{"id":9410,"date":"2024-06-20T21:50:20","date_gmt":"2024-06-20T13:50:20","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=9410"},"modified":"2024-06-20T21:50:37","modified_gmt":"2024-06-20T13:50:37","slug":"puma-taps-blackpinks-rose-as-new-brand-ambassador","status":"publish","type":"post","link":"http:\/\/zestmag.com\/online\/puma-taps-blackpinks-rose-as-new-brand-ambassador\/","title":{"rendered":"PUMA taps BLACKPINK\u2019s Ros\u00e9 as new brand ambassador"},"content":{"rendered":"\n<p><strong>PUMA announces a new partnership with Ros\u00e9, a member of one of the best-selling girl groups of all time, South Korean musical quartet BLACKPINK.<\/strong><\/p>\n\n\n\n<p>Ros\u00e9 has established\nherself as a dominant and inspiring force in the K-pop world, as well as a\nstyle icon in her own right. Through the partnership, Ros\u00e9 will bring her\nvision, voice, and unique insights to PUMA\u2019s global campaigns and storytelling.\nThe Korean-New Zealand K-pop star\u2019s ambassador role will be dedicated to\namplifying PUMA\u2019s catalog of iconic silhouettes and supporting the \u201cRewrite the\nClassics\u201d program, which celebrates PUMA\u2019s most timeless franchises, bringing\nthem into a new generation.<\/p>\n\n\n\n<p>Ros\u00e9 says, \u201cI am so excited to join the PUMA\nfamily. I cannot wait for my fans to join my next chapter with PUMA.\u201d<\/p>\n\n\n\n<p>Joining PUMA Sportstyle\nambassadors who have had a transformative impact including Rihanna, A$AP Rocky,\nDua Lipa, and Skepta, <a>Ros\u00e9 <\/a>kicks off her partnership\nwearing the PUMA Palermo, styling the iconic low-top in her very own way. Over\nthe course of the partnership, the K-pop idol will support additional classic\nfranchises in PUMA\u2019s Sportstyle category.<\/p>\n\n\n\n<p>\u201cRos\u00e9\u2019s remarkable influence on\nmusic, fashion, and culture globally are such an inspiration. We are thrilled\nto embark on this journey with her, where she will play a diverse role,\nleveraging her knowledge and vision to help us redefine our classic space. Her\nunique perspective will be instrumental in amplifying PUMA\u2019s &#8220;Rewrite the\nClassics&#8221; program highlighting franchises like Palermo, Speedcat, amongst\nothers. We are delighted to welcome her to our PUMA family, and we eagerly\nanticipate the accomplishments we will achieve together,\u201d said Maria Valdes,\nChief Product Officer for PUMA.<\/p>\n\n\n\n<p>Loved around the world\nfor her rock star persona, Ros\u00e9 discovered her interest in music at a young\nage. Learning to play the piano, and later the guitar, brought out a deep\npassion for singing, and songwriting. Ros\u00e9\u2019s debut album \u2018R\u2019 arrived in 2021\nwith a lead single &#8220;On the Ground,\u201d which broke the record for the\nmost-viewed music video in the first 24 hours on YouTube by a solo K-pop\nartist. Ros\u00e9 is also the winner of a Hanteo Music Award, and a Mnet Asian Music\nAward, and boasts the honor of being the first artist to top the Billboard\nGlobal 200 as a soloist and as part of a group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through the partnership, Ros\u00e9 will bring her vision, voice, and unique insights to PUMA\u2019s global campaigns and storytelling.<\/p>\n","protected":false},"author":3,"featured_media":9411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[563,2241,2208],"class_list":["post-9410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-fashion","tag-fashion","tag-fashion-goods","tag-fashion-tips"],"_links":{"self":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=9410"}],"version-history":[{"count":1,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9410\/revisions"}],"predecessor-version":[{"id":9412,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/9410\/revisions\/9412"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/9411"}],"wp:attachment":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=9410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=9410"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=9410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}