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Beauty & Fashion

Busting common beauty myths

Plastic surgeon and beauty expert Dr. Mia Talmor sets the record straight on some of the most talked about misconceptions in the world of beauty treatments.



Today’s beauty and youth obsessed culture is overflowing with new treatments, tips, and procedures to tighten, flatten, lift, and turn our bodies into living designs. The everyday woman, or man, hears or reads about a new, easier treatment daily, but plastic surgeon and all-around beauty expert Dr. Mia Talmor says chatter and headlines are easily misconstrued and can lead to misinformation that can be dangerous and unhealthy for patients.


Talmor debunked a few of the most common myths to give patients greater insight on some dangerous and wildly misrepresented topics.

“There are so many misconceptions in the beauty world,” explained Talmor, plastic surgeon, associate professor of clinical surgery at Weill Cornell Medicine and founder of Talmor Cosmetics. “In an industry where most information is shared amongst friends rather than through credible physicians, details often get distorted and inaccurate information circulates. The industry is constantly evolving as well and what’s true today can be wrong tomorrow. Straight-talking physicians are a necessity.”

Myth 1: Minimally invasive procedures should be your first cosmetic step.
Fact: Minimally invasive procedures can be expensive and painful without proven efficacy.
Although quick and simple beauty is highly desired, these procedures should be performed by a respected medical professional who treats each individual case with meticulous care. Some smaller procedures, like many cellulite treatments that claim to freeze the fat or melt it away, yield results based on short time frames that can be skewed by other factors and become powerful marketing material. While many long-established treatments, such as liposuction, may appear aggressive in comparison to newer, exciting alternatives, these treatments have consistent, reputable results documented in hundreds of medical journals. The sticking point is that patients are given the facts on procedures in order to choose the most personalized, effective solution, and not just the latest fad treatment.

Myth 2: Timing for touch-ups and repeat procedures can be taken lightly.
Fact: Timing is critical and patients should consult with their doctor to determine the hard lines of their personal, cosmetic calendar and personal red dates. Think of red dates as absolutes, which patients should not ignore or attempt to skirt. The cosmetic calendar should be a guide you and your doctor follow closely to determine when to have specific check-ups, a retouch or a repeat procedure. Botox serves as a great red date example as premature repeat Botox injections post-treatment can create antibodies that may render patients immune to the treatment. On the other hand, with breast augmentation, an area constantly evolving, MRIs are crucial, but timing for the scans varies greatly for a multitude of factors.

Myth 3: Age is just a number.
Fact: You can be too young or too old for certain procedures. According to Talmor, “Honesty from a physician may be hard for patients to hear, but that’s exactly what they need from a professional. There’s a way to deliver the facts without bringing a patient down, and sometimes, simply put, age affects the tissue and practicality of procedures.” In cases of Botox, an age minimum is considered not only ethical, but important because of the continued development of a young woman’s face as it shifts fat deposits into maturity.

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Beauty & Fashion

UNIQLO celebrates 5th anniversary in PH

Being the biggest Global Flagship store in Southeast Asia, it is the home to the complete line-up of LifeWear items in the country, as well as unique experiences such as the custom printing service, UTme!, and special displays and collaborations with various local talents.



Global apparel retailer UNIQLO marks the 5th anniversary of its Global Flagship store in the Philippines with exciting experiences and fun-filled activities for everyone to enjoy.

Since its opening in 2018, the UNIQLO Manila Global Flagship Store has brought customers exciting things over the years. Being the biggest Global Flagship store in Southeast Asia, it is the home to the complete line-up of LifeWear items in the country, as well as unique experiences such as the custom printing service, UTme!, and special displays and collaborations with various local talents.

As part of the brand’s appreciation for being part of Filipinos’ daily lives, UNIQLO is bringing customers an even better shopping experience as they ring in their 5th year from October 13 to 26, 2023. 

Elevated Store. Elevated Essentials. Embrace the Future.

UNIQLO Manila’s 5th anniversary promises to be one for the books with the theme “Elevated Store. Elevated Essentials. Embrace the Future.”

Bringing the concept to life is UNIQLO’s partnership with five young and distinguished individuals who have achieved global recognition in their respective fields. Each partner represents one of the brand’s biggest item lines which all hold innovative functionality at its core. These LifeWear items champion the Filipino people, elevating everyone’s essentials, wardrobe, and lifestyle. 

  • Food and lifestyle content creator Erwan Heussaff, recognized by the prestigious James Beard Media Awards last June, joins the group for AIRism
  • Groundbreaking director Martika Escobar, the first Philippine director to win an award at the Sundance Film Festival, represents HEATTECH
  • Part of the group as well modeling for the AirSense line-up is entrepreneur Gio Visitacion, owner of the Good Cup Coffee Company and 2020 Philippine Brewers Cup champion
  • Southeast Asian Games Medalist and Guinness World Record holder Kaizen Dela Serna for UV Protection products
  • Award-winning singer and actress, popstar royalty Sarah Geronimo for Bra Tops

Discover new experiences

Opening on the second floor of the Global Flagship Store, customers are treated to new and revamped experiences. 

UNIQLO is introducing UNIQLO Coffee to the country, bringing Filipinos the brand’s cafe-style offerings that first opened in 2021 at the renewed UNIQLO Global Flagship Store in Ginza. Highlighting the brand’s commitment to being one with the community, the coffee drinks will be made with locally sourced, high quality coffee beans from Mt. Apo, and will feature goods and pastries that mix Filipino and Japanese flavors. 

As part of the brand’s commitment to sustainability, UNIQLO is also set to bring to Manila its Re.UNIQLO Studio. Visitors to the Global Flagship Store will get to enjoy repair services on their pre-loved UNIQLO items, bringing new life to their favorite LifeWear pieces. This stays true to the LifeWear philosophy of quality, enabling customers to enjoy their UNIQLO items for a longer period of time.

Lastly, UNIQLO refreshes their UTme! line-up, collaborating with local artists from all over the country to bring customers unique designs they can customize on t-shirts and tote bags. The artists include Gianne Encarnacion and Ross Du of Metro Manila, Johanna Velasco and Myka Arnado of Cebu, and Kajo Baldisimo of Davao. Muralist Glendford Lumbao also joins in to contribute a piece to be displayed at the new experience areas on the second floor of the Flagship Store.

Enjoy special UNIQLO items and limited-time offers

The celebration doesn’t stop here! From October 13 to 31, customers can expect exciting freebies and promos exclusive to the UNIQLO Manila Flagship store. 

Moreover, customers should also stay tuned for fun and educational workshops led by select UTme! artists and endorsers throughout the month of October. 

Make the most of the fun activities and special offers by visiting the UNIQLO Manila Global Flagship store in Glorietta 5 in Makati City from October 13 to 26, 2023.

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Beauty & Fashion

Want a deal on that vintage item? Find common connection with seller

Sellers value the good more, but they will accept less from a person who also values that good because they want the link to the people who came before them — the heritage connection.



If you’re looking to furnish your home with vintage furniture or expand a collection of treasured memorabilia, new research from the Indiana University Kelley School of Business and the Cornell University SC Johnson College of Business suggests those items could end up being cheaper if buyers emphasize a mutual connection to the past.

The research also has implications for sustainability.

“While a good gains value through association with an individual owner, it also gains value through its connection with a collective past,” said Kate Christensen, assistant professor of marketing at the Kelley School. “But connecting to the people who came before changes the value of objects. Sellers value the good more, but they will accept less from a person who also values that good because they want the link to the people who came before them — the heritage connection.”

Christensen is the lead author of the article, “The Role of Heritage Connection in Consumer Valuation,” recently published by the Journal of Marketing Research. Her co-author is Suzanne Shu, the John S. Dyson Professor in Marketing and dean of faculty and research at Cornell University’s SC Johnson College of Business.

“It’s long been known in behavioral economics that owners will often over-value an item,” Shu said. “Yet, we were observing almost an opposite pattern: Owners were willing to take a below-market sales price if the buyer was somehow connected to the object’s past.

“Even more surprising was that they’re offering a lower sales price to people who they think are likely to value the item the most. From an economic perspective, it’s an interesting demonstration of how people are willing to trade between money and emotional connections. From a marketplace perspective, it gives us insight into the selling and donating of the heirlooms retirees may be trying to get rid of.”

They conducted their study with Cornell alumni at a reunion weekend, with sellers in Facebook Marketplace and with CloudResearch-approved participants on the Amazon Mechanical Turk platform.

Past research has found that owners who are highly attached to sentimental items demonstrate heightened sensitivity to the future usage of their goods. This research suggests that sellers find it easier to part with an item when selling to buyers who share a connection to the item’s past.

Christensen and Shu’s research is applicable to markets that involve resale, such as the $43 trillion U.S. housing market and the $450 billion collectibles market.

“To get a discount on an older house, real estate agents might encourage their clients to use homebuyer ‘love letters’ that emphasize their experience living in a house from the same time period and their goal of staying connected to the past while enjoying the house,” Christensen said.

But the research could have significance beyond the hunt for a good bargain.

“While we analyze buying and selling of consumer goods in this paper, our work has implications for sustainability,” Christensen said. “While individuals sell goods, governments sell land, oil, water and mining rights. This research suggests that emphasizing a natural resource’s connection to generations past and the people who came before may make citizens value the land more and may make them more concerned about who gets the rights to the resource.

“We hope that understanding the link between the past and the present will pave a way to understanding how to preserve and protect our future.”

Nearly everyone has a possession that connects them to the past. For Christensen, that item was her grandmother’s teacups. Her research confirmed her own feelings that there is a distinction between selling to a collector and to someone who wants to maintain the same connection to those who came before them.

“Novelist William Faulkner famously wrote, ‘The past is never dead. It’s not even past,’” she said. “This is true in the marketplace, where the past has been mostly ignored. We found that a heritage connection — a seller’s link to the people who came before them — affects the decisions consumers make in a marketplace.”

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Beauty & Fashion

GDERM Clinic brings Sofwave skin tightening, skin lifting technology to Isabela

GDERM Clinic is pleased to introduce the game-changing, triple FDA-approved Sofwave skin tightening and skin lifting technology to the Cagayan Valley region.



GDERM Clinic is pleased to introduce the game-changing, triple FDA-approved Sofwave skin tightening and skin lifting technology to the Cagayan Valley region.

Sofwave delivers FDA-cleared Synchronous Ultrasound Parallel Beam SUPERB technology. The high-frequency, low-divergence ultrasound waves and heat reach the deeper layers of skin where collagen production and skin tightening are stimulated. This helps reduce fine lines and wrinkles and lift the eyebrows, neck, and submental (under the chin) area, no matter the skin type or skin color.

“We’re taking skin rejuvenation to the next level with Sofwave.  It’s non-invasive and can fit into an active lifestyle. Patients love the fact that they can have the treatment and go back to their daily routine right after,” said Dr. Mark Gerald R. Serrano, Medical Director of GDERM Clinic.  “The treatment is done within 30-45 minutes and there’s no downtime. Patients can see and feel the difference after one session.”

Award-winning technology

In 2022, Sofwave’s game-changing technology was recognized at Cosmopolitan’s Holy Grail Beauty Awards, NewBeauty’s Beauty Awards and SHAPE’s Skin Awards. Sofwave™ was also awarded by Elle in 2021.

Isabela residents can experience Sofwave only at GDERM Clinic. For inquiries, patients can call 0927-0457290 or message GDERM Clinic on Facebook (

About GDERM Clinic

Established in 2019, GDERM Clinic aims to provide quality dermatologic care to residents of Isabela and the rest of the region through world-class clinical and aesthetic treatments.

Dr. Mark Gerald R. Serrano is a board-certified dermatologist. He finished his dermatology training at the National Specialty Center for Dermatology of  Jose R. Reyes Memorial Medical Center.

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