If it’s good enough to eat, it’s good enough for the hair. That should have been the tagline of Essensity, a full-range hair color, care and styling line by pioneering brand Schwarzkopf, which “harnesses the power of naturally-derived ingredients to care for and enhance hair, minus the damage-causing chemicals and bio-engineered ingredients found in ordinary hair products.”
The secret, says Evelyn T. Oblea of Schwarzkopf in the Philippines, is in the removal of literally physically demanding ingredients (e.g. peroxide – note the lack of stinging odor upon application, ditto the stinging that comes with traditional bleaching) in the four product lines (fine, normal hair; dry, coarse hair; damaged, color-treated hair; and hair and scalp), so that the emphasis is on the all-natural ingredients – e.g. Goji berry, which contains more Vitamin C than oranges, and Carotene B than carrots, good for restring extremely damaged hair due to its moisturizing properties; and Calendula, a.k.a. pot marigold, known for centuries to promote healing since it boasts a long history of use as a wound-healing and skin-soothing botanical, thereby also used for treating and soothing the hair and scalp.
“Essensity products are formulated using the most carefully-selected, plant-derived actives that are free from artificial fragrances, silicones, paraffin and mineral oils, and parabens,” Oblea says, adding that the products for in-salon use and at-home maintenance under three major lines [color (natural hair colorants), care (for hair maintenance and health), and styling] are responses to the “global trend with the green mindset.” “(Aside from being) what is ‘in’ now, (going green) is also the most responsible thing to do.”
Global brand Schwarzkopf is, of course, known for its “breakthrough formulations and market-driven technologies that capture the feel of the times” – apt as it again responds to a global trend to be sustainable by going green.
“(With Essensity, everyone’s) dream of having beautiful hair that is truly healthy in every way possible has found its answer,” Oblea ends.
More information at schwarzkopf-professional.com.