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Healthcare is human, and other insights from Havas Life

Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

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Healthcare communications is always a matter of human life. Havas Life, the medical marketing specialist arm of Havas Ortega musters a team of client servicing, creative, and healthcare practitioners to ensure that Science and Creativity are inspired and propelled by their Human Purpose philosophy. Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

Key to the Havas Life team are two experts that cut their teeth as healthcare practitioners and medical communications specialists.

Amor H. Magno, DMD is the General Manager of Havas Life, the specialized business unit of the Havas Ortega group that offers business solutions to healthcare and wellness organizations.

Prior to joining Havas Ortega, Dr. Amor held various sales and marketing positions in the Pharmaceutical, Consumer and FMCG industries and has won a couple of Asia Pacific marketing excellence awards during her stint at GlaxoSmithKline and Johnson & Johnson. She also worked with Merck Sharpe and Dhome, Fern C and Pfizer as a sales & marketing consultant where she positively impacted doctor prescriptions and overall sales.

This experience and connection resulted to Havas Life’s latest win with the Our Drugstore Man Inc (ODSMAN) business. ODSMAN is a digital, marketing, and supply chains solution for a wide range of brands and products including medical equipment, devices and supplies, refreshment, household, and restaurant products.

Blue Soon, MD, is the Senior Medical Consultant, and a practicing radiologist. Dr. Blue uses his medical and research background to ensure that science-based communications from Havas Life remain well-grounded in facts. He has been working in the advertising industry for the past 10 years. Starting with McCann Healthcare before joining Havas Ortega, he has helped shape campaigns for a wide range of ethical and consumer brands, including pharmaceuticals infant formula, scientific instruments, nutritional supplements, food and beverage, and medical institutions.

Dr. Blue provides unique healthcare professional insights, input on translation of scientific concepts and principles into colloquial language and creative executions, literature scanning for relevant research, and science writing.


Combining 3 decades of experience in the field of health communications, Dr. Amor and Dr. Blue shares key signals of the future of healthcare:

Health is now digital. So what?


As healthcare becomes more and more digital by the minute, doctor-patient relationship should not only be tighter, but also more updated. Dr. Amor shares, “The pandemic fast-tracked the healthcare industry’s shift to digital. Thus, companies need to be more creative in communicating, engaging, and connecting their brands to the people who need to know.”

“The job for medical communications is therefore twofold: to make sure doctors are aware of this trend; and to help them understand the shift in patient behavior so they can communicate with patients better. We as medical communicators can and should give doctors the tools to explain correct health information to their patients. With our broader understanding of the multiple communication channels available to patients, we are in a unique position to help them.”, Dr. Blue Soon expounds.


Science needs to be more human

“Removing science from the healthcare industry is like telling water not to be wet. But as HCPs, it is our duty to scrutinize information available out there. And at Havas Life we make sure that the Science doesn’t go over the heads of whoever we’re engaging with.”, starts Dr. Amor.

Dr. Blue adds, “I don’t think there is a thing as too much science; but there is a lot of poorly explained science, which leads to misunderstanding and ultimately, health decisions that do harm than good. This has also led to the anti-science establishment movement, where the non-science savvy layman can feel so overwhelmed by the information, and their inability to understand everything that they just shut down and stop listening.

It’s important to realize this as medical and science communicators. We should be able to explain science better; to create comms that cater to individuals with different levels of scientific experience and understanding.”

The better the knowledge, the better the quality of life

Dr. Amor shares, “At Havas Life, we have been increasingly focused on data to gives us a better understanding of the attitudes and behavior of HCPs and patients. With this, we can pinpoint the type of communication they want to be served and how they want to be served. Our philosophy in Havas Life is to make a meaningful difference by driving human purpose into everything that we do. At the end of the day, living is not just about surviving; Life is about thriving.

Dr. Blue adds, “The ability to gather and analyze more and more target audience data, as well as more targeted communication platforms, has led to an evolution in the way

we deliver messages. We no longer have to base our recommendations on what we feel, but on what can be proven to work.

“Now, this can easily lead to us dehumanizing our audience, to think of them as targets, and not as people. So, we now couple this with a renewed emphasis on Human Purpose. Our end goal is to make people’s lives better by helping them live healthier lives. And we are only using comms as a way to deliver the right information to them.

“Because we know this and keep this at the forefront of everything we do, I think it says we have a bright future ahead for Havas Life.”

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

Product Showcase

TCL marks 25th anniversary, unveils new products with health and environmental protection features

TCL Electronics, a consumer electronic products provider, offers reliable solutions to these challenges when it unveiled four new product innovations equipped with latest technologies that prioritize health and environment protection.

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Challenges such as extreme temperatures, poor air quality, and changing weather patterns affect health as well as energy usage, prompting consumers to balance comfort and convenience while managing electricity consumption.

TCL Electronics, a consumer electronic products provider, offers reliable solutions to these challenges when it unveiled four new product innovations equipped with latest technologies that prioritize health and environment protection. These appliances – QD MiniLED TV, FreshIN 3.0 air conditioner, Fresh Pro refrigerator, and Front Loading washing machine – were launched during the company’s 25th anniversary celebration.  

The TCL QD MiniLED TV, which combines QLED and OLED technologies to offer contrast and color gamut while providing higher peak brightness and a longer lifespan, has feature that protects vision. The product is certified by TUV for Low Blue Light Emission that reduces eye strain and potential long-term damage. It is also equipped with Flicker-Free technology to minimize screen flickering for a more comfortable viewing experience. The Ambient Light Adaptation feature adjusts brightness to reduce eye strain while the MEMC Motion Stabilization ensures smoother visuals and reduced eye fatigue.

For environmental protection, the TCL MiniLED TV has energy efficiency features such as the Powerful Light-emitting chip that provides 10% increase in energy efficiency, thereby reducing power consumption, and the QD MiniLED technology for a longer span, minimizing electronic waste and the need for frequent replacements.

The TCL FreshIN 3.0 air conditioner also uses technologies that prioritize health and environment care. Foremost among these is the FreshIN technology that provides fresh air while maintaining stable indoor temperatures, removing odors, optimizing humidity, and increasing oxygen levels. This newest innovation has a real-time quality display with an integrated TVOC sensor that detects harmful particles, and maintains a healthy indoor environment.

The air conditioner has a quadruple purification system that includes a preliminary filter, silver ion antibacterial layer HEPA high-efficiency filter, and high-density filter which ensure efficient air purification and removing up to PM2.5 particles and allergens. It also has an evaporator with self-cleaning process that includes dewing, frosting, defrosting, drying, and sterilizing to eliminate bacteria.

To care for the environment, the FreshIN 3.0 air conditioner is equipped with energy-saving technology that enables the compressor to adjust its operation frequency and allocate cooling power efficiently, achieving up to 37% energy-saving rate. Its Innovative Reverse Clean technology removes dust and debris from the outdoor unit, ensuring clog-free air conditioners and prolonging its lifespan.

The health protection technology that the TCL Fresh Pro refrigerator offers to its customers is the T-Fresh system that reduces bacteria by up to 99.99% through advanced sterilization, keeping food fresher and safer for long. It also utilizes an advanced purification module to absorb unwanted odors, ensuring a clean and odor-free environment.

For its environment protection features, the TCL Fresh Pro refrigerator uses a variable-speed compressor to maintain ideal temperatures, reducing energy consumption by up to 15% and saving money on electricity bills. The product also offers a 10-year warranty on inverter compressor to ensure durability and reliability while reducing electronic waste.

Customers who are looking for a washing machine that has both health and environment protection features can try the TCL front loading washing machine. This product features Steam Wash which eliminates most common bacteria to ensure hygienic protection for your laundry, and Anti-bacteria Gasket which inhibits the production of bacteria and mildew to keep laundry clean and hygienic.

To protect the environment, the TCL washing machine has a BLDC Inverter Motor that reduces vibration, noise and energy consumption. This washing machine is rated A-energy class, indicating low environmental impact. Apart from these, the product also offers an Auto Weight System which automatically adjusts water consumption and cycle duration according to the weight of the load, saving water and energy.

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Beauty & Fashion

Posh Skin Co. launches new pimple patch designs

Posh Skin Co. reinforces its commitment to making acne skin solutions more accessible, fun, and confidence-boosting than ever as it launches new designs of its innovative pimple patches.

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Posh Skin Co. levels up its skincare game as it steps into a new era with a clean new look. With this fresh transformation, Posh Skin Co. reinforces its commitment to making acne skin solutions more accessible, fun, and confidence-boosting than ever as it launches new designs of its innovative pimple patches.

Trendy, Effective, and Fun Pimple Patch Designs

Posh Skin Co.’s rebrand also brings in a new lineup of pimple patch designs, crafted to meet different skincare needs while offering a fresh and fashionable take on blemish care. The new designs include yellow star patches, multicolored star patches, metallic foil patches, for a fun, and comfortable acne treatment experience that lasts all day. The ultra-thin daytime patches provide a discreet and seamless coverage for all-day wear, while the nighttime rescue patches are designed to accelerate blemish healing while you sleep.


The pimple patches now come in new packaging with a sleeker, more minimalist look, following Posh Skin Co.’s rebrand.

“We took on a cleaner and simpler packaging approach to let the pimple patch designs speak for themselves,” said renowned fashion stylist and Posh Skin Co. partner, Charmaine Palermo. “We wanted to highlight what truly matters—effective skincare that empowers people.”

Formulated with the same powerful ingredients, these new pimple patch designs offer users improved coverage, comfort, and effectiveness, and make acne care more wearable and confidence-boosting than ever.

A Fresh, New Chapter 

Posh Skin Co.’s new look aligns with the brand’s vision of expansion in the Philippines. Not only is Posh Skin Co. adding new designs to its pimple patch offerings but will also be providing new, versatile acne solutions that fit effortlessly into any lifestyle.

“Acne care should be as dynamic as people’s lives because breakouts can happen at any time,” remarked Palermo. “We wanted to offer more options to treat and prevent breakouts effectively, so we are expanding our line with acne solutions that can easily integrate into any skincare routine.”

With inclusivity and accessibility still at the brand’s core, Posh Skin Co. ensures that the skin treatment they offer will still be a stress-free and empowering experience for all users. As it broadens its pimple patch offerings and develops new skin treatment solutions, Posh Skin Co. continues to deliver innovative skincare to Filipinos.

Say “Bye” to Blemishes, and “Hello” to Confidence with Posh Skin Co.® Pimple Patches

Look good and feel confident while treating your blemishes with Posh Skin Co. pimple patches, available for PHP199 on Shopee, Lazada, TikTok Shop, and the official Posh Skin Co. website and select Watsons stores nationwide.

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Product Showcase

Anko to open third and largest store in PH

This expansion follows Anko’s debut in the Philippines with its first store opening in Glorietta 2, Makati City, in November 2024, and the upcoming launch of its second branch in Alabang Town Center, Muntinlupa City, in May 2025.

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Anko, Australia’s much-loved home and lifestyle brand, is set to open its third and largest store in the Philippines in July 2025 at Ayala Group’s Trinoma Mall in Quezon City.

Spanning 1,634 square meters, the new store will offer 1,421 square meters of retail space, with the remaining area allocated for office and stockroom use to support operations efficiently.

This expansion follows Anko’s debut in the Philippines with its first store opening in Glorietta 2, Makati City, in November 2024, and the upcoming launch of its second branch in Alabang Town Center, Muntinlupa City, in May 2025.

A striking board-up in Anko’s signature magenta hue is now on display at Level 1 of Trinoma’s Activity Center, building excitement for the grand opening.

Shoppers can look forward to an expansive selection of thoughtfully designed and affordably priced products, ranging from home living essentials and smart storage solutions to beauty must-haves, nursery items, children’s toys, electronics, pet supplies, and arts and crafts.

“Opening in Trinoma is a natural next step for Anko in the Philippines. We want to be where Filipino families already shop for their homes, and Metro Manila’s top malls provide the perfect space to introduce more people to our brand,” said Arjun Puri, CEO of Anko Global.

Puri noted Anko’s efficient product development process, which enables the brand to provide quality home essentials at consistently low prices.

“By managing the entire process—from design and sourcing to production and retail—we streamline operations and keep costs down. This allows us to offer well-designed, functional products that align with international trends at prices that make sense for our Filipino customers,” he said.

Rachel Turner, Country Manager of Anko Philippines, added, “Anko is all about making everyday living brighter. With our Trinoma store, we are very excited to bring even more shoppers home and lifestyle essentials designed to match every lifestyle.”

Anko is part of the Kmart Group under Wesfarmers Ltd., one of Australia’s leading companies.


For more information and updates on Anko, follow @anko_philippines on Instagram.

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