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Geneva Cruz: Veganism is not just about the diet

Singer Geneva Cruz stripped down for an alluring new ad for People for the Ethical Treatment of Animals (PETA) Asia. The ad shows Cruz, a longtime vegan, posing in her birthday suit in a vegetable garden while clutching an armful of tomatoes, and the caption reads, “Go Natural. Go Vegan.”

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Geneva Cruz: ‘For me, being vegan is not about the diet. It’s really about my love for all creatures.’

Singer Geneva Cruz stripped down for a new ad for People for the Ethical Treatment of Animals (PETA) Asia. The ad shows Cruz, a longtime vegan, posing in her birthday suit in a vegetable garden while clutching an armful of tomatoes, and the caption reads, “Go Natural. Go Vegan.”

Cruz was just 15 years old when she decided to stop eating animals. Now a staunch vegan, she says, “For me, being vegan is not about the diet. It’s really about my love for all creatures.”

Animals who are raised and killed for food endure immeasurable cruelty and are denied everything that is natural and important to them. On factory farms, cows, pigs, and chickens are kept in crowded, filthy enclosures, which are often so small that the animals are unable to lie down comfortably. Many animals are forced to stand amid their own urine and feces.

Cows are routinely branded, dehorned, and castrated without being given any painkillers. Pigs are castrated, and their tails and teeth are cut or broken off—also without any pain relief. Chickens are drugged and bred to grow so rapidly that they become crippled from supporting the weight of their own massive upper bodies. Birds’ throats are cut while they are still conscious, and many birds are scalded to death in defeathering tanks.

In addition to being cruelty-free, a diet that excludes meat, eggs, and dairy products can lower the risk of heart disease, cancer, strokes, diabetes, obesity, and acne in adults as well as allergies, ear infections, and juvenile-onset diabetes in children. Ninety percent of Filipinos are lactose-intolerant, and avoiding dairy products can help people’s bodies work more efficiently. A healthy vegan diet can also help anyone stay slim.

Cruz says, “In addition to saving countless animals every year, the health benefits of a vegan diet are countless, whereas the consumption of animal-derived foods has been linked to not only heart disease and cancer but also multiple sclerosis and osteoporosis.”

Meat and dairy production also contaminates water and soil with animal waste. Worldwide, farmed animals produce 13 billion metric tons of excrement a year—that’s 48 times as much as the world’s human population produces. Each day, animal agriculture consumes 2.5 trillion liters of water—enough for every person in the world to take eight showers.

Animal grazing has been responsible for loss of topsoil and eventual desertification in many parts of the world. The animals destroy the land’s protective vegetation. Then wind removes the soil and converts formerly productive rangeland into desert. Forest lands in China and South America are being destroyed to clear space for grazing or to grow food for farmed animals.

A recent United Nations report concluded that a global shift toward a vegan diet is necessary to combat the worst effects of climate change.

“Geneva Cruz knows that going vegan is the best and simplest thing that people can do for animals, the environment, and their own health,” says PETA Asia Director Jason Baker.

“Animals are beaten, kicked, and stomped on at factory farms and slaughterhouses”, says Cruz. “Each one of us can fight these abuses by refusing to consume the products of the meat, egg, and dairy industries.”

Cruz joins a host of international stars—including Pamela Anderson, Natalie Portman, Sir Paul McCartney, Maggie Q, and Barbie Hsu—who have kicked the meat habit.

Photographer Niccolo Cosme shot Cruz’s PETA ad, and Bernabe Pacson designed the set. Cruz’s makeup and hair were done by Nina’s Touch.

For more information, visit PETAAsiaPacific.com.

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

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DKT Philippines Foundation unveils PH’s first family planning mobile clinic

The SODEX Mobile Clinic is an innovation to improve DKT Philippines Foundation’s SODEX Program and its contribution to achieving the DOH 8-Point Action Agenda and National Objectives for Health.

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DKT Philippines Foundation, a charitable non-profit organization promoting family planning and HIV prevention, officially launched the SODEX (Service Outreach and Distribution Extension Program) Mobile Clinic – the country’s first-ever family planning ambulatory clinic. This pioneering effort aims to provide safe and accessible modern family planning methods for Filipinos in far-flung areas to bridge the gap between Filipinos wanting to space and limit pregnancy and the disparities in Family Planning service provision.

The SODEX Mobile Clinic is an innovation to improve DKT Philippines Foundation’s SODEX Program and its contribution to achieving the DOH 8-Point Action Agenda and National Objectives for Health.

“DKT Philippines Foundation’s mission is to provide couples with affordable, and safe options for family planning, and HIV/AIDS prevention through dynamic social marketing,” said Loida Almendares, the Foundation’s Director of Programs. “The SODEX mobile clinic will provide a wide array of free family planning services especially in areas with lesser access to services like the geographically isolated or socially disadvantaged areas. The mobile clinic will bring the services closer to the people and meet them where they are,” she added.

The mobile clinic will provide free Family Planning commodities such as pills, condoms, injectables and intrauterine devices (IUD). It will also offer free bilateral tubal ligation (BTL) using local anesthesia and non-scalpel vasectomy (NSV). Onboarding the clinic are Physician/Surgeon trained on the provision of BTL, NSV, IUD, and subdermal implant services; FP-trained nurse; FP- trained midwife; a circulating staff, and a driver. To ensure that all clients are well-informed and fit to take the services, they will undergo counseling and final screening prior to getting the method.

In partnership with 30 LGUs from Luzon, DKT Philippines Foundation aims to foster sustainable and long-term partnerships with these LGUs to cultivate Filipinos’ desire to meaningfully participate and contribute to government efforts to achieve universal health coverage for all.

“DKT Philippines Foundation and its Family Planning Mobile Clinic reinforce DKT’s commitment to ensuring nobody is left behind and provides free and quality reproductive health options including permanent methods, to those most remote and vulnerable communities. Made possible by the sales of family planning products under the TRUST Reproductive Health Choices brand, the mobile clinic ensures that people who still cannot afford the highly affordable TRUST products, or cannot access the reproductive health services they need in the public sector, are not left behind and still have free access to these services. It is a part of a total market approach, complementing the important work the local LGUs do on a daily basis.” said Denise van Dijk, Chair of the Board of DKT Philippines Foundation.

The mobile clinic will travel for 119 days to offer free services in the provinces of Central Luzon, North Luzon, Cordillera, MIMAROPA and CALABARZON with the first stop being at Binangonan, Rizal where the launch took place. The clinic will stay in one area for a day or two from 8 AM to 6 PM. By next year, the mobile clinic will cover communities in the Visayas and Mindanao areas. 

The launch and blessing event was officially attended by fellow reproductive health advocates in public and private sectors, development partners, and family planning clients.  Guest of honor and speaker was Department of Health Undersecretary Dr. Glenn Mathew Baggao with special participation of the Mayor of Binangonan, Rizal – Hon. Cesar M. Ynares.

The programs and free services of DKT Philippines Foundation are made possible by the country’s leading brand of contraceptives TRUST Reproductive Health Choices, which is carried by the social enterprise DKT Health, Inc.

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Pru Life UK ramps up recruitment efforts

Through a series of Build Your Business (BYB) sessions—held online and in person in key cities across the country—seasoned PRU business builders share their success stories and tips to encourage attendees to pursue their own business goals.

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Pru Life UK ramps up its recruitment efforts to empower ambitious individuals from all walks of life to build a long-lasting business with the leading life insurer.

Through a series of Build Your Business (BYB) sessions—held online and in person in key cities across the country—seasoned PRU business builders share their success stories and tips to encourage attendees to pursue their own business goals.

“By choosing Pru Life UK, aspiring financial advisors can be confident that they are backed by the #1 life insurer in the country with strong market presence and solid financial results,” said Marylin Detalla-Averia, Chief Agency Officer of Pru Life UK.

The company ranks number one in the life insurance industry in the Philippines, garnering the highest New Business Annual Premium Equivalent based on the Insurance Commission’s report as of 31 December 2023.

“Our financial advisors are provided with all the support they need to help build their business. They have access to digital tools, development programs, hip offices, and attractive rewards and incentives with unlimited earning potential. This allows them to be their own boss and live their ideal lifestyle while helping clients achieve theirs.”

Celebration of success with #BuildYourPRUBusiness

While BYB sessions are held year-round, the company leads an energetic approach to recruitment this May.

Themed Paint the Town Red: It’s PRUFiesta time, Recruitment Never Stops!, BYB sessions will be held in  Metro Manila (Makati, Ortigas, QC), Pampanga (Clark, Sta. Rosa), South (Alabang, Lipa), North (Baguio), and VisMin (Cebu, Davao, CDO).

Attendees will receive mentorship on becoming a business builder with Pru Life UK’s 40,000-agency force, the largest in the industry.

A virtual BYB session will happen on May 22 featuring “Pambansang Wealth Coach” Chinkee Tan, who will talk about financial management and business development, further highlighting the importance of financial planning and empowering entrepreneurial mindset.

Pru Life UK also holds its weekly Facebook live Q&A sessions for budding and experienced business builders. Held every Thursday at 7:00 p.m., these online sessions offer a glimpse into the world of financial advisors. 

Seeking a meaningful and rewarding business opportunity? Visit bit.ly/JoinPRU2024 to join Pru Life UK’s BYB sessions.

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BAFI, USAID deliver biodiversity projects, MIND S-COOL TV and Biodiversity Crisis Escape Room

Both projects serve to innovatively highlight the critical concepts of “roles” and “collaboration” in addressing the biodiversity crisis as well as the “measures” of the values, not only monetary, that we should all consider living with nature.

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Bonifacio Art Foundation, Inc. (BAFI) and the United States Agency for International Development have joined forces to bring you a two-part biodiversity special of MIND S-COOL TV as well as a traveling Biodiversity Crisis Escape Room (BCER). Both projects serve to innovatively highlight the critical concepts of “roles” and “collaboration” in addressing the biodiversity crisis as well as the “measures” of the values, not only monetary, that we should all consider living with nature.

BCER is the first, traveling, experiential, immersive space, made up of 3 main rooms that will stand for the biodiversity crisis. The goal is for the participants to escape the crisis TOGETHER by helping one another realize and fulfill their roles. BCER will be hosted by BAFI’s The Mind Museum right after its opening at the museum on May 22 and will travel to host venues in Subic (Harbor Point, June15), Puerto Princesa (Robinson’s Mall, June 29) and Davao (Abreeza Mall, July 27) to enjoin participants who include – legislators, enforcers, regulators as well as community leaders – including cultural leaders AND local flora and fauna as well in the form of life-sized moving puppets, manned by professional puppeteers. It will also welcome the general public to experience this very unique and meaningful escape room on the dates mentioned.

Inside BCER, participants will take on roles that they would randomly pick. They will enter 3 connected rooms that they could only escape from if they understand what needs to be done and that they work together. The challenges they will face in each room are closely tied to realizing the “Mga Sukat ng Kalikasan” (measures/values of nature) in order to escape the biodiversity crisis. The experience will be facilitated so it will mimic the real human conversations and actions that need to happen in decision-making involving our natural heritage in which we all share in terms of not just benefits but also responsibilities. 

The 2-part biodiversity special of MIND S-COOL TV, the #1 science show across all channels[1] is a TV version of BCER fleshing out a narrative that will involve our main questers as well as non-human “players” who will be called to help out since MIND S-COOL has been held hostage by the biodiversity crisis. They will experience being trapped in the rooms together with other characters, including life-sized puppets that represent non-humans such as flora, fauna, habitats, abiotic elements giving nature a “voice”. The story of this special 2-part can be summarized as “all life is embedded in nature and we need to realize its many values because if we don’t, the quality of our interconnected lives will be degraded.”  Part 1 of this special will air on May 26, 11 am and replayed at 4:30 PM on OnePh Channel on Cignal while part 2 will air the week after. These will be followed by replays for 6 weeks.

Kathy Wachala, Chief of Party for USAID’s Sustainable Interventions for Biodiversity, Oceans and Landscapes (SIBOL) project, says: “This partnership with BAFI to do BCER and MIND S-COOL TV enabled us to roll-out a very powerful way for stakeholders to internalize their actual roles and work together to come up with solutions to the biodiversity crisis.” Maria Isabel Garcia, Managing Director/Curator of BAFI, also comments on the project, saying, “We are so inspired by the kind of partnership we have with USAID SIBOL since it allowed us to recruit very imaginative ways of engagement for science to serve life, biodiversity.”

We can all escape the biodiversity crisis if we understand that all lives are interconnected and that we all work together, now.

To know more about the USAID SIBOL project and its interventions, you may send an email to info@ph-sibol.org.

Mind S-Cool TV and Biodiversity Crisis Escape Room were conceived and created by the Bonifacio Art Foundation, Inc., the creator and operator of The Mind Museum and the BGC Arts Center.

To know more, or if you wish to know how you can support mind s-cool and the other projects of the Bonifacio Art Foundation, send an inquiry to: mindscool@bafi.org.ph, inquiry@themindmuseum.org or info@bgcartscenter.org.


[1] According to the latest Nielsen Ratings Survey

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