Connect with us

NewsMakers

Asia Pacific millennial travelers want ‘new’, real and trustworthy

Millennials represent more than 45 percent of Asia Pacific’s population, and with 60 percent of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ignore. What does it take to win their hearts, minds and wallets? Amadeus today shines a light on what 18 – 35 year olds in APAC want when it comes to travel.

Published

on

Millennials represent more than 45 percent of Asia Pacific’s population, and with 60 percent of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ignore. What does it take to win their hearts, minds and wallets? Amadeus today shines a light on what 18 – 35 year olds in APAC want when it comes to travel.

Journey of Me Insights: What Asia Pacific Millennial Travelers Want is the latest in a series of Journey of Me reports that Amadeus first launched in August 2017. Conducted in collaboration with YouGov across 14 markets in Asia Pacific, the research surveyed 6870 respondents, 45% of whom were millennials at the time the data was collected.

Embracing the new

More so than the generations that have come before them, millennials are embracing new technology, experiences, and ways of traveling. 42% of millennials say they often use ride-sharing apps when they travel, and 35% frequently use sharing economy services for trip accommodation. Millennials in India in particular have embraced the sharing economy more so than their counterparts across the region, with 75% using ride-sharing apps and 55% using home-sharing apps often or very often. On the other hand, millennial travelers in Japan are the least likely to use these services, with over 90% saying they never or seldom use these apps.

Targeting millennials’ desire for new experiences is a golden opportunity for travel providers. In fact, the research found that after recommendations that help them save money (37%), millennials are most interested in recommendations that expose them to new experiences (27%). They are also open to travel providers sending them these recommendations or updates through alternative platforms. In the Philippines, most millennials (47%) prefer to receive these recommendations or updates through email, followed by social media platforms (24%). However, in countries like Thailand and Indonesia, social media comes up as the top choice for millennials, chosen by 50% and 34% of them respectively.

Karun Budhraja, Vice President, Corporate Marketing & Communications, Asia Pacific, Amadeus said, “The Millennial generation is indeed an extremely interesting generation. They grew up with the Internet and technology is second skin to them. They have an openness to new experiences and a willingness to rattle the status quo. They want different experiences in travel, so the industry must serve them differently. Travel providers will need to adopt new technology, new strategies, and above all, new mindsets if they want to secure millennial mind and market share. By understanding what drives Asia Pacific millennials and what they value when they travel, businesses will be better placed to meet their needs.”

People over brands

How influential are influencers? Not very, it seems. When asked who has the most influence over their travel planning, and where they receive the most relevant travel recommendations from, millennials choose family and friends, as well as traveler reviews. Somewhat surprisingly, millennials ranked celebrities and social media influencers right at the bottom, even lower than brochures.

“While millennials may still look to influencers to curate trends, ideas and inspiration, I believe they are also becoming more sophisticated in how they evaluate them. With so many influencers becoming brands unto themselves, some of the authenticity that made them so appealing in the first place starts to get lost. ‘Real’ is more important than ‘perfect’, and that is an important lesson for the industry to understand,” added Budhraja.

Cautious or adventurous?

Millennials have long garnered a reputation for being bold and adventurous. The research finds this true in some areas, but less so in others. Compared to older generations, millennials are less likely to avoid visiting a destination that has had a recent terror attack, political or social uprising, or the likelihood of a natural disaster like an earthquake. While 59% of baby boomers would avoid a destination where natural disasters are likely, only 51% of millennials say the same.

However, the research also finds that millennials are less open than older travelers to sharing their personal information with travel providers, in return for more relevant offers or personalized services. 68% of baby boomers and 66% of Generation X travelers say they are open to sharing their information, while only 62% of all APAC millennials say likewise. The research further finds that 61% of Filipinos millennials are open to sharing their information with travel service providers, higher than Japanese (33%) and New Zealand millennials (45%), who were the least open. This caution may be due to millennials being tech-savvy digital natives, and therefore more likely to be aware of security and privacy issues.

“While this research has highlighted a number of unique behaviors and preferences of APAC millennial travelers, it is also worth pointing out that there are just as many similarities between millennials and travelers from other generations. Personalization is increasingly important, being real is key, and travelers want to be connected with the right content, through the right channel, and at the right time. What is certain is that the travel industry can only thrive if we put the traveler at the center of everything we do,” said Budhraja.

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

NewsMakers

Bookshelf PH announces book collections from diverse genres

Publishing house Bookshelf PH, with its collection of books from diverse genres, has heart-swooning reads that touch all five love languages.

Published

on

Love is given, felt, and explored in ways we never expect.

We’re no strangers to the concept of feeling kilig, an emotion that makes hearts swoon and flutter whenever we give or receive love. Speaking of giving and receiving love, we might prefer one over the other but overall, these five love languages create a holistic relationship with our loved ones whether that’s through physical touch, words of affirmation, quality time, gift-giving, or acts of service.

Publishing house Bookshelf PH, with its collection of books from diverse genres, has heart-swooning reads that touch all five love languages. From affirming poems to small acts of service, here are five books that explore love’s different manifestations, each with stories to tell of how we can give and receive love in ways we prefer the most.

1. Jasmines in Her Hair – Words of Affirmation

Love is expressed through the gentle whisper of words. ”Jasmines in Her Hair” by Kalpesh Desai is a poetry collection that features the themes and facets of love. From tender beginnings of infatuation to depths of enduring connection, each poem will captivate readers to immerse themselves in passionate sensibilities found in delight, sorrow, grief, acceptance, and resilience, capturing the essence of the heart’s universal experiences. 

Poetic words are as powerful as daily communication and this book might be the perfect bond for lovers. If you love compliments, notes, or sweet whispers, then words of affirmation may be your cup of love language. It’s not too old-school to write personal notes inspired by these poems to show appreciation to your Lovey-dovey.

2. Laws of Motions and Attraction – Physical Touch

“Alex never believed in love at first sight. But right then she realized, maybe she had loved him all along. It had been a long time coming, but it turned out ‘maybe someday’ was worth the wait, after all..”

Missing those back hugs and forehead kisses? How about those tender traces of his fingertips to your cheeks? Just when you know that physical touch becomes a language of its own, it speaks volume where words fall short. This is your sign to reminisce about the past and reflect if he is worth the second chance.

Gravitate your senses with Kaye Allen’s contemporary romance novel, “Laws of Motions and Attraction” as it brings you the story of Alex, a driven student who finds herself captivated by the most ideal suitor on campus only to discover that destiny has other plans. In this enthralling examination of love, accompany Alex on a journey fraught with twists and turns, and let her story touch your heart brimming every moment with sweet affection.

3. Warm Blankets in Cold Midnights – Gift-Giving

Who says love month is over? February may have passed but it’s never late to surprise someone with a thoughtful present. Let your cozy affection be felt by giving Warm Blankets in Cold Midnights to express the language of gift-giving!

Share the warmth with your loved one as you immerse in Janella Ventura’s short story collection, “Warm Blankets in Cold Midnights,” featuring 23 heartwarming love stories to uplift your spirits and 18 tear-jerking tales that will leave you deeply moved. From handmade treasures to heartfelt gestures,  Warm Blankets in Cold Midnights reminds readers that the true value of a gift lies not in its material worth, but in the love and care with which it is given.

4. Words, Fate, and Accidents – Quality Time

“…We may not know each other well but sometimes people could find comfort in the most unlikely places. Be it in a good book, a playlist with all favorite songs, or even in a foreign country, standing beside a stranger you met by accident.”

Another heart-touching craft from Kaye Allen is her “Words, Fate, and Accidents”, which is a story of connection and companionship. In a world where time is fleeting and fate is unpredictable, two strangers found solace in each other’s company, forging bonds that withstand the test of time. If you value quality time for your loved ones, then this book might remind you that time isn’t measured in minutes or hours, but in the profound moments shared between kindred spirits.

5. Lost You, Found Me – Acts of Service

“Lost is a state we will perpetually be in and the life is best approached by embracing it as it is.”

Picture this: late-night study sessions, surprise coffee deliveries, and shoulder-to-cry-on moments. Everyone has been through the rough stage between college and adulting where those small acts of service matter most in times when we feel most alone. You’re not lost sweetie, because a story that resonates has found its way to you!

Testament to the power of selfless devotion, Zara Carbonell’s “Lost You, Found Me” takes  readers into the tumultuous journey of love, loss, and self-discovery—a celebration of love through acts of sacrifice. Set against the backdrop of the exhilarating transition from college into the unknowns of adulthood, Lost You, Found Me offers a unique perspective on the exploration of life’s nitty-gritty.

Each of these books provides a fresh view on the languages of love and illustrates the diverse ways we communicate and receive affection. Whether through verbal affection, intimate gestures, shared warmth of hugs, or acts of selflessness, these authors capture the universality of love–transcending barriers and resonating deeply within our beings.

Thrilled to grab a copy of one of these books that pulsates your love language?

Visit Bookshelf PH  and discover the perfect read for you.

Continue Reading

NewsMakers

Filipinos can now gain easier access to insurance with SeaInsure and Igloo

Filipinos can now easily access various personal and family insurance plans from SeaInsure Philippines through Igloo Philippines’ AI-powered app, Ignite by Igloo.

Published

on

Filipinos can now easily access various personal and family insurance plans from SeaInsure Philippines through Igloo Philippines’ AI-powered app, Ignite by Igloo.

The partnership between the two companies brings greater convenience and empowerment to insurance providers and seekers, giving Filipinos wider accessibility to essential insurance plans and supporting financial resilience.The initial products available on the app provide up to  ₱300,000 worth of coverage.

These include the SeaInsure Junior Accident Shield (0 to 17 years old), which covers medical expenses resulting from accidents; the SeaInsure Ladies Accident Shield (18 to 45 years old), which provides general accident coverage, including beauty procedures and pregnancy complications; SeaInsure Personal Accident Shield (18 to 60 years old) that takes care of medical expenses from unfortunate accidents; and SeaInsure Senior Accident Shield (61 to 70 years old) that protects from accidents like slips and bone fractures.

For more information, visit https://seainsure.com.ph/products/personal/protection.

Continue Reading

NewsMakers

PRUBabies receives back-to-back international awards

ru Life UK offered 175,000 free vouchers of PRUMedCare – Select Infectious Diseases coverage for newborns from 7 days to 11 months old, helping parents protect their newborns against the cost of getting sick from any of the covered four infectious diseases – Dengue, Typhoid, Measles and Malaria.

Published

on

PRUBabies, Pru Life UK’s free insurance coverage against select infectious diseases for newborns, bagged Silver and Bronze Stevie®Awardsfor Community Relations/Public Service Communications and Innovative Achievement in Diversity & Inclusion, respectively.

As a testament to the company’s commitment to driving financial inclusion in the country, Pru Life UK offered 175,000 free vouchers of PRUMedCare – Select Infectious Diseases coverage for newborns from 7 days to 11 months old, helping parents protect their newborns against the cost of getting sick from any of the covered four infectious diseases – Dengue, Typhoid, Measles and Malaria. 

“Daghang salamat Pru Life UK. Dahil sa inyo, nabigyan ng libreng proteksyon ang aking baby,” shares Jeresa Caranoo, mother from Bantayan Island, Cebu who received free insurance for her child. 

Through PRUBabies, parents can receive cash assistance for the diagnosis and death of newborns due to any of the four covered diseases. The Department of Health has warned the public to watch out for the four covered diseases, particularly during summer. 

The life insurer distributed free vouchers across the country through Pru Life UK’s 42,000-strong agency force and the support of local government units, non-government organizations (NGOs) and hospitals – NGO Asia Society for Social Improvement and Sustainable Transformation (ASSIST) for Bantayan Island, Cebu and Parañaque City; The CSR arm of FirstGen Corp. for its host communities in Batangas City; St. Scholastica’s Formation House in Tagaytay City; Philippine Medical Association-Calamba for Dr. Jose P. Rizal District Hospital in Calamba, Laguna; Rotary Club of Mandaluyong-Biyaya for the Grace to Be Born Shelter in Pasig City; Microfinance NGO Tulay sa Pag-unlad Inc. (TSPI) in Makati; Office of Palawan Board Member Anton Alvarez and the Mayor’s Office of Taytay for Taytay, Palawan, Rotary Club of Mandaluyong and Mandaluyong City government for the Mandaluyong City Medical Center, Manila City government for Tondo, Manila, and Barangay Council of Tandang Sora for Barangay Tandang Sora in Quezon City.

A combined financial literacy and climate & health session was also conducted for the families in Palawan, the only province in the Philippines with known malaria cases. 

PRUBabies is one of the many ways we make life insurance more accessible to more Filipino families, including babies who deserve to be protected from birthWe are grateful to our like-minded partners for their support in reaching out to unserved and underserved communities in far-flung areas. With PRUBabies, we live up to our mission to be the most trusted partners for every life and protectors for every future of Filipino families,” shares Allan Tumbaga, Pru Life UK’s Chief Customer and Marketing Officer. The free coverage vouchers have been distributed in 2023. Filipinos who want to be continuously financially protected with PRUMedCare – Select Infectious Diseases can get it via Pulse app.

Continue Reading
Advertisement
Advertisement

Like Us On Facebook

Facebook Pagelike Widget

Most Popular

Copyright ©FRINGE PUBLISHING. All rights reserved.