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Del Monte Kitchenomics launches mobile app

Cementing its footprint well into the future, Del Monte Kitchenomics solidified its presence in the digital space and social media. DMPI further extended the platform’s digital influence to a mobile app version freely available at Google Play and Apple App Store.

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Millennials who have fallen in love with home cooking have turned to Del Monte, the very same brand that their moms have trusted for whipping up exciting dishes with ease. In keeping with the times, Del Monte Kitchenomics continues to make cooking easy and enjoyable with their mobile app making easy-to-follow recipes more accessible to everyone from all ages.

Launched by Del Monte Philippines Inc. (DMPI) in 1984 as a consumer culinary platform, Del Monte Kitchenomics underpins the company’s vision to nourish families with everyday healthy eating through its portfolio of tomato-based sauces and condiments, along with its line of packaged pineapple, mixed fruit and ready-to-drink juices. The company has been fulfilling this mission in the Philippines across generations for 95 years, making its products staples in everyday dining and many Filipino celebrations.

Del Monte Kitchenomics started out as a direct mail-based customer relationship management program, where registered members were sent recipe cards and cooking tips. As the Del Monte brand grew and the program gained a greater following, Del Monte Kitchenomics became a television cooking show. Breathing life into the recipes were top-notch chefs and celebrities, demonstrating that life gets better with the help of trusted kitchen buddies.  Over the years, the cooking show format has drawn the support of various celebrity culinary experts, including the likes of multi-awarded chef Jackie Ang Po, restaurateur JP Anglo, and thespians Carla Abellana and Eugene Domingo, to name a few. 

Cementing its footprint well into the future, Del Monte Kitchenomics solidified its presence in the digital space and social media. DMPI further extended the platform’s digital influence to a mobile app version freely available at Google Play and Apple App Store. Beyond recipes and cooking tips, the app enables users to prepare a meal plan, generate a shopping list and order their favorite Del Monte products through Shopee and Lazada.  Stepping it up a notch, the platform offers kitchen novices its Del Monte Kitchenomics University to level up their cooking skills with vital lessons to elevate their daily meals or jumpstart an entrepreneurial culinary journey. All these are at the palm of their hands. 

“Now and more than ever, Kitchenomics is present in the lives of consumers 24/7 through digital properties. Now, its followers all around the world can access recipes that will not only nourish their families but also help them cope during the time of pandemic. Kitchenomics recipes now serve households by providing recipe ideas that can make staying at home and celebrating at home more fun and exciting,” shared Chef Meg Victorino, Head Chef at Del Monte.

With the mobile app, Del Monte Kitchenomics continues to connect with its long-time cohorts, primarily the millennials who turn to rely on their mobile at every phase of their cooking journey. And with this reliance, millennials can go far beyond simply looking up recipes as they revisit memories of watching the show growing up. 

Not surprisingly, Del Monte Kitchenomics has become deeply embedded in Filipino culture, becoming one of the most widely known culinary community programs in the Philippines today. 

According to Kantar Brand Health Tracking 2020, Del Monte Kitchenomics has 94% brand awareness, the highest among branded cooking communities. Furthermore, with the brand ramping up its digital presence, its official Facebook page now commands over three million followers and its lifegetsbetter.ph websiteaverages more than 239,000 new visits per month alone. It boasts of approximately 300,000 website members.

Chef Jackie Ang-Po even pointed out that “Del Monte Kitchenomics is a certain lifestyle for people who want to decide on what food to eat and at what budget. With it now an app, it helps you save time and money as you plan meals, make grocery lists and buy ingredients in one sitting. It has also been a legacy. As a mother, my children may not remember the gifts I have given them, but they always remember the good food mommy prepared in the kitchen for them”. 

The significance of what DMPI has done through Del Monte Kitchenomics became even more apparent at the height of the pandemic restrictions. It was a time when more consumers turned to Del Monte Kitchenomics to cook more healthy meals at home using trusted Del Monte products.

Del Monte Kitchenomics will remain a popular platform to promote nutritious food recipes that appeal to and promote the health of Filipino households. Looking ahead, it is going to further nurture the mutual love and respect between the Del Monte brand and health-conscious Filipino foodies of today, enabling the company to continue nourishing families, enriching lives, every day.

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

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Pru Life UK named Circle of Excellence Awardee

Pru Life UK has consistently demonstrated leadership in the industry, ranking as the top life insurer in the country with a New Business Annual Premium Equivalent of Php 4.8 billion and total premium income from variable life insurance products of Php 22.5 billion, as reported by the Insurance Commission as of Q2 2024.

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Pru Life UK, the leading life insurance company in the Philippines, has been recognised as a Circle of Excellence Awardee for Company of the Year at the prestigious 15th Asia CEO Awards, one of the largest business awards events in Southeast Asia. This honour highlights Pru Life UK’s contributions to business excellence and its positive impact on Filipino society.

Pru Life UK has consistently demonstrated leadership in the industry, ranking as the top life insurer in the country with a New Business Annual Premium Equivalent of Php 4.8 billion and total premium income from variable life insurance products of Php 22.5 billion, as reported by the Insurance Commission as of Q2 2024.

Additionally, Pru Life UK has received multiple awards for its excellence in service and employee satisfaction, including Philippines’ Best Employer 2022-2023 and Best Customer Service 2023 by Philippine Daily Inquirer and Statista. The company has also been named International Life Insurer of the Year – Philippines at the Insurance Asia Awards for four consecutive years, underscoring its dedication to maintaining high standards in the insurance industry.

Pru Life UK’s efforts have been further enhanced through strategic partnerships with organisations such as the ATRAM Group and CIMB Bank Philippines, aimed at developing customer-centric investment solutions. The company has launched impactful initiatives, including the PRUBabies campaign, which aims to protect 175,000 newborns from the costs of select infectious diseases, and PRURide Philippines 2023, a cycling festival that brought together over 5,000 participants and families.

In addition, Pru Life UK has made significant strides in sustainability and community engagement with initiatives like Project Padayon, which provides financial literacy training to residents of Bantayan Island, Cebu, and empowers over one million students with essential money management skills through the Cha-Ching curriculum.

Pru Life UK’s recognition highlights its commitment to excellence and the positive impact it continues to make in society.

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Listerine partners with Operation Smile Philippines, Watsons to #GiftASmile to children with cleft issues

Listerine together with Operation Smile Philippines and Watsons launched the #GiftASmile campaign last September 4 to inspire Filipinos to make a difference and gift a smile to a child with cleft lip and palate.

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Having cleft conditions may impact both the physical and mental well-being of children with cleft and even their families. Especially among lower-income households, operations to treat cleft conditions are perceived to be expensive thus preventing them from seeking treatment. Recent studies have indicated that globally, 1 in 700 babies are born with a cleft lip and palate; and many do not know that cleft conditions are more than just treatable.

That is why coming from National Cleft Awareness & Prevention Month, Listerine together with Operation Smile Philippines and Watsons launched the #GiftASmile campaign last September 4 to inspire Filipinos to make a difference and gift a smile to a child with cleft lip and palate.

Hosted by none other than Mikee Reyes, Listerine brand ambassador, the event aims to raise awareness about cleft lip and palate, and more importantly, to educate cleft patients and their families on the importance of good oral hygiene. Together with Operation Smile Philippines and Watsons, the goal of the campaign is to increase support needed for the program through volunteers, referrals, and donations.

As a longtime partner of Operation Smile Philippines, Listerine stresses the importance of oral health for children with cleft lip and palate, who are more susceptible to tooth decay due to increased exposure to germs and bacteria, making them more prone to oral diseases and infections. Miggy Gamboa, marketing manager for Listerine Philippines, emphasized “Listerine believes that healthy smiles are meant for all. As a mouthwash brand, Listerine advocates proper oral hygiene, especially for kids with cleft, so we can protect them from oral problems as early as possible to prevent further issues. Join us in educating the families of kids with cleft and teach them how to protect their mouths with proper oral health.”

“In the Philippines, there is an estimated 200,000 backlog of children with cleft lip and palate and many live in remote or rural communities. That’s why we urge the public to refer any patient to Operation Smile Philippines because I believe that each of us can make a difference by helping to transform a life of a child, one smile at the time!’ said Operation Smile Philippines’ executive director Emiliano Romano.

Sharon Decapia, SAVP for Marketing, PR, and Sustainability of Watsons Philippines, also a longstanding partner of Listerine, highlighted, “As part of our mission to Look Good, Do Good, Feel Great, we continue to team up with Operation Smile Philippines to bring perfect smiles to children afflicted with cleft lip and palate through the #GiftASmile campaign. We are proud to have Listerine as a loyal partner since 2013 in transforming the lives of these children.”

To shed light on her story as a mother of a child with cleft, Anne Clutz shared heartfelt insights from her journey, “Providing free comprehensive cleft surgeries to kids with cleft, is so valuable, especially for less fortunate families. I just want to thank Operation Smile Philippines and Listerine for making life-changing surgeries accessible and promoting the importance of good oral hygiene.”

Giving more kids the chance to live with healthier smiles is the main goal of #GiftASmile. Listerine’s commitment to promoting oral health, combined with Operation Smile Philippines’ free comprehensive cleft care—including dental services, nutrition screening, and speech therapy—and Watsons’ advocacy in bringing healthy smiles, is what these children need for their confidence to thrive. To support Operation Smile Philippines’ efforts in providing speech therapy, Listerine will donate ₱10 to Operations Smile Philippines for every bottle sold* for speech therapy *for the first 50,000 bottles sold of any Listerine variant and size from Sept 22, 2024, until Dec 31, 2024. Per DOH-FDA CCHUHSRR Permit No. 0669 s. 2024.

To learn more about the #GiftASmile campaign, simply access the link https://linktr.ee/OpSmilePhil or call (+632) 8351-1925. You may follow Listerine on Facebook @ListerinePhilippines for more information and check out the merchandising materials posted in select Watsons Drugstores nationwide.

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7-Eleven opens 4,000th store in PH

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Philippine Seven Corporation (PSC), the exclusive licensee of 7-Eleven in the Philippines, marked an extraordinary milestone with the grand opening of its 4,000th store in Newport District, Pasay City, celebrating four decades of being beloved fixture with Filipinos. From its humble beginnings to becoming a beloved nationwide icon, PSC continues to bring convenience and comfort to its customers every day.

The journey began on February 29, 1984, when PSC opened its first 7-Eleven store at the corner of EDSA and Kamias Road in Metro Manila.  Amid the hustle and bustle of the city, the store’s vibrant orange, green, and red façade quickly drew attention.  What began as a modest outlet quickly turned into a staple of daily life, with phrase “Tara, 7-Eleven tayo!” becoming a popular call for a quick stop to grab a snack or drink.

Fast forward to 2024, 40 years later and PSC has expanded to 4000 stores nationwide, remaining committed to “being the Filipinos’ neighbor you can count on”, words of our founder, the late Mr. Vicente T. Paterno, still ringing true today.

The legacy of PSC’s leadership continues on in Mr. Jose Victor Paterno, President and CEO, as he continues the work started by his late father.  “Celebrating 40 years in the Philippines and opening our 4000th store is a significant achievement for us.  It underscores our commitment to delivering convenience and exceptional service.  We’re excited to keep serving our communities and look forward to the future”, he says.  The family’s dedication to the company has played a pivotal role in the brand’s growth and success over the decades.

Co-founder and now Chairman of the Board Mr. Jose T. Pardo, praised: “Reaching 4000 stores is an incredible milestone that reflects the trust and loyalty we’ve earned from our customers over the years.  It’s also a tribute to the hard work and dedication of our team.  We are proud to continue being an integral part of Filipino daily life.”

To commemorate this, PSC has launched a year-long campaign “Forty-gether kasama ang paborito mong kapitbahay”.  This highlights the brand’s journey from a single store to a nationwide presence and reinforces its role as a cherished neighborhood companion.

In addition to the 4000th store in Newport, PSC is excited for the opening of another new store in Angeles City, Pampanga, also on October 15.

Through this branch, PSC continues to expand its 21 To Go chicken and Café Reserve brands.  Aside from upgraded store features and expansive dining spaces, this store utilizes renewable and sustainable energy with the use of solar panels as part of PSC’s efforts towards more sustainable and environmentally friendly store practices.

As 7-Eleven celebrates 40 years, it recognizes the countless moments and connections forged with its thousands of branches.  From Slurpee runs to late-night cravings, 7-Eleven remains the neighbor you can count on-a trusted friend in every Filipino’s daily life, blending convenience with a warm sense of familiarity.

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