{"id":10399,"date":"2025-07-03T11:14:41","date_gmt":"2025-07-03T03:14:41","guid":{"rendered":"https:\/\/zestmag.com\/online\/?p=10399"},"modified":"2025-07-03T11:14:43","modified_gmt":"2025-07-03T03:14:43","slug":"youth-study-prompts-top-brands-to-collab-on-new-marketing-campaign","status":"publish","type":"post","link":"http:\/\/zestmag.com\/online\/youth-study-prompts-top-brands-to-collab-on-new-marketing-campaign\/","title":{"rendered":"Youth study prompts top brands to collab on new marketing campaign"},"content":{"rendered":"\n

A recent market study titled \u201cPhilLife Meter: Feeling the Insurance Pulse of Pinoy Gen Y and Z\u201d revealed that 78% of young Filipinos prioritize family protection, while 77% rank emergency preparedness as the most important benefits when choosing insurance plans.<\/strong><\/p>\n\n\n\n

Conducted by the Philippines First Insurance Group (PFI Group) for PhilLife, the study captures the evolving priorities of young Filipinos when it comes to protection and planning. It also paints a clear picture of a new generation that’s intentional, family-first, and ready to take charge of their future when the solutions truly meet them where they are.<\/p>\n\n\n\n

“Contrary to a qualitative study released a few years back, young Filipinos now prioritize their health and families over investment growth,” PhilLife market study lead researcher Dr. Fernando Paragas said.<\/p>\n\n\n\n

“The changed priorities perhaps resulted from the effects of the pandemic. It’s no longer just about growing your money, but growing your peace of mind.”<\/p>\n\n\n\n

In response to the study\u2019s findings, the PFI Group has launched an umbrella initiative for its four brands \u2014 PhilLife, PhilCare, PhilPlans, and PhilFirst. Called Smarter. Bolder. Fuller., the project marks the first time these industry-leading brands are coming together for a campaign aimed at young Filipinos.<\/p>\n\n\n\n

\u201cAs the PhilLife Meter study has revealed, young Filipinos are making serious life decisions earlier\u2014whether it\u2019s securing their family, investing in health, or planning for the future. We want to be their partner that understands them, protects them, and grows with them,\u201d PFI Group President and CEO Jaeger L. Tanco said.<\/p>\n\n\n\n

\u201cThe Smarter. Bolder. Fuller.<\/em> drive aims to meet today\u2019s millennial Filipinos where they are in life and provide them with the tools to enable their needs, dreams, and aspirations for themselves and their families. It’s more than just a campaign\u2013it\u2019s a mindset. A declaration of who we are and who we want to be for every Filipino.\u201d<\/p>\n\n\n\n

A century of service<\/strong><\/p>\n\n\n\n

Founded in 1906, PhilFirst was the first insurance company in the country and the first to offer domestic non-life insurance plans for unexpected events like natural disasters and personal accidents. This paved the way for the creation of PFI Group\u2019s other leading brands, broadening its ecosystem of protection and security.<\/p>\n\n\n\n

PhilLife secures families and dreams with life protection and savings plans. PhilCare makes healthcare more accessible, proactive, and responsive. PhilPlans celebrates life’s milestones with its various plan offerings.   <\/p>\n\n\n\n

These companies have evolved with the times\u2014like adopting digital technologies, offering prepaid options, and enhancing customer experience\u2014to ensure they meet the evolving needs of a digitally fluent and value-conscious Filipino market.<\/p>\n\n\n\n

\u201cFindings from the PhilLife study are more than just numbers, they are a call to action for businesses,” PhilCare and PhilLife Chairman of the Board Monico Jacob said.<\/p>\n\n\n\n

“Young Filipinos are telling us what they value: protection, preparedness, and purpose. Companies that listen to them won\u2019t just earn their trust, they\u2019ll earn their loyalty. At PFI Group, this is exactly the kind of insight that drives innovation.\u201d<\/p>\n\n\n\n

Championing the next generation<\/strong><\/p>\n\n\n\n

With the rise of digital lifestyle and flexible work arrangement, PFI Group’s campaign also comes with a clear direction: serve the modern Filipino, particularly the Gen Zs and millennials who now represent a large part of the workforce.<\/p>\n\n\n\n

\u201cThrough simplified insurance products, tech-enabled customer service, and value-driven financial planning, we are set to make protection more personal, more relevant, and more feasible for the young generation,\u201d Tanco said.<\/p>\n\n\n\n

\u201cWhether it\u2019s an entrepreneur thinking of getting a healthcare plan, a millennial parent investing in their child\u2019s future, or a creative freelancer wanting to protect his online assets, we want to be there for them every step of the way.\u201d<\/p>\n\n\n\n

The campaign comes on the heels of Tanco\u2019s recent double wins at the prestigious Asia-Pacific Stevie Awards 2025. He won a Silver Stevie\u00ae Award for Most Innovative Leader of the Year for his leadership at PhilCare and the Gold Stevie\u00ae Award for Most Innovative Creative Person of the Year for his accomplishments at Comm&Sense.<\/p>\n\n\n\n

The award-giving body is widely regarded as the region\u2019s premier awards for business innovation. The PFI Group\u2019s Smarter. Bolder. Fuller. campaign is further proof of Tanco\u2019s  visionary leadership.<\/p>\n\n\n\n

Actress and TV personality Dianne Medina is onboard as brand advocate for Smarter. Bolder. Fuller. to help bring to life PFI Group\u2019s unified message of empowering Filipinos to live smarter, bolder, and fuller lives.<\/p>\n","protected":false},"excerpt":{"rendered":"

Conducted by the Philippines First Insurance Group (PFI Group) for PhilLife, the study captures the evolving priorities of young Filipinos when it comes to protection and planning. It also paints a clear picture of a new generation that’s intentional, family-first, and ready to take charge of their future when the solutions truly meet them where they are.<\/p>\n","protected":false},"author":3,"featured_media":10400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[2275,1914,2500],"class_list":["post-10399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-showcase","tag-insurance-industry","tag-insurance-policy","tag-phillife"],"_links":{"self":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/comments?post=10399"}],"version-history":[{"count":1,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10399\/revisions"}],"predecessor-version":[{"id":10401,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/posts\/10399\/revisions\/10401"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media\/10400"}],"wp:attachment":[{"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/media?parent=10399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/categories?post=10399"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zestmag.com\/online\/wp-json\/wp\/v2\/tags?post=10399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}