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EasyBrand eyes to revolutionize Phl food service industry

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs.

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The food service industry has long been dominated by international brands and the products are often offered at prices that are not accessible to small and medium-sized food businesses. The good news is that there is now a Filipino foodservice brand that is helping small businesses scale up with products that are convenient to use and affordable. 

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs. Among their best sellers are the Cheesecake powder, Red Velvet Frappe powder, Cream Base Frappe, Milk Essence Powder, Dark Chocolate Powder, Wintermelon Flavored syrup, Brown Sugar Syrup, Hokkaido Syrup, Okinawa Syrup, Rock Salt and Cheese Foam Powder, and 5 Minute- Tapioca Pearls; while cooked food entrepreneurs patronize their ready-to-use sauces and ready mix powders, such as Teriyaki Sauce, Soy Garlic Sauce, Barbecue Sauce, and Garlic Parmesan Cheese Powder, Salted Egg Powder, and Cheese Sauce Powder Mix.   

The idea for the concept came from EasyBrand President and CEO Mark Wang’s foray into the food industry via a Mexican restaurant that he put up in Quezon City back in 2012. Realizing the challenges of gathering his ingredients, he decided to offer baking supplies via his foodservice venture Top Chefs Food Supplies in 2014. When the milk tea craze hit the country in 2017, he offered a formulation that combines the creamer and flavoring for a more stable and consistent beverage product that can compete with international brands. “While most of the other suppliers imported their products from Taiwan or China, we are a proudly Filipino brand that sources local ingredients,” he says.

Known for its strict adherence to food safety and quality with product standards certifications from the Philippine Food and Drug Administration, the company is now preparing for global distribution to countries such as the US, Dubai, Canada, Singapore, Italy, and Japan. “We want to promote our country by offering high-quality products. What’s more we are supporting Philippine agriculture by sourcing whatever we can locally. We are also planning to bring Filipino flavors to other countries, such as our melon and durian,” says Sales Director Andrei Lim.   

Supporting local businesses      

In the Philippines, many home-based food businesses were established during the height of the pandemic as a way for Filipinos to augment their livelihood and support their families. EasyBrand has an advocacy to help these small and medium businesses grow by offering them products that eliminate the need to source ingredients from the market and lessen their preparation time. 

With EasyBrand, quality meets affordability, says Wang. “We offer the highest product yield with consistent quality.  Aside from the quality of the food that they offer, we want to ensure that they have profits. That is why we make sure that these ingredients are cost-effective for businesses and that our products are FDA-approved. We want to ensure that we can all bounce back from the pandemic and one way to do that is to ensure that our small businesses grow. Our entrepreneurs are part of our economic recovery and with Easy Brand, our MSMEs can have easy-to-use ingredients that are of high quality.” 

Another advantage with EasyBrand is that the products are easier to store and require less equipment for food prep. “With our products, they don’t need more storage space or freezer space for ingredients. Our coffee syrup, which is made from real coffee, they don’t need to buy machines to grind, roast, and brew their beans,” Wang adds.  

“We can also help them branch out to other locations without sacrificing the same consistency and standard of their food items. With Easy Brand’s products, their customers can have the same quality of food orders in all their locations,” explains Lim.

EasyBrand has partnered with Celebrity Chef Boy Logro to help food entrepreneurs discover the recipe possibilities of their Easy Pro sauces, powders, and mixes. Chef Logro, who has worked in international kitchens says it is about time that a Filipino brand brings the same level of quality that can help Filipino “kusineros” level up. “It is time to embrace the new technology in our way of cooking. Even big international hotels use pre-prepared soups, consommés and sauces. I am proud that we now have a Filipino brand that can compete with them, at a more affordable price, and your food quality is consistent every time” He encourages more Filipino cooks to experience the versatility of the Easy brand products through cooking demonstrations on his Youtube channel.     

The EasyBrand website, social media accounts, and app have recipes that demonstrate how easy it is to incorporate their products into your recipes. They are also launching a live caravan that will not only feature cooking demos but also give entrepreneurs tips on how to manage and grow their food business. 

EasyBrand products may be ordered through their official website and inquiries may be directed through their Facebook page. The brand is also available through online shopping platforms. For more information and to view the brand catalog and recipes, visit www.easybrandph.com.

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Protect every journey with Pacific Cross Travelsafe Insurance Plan

Pacific Cross offers a variety of packages designed for worry-free travel.

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Pacific Cross Philippines is excited to share significant enhancements to their Travel Insurance business — not only are they offering improved plans and benefits with their new roster of products, but they are also introducing MyTravelsafe, their revamped digital platform, to ensure that comprehensive protection is within easy reach of travelers. 

Whether you are traveling abroad to beat the heat, or looking for a quick beach get-away, Pacific Cross offers a variety of packages designed for worry-free travel.  Whether you’re solo backpacking across Europe, enjoying a family trip at an Asian destination, or having a blast with friends on a weekend excursion, you can trust a Pacific Cross plan to protect you on every journey. Pacific Cross Travelsafe Plans offer a variety of benefits and options — local and international protection, Peso, Dollar and Euro Plans, benefits for single and multi-trips, as well as individual and family coverage, among others. 

The new Pacific Cross MyTravelsafe portal allows travelers to access Pacific Cross offerings online, anytime, anywhere. With the process made more accessible and convenient, clients can be assured they have high-value travel protection at affordable rates right at their fingertips.

This increased accessibility also makes it possible for travelers to access the other key features of their travel insurance like medical treatment benefits, coverage for usual travel inconveniences such as flight and baggage delays, travel insurance for Seniors aged 76 and above, more extensive coverage for loss of gadgets, loss or damage of sporting equipment, mobile phone charges, and trip cancellation, among others.   

Pacific Cross announces these improvements as they are awarded the 2024 Gold Award for the Travel Insurance Category in the Reader’s Digest Trusted Brands.

“We are pleased and honored to be in this league of trusted brands. This award is a testament to our commitment to provide value-for-money travel protection to our clients. Our customers can be assured that we will keep working hard to be worthy of their trust, and that we will use this recognition as motivation to bring continuously improving travel products and services to the market,” says Pacific Cross President & CEO Victor Tanjuakio.

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Hearing from a policyowner who found a lifeline in insurance

For Cerila Espidillon, her insurance plan not only provided financial assistance but also served as a source of strength for her and her family, enabling them to confront the ordeal without worrying about the added burden of debt.

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Life is full of uncertainties, and cancer is one of the toughest challenges families can face. Here, we share the story of one of our policyowners who found a lifeline in the form of insurance.

For Cerila Espidillon, her insurance plan not only provided financial assistance but also served as a source of strength for her and her family, enabling them to confront the ordeal without worrying about the added burden of debt.

Espidillon shares her story of resilience and PRU Love:

“I have been insured by Pru Life UK since 2013. I come from a poor family and saw people borrowing money when they got sick, and people who relied on their children to take care of them. I told my husband that I don’t want our kids to worry about us when we grow older. I knew I made the right decision when I was diagnosed with breast cancer on Valentine’s Day in 2022. Strangely, I didn’t worry and continued with my work here in Dubai. My biggest concern was my kids seeing me sick.

“My friend and agent, Peach, helped me process my claim. It was so fast. I didn’t need to follow up because not long after I gave all my documents, the claim was already in my account. The claim not only helped me pay my hospital bills without going into debt, but also made me feel at ease knowing I am financially covered. I felt the care that Pru Life UK has for its clients. Now I can focus on my recovery and my kids. Insurance policies offer peace of mind and financial protection, especially from unforeseen incidents. If we want a better life, we need to get insurance.”

Espidillon’s story is just one example of how crucial life insurance can be for families, offering peace of mind during difficult times. To keep families protected, Pru Life UK launched PRUHealth FamLove, a yearly-renewable protection plan that shares the critical illness coverage to up to four family members in one policy. 

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Product Showcase

Beko introduces new cooking appliance series for Filipino homes

Beko is committed to protect the planet by focusing on healthy living for years, raising awareness and developing energy-efficient products that make healthy living possible and convenient. Like its new line of cooking appliance which was launched at Beko’s “Powering Your Home Back to Back” event held May 9 at Conrad Hotel.

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True to its mission of “healthy living is only possible on a healthy planet,” household appliance provider Beko is committed to protect the planet by focusing on healthy living for years, raising awareness and developing energy-efficient products that make healthy living possible and convenient. Like its new line of cooking appliance which was launched at Beko’s “Powering Your Home Back to Back” event held May 9 at Conrad Hotel.

In the event, Beko showcased its commitment to redefine the cooking experience for Filipino households through the introduction of its new range of cookers which offer style, performance, and functionality for users. These cooking appliances are meticulously crafted to enhance the culinary journey of Filipino families with precision and style.

“With our New Cooking Series, we aim to empower Filipino families to embrace their culinary passion, unleash their creativity, and savor every moment shared around the dining table,” remarked Arel Atakol, regional managing director at Beko Asia Pacific.

Beko is equipped with the latest technological innovation and safety features designed to simplify and enhance the cooking process, keep users safe and meet their needs. For example, Beko’s cookers are energy efficient that can help Filipino families save money on utility bills, and can help users save time and effort in preparing meals. These cookers also have gas safety feature that prevents gas leaks by shutting down the gas supply, assuring user’s home is safe.

Aside from being an energy efficient appliance, Beko cookers also offer features designed to promote health and wellness. Beko cooking appliances feature the SimplySteam technology where ovens do the hard work for users. Available in ovens and freestanding cookers, this self-cleaning technology is a hygienic way of cleaning ovens without the need to scrub the inside.. As part of Beko’s easy cleaning solution, this technology helps soften the burnt-on food and grease along the back and inner walls, making it easier to clean and takes less time than scrubbing the oven clean.

Beko appliances are available at 1st Megasaver, Abenson, AC Marketing, AllHome, Anson’s, Appliance Centrum, Asian Home, Automatic Centre, BHF, Echo Electrical, Fair N Square, Fiesta Appliance Center, Fonts Home appliances, Gloria Bazar, Great World, J Marketing, Jack Trading, JV Valeroso Marketing, K-Alwin’z, Lazada, Lucky 4 City Appliances, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Ocampo’s Megastore, Our Builders, Plusign Home, POS Marketing, Pricewise, RJ Homes, Robinsons Appliances, Royal Star, RS David Marketing, Savers Appliances, SaveYour Home, Shopee, Solidmark, SM Appliance, SVC, Tiongsan, United Motoaliance, VPR Marketing, and Western Appliance.

This year, Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels.

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