Beauty & Fashion

Boxing Beauty: Lessons from Belo Medical Group

In 2007, the Belo Medical Group (BMG) started producing a skin care line under Intelligent Skin Care Inc. to, in the long run, “turn the Philippines into the beauty capital of Asia.”

“With over 17 years of delivering the most advanced technology in skin and beauty care in the country, the name of Vicki Belo has in itself become an esteemed institution,” says Cristalle Belo Henares, manager of Intelligent Skin Care Inc. (ISCI). This is why, in 2007, the Belo Medical Group (BMG) itself started producing a skin care line under ISCI to, in the long run, “turn the Philippines into the beauty capital of Asia.”

In the Philippines, BMG is, of course, known as the cosmetic surgeon of stars. “(In our surveys, when you mention Vicki) Belo’s name, the word immediately associated with it is beauty. This is something we (had to build over time),” Henares says, stressing that, especially for BMG, focusing on “creating the image is very, very important, since it becomes the basis of your very existence. Without that image, the credibility of that image, (then you fail). But with a good image in place, everything else (that is good) follows.”

Under ISCI, the products that now carry BMG’s name carry, includes the Belo Essentials Whitening Lotion and Whitening Lotion with SPF 15; Belo Essentials Whitening Face Wash and Pore Minimizing Whitening Face Wash; and Belo Essentials Whitening Body Bar and Smoothening Whitening Body Bar. The products all use the Dermlight Skin System, a two-way whitening system that controls melanin production, and prevents melanin transfer to the surface of the skin, resulting in whiter skin.

With its seeming aproach to promoting whitening the skin, Henares says that ISCI is in no way promoting colonial mentality. Instead, in BMG’s 17 years of clinical experience, skin whitening has always been the most requested procedure, “and we wanted to capitalize on that,” Henares says. Besides, “we only provide options for (people to choose from) when caring for their skin. We’ve always believed that beauty is the best expression, whatever form that expression may take, of the self. We simply provide the products and services to (help in this expression of the self, of beauty).”

ISCI is aligned with BMG’s intention “to beautify the country one person at a time,” Henares ends.

For more information, contact ISCI at (02) 8894724.

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