Steiner Leisure Ltd., the world’s largest spa company, has announced the formation of a spa consulting division. Steiner Spa Consulting (SSC), to be jointly headed by Jeff Matthews and Bruce Pine, will have a global team of 40 full-time experts across business, education and spa operations drawing from its expertise in developing and managing over 200 spas.
“We are the only spa consultancy today that offers the breadth and depth of expertise and resources needed to take hotel spas from dream to reality,” says SSC co-president Jeff Matthews. At a time when spas are under increasing pressure to produce ROI, Steiner’s reputation for developing profitable and high performance spas sets it apart. SSC has amassed a resource of rigorous business practices, fail-proof operational systems, training programs and case studies. Its scope of services includes concept and design, construction assistance and advice, recruitment and training, pre-opening planning and assistance through to post-opening support and ongoing operations management.
Strengthening its arsenal, SSC is developing the Steiner Index, a predictive tool to assess the viability of spa projects, which will be made available as an industry-wide resource in June 2013.
Moreover, Steiner Leisure’s portfolio of impressive and world recognized spa and product brands, which include Mandara, Elemis, Bliss, and Chavana is attractive to hotel operators, developers and investors looking to leverage on the brands’ appeal, equity and retail potential. However, SSC will not be limited to using only these brands. “We are open to all product brands to ensure we deliver the best solution for any spa scenario, as well as creating a spa concept from scratch if that’s what the mandate calls for,” says co SSC-president Bruce Pine.
SSC will also be able to draw training resources from the Steiner Education Group (SEG), the industry leader for massage therapy and skin care education. SEG’s extensive network of educational centers worldwide has been training health care professionals for more than 30 years and graduates more than 5,000 massage and skin care professionals per year.
“Steiner is a global spa powerhouse with an incredible reputation in the industry for their strong spa brands, results-oriented product lines, profitable spa operations, and their leadership in spa training and education. By putting their diverse expertise into consulting services they become an invaluable resource for anyone needing spa support from development to design to operations,” says Jeremy McCarthy, director for global spa development and operations of Starwood.
Steiner Leisure Limited is a global provider of spa services, medi-spa services, a manufacturer and distributor of premium skin, body and hair care products and an accredited educator teaching students the skills necessary to be a spa professional, including massage, skincare and spa management. Our Maritime and Resort Spa divisions operate in over 200 venues on land and at sea.
Steiner product brands include Bliss, Elemis, Jou, La Therapie, Mandara and Steiner skincare, wellness and haircare products. These are distributed through Steiner-operated day spas, resorts and spas-at-sea. Elemis is also distributed to over 1200 third party spas and both Bliss and Elemis are distributed via retail outlets all over the world.
Steiner Education Group operates schools at 17 campuses located in Arizona, Colorado, Connecticut, Florida, Maryland, Nevada, Pennsylvania, Utah and Virginia. Offering programs in massage therapy and, in some cases, skincare, these schools train and qualify spa professionals for health and beauty positions within the Steiner family of companies or other industry entities.
Ideal Image is Steiner’s most recent addition to the spa group. With over 70 facilities in the US, Ideal Image is the largest laser hair removal spa of its kind, making laser hair removal accessible to a broader spectrum of men and women.