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Beauty & Fashion

Schwarzkopf’s Essensity: Hair to Care

If it’s good enough to eat, it’s good enough for the hair – this may well be the tagline of Essensity, a full-range hair color, care and styling line by pioneering brand Schwarzkopf, which “harnesses the power of naturally-derived ingredients to care for and enhance hair, minus the damage-causing chemicals and bio-engineered ingredients found in ordinary hair products.”

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If it’s good enough to eat, it’s good enough for the hair. That should have been the tagline of Essensity, a full-range hair color, care and styling line by pioneering brand Schwarzkopf, which “harnesses the power of naturally-derived ingredients to care for and enhance hair, minus the damage-causing chemicals and bio-engineered ingredients found in ordinary hair products.”

The secret, says Evelyn T. Oblea of Schwarzkopf in the Philippines, is in the removal of literally physically demanding ingredients (e.g. peroxide – note the lack of stinging odor upon application, ditto the stinging that comes with traditional bleaching) in the four product lines (fine, normal hair; dry, coarse hair; damaged, color-treated hair; and hair and scalp), so that the emphasis is on the all-natural ingredients – e.g. Goji berry, which contains more Vitamin C than oranges, and Carotene B than carrots, good for restring extremely damaged hair due to its moisturizing properties; and Calendula, a.k.a. pot marigold, known for centuries to promote healing since it boasts a long history of use as a wound-healing and skin-soothing botanical, thereby also used for treating and soothing the hair and scalp.

“Essensity products are formulated using the most carefully-selected, plant-derived actives that are free from artificial fragrances, silicones, paraffin and mineral oils, and parabens,” Oblea says, adding that the products for in-salon use and at-home maintenance under three major lines [color (natural hair colorants), care (for hair maintenance and health), and styling] are responses to the “global trend with the green mindset.” “(Aside from being) what is ‘in’ now, (going green) is also the most responsible thing to do.”

Global brand Schwarzkopf is, of course, known for its “breakthrough formulations and market-driven technologies that capture the feel of the times” – apt as it again responds to a global trend to be sustainable by going green.

“(With Essensity, everyone’s) dream of having beautiful hair that is truly healthy in every way possible has found its answer,” Oblea ends.

More information at schwarzkopf-professional.com.

Believing that knowing on its own is not good enough, "you have to share what you know, too", Mikee dela Cruz gladly shares through his writing. A (BA) Communication Studies graduate, he had stints with UNAIDS, UNICEF and Ford Foundation, among others, writing "just about everything". Read on as he does some sharing through Zest Magazine.

Beauty & Fashion

PUMA drops 3 colorways of Palermo

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When it comes to footwear, some styles stand the test of time. PUMA’s iconic terrace shoe, the Palermo, is one such classic that has captured the hearts of both sports fans and fashion enthusiasts alike. Originally birthed from PUMA’s deep roots in football, the Palermo continues to evolve and offer an exquisite balance of sports-inspired design and modern fashion aesthetics.

This month, the PUMA Palermo gets an upgrade with three new eye-catching hues that will undoubtedly let anyone make a bold statement wherever they go. Whether you’re looking to add a pop of color to your fit or seeking the perfect casual pair for everyday style, there is a PUMA Palermo shade to match your vibe.

Which PUMA Palermo Colorway Fits Your Style?

Retaining its premium, classic charm with a luxurious suede base and a leather formstrip complete with foil printed PUMA branding, the PUMA Palermo gives sneaker buffs and fashion fans alike plenty of options to express their personal style with its fresh new colorways.

The PUMA Palermo in Team Light Blue 

For those who prefer cool, understated tones, the Team Light Blue colorway is a prime choice. A sleek, understated classic, this is a fabulous match for those who lean towards timeless fits, this cool blue hue pairs effortlessly with vintage denim, crisp white tees, and a chill, confident attitude.

(Photo from PUMA PH)

The PUMA Palermo in Rose Mauve/Dark Crimson

Meanwhile, the Rose Mauve/Dark Crimson colorway is fitting for those who want to stand out. The deep crimson adds eye-catching detail into the shoe’s classic silhouette, making it the ultimate option for those looking to make a statement while still embracing the heritage of the Palermo. This shade goes well with tonal layering or as a pop of color against a monochromatic ensemble.

(Photo from PUMA PH)

The PUMA Palermo in Pink/White

The Pink/White colorway adds a playful twist to the terrace staple, perfect for trendsetters who love a fun, sporty vibe. With a punchy pink base complemented by crisp white accents, this colorway effortlessly bridges the gap between athletic wear and high fashion. It’s youthful, vibrant, and undeniably stylish. Paired with either relaxed joggers or tailored streetwear fit, this colorway keeps things light, modern, and adds a little extra flair to your wardrobe.

Must-Have Addition to Any Sneaker Collection

The PUMA Palermo’s new shades prove that some things never go out of style — they just get better with time. Step out boldly with the PUMA Palermo in Team Light Blue, Rose Mauve/Dark Crimson, or Pink/White, now available for PHP 6,000 in PUMA stores at Bonifacio High Street, Glorietta, Bonifacio High Street, Shangri-La Plaza, Eastwood, Venice Grand Canal, Capitol Central Bacolod, and Ayala Center Cebu.

Follow PUMA Philippines’ Instagram account to know the latest news and updates. 

For more information, please visit www.puma.com.

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Beauty & Fashion

PUMA opens two new stores in PH

PUMA is bringing its collection of sportswear closer to more Filipinos with a back-to-back opening of two new stores in the Philippines. With new stores at Bonifacio High Street in Taguig and at Caltex Mega Station in Pampanga, the renowned sports brand continues to offer high-quality and innovative gear for all sportswear, and even streetwear, needs.

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PUMA is bringing its collection of sportswear closer to more Filipinos with a back-to-back opening of two new stores in the Philippines. With new stores at Bonifacio High Street in Taguig and at Caltex Mega Station in Pampanga, the renowned sports brand continues to offer high-quality and innovative gear for all sportswear, and even streetwear, needs.

Get All Your Footwear Needs at New PUMA Store in Bonifacio High Street

(Photo from PUMA PH)

Last October 29, PUMA opened the doors to its new store located at Bonifacio High Street. The store will exclusively feature iconic shoes from PUMA, including limited pairs of the PUMA Speedcat OG in the black and white colorway, the PUMA All Pro Nitro, and the PUMA Deviate NITRO 3, the shoe worn by Filipino Pole Vault Olympian, EJ Obiena while training at the Paris Olympics. Marking the store’s opening, customers will receive free PUMA merchandise for purchases worth at least PHP 8,000. Promo runs from November 1 to 7, available exclusively at the PUMA Bonifacio High Street store.

From shoes perfect for upgrading your streetwear to high-performance running and basketball shoes, PUMA’s new Bonifacio High Street store is the top spot for sneakerheads and sports enthusiasts who want to add a unique piece to their collections. 

Buy One Get One at PUMA PH Biggest Outlet Store in Caltex Mega Station

(Photo from PUMA PH)

The following day on October 30, PUMA also unveiled its new outlet store at the Caltex Mega Station. Located at South Bound NLEX in San Fernando, Pampanga, the store features an expansive selection of PUMA goods. 

(Photo from PUMA PH)

To celebrate the opening, the PUMA outlet store is kicking off with a special “Buy One, Get One” promo, giving customers more value for their purchases at the store. With all the top-quality, high-performing PUMA gear available, the new PUMA outlet store at Caltex Mega Station is set to become the prime destination for all your street and sportswear needs.

Drop By the New PUMA Stores Today

(Photos from PUMA PH)

As PUMA Philippines continues to expand its presence in the country, the sports brand persists in making its line of sporting gear and footwear easily available to Filipinos. Both stores offer unique shopping experiences and exclusive collections for fitness enthusiasts, sneakerheads, and trendsetters alike. 

Cop a new pair of shoes today at the PUMA Bonifacio High Street Store, located at BGC, Taguig. Enjoy the exclusive Buy One Get One promo at the PUMA Caltex Mega Station store, located at South Bound NLEX, San Fernando, Pampanga. See the latest updates and releases exclusively on PUMA PH’s Instagram page.

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Beauty & Fashion

PUMA Speedcat becomes 2024’s must-have sneaker

This shoe effortlessly blends the nostalgic and the cool style of the 90s with a sleek and modern flair, making it the year’s ultimate choice of footwear.

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In the dynamic world of fashion, where trends rise and fall in the blink of an eye, only a few pieces have achieved icon status, transcending the decades. But in 2024, PUMA did just that as it brought back a timeless original: the PUMA Speedcat.

This shoe effortlessly blends the nostalgic and the cool style of the 90s with a sleek and modern flair, making it the year’s ultimate choice of footwear. 

A 90s Classic, Reborn

Launched in 1999, the PUMA Speedcat was originally crafted to support the F1 drivers on the race track, thus becoming a symbol of speed, precision, and unparalleled performance. Known for its low-profile silhouette and minimalist aesthetic, this sneaker oozed effortless style, quickly becoming a street-style favorite. Fast forward to 2024, and PUMA has masterfully reimagined this classic, injecting it with modern touches that appeal to today’s fashion-forward crowd.

The latest edition of the PUMA Speedcat retains its signature slim silhouette and suede upper, but with subtle enhancements that bring it into the modern era. This includes an improved rubber sole with IMEVA material for maximum comfort. 

Design tweaks on the 2024 version of the PUMA Speedcat also include the embossed PUMA logo on the shoe’s toebox. Offered in the original red and black colorway, this edition of the PUMA Speedcat offers a nod to contemporary trends while staying true to the sneaker’s roots.

An Absolute Fashion Must-Have 

The buzz around the PUMA Speedcat goes beyond its nostalgic appeal. This timeless footwear has been making an appearance in the streetwear circuit, with fashion-leaning celebrities and influential content creators being spotted rocking the sneaker. Among them, American actress and model Emily Ratajkowski, who has more than successfully integrated the PUMA Speedcat in her casual streetstyle, looking flawless as ever whether she’s off-duty or while she’s hopping from one place to another during New York Fashion Week.

A-List trendsetter, Heart Evangelista, was also seen walking the streets of Paris during Paris Fashion Week donning the PUMA Speedcat in the iconic red colorway. She also wore the sneaker when she attended a charity event for the Philippine Animal Welfare Society (PAWS), emphasizing the style versatility of the PUMA Speedcat.

(Photo provided by PUMA PH)

Also seen sporting the PUMA Speedcat are model, actress, and beauty queen Kylie Versoza; husband-and-wife sneakerheads, Jeff Ong and Rhea Bue; and fashion content creator Ida Anduyan. The sneaker’s understated design has resonated with those who favor a more effortless, cool aesthetic. The PUMA Speedcat’s simplicity offers a fresh alternative, making it the perfect pairing for either casual or chic ensembles.

Limited Availability, Unlimited Appeal

(Photo provided by PUMA PH)

The PUMA Speedcat continues to make its rounds in the streets and in fashion spaces, further fueling the demand for the iconic shoe. The resurgence of the PUMA Speedcat has only further intensified as more people recognize its potential to be the ultimate sneaker drop of 2024, with its blend of retro cool and modern design that is truly hard to resist.

With the rising popularity of the PUMA Speedcat and limited stocks available, the trendsetting sneaker is flying off the shelves at speeds faster than one can say, “icon.”

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