NewsMakers
GSK’s Panadol relieves pain in 15 minutes

At the Panadol launch, from left, Mr. Jeoffrey Yulo, General Manager, GSK Consumer Healthcare; Dr. Joy Luat-Inciong; and Ryan Agoncillo.
Experiencing pain is not normal; in fact, it is the body’s way of saying “that something is not right and is in need of attention,” according to Dr. Joy Luat-Inciong of the Pain Society Philippines. Luat-Inciong recommends for people to heed to experienced pain, be it through exercise or taking of medicines, such as pain killers.
To provide a fast and effective solution to pain sufferers, GlaxoSmithKline has brought to the Philippines Panadol with Optizorb, a paracetamol based analgesic that provides fast, effective temporary relief of pain and discomfort associated with: headache, tension headache, period pain, cold and flu symptoms, migraine headache, muscular aches, arthritis/osteoarthritis, backache, and toothache.
Panadol also helps to reduce fever. It is also a good choice of pain reliever for people with sensitive stomachs, stomach ulcers and other stomach disorders. Panadol can also be used by breast feeding women, says GSK.
“Seven out of 10 Filipinos suffer from regular headaches. The time wasted on dealing with this kind of pain should have been better spent on more important things like quality time with the family,” says Jeoffrey Yulo, General Manager – Consumer Healthcare, GSK Philippines.
“What makes Panadol with Optizorb truly different from other branded and generic paracetamol products is that it is the only product to contain Optizorb, which has revolutionized the way paracetamol tablets are dispersed in the body, so it allows paracetamol to reach the bloodstream more quickly and be carried to where it acts to fight pain, five times faster.”
According to Luat-Inciong, it takes 40 to 45 minutes for standard Paracetamol to dissolve or break apart into smaller pieces called granules. It takes another 60 to 70 minutes for the granules to disintegrate or break into particles small enough to dissolve in the stomach. The particles are finally absorbed throughout the body and into the bloodstream – where the medicine can take effect, a process that can take 45 to 60 minutes.
“Panadol with Optizorb dissolves five times faster, disintegrates in 12.9 minutes and delivers pain relief in 15 minutes,” said Luat-Inciong.
Brand ambassador
This year, Panadol brings more focus to help take away the pain for faster recovery and more super moments with the ones you love. Bringing this life-affirming message to the fore is father/athlete/host Ryan Agoncillo, together with his son Lucho. Ryan is known to be a dedicated father to his children – Yohan and Lucho – and spends as much time as he can with his family.
As a sportsman who is into motorcycles and triathlons, Ryan is no stranger to aches and pain. But he doesn’t let any kind of discomfort like headache get in the way of a quality time with his equally energetic son, making their moments together pain-free. But whenever pain or headache strikes, he puts his trust on Panadol. And like a true superhero, he has the power of quick recovery in the eyes of his son.
“My family is my top priority. Even if I get busy with work and my other pursuits, I make sure that I get to spend quality with my wife and my kids. But, sometimes, because of my workload, I suffer from terrible headaches,” Ryan relates. “Fortunately, there’s Panadol. It offers fast relief to make my super moments with my family pain-free! Indeed, when pain is gone, life takes its place.”
Panadol with Optizorb comes in 36 x 10s dispenser box and a 10s pack. Each tablet has an SRP of PHP 4.00 and is available at all leading drugstores nationwide.
Other variants of Panadol coming
In a brief chat with ZestMag.com, Yulo revealed that GSK will be bringing other variants of Panadol to the country in the future. Panadol with Optizorb is known as Panadol Advance in other countries.
“[The pain relief market] is a big market. There are a lot of players; but with the different brands we have, we’re looking at a bigger pain market.”
Paracetamol should be used as directed in product information. The maximum dose within a 24-hour period must not be exceeded. However, if you find you need to use paracetamol on a regular basis, it is worth consulting your doctor to look at the cause, and possible treatments.– With notes from Mick Tan.
Beauty & Fashion
Redefining aesthetics: From anti-aging to healthy aging
Growing attention is now being given to healthy aging, understanding how the entire face changes over time, preserving facial harmony, and helping people continue to look like themselves.
For decades, “anti-aging” has defined the beauty and aesthetics conversation, promising to erase wrinkles and reverse the signs of time. Today, that conversation is shifting.
Aging is no longer just about looking younger. Growing attention is now being given to healthy aging, understanding how the entire face changes over time, preserving facial harmony, and helping people continue to look like themselves.
A review published in Facial Plastic Surgery, The Anatomy of the Aging Face: A Review, describes aging as changes across bone, ligaments, muscles, fat, and skin. Another review in Aesthetic Surgery Journal, The Facial Aging Process From the “Inside Out”, explains how changes beneath the surface eventually become visible on top.
Studies in Plastic and Reconstructive Surgery show facial fat is organized into distinct anatomical compartments that can lose volume and shift position over time, altering facial shape and balance.
For multi-awarded aesthetic physician Dr. James Co, founder of Cosma Institute and Architect of Aesthetic Confidence, these findings are the reason aesthetic care must start with understanding, not just treating.
“Aging is not a disease we need to cure,” Co said. “It is a biological process. As physicians, our role is to understand what is changing beneath the surface, how those changes differ from person to person, and whether intervention is appropriate in the first place.”
“When you only look at the wrinkle, you are looking at the surface of a much bigger anatomical process,” he added. “The face ages as a system. Good assessment means understanding what is happening underneath before deciding what should be done on the surface.”
Part of that understanding is recognizing that no two faces age the same way. Two people can be the same age and experience aging very differently. Genetics, skeletal structure, fat distribution, skin characteristics, sun exposure, lifestyle, and environmental factors all influence how aging presents.
“Two patients can be the same age and come to me with completely different anatomy, lifestyles, concerns, and goals,” Co said. “Why would we expect their treatment plans to look exactly the same?”
This is where healthy aging broadens the conversation — from fixing isolated signs to looking at the face as a whole and listening to what the individual actually wants.
“Someone can want to look refreshed without wanting to look 20 years younger,” Co said. “Those are completely different goals.”
Rather than trying to freeze one version of the face forever, healthy aging acknowledges that the face will continue to change. As different structures change at different rates, the relationship between features evolves. Facial harmony is therefore not fixed.
“You cannot freeze one version of your face forever,” Co said. “But you can understand how the face is changing and make decisions that respect its natural proportions and your identity.”
In the age of social media, where aesthetic treatments are highly visible, Co cautions against self-diagnosis.
“Patients should not have to diagnose themselves from social media,” he said. “You might recognize a concern, but deciding why it is happening and what should be done about it requires proper assessment.”
The shift is also about how people feel, not just how they look. A 2022 review on minimally invasive facial aesthetic procedures found studies are increasingly looking beyond physical changes to include satisfaction with appearance and aspects of psychological and social well-being, while noting that evidence still needs careful interpretation.
For Co, this reinforces that success is not always about looking dramatically younger.
“We need to ask whether the result makes sense for the patient, whether expectations were met, and whether we preserved the things that make that person recognizable,” he said. “I would rather someone tell my patient, ‘You look well,’ than immediately ask, ‘What did you have done?'”
At Cosma Institute, Co applies this consultation-led philosophy through individualized assessment, facial harmony, medical judgment, and patient education. Having trained aesthetic practitioners across Southeast Asia and Europe, he advocates for natural-looking outcomes that respect the characteristics already present in each face — an approach that recently earned him two awards at the Merz Aesthetics Tala Awards.
For Co, the evolution of aesthetic medicine is not about having more tools, but knowing when to use them — and when not to.
“Aging cannot be stopped, and I don’t think that should be the promise,” he said. “What we can do is understand it better. We can look at the science, understand the anatomy, listen to the patient, and make decisions that allow them to age while still looking recognizably like themselves.”
For Co, healthy aging begins not with fighting age, but with understanding it.
NewsMakers
The look and feel of your neighborhood may affect your sleep
Those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape.
Your neighborhood’s “streetscape”—the physical environment of your street—is something that you have probably never consciously thought about, despite seeing it every day. But what if the streetscape was affecting you on a subconscious level and disrupting your sleep?
This intriguing question is posed by the findings of a study led by Professor Daisuke Matsushita of the Graduate School of Human Life and Ecology at Osaka Metropolitan University. The research team used AI to analyze more than 200,000 Google Street View images to identify visual neighborhood characteristics. They then linked these characteristics to the self-reported sleep of 1,089 working adults living on the lower floors of apartments in Tokyo, who were most likely to be affected by the streetscape.
They found that those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape. Generally, people slept longer in areas with lots of greenery, such as leafy trees, on the street. Similarly, high “enclosure”—meaning many tall vertical buildings and few wide-open spaces—was also associated with longer sleep and fewer insomnia symptoms.
However, the study also made a surprising finding. The researchers found that highly walkable streetscapes, such as those with more sidewalks and traffic signs, were associated with a lowered sense of safety and shortened sleep duration.
This suggests that walkability does not always represent a reassuring environment. Instead, a possible explanation is that streets with extensive pedestrian infrastructure are often busier, more crowded, and used by more strangers, which may be perceived as less safe or less relaxing than quieter residential streets.
“This study demonstrates the potential for evaluating streetscape characteristics across large geographic areas in a cost-effective manner,” Dr. Matsushita said. “Based on the technique used in this study, cities could potentially measure perceived safety, beauty, liveliness, and enclosure as well as pollution and noise.”
“We hope that opening up this new perspective creates further possibilities for designing healthier neighborhoods,” he concludes.
The findings were published in Building and Environment.
NewsMakers
Workout or nap? Either can help your sleepless brain, study finds
People who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither.
A short workout or a nap can help protect memory after a sleepless night, a McGill University-led study has found.
Researchers found people who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither. The findings, published in Proceedings of the National Academy of Sciences (PNAS), point to practical ways to counter the effects of sleep deprivation.
“Sleep loss affects nearly every aspect of how we think and function, but many people can’t simply stop what they’re doing and get more sleep,” said senior author Marc Roig, Professor in McGill’s School of Physical and Occupational Therapy. “Our findings show that even a brief bout of exercise may help preserve one of our most important cognitive abilities.”
The study involved 54 healthy young adults who stayed awake for 30 consecutive hours under lab supervision. Participants were then assigned to one of three groups: a 20-minute cycling session, a 90-minute nap or a control condition. Three days later, researchers tested their memory for images they had viewed immediately after the intervention. Those who exercised or napped remembered significantly more images than participants who did neither.
Same result, different pathways
While the memory benefits were nearly identical, brain recordings revealed that exercise and napping helped in different ways.
Napping appeared to help the brain recharge, making it easier to take in and remember new information. Exercise, by contrast, helped the brain use its remaining resources more efficiently, without making participants feel more tired.
The findings could eventually inform fatigue-management strategies in workplaces where sleep loss is common and mistakes can have serious consequences, such as health care, transportation and emergency response.
“A nap isn’t always possible in the middle of a shift,” said first author Madhura Lotlikar, a doctoral candidate in McGill’s Department of Neurology and Neurosurgery. “Exercise is accessible, inexpensive and easy to implement. That makes it a promising tool to help people stay cognitively sharp when sleep is limited.”
The researchers emphasize that exercise cannot replace sleep, but it may help people function better when getting enough rest isn’t possible.
About the study
“Protecting episodic memory after sleep loss: Similar benefits of exercise and naps via distinct neural contributions” by Madhura Lotlikar and Marc Roig et al., was published in Proceedings of the National Academy of Sciences of the United States of America.
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