{"id":3279,"date":"2017-06-08T07:08:32","date_gmt":"2017-06-08T07:08:32","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=3279"},"modified":"2017-06-08T07:08:32","modified_gmt":"2017-06-08T07:08:32","slug":"survey-finds-millennial-travelers-looking-for-individualized-and-cultural-experiences","status":"publish","type":"post","link":"http:\/\/zestmag.com\/online\/survey-finds-millennial-travelers-looking-for-individualized-and-cultural-experiences\/","title":{"rendered":"Survey finds millennial travelers looking for individualized and cultural experiences"},"content":{"rendered":"

New data from YouGov Reports reveals the many ways today’s youth aren’t vacationing like their parents’ generation.<\/strong><\/h2>\n

\"travel\"<\/a><\/p>\n

With the sun rising from its sleep, and the school books getting ready for a season of slumber\u00a0on the shelves, young people across the globe are\u00a0preparing to travel.<\/p>\n

New numbers from YouGov, however, show\u00a0that Millennials born between 1980 and 1999 aren’t preparing in the same way, or for the same things, as older generations. Unlike their elders, today’s youth want individualised experiences that explore local culture \u2014 a need largely unmet by traditional tour operators.<\/p>\n

Millennials from the UK, US, Germany, and China, for example, are\u00a0booking their trips online at higher rates than older consumers. These young people are also showing more interest in platform-based services, such as Airbnb, Uber, and Lyft, than older consumers, while simultaneously\u00a0showing\u00a0less<\/em>\u00a0interest in conventional car rental companies and national hotel chains.<\/p>\n

Beach holidays rate\u00a0high for Millennials from the UK, US, Germany, and China.\u00a0When compared to the types of leisure trips\u00a0older generations enjoy, however, young people as a whole are far more inclined toward adventure and cultural trips.<\/p>\n

In short: Millennials want more esoteric, unique experiences when compared to other groups. While many destinations have the types of activities they seek, many have not taken appropriate steps to fully develop their offerings or highlight them through marketing.<\/p>\n

Ultimately, the data stresses that traditional\u00a0tour operators need to evolve if they hope to remain relevant to today’s young travelers.<\/p>\n","protected":false},"excerpt":{"rendered":"

New data from YouGov Reports reveals the many ways today’s youth aren’t vacationing like their parents’ generation.<\/p>\n","protected":false},"author":3,"featured_media":3280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1227,1729,110],"class_list":["post-3279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel","tag-adventure-travel","tag-millennials","tag-travel-2"],"_links":{"self":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=3279"}],"version-history":[{"count":1,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3279\/revisions"}],"predecessor-version":[{"id":3281,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/3279\/revisions\/3281"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/3280"}],"wp:attachment":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=3279"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}