{"id":1837,"date":"2016-06-30T18:41:37","date_gmt":"2016-06-30T18:41:37","guid":{"rendered":"http:\/\/zestmag.com\/online\/?p=1837"},"modified":"2016-06-30T18:42:16","modified_gmt":"2016-06-30T18:42:16","slug":"acuvue-vita-30-day-daily-wear-contact-lens-launched","status":"publish","type":"post","link":"http:\/\/zestmag.com\/online\/acuvue-vita-30-day-daily-wear-contact-lens-launched\/","title":{"rendered":"‘ACUVUE VITA’ 30-day daily wear contact lens launched"},"content":{"rendered":"

Johnson & Johnson Vision, Care Inc. today announced the launch of ACUVUE\u00a0VITA Brand,\u00a0 a 30-day daily wear contact lens with new HydraMax Technology. \u00a0<\/strong><\/p>\n

\"Acuvue<\/a><\/p>\n

In recent surveys of monthly contact lens wearers, more than two-thirds of respondents said they experience comfort related issues with their lenses at some time during the month, and 84% of these patients use compensating behaviors such as re-wetting drops or taking breaks from wearing their contact lenses. In addition, of those patients experiencing comfort related issues, 73% reported that they did not plan to tell their doctor about their lens wearing experience because most considered their comfort issues “normal.” Some raised concerns that if they did so, this would lead to their doctors taking them out of contact lenses.<\/p>\n

“While we continue to believe that a shorter wearing cycle is better in contact lenses, these survey results shine a light on the critical unmet need in the monthly category,” said Zohra Fadli<\/span>, Ph.D., Global Platform Lead Reusable Sphere, Johnson & Johnson Vision Care. “These patient insights helped us recognize the challenges that monthly wearers face and drove our commitment to provide them with a meaningful solution. We know that a change in lens hydration may contribute to a decline in monthly lens comfort, so we focused our efforts on designing a lens that helps maximize and maintain lens hydration, providing reliable, superior comfort all month long.”<\/p>\n

When compared to other leading monthly brands (Air Optix\u00a0<\/span>Aqua, Biofinity\u00a0and Ultra), patient ratings for ACUVUE\u00a0VITA were superior for ‘Overall Comfort’ at Weeks 1, 2, 3 & 4. Even competitors’ ‘Overall Comfort’ at Week 1 could not beat ACUVUE\u00a0<\/span>VITA comfort at Week 4.<\/p>\n

ACUVUE\u00a0VITA with HydraMax Technology is a new non-coated silicone hydrogel formulation. This Eye-Inspired Design helps:<\/p>\n