{"id":8895,"date":"2024-01-08T16:14:53","date_gmt":"2024-01-08T08:14:53","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=8895"},"modified":"2024-01-08T16:15:39","modified_gmt":"2024-01-08T08:15:39","slug":"innovative-mindset-drives-kenny-rogers-roasters-expansion-for-2024","status":"publish","type":"post","link":"http:\/\/zestmag.com\/online\/innovative-mindset-drives-kenny-rogers-roasters-expansion-for-2024\/","title":{"rendered":"Innovative mindset drives Kenny Rogers Roasters expansion for 2024"},"content":{"rendered":"\n

Kenny Rogers Roasters is set for a robust growth in 2024, driven by the brand\u2019s innovation-centric approach rooted in its \u201c<\/strong>Innovation with a purpose\u201d <\/strong><\/em>mantra. This strategy, along with recognitions by notable award-giving bodies and top food aggregators in the industry, are seen to propel the roasted chicken restaurant chain forward for the coming year.<\/strong><\/p>\n\n\n\n

Renowned for its \u2018deliciously healthy\u2019 menu, the brand marked 2023 with a series of trendsetting product launches and marketing campaigns that made waves and put Kenny Rogers Roasters on the map of the food industry. For the launch of its Truffle Collection which featured roasted chicken drizzled with truffle oil, the brand partnered with Grab to dress up its cars and riders in gold — from cars and motorcycles to jackets, helmets, and face masks, \u2013 that created a head-turning street spectacle across the metropolis. <\/p>\n\n\n\n

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FoodPanda recognized Kenny Rogers Roasters as the Most Innovative Brand for 2023. Present to receive the award were by (L-R) Kenny Rogers assistant brand manager Mary Adeline Vinluan, group marketing director Lorent Adrias, and Seattle\u2019s Best Coffee marketing manager John Paulo Oquendo.<\/figcaption><\/figure><\/div>\n\n\n\n

This\ncampaign won the Green Boomerang\naward from the IMMAP Boomerang Awards for Retail Media Network – recognizing\nthe excellence and effectiveness of the collaboration between Kenny Rogers\nRoasters and Grab by maximizing the use of its retail ecosystem which reached beyond\nthe digital space to deliver both online and offline experience to consumers.<\/p>\n\n\n\n

In the recently concluded edition of the 2023 Golden Grab Awards, the brand received different recognitions including two major Marketing awards namely the Campaign of the Year and the Gold Ad Trendsetter award beating the other quick-service restaurant giants. Kenny Rogers Roasters also received for the second-year in a row the Fan Favorite for the Roasted Chicken category and won gold for the Combo Meal category!<\/p><\/blockquote>\n\n\n\n

The\nbrand garnered attention from yet another prominent aggregator platform in the\ncountry, Foodpanda, due to its commitment in continuous product innovations –\nKenny Rogers Roasters was named the Most Innovative Brand for 2023. This not\nonly reaffirms the innovation-centric approach of the brand but it solidifies\nthe position of Kenny Rogers Roasters as a trailblazer in the food industry.<\/p>\n\n\n\n

Not\nsurprisingly, the success of the marketing campaign impacted the company\u2019s\nrevenues, helping the restaurant drive 22%\nsystemwide sales growth for 2023 versus 2022.<\/p>\n\n\n\n

These\nrecognitions, along with steady revenue growth, give Kenny Rogers Roasters\u2019\nMarketing Director, Lorent Adrias, a confident\noutlook for 2024, attributing it to their 2023 wins and the brand\u2019s strong commitment\nto an innovation-centric mindset. \u201cThis is at the heart of everything we do. We\naim to remain proactive to the needs and wants of our customers while also\nensuring that every visit to our store is an exciting and enjoyable\nexperience.\u201d<\/p>\n\n\n\n

Ranked number 1 in the Fast food\/Restaurant category for Best Customer Service by Statista and a leading Philippine news publication, this well-deserved distinction is further backed up by multiple awards, beginning with the Marketing Excellence Award for Excellence in Brand Awareness where Kenny Rogers Roasters won gold for its Chimichurri campaign. <\/p><\/blockquote>\n\n\n\n

Individually, Adrias, was also awarded the highly-coveted 2023 Mansmith Young Market Masters Award (YMMA), which recognizes the best that the Filipino youth has to offer in the world of Marketing.<\/p>\n\n\n\n

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Kenny Rogers Roasters received multiple awards at the recent 2023 Golden Grab Awards led by Grab Philippines head of deliveries marketing Kristopher Mauricio and manager – account management Carlo Arboleda (1st and 5th from left) and received by (from left) Kenny Rogers Group digital marketing manager Bryan Darwin Hosingco, assistant brand manager Mary Adeline Vinluan, and group marketing director Lorent Adrias.<\/figcaption><\/figure><\/div>\n\n\n\n

With\na strong foundation established in 2023, Kenny Rogers Roasters is looking into\nopening 20 stores in 2024 to end the year with 150 stores in total. <\/p>\n\n\n\n

\u201cOur focus for next year is to build more stores, further increase our\nmarket share by improving market penetration not only in Metro Manila but also\nin provincial key cities,\u201d noted Adrias<\/p>\n\n\n\n

The same year, diners can also expect new, and exciting menu offerings as he added, \u201cYou would also see a lot of efforts to push and celebrate deliciously healthy food.\u201d<\/p>\n\n\n\n

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Kenny Rogers Roasters won big at the recent 2023 Golden Grab Awards, winning both the Campaign of the Year and Gold Ad Trendsetter categories.<\/figcaption><\/figure><\/div>\n\n\n\n

As Kenny Rogers welcomes 2024, Adrias looks ahead with the mission to be better than\ntheir previous year. \u201cOur goal is to consistently beat ourselves and be better\nfrom what we did last year.  We will continue to focus on innovation not just in our products, but\nalso our service. We aim to sustain the positive momentum for our brand while\nstaying true to the brand\u2019s DNA which is being deliciously healthy. We hope to\nmake it easy and exciting for our consumers to enjoy our brand while remaining\nrelevant and exciting.\u201d <\/p>\n\n\n\n

All of these awards and\nrecognitions are a testament on the dedication of the team behind the brand to\ncontinuously make Kenny Rogers Roasters captivating and meaningful for the\nconsumers. Expect that the brand remains steadfast in delivering exceptional\ndining experiences while upholding the highest standards of quality, flavor,\nand service in the years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

Renowned for its \u2018deliciously healthy\u2019 menu, the brand marked 2023 with a series of trendsetting product launches and marketing campaigns that made waves and put Kenny Rogers Roasters on the map of the food industry.<\/p>\n","protected":false},"author":3,"featured_media":8896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11],"tags":[1165,2254,2159,2357,650],"class_list":["post-8895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsmakers","category-nutrition","tag-food","tag-fresh-food-industry","tag-good-food","tag-healthy-products","tag-nutrition"],"_links":{"self":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/8895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=8895"}],"version-history":[{"count":1,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/8895\/revisions"}],"predecessor-version":[{"id":8900,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/8895\/revisions\/8900"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/8896"}],"wp:attachment":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=8895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=8895"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=8895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}