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Entrepreneurship is key to financial stability and freedom

With the proper support, from her family and friend, from her workplace, from the government, and from financial institutions, the Filipina entrepreneur is truly poised and ready to show the world that she indeed rules.

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Financial stability and freedom are desirable and achievable goals for the modern Filipina, both in the city and the countryside.

During the recently concluded media roundtable #SHERules: Filipinas Who Change The Way We Do Business, hosted by online financial marketplace eCompareMo.com, female experts in the fields of financial literacy, entrepreneurship, and government programs expressed confidence that success isn’t just achievable for the Filipina entrepreneur but desirable for her, her loved ones, and even the country’s economy.

Financial literacy advocate Dr. Daniela Laurel, PhD.; Camille Villar, managing director of Vista Land and Lifescapes; and Assistant Secretary Blesila A. Lantayona of the Department of Trade and Industry Regional Operations Group (DTI-ROG), expressed confidence that success isn’t just achievable for the Filipina entrepreneur but desirable for her, her loved ones, and even the country’s economy.

According to Dr. Laurel, women need to move from having financial freedom—having a source of active income and no debt—to financial stability, where they have active and passive income, and are also able to invest in the future. This is a benefit that many women recognize that they can achieve by going into business.

“Women are better money managers than men, especially in tough times,” shared Dr. Laurel, who is also a news anchor and segment producer at One News Network Philippines. “We know how to sacrifice for the long haul, we know how to work hard and to reap the benefits and stability. In the long term, managing our finances empowers us, but it’s not just a money thing. The difference between us and men is that we also use money to nurture and mother.”

Villar, also the daughter of business tycoon Manny Villar, spoke on the benefit of having a supportive environment and role models, to changing the mindset of Filipina’s from “can’t do to can do.”

According to Villar, it was being immersed in the world of business at a young age, with both her parents working on building the family business that influenced her own thinking. She believes that businesses that nurture and support women can help change the workplace culture and allow women to have more confidence and excel.

“I’ve had the experience of being in a table with male CEOs and they look at me like I should be in the table of the wives. Or they ask me question like, ‘What’s your favorite store?’ or ‘Where do you like to shop?’, like I don’t manage my company,” shared Villar.

“It’s something you have to overcome, and you just have to tell yourself that, ‘I’m going to prove them wrong. I belong here. I know just as much as all of them. I work hard and I know what I’m talking about’ and not to be intimidated and not allow preconceived notions or gender bias to hinder you from making your way to the top brass and managing your own company,” she said.

According to Assistant Secretary Lantayona, getting more women owning and running successful small and medium enterprises is key to the country’s economic growth.

“Women pay an important role in the Filipino economy. They make up 50% of the labor force,” she said.

“Entrepreneurship is the key to empowering women and making women contribute to a more inclusive and stable growth. As such, the Philippine government has developed measures to support women entering into business,” she added.

The Asec shared some of the government initiatives that women seeking to get into business can take advantage of are: the Great Women Project, where the DTI works with women run businesses to help them enter the global market; the Shared Services Facilities program, wherein small and medium enterprises in the countryside can get access to free equipment; and the Pondo sa Pagbabago at Pagasenso (P3) Microfinancing Program.

She also emphasized two projects in which countryside entrepreneurs—many who are women—can get the help they need to scale up their businesses and move beyond their localities. The Go Local program with major retailers, where products from countryside SMEs are displayed and sold in local stores. The products are thus exposed to a wider market, and the SMEs can benefit from the retailer’s feedback on how to make the products more marketable.

There is also the Kapatid Mentoring Program, a 10-module course where countryside entrepreneurs can learn more about running a business—including marketing and financial literacy. The lecturers in this program are actual established entrepreneurs who mentor the participants and provide practical advice on growing one’s business.

“As we have seen and heard today, the three big barriers to female entrepreneurship are the mindset, access to financial information, and access to financing,” said Ched Limson, Chief Operating Officer of eCompareMo.com.

According to Limson, while these barriers may be real, the stories and the lives lived by the guests at #SHERules prove they are not insurmountable.

“eCompareMo.com believes in the power of women and we are determined to do everything in our power to help the Filipina entrepreneur get access to not just the financial services they need, but also help improve financial literacy through events like SHE Rules,” concluded Limson.

With the proper support, from her family and friend, from her workplace, from the government, and from financial institutions, the Filipina entrepreneur is truly poised and ready to show the world that she indeed rules.

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USANA Philippines celebrates 15-year anniversary

Beyond awards, the community it empowers is the true measure of success. From employees to Associates, life-changing opportunities allow them to grow both personally and professionally.

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USANA Philippines recently celebrated its 15-year anniversary in it its ongoing mission to maintain wellness. Company executives, ambassadors, Associates, and product users all attended this grand celebration — a testament to the unwavering commitment to reach one million families worldwide.  

Since its launch in 2009, USANA Philippines has received numerous accolades: Named among the best companies to work for in the country by the HR Asia Awards; Winning the prestigious Linchpin Award from the Asia Pacific Enterprise Awards (APEA); Recognized by Euromonitor as the Number 1 Vitamins and Dietary Supplements Brand in the Philippines for five consecutive years. 

But beyond awards, the community it empowers is the true measure of success. From employees to Associates, life-changing opportunities allow them to grow both personally and professionally.

When Analan Omambing, assistant customer service manager, joined USANA she was shy and introverted, but the support she’s received has pushed her to step up as a team leader.  “The career growth and personal development I gained here have transformed my personality significantly,” she says.  

USANA Philippines also creates ways to form meaningful relationships.  

“Direct selling, especially USANA, is all about relationships,” says Aurora Gaston, vice president for sales development.   

As the first employee hired by USANA Philippines, Loudelle Cinco, USANA’s regional controller in the Philippines, Thailand, and Indonesia has experienced it all.  

“One of the things I treasure is the friendship, having a family in USANA. This position has paved the way to building great and lasting relationships.”  

Over the past 15 years, USANA has seen a shift in their Associate’s perspectives — from a focus on individual success to embracing a more collaborative and inclusive view of the community.  

“This comprehensive development approach underscores USANA’s commitment to not only enhance the lives of our Associates but also empower them to make a meaningful difference in the world” shared Cherry Dionisio-Ampig, general manager for USANA Philippines.  

USANA consistently strives to make an impact by being responsive to shifts in consumer behavior. Changes made over the years include strengthening the brand through collaboration, embracing the evolution of social media, and ensuring Associates can effortlessly introduce USANA’s products to the world. And as USANA Philippines celebrates this milestone, its vigor to sustain wins and touch more lives grows even stronger.  

“We are dedicated to ongoing research and innovation to develop products that not only meet — but exceed — the expectations of families worldwide. By focusing on efficacy and quality, we aim to be the trusted partner in every family’s journey towards maintaining wellness” Cherry says.   

The 15-Year “Ignite the Vibe” celebration was held at the Marriot Hotel Grand Ballroom. It’s the final touch to the anniversary festivities that kicked off with a Thanksgiving Day event in January.

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Independence Day at Ortigas Malls celebrates Filipino heroes, culture, music

On June 12, GH Mall, Tiendesitas, and Estancia will kick off their Independence Day celebrations in exciting ways, and shoppers shouldn’t miss them.

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Independence Day (Araw ng Kalayaan) is a celebration of historical and modern heroes who have fought for Filipinos’ freedom. As we welcome the annual holiday, Ortigas Malls has prepared a series of events and activities that highlight our history and colorful culture.

On June 12, GH Mall, Tiendesitas, and Estancia will kick off their Independence Day celebrations in exciting ways, and shoppers shouldn’t miss them:

Greenhills

Starting at 10am, GH Mall will hold a Pagtaas ng Watawat (flag-raising ceremony) at the East Wing Atrium of GH Mall. A Marching Band will also energize shoppers at 12pm.

From 3pm to 6pm, there will be an entertaining and educational Likhang Sining at Kalayaan presentation by the Tanghalang Tula, Kundiman at Katutubong Sayaw. This wonderful display of talent will highlight our beloved Filipino culture through different facets of art.

Shoppers can also marvel at the extraordinary Philippine flag display at GH Mall made out of 1,400 origami flowers courtesy of Origami Philippines. The origami flowers symbolize the enduring bonds and deep-rooted friendships that define Filipino culture. Feel free to take photos in front of the display and share it on social media!

Tiendesitas

Known for being a home of local goods and handicrafts, Tiendesitas is celebrating Independence Day with a whole day of musical performances. Start the day off with a heart-thumping Marching Band performance at Level 1, Food Village from 10am to 11:30am. Musika’t Kalayaan at Level 2, Food Village will delight shoppers with Filipino tunes from 3pm to 9pm.

Estancia

Estancia Mall will also showcase local music for its Independence Day celebration. From 10am to 7pm, shoppers can sing and dance to their favorite P-pop songs at the P-Pop Music Fest: Hiraya at 2/F East Wing. They can also catch the Independence Day Marching Band performance on the ground floor of the East Wing from 11am to 12pm. 

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NewsMakers

Red Bull Dance Your Style returns

The winners of each qualifier will advance to the National Finals, happening on September7. The winning finalist will proudly represent the Philippines in the upcoming Red Bull Dance Your Style World Finals in India, scheduled for November 9, 2024.

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Red Bull Dance Your Style, the  global 1-on-1 street dance competition renowned for its emphasis on freestyle and improvisational skills among dancers, is returning to the Philippines for its third consecutive year.

Following its highly successful previous editions, Red Bull Dance Your Style is back to ignite the streets of the Philippines with even more explosive battles, spotlighting the incredible talents of the country’s top dancers. Each round of the competition will challenge dancers to show off their talent and creativity as they battle it out to a random selection of songs, ranging from iconic classics to contemporary dance hits.

What sets this electrifying dance competition apart is its unique battle format, where the audience holds the power to crown the victor. This distinct setup fuels the atmosphere, empowering dancers to unleash their full potential and captivate the audience with every move.

Red Bull Dance Your Style Year 3: Spreading the Beat Across the Nation

Red Bull Dance Your Style’s much-awaited comeback is taking the battle beyond the streets of Manila to every corner of the archipelago. The competition is open to Philippine residents, aged 18 years and above, who exhibit exceptional skill, dedication, and passion for street dancing. The quest to find the next wave of top Philippine dance talents will reach four major cities: Baguio, Manila, Davao, and Cebu, culminating in the qualifiers in Davao (June 29), Cebu (July 13), and Manila (July 27).

“We are so excited to have the third edition of Red Bull Dance Your Style in the Philippines,” said Philippine All-Stars legend Lema Diaz, who is returning as this year’s dance consultant. “It’s definitely gonna be bigger and better this year!”

Diaz shared that Red Bull Dance Your Style has expanded its search for the top Filipino dance talents for its third year in the Philippines. “This year, we have included North Luzon (Baguio) and Mindanao (Davao) in the mix for our search for the dancer who has charisma, skills, and passion,” explained Diaz. “Expect a tougher competition this year.”

She added, “Since its first edition, Red Bull Dance Your Style has brought the dance community closer and we have grown a lot stronger. It has been an avenue to come together and collaborate, learn from each other, and inspire one another. Every year is a chance for us to keep that momentum and witness greatness from our local dance community.”

Diaz offered her expert advice to this year’s aspiring dancers saying, “It’s important to show your dance, be you. Be confident and embrace your strength. Be prepared to perform for the crowd, they will be rooting for you. Don’t forget to have a lot of fun!”

The winners of each qualifier will advance to the National Finals, happening on September7. The winning finalist will proudly represent the Philippines in the upcoming Red Bull Dance Your Style World Finals in India, scheduled for November 9, 2024.

Follow the Red Bull Dance Your Style journey and stay tuned for more details about the upcoming auditions. Don’t miss out on the chance to be part of Red Bull Dance Your Style Philippines. See you on the streets!

For more information and updates regarding this year’s season of Red Bull Dance Your Style, visit the official Red Bull website and the following social media pages (Facebook | Twitter | Instagram | Tiktok )

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