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BPI-Philam evolves to ‘BPI AIA’ to bring Filipinos a global insurance experience

As a redesigned brand, it will use its global heritage to fulfill its commitment to provide accessible, affordable, and personalized insurance for Filipinos.



BPI-Philam, a strategic alliance that allowed the AIA Philippine American Life and General Insurance Company (AIA Philam Life) to offer insurance through the Bank of the Philippine Islands (BPI), has unveiled its new identity as BPI AIA. As a redesigned brand, it will use its global heritage to fulfill its commitment to provide accessible, affordable, and personalized insurance for Filipinos.

Founded in 2009, the firm is among the top insurance companies in the country recognized by the Insurance Commission. Bank partner BPI is the first bank in the Philippines and Southeast Asia, with a heritage of solid trust, financial strength, and innovation over the past 170 years. Then-AIA Philam Life, meanwhile, is a market-leading insurance company for over 70 years. It is under the AIA Group, the largest independent publicly listed pan-Asian life insurance group, with a presence in 18 markets across Asia Pacific. Having recently renamed to AIA Philippines, BPI-Philam evolves to follow suit.

The change is a move to align with the bigger umbrella that is the AIA Group, a name practically synonymous with the insurance industry for over a century now. Along with the name, the rebranding entails a streamlining of systems and processes as well as development of new ones that will seamlessly elevate the service experience that the company provides its clients. After all, BPI AIA not only bears the name of two industry giants but also carries within itself their combined values, expertise, and commitment.

“We are truly excited to venture into this new chapter in our journey. The challenges we all experienced in the past year brought unprecedented changes to our customers’ lives, and as their life protection partner, we also evolve to deliver the support they need and deserve. As BPI AIA, we’d like to assure our clients that this initiative only strengthens our company’s stability and commitment to service, so they can brave the new world and face a new tomorrow,” said BPI AIA Chief Executive Officer Surendra Menon.

Policyholders can expect to continue to enjoy all the benefits and privileges of their policies bought under the BPI-Philam brand with an ever-increasing range and standard of services geared to how their lifestyles are changing in the evolving environment at the speed that is comfortable for them. This includes all rewards earned and can be earned for products with AIA Vitality. Any concerns by policyholders can be easily raised with their respective points of contact for appropriate resolution.

BPI AIA ultimately aims to close the protection gap in the Philippines through its comprehensive life, health, and income protection plans, while encouraging clients to live healthier and bring their dreams to life. More information about the company and its products is available at the official Facebook page <> or via the virtual assistant Bessie (via Messenger). Customers can also visit the website <>.

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Pru Life UK launches free Personal Accident coverage

The free one-year accident coverage is part of Pru Life UK’s efforts in helping Filipinos get the most out of life by making it easily available via Pulse, the insurer’s holistic health and wealth management solution for consumers.



With more Filipinos looking to secure their families’ future, leading life insurer Pru Life UK recently launched its Free Personal Accident coverage with the aim to make financial security more accessible to the public.

The free one-year accident coverage is  part of Pru Life UK’s efforts in helping Filipinos get the most out of life by making it easily available via Pulse, the insurer’s holistic health and wealth management solution for consumers.

“Protecting Filipinos and their families is one of Pru Life UK’s strongest advocacies. We launched the Free Personal Accident coverage through Pulse to show the public that having life protection doesn’t have to be complicated,” Pru Life UK President and Chief Executive Officer Eng Teng Wong shared.

Pru Life UK aims to provide peace of mind to Filipinos in these uncertain times.  This limited-time offer provides an accidental death and disablement/dismemberment benefit of PHP 50,000, in the unfortunate event of the registered user’s death or injury due to an accident. It also offers a burial benefit of PHP 10,000, which will be given in case of death due to natural causes.

The FREE Personal Accident plan is exclusive to New Pulse PRUShoppe Customers or registered Pulse users that have not purchased and/or availed of any PRUShoppe product upon application of the FREE Personal Accident plan. Available from April 20- June 30, 2022, or until 150K FREE Personal Accident plans have been availed, whichever comes first. Filipinos aged 18 to 64 are eligible to register for this offer via Pulse. Further eligibility requirements can be viewed here.

“We strongly believe that through our inclusive efforts like offering this Free Personal Accident coverage, more Filipinos will be inspired and encouraged to get started with their financial wellness journeys,” Wong added.

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6 Ways Medical Depot has become a trusted brand in Phl

The decades long commitment to offer medical and healthcare-related services nationwide has catapulted Medical Depot’s growth from its humble beginnings in Bambang, Sta. Cruz to reaching more Filipinos across the country.



When the pandemic hit the whole nation over two years now, Filipinos continue to have a growing need for a trusted partner that can provide everyday consumers, hospitals, clinics, and private practices with reliable and affordable medical supplies and products. Medical Depot, a long-time medical supplier, has made it a point to rally behind Filipinos to give them access to quality healthcare products and medical supplies at reasonable prices. 

The decades long commitment to offer medical and healthcare-related services nationwide has catapulted Medical Depot’s growth from its humble beginnings in Bambang, Sta. Cruz to reaching more Filipinos across the country. 

Here are six ways Medical Depot has grown to become the trusted choice of consumers and the healthcare industry over the years. 

Legacy and Strong Business Track Record

Established in 1991, Medical Depot has over 30 years of experience in offering world-class durable and sturdy medical equipment and supplies to both its customers and partners. Medical Depot has proven its track record in building a solid business with more than 200 employees since its establishment. 

Medical Depot has also understood and recognized the need of more individuals for reliable medical equipment with the rise of life expectancy and rapid technology advancements. For example, older individuals need additional care and this must be addressed through state-of-the-art medical equipment and machines to help them live comfortably. 

This is one reason why Medical Depot has survived decades of providing quality medical supplies and equipment from local suppliers to global partners by maintaining a solid track record and commitment to helping Filipinos. 

Accessibility as a Priority

Medical Depot has put up many of its physical stores across strategic locations within NCR and nearby provinces such as Bulacan, Cavite, Laguna, and Batangas, all of which are within high-traffic areas and close to hospitals for easier access. The company aims to also open more stores in the provinces of Laguna and as far as Isabela, Cagayan, and Ilocos. 

In 2021, Medical Depot went full-blast into e-commerce to cater to a wider net of consumers who need medical supplies and equipment to be delivered to them conveniently. This allows for better access to quality medical products. 

Affordability at all Costs

The company has always put their customers’ and partners’ need at the forefront of what they do. Over the years, many have perceived Medical Depot as a premium yet surprisingly affordable brand. 

The company is a direct importer in Asia Pacific that gives them the ability to acquire high quality products and build strong business partnerships across the region and the country. When hospitals do business with Medical Depot, they are not only assured of the quality of the medical supplies but also of the value for money they are able to get out of it. 

This is also to ensure that consumers can avail of premium and high-standard products at the most affordable prices. 

Wide Array of Quality Medical Products

It’s one thing to provide a wide selection of medical products but another to provide those of uncompromising quality. With Medical Depot, be assured that medical products and supplies purchased are all at par with global and international standards.

From pharmaceutical products to surgical instruments, laboratory supplies and equipment, hospital machines, medical supplies, tools, and devices, rescue supplies, and COVID-related products, Medical Depot surely has what the Filipino community needs. 

Serving the Filipino Community

Medical Depot prides itself of its unique brand of service where each member has been trained to practice listening intently and thinking before they serve customers and partners. Having served thousands of Filipinos in over 30 years, Medical Depot has truly committed to serving and helping the community with all their medical supplies and needs. 

Medical Depot’s businesss model is unique because on top of providing pharmaceutical and convenience products, they also sell medical supplies and hospital equipment that other big players in the medical industry do not offer. 

One-Stop Medical Shop

Unlike any other, Medical Depot considers itself a one-stop medical shop with more than 15,000 medical products all under one roof. From medical equipment, surgical supplies, among others, Medical Depot surely has what both consumers and clients need. 

“Medical Depot has always been committed to reach more Filipinos and provide them access to high-quality and affordable medical products wherever they are in the country. To date, we are the biggest leading medical retail shop with plans to expand nationwide in 2022. There is a lot to look forward to for Medical Depot and the growth we are projecting in the coming months,” shares Rodolfo Medina JR, Medical Depot Chief Executive Officer. 

To learn more about Medical Depot, visit or their Facebook page for updates. 

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Product Showcase

EasyBrand eyes to revolutionize Phl food service industry

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs.



The food service industry has long been dominated by international brands and the products are often offered at prices that are not accessible to small and medium-sized food businesses. The good news is that there is now a Filipino foodservice brand that is helping small businesses scale up with products that are convenient to use and affordable. 

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs. Among their best sellers are the Cheesecake powder, Red Velvet Frappe powder, Cream Base Frappe, Milk Essence Powder, Dark Chocolate Powder, Wintermelon Flavored syrup, Brown Sugar Syrup, Hokkaido Syrup, Okinawa Syrup, Rock Salt and Cheese Foam Powder, and 5 Minute- Tapioca Pearls; while cooked food entrepreneurs patronize their ready-to-use sauces and ready mix powders, such as Teriyaki Sauce, Soy Garlic Sauce, Barbecue Sauce, and Garlic Parmesan Cheese Powder, Salted Egg Powder, and Cheese Sauce Powder Mix.   

The idea for the concept came from EasyBrand President and CEO Mark Wang’s foray into the food industry via a Mexican restaurant that he put up in Quezon City back in 2012. Realizing the challenges of gathering his ingredients, he decided to offer baking supplies via his foodservice venture Top Chefs Food Supplies in 2014. When the milk tea craze hit the country in 2017, he offered a formulation that combines the creamer and flavoring for a more stable and consistent beverage product that can compete with international brands. “While most of the other suppliers imported their products from Taiwan or China, we are a proudly Filipino brand that sources local ingredients,” he says.

Known for its strict adherence to food safety and quality with product standards certifications from the Philippine Food and Drug Administration, the company is now preparing for global distribution to countries such as the US, Dubai, Canada, Singapore, Italy, and Japan. “We want to promote our country by offering high-quality products. What’s more we are supporting Philippine agriculture by sourcing whatever we can locally. We are also planning to bring Filipino flavors to other countries, such as our melon and durian,” says Sales Director Andrei Lim.   

Supporting local businesses      

In the Philippines, many home-based food businesses were established during the height of the pandemic as a way for Filipinos to augment their livelihood and support their families. EasyBrand has an advocacy to help these small and medium businesses grow by offering them products that eliminate the need to source ingredients from the market and lessen their preparation time. 

With EasyBrand, quality meets affordability, says Wang. “We offer the highest product yield with consistent quality.  Aside from the quality of the food that they offer, we want to ensure that they have profits. That is why we make sure that these ingredients are cost-effective for businesses and that our products are FDA-approved. We want to ensure that we can all bounce back from the pandemic and one way to do that is to ensure that our small businesses grow. Our entrepreneurs are part of our economic recovery and with Easy Brand, our MSMEs can have easy-to-use ingredients that are of high quality.” 

Another advantage with EasyBrand is that the products are easier to store and require less equipment for food prep. “With our products, they don’t need more storage space or freezer space for ingredients. Our coffee syrup, which is made from real coffee, they don’t need to buy machines to grind, roast, and brew their beans,” Wang adds.  

“We can also help them branch out to other locations without sacrificing the same consistency and standard of their food items. With Easy Brand’s products, their customers can have the same quality of food orders in all their locations,” explains Lim.

EasyBrand has partnered with Celebrity Chef Boy Logro to help food entrepreneurs discover the recipe possibilities of their Easy Pro sauces, powders, and mixes. Chef Logro, who has worked in international kitchens says it is about time that a Filipino brand brings the same level of quality that can help Filipino “kusineros” level up. “It is time to embrace the new technology in our way of cooking. Even big international hotels use pre-prepared soups, consommés and sauces. I am proud that we now have a Filipino brand that can compete with them, at a more affordable price, and your food quality is consistent every time” He encourages more Filipino cooks to experience the versatility of the Easy brand products through cooking demonstrations on his Youtube channel.     

The EasyBrand website, social media accounts, and app have recipes that demonstrate how easy it is to incorporate their products into your recipes. They are also launching a live caravan that will not only feature cooking demos but also give entrepreneurs tips on how to manage and grow their food business. 

EasyBrand products may be ordered through their official website and inquiries may be directed through their Facebook page. The brand is also available through online shopping platforms. For more information and to view the brand catalog and recipes, visit

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