition evolves, but our core mission remains unchanged—to inspire Filipinos to unlock the healthiest, most vibrant versions of themselves,” said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “As we stepped into the ‘Superbod Era,’ we celebrate health as a powerful life stage where passion, dedication, and holistic wellness came together. The incredible energy and stories we witnessed at the Callback prove that the modern Filipino is ready to claim their own healthy era, and we are excited to see our new finalists inspire the nation.”

The esteemed panel of judges—which included executives from Century Pacific Food Inc., actress and fitness advocate Jasmine Curtis-Smith, Century Tuna Superbods 2018 and 2022 Grand Winners Jules Aquino and Christelle Abello—evaluated the contenders. The hopefuls were put to the test through a high-energy walk-off and a crucial question-and-answer segment, showcasing their unique physiques, natural charisma, commanding stage presence, and deep advocacy for fitness and holistic wellness.

The inspiring Callback event culminated in the official announcement of the finalists who will move forward to the grand finale:

The Top 20 Male Finalists who advanced include: Aaron Maniego, Ameer Ahid, Herschel Verne Sanchez, MJ Ordillano, Arvin Corpuz, Jay Gonzaga, Austin Dizon Cabatana, Nunoy van den Burgh, Jaco Benin, Paul John Galang, Christopher lan El Jouni, Joselito Florendo, Prince De Guzman, Rafael Cruz Tan, Ken Batino, Dominic Camozzi, Kim Panique, RC Kashyap, Ricardo De Jesus, and Lorenzo Isip.

Meanwhile, the Top 20 Female Finalists who successfully made the cut are: Alana Maris Montemayor, Janica Reloxe, Maan Marquez, Aleiah Torres, Jarly Verceles, Jasmine Rovelle Paguio, Anna Valencia Lakrini, Ashley Cayuca, Chucel Njigha, Ronalyn Lalimo, Jilliane Robillos, Rovin Mizuse, Diane Querrer, Donnabelle Erno, Kristen Bea H. Chua, Thalia Joaquin, Vienne Luna, Gee Canlas, Lou Yanong, and Gia Gonzales.

What began as a premier fitness challenge has evolved into a powerful cultural movement. By redefining healthy living and elevating everyday heroes, Century Tuna Superbods continues to break boundaries and inspire a nation toward wellness, self-love, and active lifestyles. The countdown to the finals is on—witness the new era unfold.

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

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Superbod Movement goes beyond the stage

Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path.

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On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their “Superbod Era” in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.

This vision recently ignited a massive advocacy with the launch of the first Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages, abilities, and backgrounds. The overwhelming response to this digital challenge showed that Filipinos are more than ready to take part in the community Century Tuna has long been working to build—a welcoming online space where everyone, regardless of where they are on their fitness journey, can connect, support each other, and celebrate their progress together.

To kick off this initiative, Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path. Joining the run were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting Filipinos everywhere to be a part of this collective space and unleash their best fitness eras.

Welcome to Yousr Fitness Era: Join the Superbod Life Community

The Century Tuna Superbod Life Community is a dedicated safe space where members can get all-access to uncomplicated, top-tier advice on fitness and nutrition, real-life inspiration, and practical tips designed for everyone. Whether you are a starter taking Day 1 or a restarter ready to take your fitness journey one day at a time, this platform offers a 100% support, zero-pressure environment.

More than achieving a singular fitness goal, being a Superbod is a sustainable way of life. That is why the community is built around a holistic, easy-to-follow framework: Move Super, Fuel Super, and Live Super.

Through Move Super, members unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any lifestyle, and exciting on-ground meet-ups where they can break a sweat and share encouragement with one another.

Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.

Meanwhile, Live Super focuses on sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More than anything, it is a space where you can experience true transformation simply by being surrounded by real people who are navigating the exact same journey right alongside you.

Built for Real People, Real Journeys

“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.”

“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” shared Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”

Fueling the Long Run

As Century Tuna welcomes Filipinos into their “Superbod Era,” the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.

Those sprinting into their fitness journey can also find premium convenience with the latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on the go.

“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”

Century Tuna also recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5 PM.

Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life or by scanning the QR code below. Watch out for exciting giveaways and events happening this month for the Superbod Life community!

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at  https://www.facebook.com/centurytuna.

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Omega Healthcare recognized

Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions

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Omega Healthcare, an AI-driven healthcare solutions company, has been recognized as a “Leader” and “Star Performer” in the Everest Group Revenue Cycle Management (RCM) Operations PEAK Matrix Assessment, 2026, maintaining its position as a “Leader” in the evaluation since 2017.

Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions in the report, which assessed 34 RCM operations service providers. The Star Performer designation is given to companies that demonstrate the most improvement over time on the PEAK Matrix. Everest Group’s team of analysts led a comprehensive analysis of the RCM services market, including client reference checks and interactions with the service providers evaluated.

“Against a backdrop of persistent margin pressures, rising denial rates, and evolving reimbursement dynamics, healthcare providers are making revenue cycle performance a strategic priority, driving demand for more intelligent, technology-enabled operating models that enhance efficiency and financial resilience,” said Aastha Malik, Practice Director, Everest Group.

“Omega Healthcare is well-positioned in this evolving landscape, integrating its large coding talent pool with digital platforms and analytics-led solutions to deliver scalable and performance-driven RCM operations. Its investments in gen AI and agentic AI across RCM processes, supported by a strong partner ecosystem, reflect a shift toward more intelligent and automated workflows. These capabilities underpin its recognition as a Leader and Star Performer in Everest Group’s Revenue Cycle Management (RCM) Intelligent Operations PEAK Matrix Assessment 2026.”

Omega Healthcare was honored as a Star Performer due to double-digit revenue growth, expansion into larger provider segments, with increased deal scale, and strong buyer feedback across cost savings, domain expertise, innovation, value addition, and AI/technology expertise.

According to Everest Group, leaders have demonstrated comprehensive support of healthcare providers by operationalizing gen AI, automation, and advanced analytics across key RCM workflows.

Everest Group cited Omega Healthcare for several key strengths, including:

  • Integrated delivery model: Clients benefit from a fully integrated delivery model that combines Omega Healthcare’s global workforce with the Omega Digital Platform and WhiteSpace Health analytics to deliver scalable, technology-enabled RCM operations. This seamless integration helps healthcare organizations drive workflow automation and data-driven performance management across the entire revenue cycle.
  • Advanced technology enablement: Omega Healthcare’s use of gen AI and agentic AI in workflows such as denials, appeals, coding, and A/R follow-up helps clients resolve claims faster, reduce manual errors, and enhance process consistency. Its strategic technology partnerships help clients scale AI beyond pilots, delivering more reliable and impactful outcomes across enterprise operations.
  • Enterprise growth and domain expertise: Clients highlighted Omega Healthcare’s deep domain expertise, strong understanding of clinical workflows, and ability to flex resources to meet evolving operational needs. The company has continued to expand its presence among large health systems, strengthening its position to support end-to-end engagements and deliver sustained results for complex provider organizations.

“We are honored and proud to be the only RCM provider recognized in the report as both a Leader and Star Performer by Everest Group,” said Omega Healthcare CEO and Co-Founder Anurag Mehta. “This achievement is a direct reflection of the relationships and strategic partnerships we’ve built with our customers and the broader ecosystem. As healthcare organizations navigate persistent financial pressures, regulatory change and the proliferation of AI, we remain fully committed to leveraging the strength of our purpose-built AI-powered solutions to bring intelligence into action for our customers. We are constantly co-creating novel solutions with our customers across different parts of the RCM continuum. This relationship helps ensure Omega Healthcare owns outcomes and consistently delivers breakthrough results.”

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