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Beauty & Fashion

Center for Aesthetic Studies: Business in Beauty

To offer a chance to be profitable in the world of beauty is the drive behind the establishment in 2004 of the Center for Aesthetic Studies (CAS), a cosmetology school intending to answer the call to provide profitable alternative education for Filipinos.

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To offer a chance to be profitable in the world of beauty. This, in a gist, is the drive behind the establishment in 2004 of the Center for Aesthetic Studies (CAS), a cosmetology school intending to answer the call to provide profitable alternative education for Filipinos by giving them a chance to learn professional skills in cosmetology at internationally-recognized standards.

“A career in cosmetology is no longer limited to participation in a salon,” says Tisha Bautista, CAS president. “Media, advertising, publications, as well as the fashion industry both locally and abroad are in constant need of artists. Included in the list are multinational cosmetic companies that are dependent on aesthetically-oriented labor force to promote its business. Undoubtedly, the possibilities are endless; hence the call for a relevant resource pool can no longer be denied.”

With CAS, there are two ways one can do to go into the industry.

Tisha Bautista
CAS President

On the one hand, for those who want to study cosmetology, CAS is registered with the Technical Education and Skills Development Authority, the Philippine government agency responsible for regulating and promoting technical and vocation skills development; and is in the process of being accredited as an Assessment Center for Cosmetology Licensing, and be included in the National Ladderized Education Program. CAS’s programs cover the main areas of aesthetics: hair, face and body, with the curriculum focusing on skill training, proper attitudinal formation, and Filipino culture and appreciation, in courses that range from Diploma (six months), Certificate (two to three months), and special workshops.

For Bautista, “the ultimate goal of the CAS is to provide a better way of life as well as perspective for living through alternative education. Values formation and an intrinsic pride in Filipino culture and history are also key tenets in the CAS education.”

On the other hand, CAS also offers franchising as a way to benefit from the beauty industry, charging P1.5 million basic capital to be given turn-key operational system, four staffers, and proper logistics. CAS will also aid franchisees in site selection and assessment, as well as extensive training for the staff, constant marketing support through various programs, and provision of collaterals.

“Most franchises give an individual the opportunity to improve lives through financial gains. Ours does not only do this; we also offer franchisees with a chance to make a difference in the life of their fellow Filipinos through innovative programs that are dedicated to excellence, service and relevance to the community,” Bautista says.

That anyone can now go into the world of beauty is possible – thanks to the likes of CAS that provide the opportunities how.

Visit CAS at 2/F Franck Provost Building, 120 Jupiter Street, Bel-Air Village, Makati; call (632) 8970383; or email tcb@isdanco.org.

A registered nurse, “Ching” – as many fondly call Rachelle Grace – believes that a holistic approach to health and wellness is what everyone should aim for. She is, therefore, always on the lookout for what could help achieve this. And yes, she shares them openly, believing “knowledge about what works won’t be much use if it’s not known by as many as possible”.

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Beauty & Fashion

PUMA opens two new stores in PH

PUMA is bringing its collection of sportswear closer to more Filipinos with a back-to-back opening of two new stores in the Philippines. With new stores at Bonifacio High Street in Taguig and at Caltex Mega Station in Pampanga, the renowned sports brand continues to offer high-quality and innovative gear for all sportswear, and even streetwear, needs.

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PUMA is bringing its collection of sportswear closer to more Filipinos with a back-to-back opening of two new stores in the Philippines. With new stores at Bonifacio High Street in Taguig and at Caltex Mega Station in Pampanga, the renowned sports brand continues to offer high-quality and innovative gear for all sportswear, and even streetwear, needs.

Get All Your Footwear Needs at New PUMA Store in Bonifacio High Street

(Photo from PUMA PH)

Last October 29, PUMA opened the doors to its new store located at Bonifacio High Street. The store will exclusively feature iconic shoes from PUMA, including limited pairs of the PUMA Speedcat OG in the black and white colorway, the PUMA All Pro Nitro, and the PUMA Deviate NITRO 3, the shoe worn by Filipino Pole Vault Olympian, EJ Obiena while training at the Paris Olympics. Marking the store’s opening, customers will receive free PUMA merchandise for purchases worth at least PHP 8,000. Promo runs from November 1 to 7, available exclusively at the PUMA Bonifacio High Street store.

From shoes perfect for upgrading your streetwear to high-performance running and basketball shoes, PUMA’s new Bonifacio High Street store is the top spot for sneakerheads and sports enthusiasts who want to add a unique piece to their collections. 

Buy One Get One at PUMA PH Biggest Outlet Store in Caltex Mega Station

(Photo from PUMA PH)

The following day on October 30, PUMA also unveiled its new outlet store at the Caltex Mega Station. Located at South Bound NLEX in San Fernando, Pampanga, the store features an expansive selection of PUMA goods. 

(Photo from PUMA PH)

To celebrate the opening, the PUMA outlet store is kicking off with a special “Buy One, Get One” promo, giving customers more value for their purchases at the store. With all the top-quality, high-performing PUMA gear available, the new PUMA outlet store at Caltex Mega Station is set to become the prime destination for all your street and sportswear needs.

Drop By the New PUMA Stores Today

(Photos from PUMA PH)

As PUMA Philippines continues to expand its presence in the country, the sports brand persists in making its line of sporting gear and footwear easily available to Filipinos. Both stores offer unique shopping experiences and exclusive collections for fitness enthusiasts, sneakerheads, and trendsetters alike. 

Cop a new pair of shoes today at the PUMA Bonifacio High Street Store, located at BGC, Taguig. Enjoy the exclusive Buy One Get One promo at the PUMA Caltex Mega Station store, located at South Bound NLEX, San Fernando, Pampanga. See the latest updates and releases exclusively on PUMA PH’s Instagram page.

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Beauty & Fashion

PUMA Speedcat becomes 2024’s must-have sneaker

This shoe effortlessly blends the nostalgic and the cool style of the 90s with a sleek and modern flair, making it the year’s ultimate choice of footwear.

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In the dynamic world of fashion, where trends rise and fall in the blink of an eye, only a few pieces have achieved icon status, transcending the decades. But in 2024, PUMA did just that as it brought back a timeless original: the PUMA Speedcat.

This shoe effortlessly blends the nostalgic and the cool style of the 90s with a sleek and modern flair, making it the year’s ultimate choice of footwear. 

A 90s Classic, Reborn

Launched in 1999, the PUMA Speedcat was originally crafted to support the F1 drivers on the race track, thus becoming a symbol of speed, precision, and unparalleled performance. Known for its low-profile silhouette and minimalist aesthetic, this sneaker oozed effortless style, quickly becoming a street-style favorite. Fast forward to 2024, and PUMA has masterfully reimagined this classic, injecting it with modern touches that appeal to today’s fashion-forward crowd.

The latest edition of the PUMA Speedcat retains its signature slim silhouette and suede upper, but with subtle enhancements that bring it into the modern era. This includes an improved rubber sole with IMEVA material for maximum comfort. 

Design tweaks on the 2024 version of the PUMA Speedcat also include the embossed PUMA logo on the shoe’s toebox. Offered in the original red and black colorway, this edition of the PUMA Speedcat offers a nod to contemporary trends while staying true to the sneaker’s roots.

An Absolute Fashion Must-Have 

The buzz around the PUMA Speedcat goes beyond its nostalgic appeal. This timeless footwear has been making an appearance in the streetwear circuit, with fashion-leaning celebrities and influential content creators being spotted rocking the sneaker. Among them, American actress and model Emily Ratajkowski, who has more than successfully integrated the PUMA Speedcat in her casual streetstyle, looking flawless as ever whether she’s off-duty or while she’s hopping from one place to another during New York Fashion Week.

A-List trendsetter, Heart Evangelista, was also seen walking the streets of Paris during Paris Fashion Week donning the PUMA Speedcat in the iconic red colorway. She also wore the sneaker when she attended a charity event for the Philippine Animal Welfare Society (PAWS), emphasizing the style versatility of the PUMA Speedcat.

(Photo provided by PUMA PH)

Also seen sporting the PUMA Speedcat are model, actress, and beauty queen Kylie Versoza; husband-and-wife sneakerheads, Jeff Ong and Rhea Bue; and fashion content creator Ida Anduyan. The sneaker’s understated design has resonated with those who favor a more effortless, cool aesthetic. The PUMA Speedcat’s simplicity offers a fresh alternative, making it the perfect pairing for either casual or chic ensembles.

Limited Availability, Unlimited Appeal

(Photo provided by PUMA PH)

The PUMA Speedcat continues to make its rounds in the streets and in fashion spaces, further fueling the demand for the iconic shoe. The resurgence of the PUMA Speedcat has only further intensified as more people recognize its potential to be the ultimate sneaker drop of 2024, with its blend of retro cool and modern design that is truly hard to resist.

With the rising popularity of the PUMA Speedcat and limited stocks available, the trendsetting sneaker is flying off the shelves at speeds faster than one can say, “icon.”

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Beauty & Fashion

PUMA’s Speedcat revived

The timeless sneaker is capturing attention again with trendsetters like global superstar Rosé of BLACKPINK breathing new life into this beloved sneaker, making it a total must-have item of the season.

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Fashion trends from the late 90s to early 2000s are making a powerful resurgence, bringing iconic pieces back into the spotlight. Leading this revival is PUMA’s Speedcat, a staple shoe from the late 90s. 

The timeless sneaker is capturing attention again with trendsetters like global superstar Rosé of BLACKPINK breathing new life into this beloved sneaker, making it a total must-have item of the season.

The PUMA Speedcat, originally designed to embody the spirit of motorsport, has long been celebrated as an icon of speed and agility. Its silhouette and distinctive low-profile captures the essence of racing, making it an instant favorite in the 90s. It became a symbol of the era’s vibrant, adventurous spirit, resonating with trendsetters and fashion enthusiasts who valued both functionality and flair. 

This year, the PUMA Speedcat has undergone a stylish revamp, enhancing its comfort and design. The updated version seamlessly integrates modern touches with its classical appeal, meeting today’s standards of functionality and aesthetics. 

Leading the relaunch campaign is Korean K-Pop idol Rosé, who brings the timeless shoe back to the forefront of fashion, giving a masterclass on making retro styles relevant and fresh for the new generation. 

Rosé’s influence on the fashion scene is undeniable. As one-fourth of renowned K-Pop group BLACKPINK, she has mesmerized audiences worldwide with her distinctive style and presence. Beyond her music career, Rosé has been established as an icon in fashion, admired by many for her elegant yet edgy style. She has graced the covers of major fashion magazines and worked with a number of fashion brands.

Her unique ability to reinterpret classic pieces for today’s audience is what cemented her as the perfect ambassador for the PUMA Speedcat relaunch. In the campaign, shot in Seoul, South Korea, Rosé doesn’t just wear the legendary sneakers — she embodies its spirit, seamlessly blending the shoe’s retro charm with her dynamic style. The campaign features striking visuals of Rosé sporting the revamped PUMA Speedcat in its iconic red colorway, paired with a chic and casual ensemble. This look gives a nod to the PUMA Speedcat’s versatile appeal.

With Rosé at the helm, the PUMA Speedcat is poised to become one of the year’s most sought-after sneakers. The classic appeal and contemporary flair of the PUMA Speedcat have captured the attention of fashion aficionados and sneakerheads alike. Given the rising demand, it’s expected that these iconic sneakers won’t stay on shelves for long. 

Eager to get your hands on this timeless icon? The PUMA Speedcat will be available in limited stock exclusively at PUMA Shangri-la, starting August 29. Secure your pair of these classics before they’re gone. To see more of Rosé’s campaign and to stay updated on future releases, make sure to follow PUMA Philippines on Instagram.

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