Product Showcase
Healthcare is human, and other insights from Havas Life
Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.
Healthcare communications is always a matter of human life. Havas Life, the medical marketing specialist arm of Havas Ortega musters a team of client servicing, creative, and healthcare practitioners to ensure that Science and Creativity are inspired and propelled by their Human Purpose philosophy. Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.
Key to the Havas Life team are two experts that cut their teeth as healthcare practitioners and medical communications specialists.
Amor H. Magno, DMD is the General Manager of Havas Life, the specialized business unit of the Havas Ortega group that offers business solutions to healthcare and wellness organizations.
Prior to joining Havas Ortega, Dr. Amor held various sales and marketing positions in the Pharmaceutical, Consumer and FMCG industries and has won a couple of Asia Pacific marketing excellence awards during her stint at GlaxoSmithKline and Johnson & Johnson. She also worked with Merck Sharpe and Dhome, Fern C and Pfizer as a sales & marketing consultant where she positively impacted doctor prescriptions and overall sales.
This experience and connection resulted to Havas Life’s latest win with the Our Drugstore Man Inc (ODSMAN) business. ODSMAN is a digital, marketing, and supply chains solution for a wide range of brands and products including medical equipment, devices and supplies, refreshment, household, and restaurant products.
Blue Soon, MD, is the Senior Medical Consultant, and a practicing radiologist. Dr. Blue uses his medical and research background to ensure that science-based communications from Havas Life remain well-grounded in facts. He has been working in the advertising industry for the past 10 years. Starting with McCann Healthcare before joining Havas Ortega, he has helped shape campaigns for a wide range of ethical and consumer brands, including pharmaceuticals infant formula, scientific instruments, nutritional supplements, food and beverage, and medical institutions.
Dr. Blue provides unique healthcare professional insights, input on translation of scientific concepts and principles into colloquial language and creative executions, literature scanning for relevant research, and science writing.
Combining 3 decades of experience in the field of health
communications, Dr. Amor and Dr. Blue shares key signals of the future of
healthcare:
Health is now digital. So what?
As healthcare becomes more and more digital by the minute,
doctor-patient relationship should not only be tighter, but also more updated.
Dr. Amor shares, “The pandemic fast-tracked the healthcare industry’s shift
to digital. Thus, companies need to be more creative in communicating,
engaging, and connecting their brands to the people who need to know.”
“The job for medical communications is therefore twofold: to make sure doctors are aware of this trend; and to help them understand the shift in patient behavior so they can communicate with patients better. We as medical communicators can and should give doctors the tools to explain correct health information to their patients. With our broader understanding of the multiple communication channels available to patients, we are in a unique position to help them.”, Dr. Blue Soon expounds.
Science needs to be more human
“Removing science from the healthcare industry is like telling water not to be wet. But as HCPs, it is our duty to scrutinize information available out there. And at Havas Life we make sure that the Science doesn’t go over the heads of whoever we’re engaging with.”, starts Dr. Amor.
Dr. Blue adds, “I don’t think there is a thing as too much science; but there is a lot of poorly explained science, which leads to misunderstanding and ultimately, health decisions that do harm than good. This has also led to the anti-science establishment movement, where the non-science savvy layman can feel so overwhelmed by the information, and their inability to understand everything that they just shut down and stop listening.
It’s important to realize this as medical and science communicators. We should be able to explain science better; to create comms that cater to individuals with different levels of scientific experience and understanding.”
The better the knowledge, the better the quality of life
Dr. Amor shares, “At Havas Life, we have been increasingly focused on data to gives us a better understanding of the attitudes and behavior of HCPs and patients. With this, we can pinpoint the type of communication they want to be served and how they want to be served. Our philosophy in Havas Life is to make a meaningful difference by driving human purpose into everything that we do. At the end of the day, living is not just about surviving; Life is about thriving.
Dr. Blue adds, “The ability to gather and analyze more and more target audience data, as well as more targeted communication platforms, has led to an evolution in the way
we deliver messages. We no longer have to base our recommendations on what we feel, but on what can be proven to work.
“Now, this can easily lead to us dehumanizing our audience, to think of them as targets, and not as people. So, we now couple this with a renewed emphasis on Human Purpose. Our end goal is to make people’s lives better by helping them live healthier lives. And we are only using comms as a way to deliver the right information to them.
“Because we know this and keep this at the forefront of everything we do, I think it says we have a bright future ahead for Havas Life.”
Product Showcase
Policymate offers dengue insurance amidst rising cases
Advanced Abilities’ online insurance platform, Policymate, is offering Dengue Insurance with Select DengueGuard Medical Insurance by Pacific Cross. This provides PHP 10,000 worth of coverage for in-patient and out-patient treatments.
The rainy season has begun in the Philippines, which means Filipinos need to be more mindful of dengue symptoms that might arise. There has been a boost in dengue cases this 2024, with a 68% increase in comparison to 2023. Given the uptrend, it has become more crucial to be mindful of possible dengue symptoms, such as high fevers, severe migraines, and body pain.
Advanced Abilities’ online insurance platform, Policymate, is offering Dengue Insurance with Select DengueGuard Medical Insurance by Pacific Cross. This provides PHP 10,000 worth of coverage for in-patient and out-patient treatments.
“With the rising dengue cases, it’s very pressing now to be prepared for whatever symptoms you may experience. We’re pleased to share this opportunity and support Filipinos in their times of need with our dengue insurance coverage on Policymate. Sudden illness can be alarming, and with our offerings, we hope to ease our clients’ worries,” says Angelo Antonio “AA” Buendia, CEO and President of Advanced Abilities.
Aside from Dengue Insurance, Policymate also offers a holistic array of Medical Insurance options from Pacific Cross to suit a variety of emergencies. Users may opt to avail of more than one type of policy in order to gain more coverage, which may vary from emergency medical conditions, COVID treatment, and even post-hospitalization medication coverage.
For instance, a client confined for dengue may purchase the Select DengueGuard policy, then on top of that, they may also purchase Select Assist in order to boost coverage for their final hospital bill. This way, clients may also maximize different benefits from the two products.
With Policymate’s user-friendly platform and interface, users are able to browse and select their preferred Medical Insurance policy as needed. This hassle-free process makes filing for claims and tracking updates as easy as possible, with insurance coverage being made accessible for all Filipinos.
“One of our goals has always been to bring modern services to Filipinos all over the country,” shares Buendia. “With Policymate, anyone can easily purchase the insurance policy they need and treat their illnesses as immediately as possible.” Policymate also provides options for Travel Insurance, Accident Insurance, Property Insurance, Automobile Insurance, and Pet Insurance.
Product Showcase
‘Manulife Stories’ video series launched
In this three-episode series, Manulife customers Peach Abella, Mark David, KL Fernando, Marielle Malaga, Yvonne Reyes, and Manulife brand ambassador and policyholder Anne Curtis share their personal stories of resilience and how investing in themselves paid off over time.
Manulife Philippines proudly presents “Manulife Stories,” a video series that celebrates the achievements of realized dreams and the challenges overcome to reach them. This campaign reinforces Manulife’s new brand strategy and global tagline, “Where will better take you.”
In this three-episode series, Manulife customers Peach Abella, Mark David, KL Fernando, Marielle Malaga, Yvonne Reyes, and Manulife brand ambassador and policyholder Anne Curtis share their personal stories of resilience and how investing in themselves paid off over time.
“At the core of every insurance policy is a very human story. No matter the situation, we want our customers to feel supported and know we are looking after their dreams and those of their families,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines.
“It is heartwarming to hear our customers talk about how the Manulife team gave them the support and encouragement when they needed it most. Through ‘Manulife Stories,’ we hope to inspire more Filipinos to take proactive steps toward their financial security, knowing that Manulife will be their trusted partner in securing a better future.”
The joys and tears of motherhood
When KL purchased her first Manulife policy, she never imagined its living benefits would play a crucial role in helping her and her husband start a family.
“My husband and I have been married for 14 years. We always wanted to have a baby. We tried everything and in vitro fertilization (IVF) was our last hope. I asked my financial advisor if I could withdraw from my policy to help pay for the procedure. She said yes and helped me with the whole process. A few months after, we had our son, Pedro,” KL shared.
Like KL, Anne Curtis credits her early financial planning for helping her better manage her pregnancy with her daughter Dahlia during the pandemic.
“Everyone was in lockdown, it was a scary feeling. Lalo na I wasn’t working na so may fear of, “paano ‘to?” Of course, I had my husband to help me through it and I had that security also of the insurance that I had in case anything would happen to me. That’s why sobra akong saya (I’m so happy) that at an early age, I decided to prepare. I feel that Manulife has helped me feel assured. From being a single person who loved to travel, now I’m prepared for my own family,” Anne said.
Legacies that save a child’s future
Losing a loved one is destabilizing and it comes with financial and emotional challenges that some families may not be fully prepared to handle. Two families share how their lives were made more secure in the long term with a proactive insurance plan.
Yvonne lost her husband when she was 30, leaving her a grieving single parent to a young daughter. Thanks to her Manulife insurance plan, Yvonne was able to put her daughter through nursing school. “That was when I realized, maybe there was a reason I had to get and keep that plan. Now, as a single parent, I can use the benefit payouts for my daughter’s tuition,” Yvonne shared.
Similarly, Marielle thought she would have to put her dreams of becoming a healthcare professional on hold to financially support her family, spending a month looking after her hospitalized mother. But, in Marielle’s words, she “luckily didn’t have to make that choice” after all. “The money from three combined (Manulife) policies was enough to help pay for her (stay in the) ICU, for the medical expenses, and allowed me to continue (studying) medicine,” Marielle said.
Providing for unique needs
Securing insurance for those with pre-existing conditions, can be challenging. Peach, who is HIV-positive, and Mark, who cares for his son with autism, intellectual development delay, and attention deficit hyperactivity disorder (ADHD), found hope with Manulife.
“We weren’t able to find that security. Alam kong, hindi kaya [ng anak ko] na siya lang (I know that my son can’t do it on his own),” Mark shared. “He’s already disadvantaged. We want to give him every opportunity, everything that we can give him,” he added.
Filled with determination to financially secure themselves and their loved ones, both Mark and Peach found Manulife financial advisors who collaboratively worked with them to find the right insurance plan and became a good friend to them.
“Siya po yung tumulong, at siya ang rason, kung bakit ako may insurance policy. Hindi ko pababayaan. Sobrang thankful ko na secured na ako ngayon,” Peach said.
(“She helped me find the right insurance policy. She’s the reason I have one. I won’t let this go to waste, and I’m so thankful to be secured now.”)
Product Showcase
Pioneering physical rehab clinic Vital Kinetics opens new branch in MOA Complex
Vital Kinetics offers comprehensive rehabilitation services to those diagnosed with neurologic and musculoskeletal issues or injuries like movement disorder, stroke, sports, and spinal cord injuries.
Expanding its reach to provide cutting-edge physiotherapy and rehabilitation services to Filipinos, Vital Kinetics recently opened its newest branch at Five ECom Center, Mall of Asia Complex, Pasay City. The clinic’s other location is at Spark Place Mall, Cubao.
Vital Kinetics offers comprehensive rehabilitation services to those diagnosed with neurologic and musculoskeletal issues or injuries like movement disorder, stroke, sports, and spinal cord injuries. The clinic boasts a wide range of modern equipment that include therapeutic ultrasound, shockwave therapy, and dry needling – a technique, which targets affected muscles or trigger points, is not commonly available in other clinics due to its specialized certification requirement. To ensure patients receive comprehensive expert care, the clinic has assembled a highly qualified team of physiotherapy therapists and in-house orthopedic and rehabilitation doctors.
“Opening our new branch is an exciting milestone for us,” Vital Kinetics clinic manager Princess Pepito said. “It will allow us to serve more patients who need our services, especially in the fast-growing and highly urbanized MOA district.”
She added that with the expansion, they “hope to continue setting the standard for physiotherapy services in the Philippines, with the goal of giving Filipinos access to high-quality recovery care that aims to help them get back to their best physical condition as quickly and safely as possible.”
Vital Kinetics accepts bookings, walk-ins, home services, and PhilCare members. To know more about Vital Kinetics or to schedule an appointment, visit their branch or call 09618703148 or contact Ms. Princess Pepito at 09950549922.
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