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Efficascent Boost launched, designed to provide powered-up ‘roll-axation’

Efficascent Boost is specifically created for the convenience of individuals on the move. This roll-on allows for quick and hassle-free application.

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These days, one can hardly take a break to relax amid busy schedules. Millennials and Gen Z, in particular, are having a hard time catching up with the demands of work and side hustles. Some get overwhelmed by juggling multiple responsibilities and an active lifestyle, which can take a toll on one’s physical and mental well-being.

Enter Efficascent Boost, designed to provide that powered-up “roll-axation” for those quick breaks.

Easy-to-use roll-on applicator

Efficascent Boost is specifically created for the convenience of individuals on the move. This roll-on allows for quick and hassle-free application. Whether you’re at work, in the gym, or on a weekend adventure, Efficascent Boost can leave you rejuvenated with just a few swipes. Simply roll it onto your shoulders, back, and arms, and you’ll feel the cooling sensation and refreshing scent.

Cap massager for muscle relaxation

Efficascent Boost goes beyond just a roll-on applicator. It also features a cap massager that helps relax tired and sore muscles. Make the most of your break time by using the cap to gently massage your shoulders, back, and arms. Now you’re ready to take on the world even after a long day at work or an intense workout session.

Cooling sensation

The Efficascent Boost formula ensures that you experience a long-lasting invigorating effect when you are feeling hot and sweaty, or simply need a quick pick-me-up. The science behind cooling sensation has shown that it can help reduce pain and inflammation, making Efficascent Boost not only a relaxation tool, but also a potential aid for muscle recovery and relief from minor aches and pains.

Refreshing scent

In addition to its revitalizing properties, Efficascent Boost also boasts a refreshing scent that can awaken your senses. The pleasant aroma is carefully crafted to provide a calming effect to help you unwind. Whether you’re in a crowded subway or a stressful meeting, a quick application of Efficascent Boost will transport you to a state of tranquility. It harnesses the power of scent to enhance your relaxation experience.

Compact, convenient, and all-around

Efficascent Boost’s compact size and easy-to-use roll-on applicator make it the ideal companion for busy bees. Whether you’re traveling, working, or hanging out with friends, it can easily fit into your bag or pocket—relief right at your fingertips. Efficascent Boost is also not limited to just one area of the body. It can be applied to various parts, such as the neck, wrists, and even the soles of your feet.

Product Showcase

George Optical presents first ZEISS VISION CENTER in PH

Done in partnership with ZEISS Vision Care, a German company with over 100 years of experience as a pioneer in lens technology and state-of-the-art refraction coupled with a comprehensive portfolio of customizable lenses, the ZEISS VISION CENTER BY GEORGE will set a new perspective on excellent vision.

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George Optical, the country’s premier eye care provider trusted by Filipinos for more than six decades, raises the bar anew with the launch of the first ZEISS VISION CENTER at the Ground Floor of Greenhills Mall in San Juan City.

Done in partnership with ZEISS Vision Care, a German company with over 100 years of experience as a pioneer in lens technology and state-of-the-art refraction coupled with a comprehensive portfolio of customizable lenses, the ZEISS VISION CENTER BY GEORGE will set a new perspective on excellent vision.  Its mission is to create a new and elevated in-store shopping experience that includes precise vision analysis, in-depth lens consultation and a selection of perfectly fitting lenses and frames.

“We are always hungry to offer nothing but the best in terms of eye care for our customers hence this collaboration with ZEISS. Leveraging the proven reputation and expertise of ZEISS in the field of optics, George Optical is able to deliver advanced solutions for any visual challenge,” said Dr. Geoffrey Co, CEO of George Optical, Inc.

Esteemed guests during the launch were impressed by the store’s well-appointed interiors and marveled at the different cutting-edge ZEISS optical instruments on display. Some of them even signed up for the unique “My Vision Experience by ZEISS” which is how ZEISS VISION CENTER BY GEORGE professionally organizes every touch point of the eye care journey.

The first step in the process is Vision Needs Analysis wherein the ZEISS eye care professional asks the customer about his or her daily routines to determine which glasses will suit his or her lifestyle. Next is the Precise Eye Profile that makes use of the ZEISS i. Profiler that creates a map of the eye using wavefront technology. The third step is the Eye Health Check where the doctor checks the health of the customer’s eyes and documents the results of the eye pressure, quality of the ocular tear film or the condition of the cornea. Next is the Vision Performance Analysis wherein the customer undergoes eye refraction using a contactless instrument. It is followed by Frame Selection with the help of the ZEISS VISUFIT 1000 Platform that virtually places frames on the customer’s avatar and get accurate measurements for precise lens customization. The system suggests a selection of frames suited to the customer taking into account the shape of the head, hair color, facial skin tone, and frame preferences previously entered. Step six is fitting of glasses to ensure the eyeglasses align with all the parameters and promote a perfect fit. Next up is lens consultation and selection where the optical consultants discuss the most suitable lenses for your lifestyle. Step number eight is collecting of glasses which gives them the opportunity to adjust the glasses to properly fit the customer’s face. And the ninth and final step is Service & Follow Up where advice and support continues even after purchase.

“I would like to personally invite everyone to come visit our flagship store and experience above standard eye care. We are committed to providing you with comprehensive eye care solutions, top-quality products, and advanced lenses that cater to your unique visual needs. Come and experience unparalleled eye care services like never before.” said Ms. Menchie Castillo, Chief Merchandising Officer. 

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Product Showcase

Pru Life UK’s newest product guarantees 4% annual cash payout for 7 years

Customers’ principal money is secured with 100% cash back guarantee or return of the premium paid if the insured is still around after the 7-year insurance coverage period or maturity of the policy. The cash back gives comfort to families of a stable financial future.

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Pru Life UK launched a new product designed to provide Filipinos life insurance coverage while also allowing them to earn returns with rates comparable with those from a high-yielding time deposit. PRULove Wealth uniquely offers 4% annual cash payout, 100% cash back, and up to 125% insurance coverage.

Regardless of market conditions, customers can rely on a guaranteed 4% annual payout based on the single premium paid. PRULove Wealth complements their traditional bank deposit and fixed income-generating financial assets. The steady earnings assure them and their families cash to celebrate life’s milestones, boost personal savings, and provide an extra layer of financial cushion.  

Customers’ principal money is secured with 100% cash back guarantee or return of the premium paid if the insured is still around after the 7-year insurance coverage period or maturity of the policy. The cash back gives comfort to families of a stable financial future. 

The life insurance coverage of up to 125% based on the single premium gives the customers wealth protection for their families. Whatever happens to the insured, the beneficiary gets the whole proceeds up to 25% higher than the principal.*  

PRULove Wealth solidifies our unwavering commitment to being the Filipino families’ most trusted partners and protectors by providing financial solutions that address their evolving needs. With the guaranteed benefits of our new product, we aim to help more customers achieve financial protection and their wealth aspirations,” shares Allan Tumbaga, Executive Vice President and Chief Customer & Marketing Officer.  

PRULove Wealth can help customers who want a convenient one-time pay life insurance product that reaps an uninterrupted flow of cash and secured legacy without worrying about market volatility. 

Pru Life UK maintains its industry’s top position in New Business Annual Premium Equivalent & total Premium Income from Variable Life Insurance products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023.   

Its wide range of products is accessible through its over 42,000 digitally-empowered agency force and like-minded ecosystems and digital partners. 

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Product Showcase

Elevating holistic wellness through optimal liver health

The Hepatology Society of the Philippines (HSP) states that the risk is especially high for those who are overweight, diabetic, or suffer from hypertension; making over 18 million Filipinos vulnerable to or already struggling with fatty liver disease. However, a surprising number of 11.9% of Filipinos also have the disease despite not being overweight.

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Did you know your liver is a multitasking champion? This largest organ in your body filters blood, absorbs nutrients, removes toxic substances from the body, makes protein building blocks for your cells, and acts as your body’s vitamin and mineral bank. However, despite its ability to keep the body functioning properly, liver disease quietly claims thousands of lives each year in the Philippines alone.

Liver disease refers to any condition that affects the liver’s structure or function which can develop into four stages: Hepatitis, Fibrosis, Cirrhosis, and ultimately—Liver failure. According to The Global State of Liver Health 2022 Report, liver disease complications resulted in a death rate of 2.65%, with an estimated 16,500 fatalities in the Philippines—a stark reality we cannot overlook. While alcohol is a major culprit, habits like regularly consuming fatty foods, sedentary routines, unhealthy diets, and relying on certain medications for a prolonged time also lead to liver problems.

The Hepatology Society of the Philippines (HSP) states that the risk is especially high for those who are overweight, diabetic, or suffer from hypertension; making over 18 million Filipinos vulnerable to or already struggling with fatty liver disease. However, a surprising number of 11.9% of Filipinos also have the disease despite not being overweight.

This underscores the urgent need for proactive liver care, especially as World Liver Day on April 19th approaches. This global initiative aims to raise awareness about liver-related conditions and promote proactive measures for liver health as liver diseases often go unnoticed. 

Experts emphasize that, alongside necessary tests, adopting healthy eating habits, making lifestyle changes, and considering the potential benefits of supplements can significantly contribute to tackling this growing problem.

Protecting the liver holistically

LAC (Leader in Antioxidative Control), a health and wellness supplement retailer in the Philippines, supports a proactive approach to liver health through LAC Activated Liver Protector™, a capsule supplement containing a blend of Traditional Chinese Medicinal herbs such as Hawthorn Fruit, Oriental Waterplantain Rhizome, and Largehead Atractylodes Rhizome that can prevent and relieve fatty liver, promote healthy liver function and lower bad blood lipid levels. 

“At LAC, our mission has always been to empower individuals on their lifelong wellness journeys—this commitment extends to liver health. Especially with the evolving lifestyles of Filipinos marked by shifts in dietary habits, increased stress, and higher exposure to toxins, maintaining optimal liver health has become imperative to counteract modern health challenges and sustain holistic well-being,” Evelyn Teo, Chief of Marketing at LAC Global, explains.

Recognizing the liver’s pivotal role as the body’s detoxification powerhouse, LAC understands the importance of protecting, nourishing, and aiding detoxification for holistic wellness. This led LAC to develop LAC Activated Liver Protector, a potent supplement designed to support optimal liver function. With its blend of herbs that have been used for centuries, the brand is bridging the gap between traditional wisdom and modern solutions–offering a convenient and effective approach to liver health all within one capsule.

Filipinos can take charge of not just their liver health but also their overall well-being through informed choices and high-quality supplements. As a champion of holistic wellness, LAC empowers individuals by providing a comprehensive range of supplements tailored to meet daily health needs at every life stage while promoting a balanced and fulfilling lifestyle.

About LAC Global

Headquartered in Singapore, LAC Global is one of Asia’s largest speciality retailers in nutritional supplements, vitamins, minerals, herbal, and other speciality supplements in Anti-ageing and Beauty, Immunity, Weight Management, Sports Nutrition, and Energy.

The Company owns the LAC brand, short for Leader in Antioxidative Control, a leading health and wellness supplement brand with a global presence. Since its founding, LAC has embarked on a pioneering journey to formulate scientifically-proven ingredients, harnessing the best of eastern wisdom and western technology to fight free radicals, combat ageing brought forth by oxidative stress, and support you daily in looking, feeling, and functioning at your best. Having established a global presence since 1997, LAC’s reach includes Singapore, Malaysia, Taiwan, Philippines, China, Japan, Vietnam, Myanmar, USA, Central & South Americas, and the Middle East. Currently, there are more than 220 LAC branded stores in Singapore, Malaysia, Philippines and Taiwan ROC. LAC stringently sources ingredients from around the globe, such as USA, Japan, France, Australia, New Zealand and Switzerland to ensure utmost quality, and works only with the most specialised partners in developing and manufacturing health solutions.

Its other brands include Xndo Food For Health. LAC Global is dedicated to ensuring consumers stay well, and live life to the fullest. 

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