{"id":3640,"date":"2017-08-19T03:10:17","date_gmt":"2017-08-19T03:10:17","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=3640"},"modified":"2017-08-19T03:10:17","modified_gmt":"2017-08-19T03:10:17","slug":"milo-philippines-and-fc-barcelona-partner-to-develop-youth-thru-sports","status":"publish","type":"post","link":"http:\/\/zestmag.com\/online\/milo-philippines-and-fc-barcelona-partner-to-develop-youth-thru-sports\/","title":{"rendered":"MILO Philippines and FC Barcelona partner to develop youth thru sports"},"content":{"rendered":"

MILO Philippines and FC Barcelona, one of the biggest football clubs worldwide, launched a four-year partnership to develop the youth through sports and the values learned from them. This year, MILO Philippines unveils the Road to Barcelona, a selection camp that will scout for the next football champions and give them experience training in Camp Nou, the home stadium of FC Barcelona.<\/strong><\/p>\n

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According to Willy de Ocampo, business unit manager at MILO Philippines, the integration of FC Barcelona with MILO Philippines can help drive the values of kids aligned with MILO\u2019s brand essence of nourishing ambitions and are essential in the development of a child. It also provides children access to coaching and venues and inspiring them to be physically active and healthy through sports.<\/p>\n

Aside from being a platform to get children into sports and making them reach their dreams, the partnership also elevates sports and makes Filipinos competitive in the international arena. It will also help MILO Philippines continue to grow and support its grassroots sports programs while leveraging on the culture and values unique to the club.<\/p>\n

MILO Philippines will be sending a team of 10 kids to participate in an international training camp to be held in Camp Nou this year. The players will be chosen based on the selection criteria that puts importance on the right mix of values (60%) and skills (40%) exhibited by them through the sport. Values which embody MILO and FC Barcelona\u2019s spirit include respect, ambition, teamwork, humility, and effort.<\/p>\n

The local selection camp will be held on September 2 to 3 this year at the McKinley Hill Stadium in Taguig City. Players nominated by their coaches and invited participants, with age ranging from 10 to 12 years old, from different football communities in and around Metro Manila will undergo extensive training, from whom two deserving members of the team will be granted an all-expense paid trip in recognition of the skills and values they espouse. While these two kids will be granted by MILO and FC Barcelona with the opportunity to train with international pros for one of the world\u2019s most prestigious sports organization, the remaining eight will be chosen based on the local camp ranking system.<\/p>\n

The selected group of young football players who will represent the Philippines during the MILO-FCB camp in Barcelona in October will be chosen by a panel composed of executives and officials from MILO Philippines, the Philippine Football Federation, IGNITE Sports Group, and the visiting FC Barcelona Spanish coaches. The four-day program in Camp Nou is highlighted by the Escola football clinic, Camp Nou classroom sessions and museum visit, city tour, and interactions with the FC Barcelona coaches and teams from participating MILO countries such as Malaysia, Indonesia, Vietnam, and Columbia, among others.<\/p>\n

Initiatives from the brand and football club to energize kids both locally and globally will be implemented in the next four years. Tournaments, special trainings, and merchandising efforts are among the many plans in store for the different MILO markets worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

This year, MILO Philippines unveils the Road to Barcelona, a selection camp that will scout for the next football champions and give them experience training in Camp Nou, the home stadium of FC Barcelona.<\/p>\n","protected":false},"author":14,"featured_media":3641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1854,1853,1645,488,1855],"class_list":["post-3640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsmakers","tag-fc-barcelona","tag-milo","tag-soccer","tag-sports","tag-youth-camp"],"_links":{"self":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=3640"}],"version-history":[{"count":1,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3640\/revisions"}],"predecessor-version":[{"id":3642,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3640\/revisions\/3642"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/3641"}],"wp:attachment":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=3640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=3640"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}