Beauty & Fashion
3 Trends Filipino beauty consumers are prioritizing this 2022
We took a deep dive into the latest craze in the local beauty industry and rounded up 3 trends Filipino beauty consumers are currently buying into. We’ve also included product recommendations that embody each trend, which you can get up to 90% off on Shopee Beauty.

Beauty may be in the eye of the beholder, but as our new normal continues to collectively influence our daily needs, values, and priorities, we see a few key trends rising above the rest. The past two years have altered the way we approach beauty – adopting more easygoing and holistic routines and putting more premium on skin as evident in buzzwords such as skinimalism and self-care dominating our socials.
We took a deep dive into the latest craze in the local beauty industry and rounded up 3 trends Filipino beauty consumers are currently buying into. We’ve also included product recommendations that embody each trend, which you can get up to 90% off on Shopee Beauty.
Back to Basics
As most of us continue to juggle both our personal and professional lives at home, consumers are embracing a more streamlined beauty routine. The key is using fewer, but harder-working items that are quick and effortless. Championing uncomplicated beauty, the Blk Glow Stick Duo Set is a versatile glow stick for eyes, cheeks, and lips. Loaded with Castor Oil, this all-around stick gives a radiant glow with a buildable pop of color. Another hybrid product is the Issy & Co. Active Skin Tint. Its breathable and lightweight formula gives a sheer hint of color while providing sun protection with SPF 35, blending skincare and makeup into one easy-to-apply base. For the brows, the Maybelline Define and Blend is a definite must-have if you’re after convenience and precision. With its perfectly angled tip, this brow pen allows you to create defined and filled brows with just a few strokes.
Skintellectual Solutions
With the wealth of knowledge on skincare and wellness available online, consumers are now more keen on the ingredients and benefits offered by products – and we love to see it! Active beauty products such as the new L’Oreal Paris Glycolic Bright Face Serum are right on trend. Formulated with 1.0% Glycolic Acid, this serum is clinically proven to reduce 5 years of dark spots in just 2 weeks. For cleansing, go for the Happy Skin Clean & Exfoliate Massage Kit. This duo includes the Happy Skin Hyaluronic Soothing Cleansing Gel, which combines Hyaluronic Acid, Centella Asiatica, and Ceramide to hydrate and soothe the skin. Use this in tandem with the Massage Silicone device to dislodge deep-seated dirt and oil. While for dry skin, use the Aveeno Dermexa Daily Emollient Cream to moisturize and help strengthen the skin’s protective barrier. It’s unscented, paraben-free, and has a fast-absorbing formula infused with prebiotic Triple Oat Complex and Ceramides.
Going Green
The onset of the pandemic has given rise to more plastic consumption and waste. But alongside this, demands for sustainability also skyrocketed as consumers seek out products that offer ways to offset their environmental impact. The Garnier Super Glow Sampler Kit, which contains Vitamin C to fade and lighten dark spots and acne marks, comes in an all-sustainable and plastic-free packaging as part of the brand’s #OneGreenStep campaign. Last on the list is the Ellana Stay Fresh Powder Face Cleanser, a gentle mineral powder that refines pores and deep-cleanses the skin, without harsh and damaging side effects. It’s refillable and comes in paper packaging which is compostable and designed for minimum waste.
The bottom line is, the beauty industry will continue to adapt to the changing times and innovate to meet the evolving needs of consumers. That said, we can always look forward to new trends and game-changing products to try out. For more beauty deals, tips, and know-hows, check out Shopee Beauty: https://shopee.ph/m/shopee-beauty. Enjoy exclusive deals of up to 90% off from your favorite beauty brands and free shipping with a minimum spend of ₱499 for every purchase.
Want to stay on top of the latest beauty trends without breaking the bank? Make sure to check out with ShopeePay for exclusive perks and savings; such as daily free shipping and cashback vouchers. To enjoy even bigger savings, you can scan to pay with ShopeePay in-store to receive 20% cashback on your next health and beauty shopping spree at partner merchants such as Nature Republic, HBC, Vice Cosmetics, and Zen Zest.
With Shopee’s all-in-one e-wallet, you can also look forward to cashless payments and deals when you buy load, pay bills, and send money. Get up to 10% off on load across all networks and up to 25% cashback on your monthly bills from over 60 billers. Spread the word about these deals and keep your fellow beauty trendsetters in the know.
Cash in to ShopeePay from over 40+ partner banks, and get up to ₱25 cashback on your InstaPay fee when you cash in at least ₱300 using your preferred banking app. You can also enjoy free transfers to any bank or to any Shopee user so you can send payments to online beauty shops that only accept bank transfers.
To enjoy these exclusive deals and more, activate your ShopeePay now for a rewarding cashless experience.
Download the Shopee app for free via the App Store or Google Play.
Beauty & Fashion
Want a deal on that vintage item? Find common connection with seller
Sellers value the good more, but they will accept less from a person who also values that good because they want the link to the people who came before them — the heritage connection.

If you’re looking to furnish your home with vintage furniture or expand a collection of treasured memorabilia, new research from the Indiana University Kelley School of Business and the Cornell University SC Johnson College of Business suggests those items could end up being cheaper if buyers emphasize a mutual connection to the past.
The research also has implications for sustainability.
“While a good gains value through association with an individual owner, it also gains value through its connection with a collective past,” said Kate Christensen, assistant professor of marketing at the Kelley School. “But connecting to the people who came before changes the value of objects. Sellers value the good more, but they will accept less from a person who also values that good because they want the link to the people who came before them — the heritage connection.”
Christensen is the lead author of the article, “The Role of Heritage Connection in Consumer Valuation,” recently published by the Journal of Marketing Research. Her co-author is Suzanne Shu, the John S. Dyson Professor in Marketing and dean of faculty and research at Cornell University’s SC Johnson College of Business.
“It’s long been known in behavioral economics that owners will often over-value an item,” Shu said. “Yet, we were observing almost an opposite pattern: Owners were willing to take a below-market sales price if the buyer was somehow connected to the object’s past.
“Even more surprising was that they’re offering a lower sales price to people who they think are likely to value the item the most. From an economic perspective, it’s an interesting demonstration of how people are willing to trade between money and emotional connections. From a marketplace perspective, it gives us insight into the selling and donating of the heirlooms retirees may be trying to get rid of.”
They conducted their study with Cornell alumni at a reunion weekend, with sellers in Facebook Marketplace and with CloudResearch-approved participants on the Amazon Mechanical Turk platform.
Past research has found that owners who are highly attached to sentimental items demonstrate heightened sensitivity to the future usage of their goods. This research suggests that sellers find it easier to part with an item when selling to buyers who share a connection to the item’s past.
Christensen and Shu’s research is applicable to markets that involve resale, such as the $43 trillion U.S. housing market and the $450 billion collectibles market.
“To get a discount on an older house, real estate agents might encourage their clients to use homebuyer ‘love letters’ that emphasize their experience living in a house from the same time period and their goal of staying connected to the past while enjoying the house,” Christensen said.
But the research could have significance beyond the hunt for a good bargain.
“While we analyze buying and selling of consumer goods in this paper, our work has implications for sustainability,” Christensen said. “While individuals sell goods, governments sell land, oil, water and mining rights. This research suggests that emphasizing a natural resource’s connection to generations past and the people who came before may make citizens value the land more and may make them more concerned about who gets the rights to the resource.
“We hope that understanding the link between the past and the present will pave a way to understanding how to preserve and protect our future.”
Nearly everyone has a possession that connects them to the past. For Christensen, that item was her grandmother’s teacups. Her research confirmed her own feelings that there is a distinction between selling to a collector and to someone who wants to maintain the same connection to those who came before them.
“Novelist William Faulkner famously wrote, ‘The past is never dead. It’s not even past,’” she said. “This is true in the marketplace, where the past has been mostly ignored. We found that a heritage connection — a seller’s link to the people who came before them — affects the decisions consumers make in a marketplace.”
Beauty & Fashion
GDERM Clinic brings Sofwave skin tightening, skin lifting technology to Isabela
GDERM Clinic is pleased to introduce the game-changing, triple FDA-approved Sofwave skin tightening and skin lifting technology to the Cagayan Valley region.

GDERM Clinic is pleased to introduce the game-changing, triple FDA-approved Sofwave skin tightening and skin lifting technology to the Cagayan Valley region.
Sofwave delivers FDA-cleared Synchronous Ultrasound Parallel Beam SUPERB technology. The high-frequency, low-divergence ultrasound waves and heat reach the deeper layers of skin where collagen production and skin tightening are stimulated. This helps reduce fine lines and wrinkles and lift the eyebrows, neck, and submental (under the chin) area, no matter the skin type or skin color.
“We’re taking skin rejuvenation to the next level with Sofwave. It’s non-invasive and can fit into an active lifestyle. Patients love the fact that they can have the treatment and go back to their daily routine right after,” said Dr. Mark Gerald R. Serrano, Medical Director of GDERM Clinic. “The treatment is done within 30-45 minutes and there’s no downtime. Patients can see and feel the difference after one session.”
Award-winning technology
In 2022, Sofwave’s game-changing technology was recognized at Cosmopolitan’s Holy Grail Beauty Awards, NewBeauty’s Beauty Awards and SHAPE’s Skin Awards. Sofwave™ was also awarded by Elle in 2021.
Isabela residents can experience Sofwave only at GDERM Clinic. For inquiries, patients can call 0927-0457290 or message GDERM Clinic on Facebook (facebook.com/gdermsolutions).
About GDERM Clinic
Established in 2019, GDERM Clinic aims to provide quality dermatologic care to residents of Isabela and the rest of the region through world-class clinical and aesthetic treatments.
Dr. Mark Gerald R. Serrano is a board-certified dermatologist. He finished his dermatology training at the National Specialty Center for Dermatology of Jose R. Reyes Memorial Medical Center.
Beauty & Fashion
A better wig — with chemistry
Hairs treated with the LB approach sustained less UV damage, were less prone to breakage and could hold more moisture than those that were simply immersed in the nanocomposite.

For some people, wigs are a fun and colorful fashion accessory, but for those with hair loss from alopecia or other conditions, they can provide a real sense of normalcy and boost self-confidence. Whether made from human or synthetic strands, however, most hairpieces lose their luster after being worn day after day. Now, researchers in ACS Applied Materials & Interfaces report a new way to make wigs more durable and long lasting.
Wigs come in all colors of the rainbow and in every style imaginable. Some cover the whole head, while others are “extensions,” sections of hair that clip onto existing locks to make them look fuller or longer. Hairpieces can be made of real human strands or synthetic materials, but either way, washing, UV exposure from the sun and repeated styling can cause these products to become dry and brittle.
To extend the wearable life of wigs, some researchers have spray-coated a layer of graphene oxide on them, whereas other teams have immersed wig hairs in a keratin/halloysite nanocomposite. Because it’s difficult to cover an entire hairpiece with these methods, Guang Yang, Huali Nie and colleagues wanted to see if a nanocomposite applied with a tried-and-true approach for coating surfaces with ultrathin films — known as the Langmuir-Blodgett (LB) technique — could improve coverage and increase durability.
The researchers first developed a keratin and graphene oxide nanocomposite as the coating material. To coat hairs with the LB method, they dipped a few human or synthetic hairs into water in a special apparatus with moveable side barriers. After the nanocomposite was spread on the water’s surface with an atomizer, the barriers were moved inward to compress the film— like the trash compactor that almost crushed the heroes in the movie Star Wars. After 30 minutes, the researchers lifted the hairs out of the water, and as they did so, the film coated the locks.
Compared to the immersion technique, the LB method provided more coverage. In addition, hairs treated with the LB approach sustained less UV damage, were less prone to breakage and could hold more moisture than those that were simply immersed in the nanocomposite. They also dissipated heat better and generated less static electricity when rubbed with a rubber sheet. The researchers say that the method can be scaled up for use by companies that manufacture wigs.
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