{"id":880,"date":"2015-02-25T08:29:26","date_gmt":"2015-02-25T08:29:26","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=880"},"modified":"2015-02-25T08:32:48","modified_gmt":"2015-02-25T08:32:48","slug":"lean-vodka-targets-health-conscious-consumers","status":"publish","type":"post","link":"http:\/\/zestmag.com\/online\/lean-vodka-targets-health-conscious-consumers\/","title":{"rendered":"Lean Vodka targets health conscious consumers"},"content":{"rendered":"

Healthy vodka seems more like an oxymoron than a true beverage breakthrough. But the entrepreneurs behind Lean Vodka<\/a> considered the health conscious consumer when crafting the ultra-premium spirit. The growing market for healthier alcoholic beverage options creates a whole new meaning to the phrase, \u201cdrink responsibly.\u201d<\/strong><\/p>\n

\"Lean<\/a>Gluten-free, herb-infused, Lean Vodka boasts about 1\/3 fewer calories than other vodkas and challenges healthful connoisseurs to heed their motto and, \u201cLean Responsibly.\u201d<\/p>\n

An estimated 70% of the American adult population consumes alcohol regularly. Statistics show the majority of this population is overweight.<\/p>\n

\u201cToo often alcohol is ignored, either erroneously or purposely, when consumers are creating a diet or wellness plan,\u201d says Brent Agin, M.D., Co-Founder of Lean Vodka. Agin\u2014co-author of Superfoods for Dummies<\/em> and Healthy Aging for Dummies<\/em>\u2014says even the most diet-conscious often fail to consider the calories and carbohydrates in drink mixers, beers, cocktails and spirits. \u201cThis can become a major problem and often leads to poor results and weight-loss and wellness program failures. With so many people wanting to look and feel great, it is important to extend calorie and carbohydrate control to include alcohol choices,\u201d he says.<\/p>\n

As a health fanatic himself, Dr. Agin knew there were plenty of ways to make healthier alcoholic beverage choices, but other than light beers, he saw few beverage companies offering clean, low-calorie spirits. He wanted to create a spirit that could become a simple and sensible choice, not only for himself, but to recommend to his clients as well.<\/p>\n

\u201cThe health and wellness movement has already started, and we are excited to have an amazing tasting vodka to support the demands of sophisticated, well-minded drinkers.\u201d says Dr. Agin, who envisions a dedicated section showcasing lower-calorie spirits in liquor stores of the future.<\/p>\n

The Lean brand combines exclusive distilling technology and herbal infusion to create its premium vodka. Lean is available in three varieties \u2013 Regular, Vanilla and Yumberry (yang-mei fruit with a berry flavor) each of which is infused with ginseng, green tea and guarana. LeanTM is refined by a patented distilling process that reduces the impurities in liquor caused by traditional distillation methods, resulting in full flavor and a smoother finish than other vodkas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gluten-free, herb-infused, Lean Vodka boasts about 1\/3 fewer calories than other vodkas and challenges healthful connoisseurs to heed their motto and, \u201cLean Responsibly.\u201d<\/p>\n","protected":false},"author":3,"featured_media":882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[533,532,531],"class_list":["post-880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nutrition","tag-alcoholic-beverage","tag-healthy-drinks","tag-lean-vodka"],"_links":{"self":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=880"}],"version-history":[{"count":2,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/880\/revisions"}],"predecessor-version":[{"id":884,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/880\/revisions\/884"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/882"}],"wp:attachment":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=880"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}