{"id":9561,"date":"2024-08-19T19:57:49","date_gmt":"2024-08-19T11:57:49","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=9561"},"modified":"2024-08-19T19:58:10","modified_gmt":"2024-08-19T11:58:10","slug":"pepsico-launches-hard-mountain-dew-in-ph","status":"publish","type":"post","link":"http:\/\/zestmag.com\/online\/pepsico-launches-hard-mountain-dew-in-ph\/","title":{"rendered":"PepsiCo launches HARD MOUNTAIN DEW in PH"},"content":{"rendered":"\n<p><strong>PepsiCo is launching its first alcoholic beverage, HARD MOUNTAIN DEW, in the Philippines.<\/strong><\/p>\n\n\n\n<p>Launched in the United States in 2022, HARD\nMOUNTAIN DEW is a ready-to-drink alcoholic beverage that contains zero\ncaffeine, no added sugar, 5% alcohol by volume (ABV), and 100 calories per\nserving.<\/p>\n\n\n\n<p>\u201cWe\u2019re excited to bring in HARD MOUNTAIN DEW\nto give our Filipino consumers a new take on Mountain Dew, our number one soda\nbrand in the Philippines*. As our first ready-to-drink alcoholic beverage, HARD\nMOUNTAIN DEW\u2019s bold flavors bring fun back into the lives of busy adults who\nwant a responsible way to go from work to play,\u201d said Nitin Bhandari, Sr.\nDirector and General Manager, Philippines, Malaysia, Singapore.<\/p>\n\n\n\n<p>According to Bhandari, by offering an innovative\ntake on Mountain Dew, PepsiCo is taking a step toward the company&#8217;s larger\nvision for ready-to-drink alcoholic beverages.<\/p>\n\n\n\n<p>\u201cPepsiCo has a rich history of pushing\nboundaries and delivering innovative new products that responsibly meet the\nevolving needs of drinkers, both globally and nationwide. We see the\nready-to-drink category as a great area of opportunity, as it has grown by 10%\nand is expected to accelerate over the next few years,\u201d he added.<\/p>\n\n\n\n<p>As the company expands into the RTD alcoholic\nbeverage space, Bhandari affirmed the company\u2019s commitment to adhering to\nresponsible marketing on all its alcoholic products.<\/p>\n\n\n\n<p>\u201cOur alcoholic beverages are thoughtfully\ncrafted for adults of legal drinking age who enjoy responsible consumption. In\ncompliance with local regulations, our packaging prominently displays the word\n&#8220;HARD&#8221; with an enhanced visual design and a clear 5% ABV identified\non the can. This effectively differentiates our alcoholic products while\nmeeting consumer expectations and regulatory requirements,\u201d he said.<\/p>\n\n\n\n<p>Available starting August 15, 2024, in 330ml\nsingle-serve cans and 4-pack bundles, HARD MOUNTAIN DEW is available at major\nsupermarkets, convenience stores, pubs, and bars in key select cities in two\nbold flavors Original and Beach Blast.<\/p>\n\n\n\n<p>For additional HARD MOUNTAIN DEW information,\nvisit and follow @HardMountainDewPH on Facebook, Youtube, X (Twitter), Tiktok, and\nInstagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in the United States in 2022, HARD MOUNTAIN DEW is a ready-to-drink alcoholic beverage that contains zero caffeine, no added sugar, 5% alcohol by volume (ABV), and 100 calories per serving.<\/p>\n","protected":false},"author":3,"featured_media":9564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1347,772],"class_list":["post-9561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-showcase","tag-food-trend","tag-foodie"],"_links":{"self":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=9561"}],"version-history":[{"count":1,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9561\/revisions"}],"predecessor-version":[{"id":9565,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9561\/revisions\/9565"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/9564"}],"wp:attachment":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=9561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=9561"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=9561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}